Competitive Environment Analysis in Global Retail Companies Operation Strategy: A Data Envelopment Analysis (DEA) Based Approach

AFEBI Management and Business Review Pub Date : 2020-06-17 DOI:10.47312/ambr.v4i02.286

Zainal Putra, M. Muzakir

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引用次数: 1

Abstract

This research aims to find out the most competitive retail company operating in current global market based on the perspective of efficiency. A well-performed company is the company that is efficient in its operations. By using Data Envelopment Analysis (DEA) approach, this research differs from prior research because we used multivariable inputs, namely: asset, operational expense and the number of employees. The output variables used in this research are: total revenue, net profit, return on equity (ROE), return on assets (ROA), return on investment (ROI), dividend yield ratio and asset turnover ratio. The analysis results shows that six retail companies are “efficient” in its operation (efficiency score of 1.00), namely: Carrefour, Costco, Kroger Company, Home Depot Inc, JD.com Inc Adr and Alibaba Group Holdings Ltd ADR. Therefore, these companies are considered the most competitive in its operation strategy in the current global market, whereas there are four retail companies falls into category of “inefficient” (efficiency score < 1.00), namely: Walmart, Amazon.com Inc, Tesco PLC and Walgreens Boots Alliance Inc.

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全球零售企业经营战略中的竞争环境分析:基于数据包络分析的方法

本研究旨在从效率的角度找出当前全球市场上最具竞争力的零售公司。一家表现良好的公司是指运营效率高的公司。通过使用数据包络分析（DEA）方法，本研究与先前的研究不同，因为我们使用了多变量输入，即：资产、运营费用和员工人数。本研究使用的产出变量为：总收入、净利润、净资产收益率、资产回报率、投资回报率、股息率和资产周转率。分析结果表明，家乐福、好市多、克罗格公司、家得宝公司、京东Adr和阿里巴巴集团控股有限公司Adr这六家零售公司的经营“高效”（效率得分为1.00），因此这些公司被认为是其在当前全球市场的经营战略中最具竞争力的，而有四家零售公司属于“低效”类别（效率得分<1.00），即：沃尔玛、亚马逊公司、特易购公司和沃尔格林靴子联盟股份有限公司。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

AFEBI Management and Business Review

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审稿时长

24 weeks