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Leveraging the S-O-R Framework to Determine Tourists' Willingness to Revisit Riau Island 利用 S-O-R 框架确定游客重游廖内群岛的意愿
Jurnal Komunikasi Pub Date : 2024-07-20 DOI: 10.24912/jk.v16i1.28668
Keni Keni, Nicholas Wilson, Fajri Adrianto, Purnama Dharmawan, Ai Ping Teoh
{"title":"Leveraging the S-O-R Framework to Determine Tourists' Willingness to Revisit Riau Island","authors":"Keni Keni, Nicholas Wilson, Fajri Adrianto, Purnama Dharmawan, Ai Ping Teoh","doi":"10.24912/jk.v16i1.28668","DOIUrl":"https://doi.org/10.24912/jk.v16i1.28668","url":null,"abstract":"Despite being a popular destination, Riau Island's tourist numbers have declined as of April 2024, and remain lower than those of other Indonesian destinations. Therefore, prompt actions are needed to increase the number of visitors. Therefore, using the stimulus-organism-response (S-O-R) framework, this research delves into the intricate factors that mold individuals' propensity to revisit Riau Island. Employing a survey-centric methodology, an extensive dataset was scrupulously amassed from eligible participants through the deployment of digital questionnaires. Stringent criteria were implemented via purposive sampling, ensuring respondents had frequented Riau Island at least thrice in the preceding two years. The two-month duration of data collection yielded a robust dataset, encompassing a total of 154 responses. The analysis, executed using the Partial Least Squares (PLS) method in SmartPLS 4 software, validates the affirmative impact of both destination quality and destination source credibility on tourist satisfaction and the willingness to revisit. Furthermore, the results disclose that tourist satisfaction functions as a positive mediator in these relationships. This implies that the perceived destination quality and source credibility indirectly contribute to the probability of future visits by positively influencing the overall satisfaction of tourists. These findings not only enrich people’s understanding of the determinants influencing individuals' choices to revisit a destination, but also present valuable implications for enhancing destination management and marketing strategies, ultimately aiming to elevate the overall tourist experience. In essence, this study adds to a refined comprehension of the dynamics underlying repeat visitation behaviors, opening avenues for strategic interventions in the tourism sector.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"107 27","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141820554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Investigating Posthumanism through the Medium of Self-Representation Using Instagram's Augmented Reality (AR) "Camera Effect" 利用 Instagram 的增强现实(AR)"相机效应",通过自我展示媒介探究后人类主义
Jurnal Komunikasi Pub Date : 2024-07-20 DOI: 10.24912/jk.v16i1.26308
Muhammad Alzaki Tristi, Nisa Rizkya Andika
{"title":"Investigating Posthumanism through the Medium of Self-Representation Using Instagram's Augmented Reality (AR) \"Camera Effect\"","authors":"Muhammad Alzaki Tristi, Nisa Rizkya Andika","doi":"10.24912/jk.v16i1.26308","DOIUrl":"https://doi.org/10.24912/jk.v16i1.26308","url":null,"abstract":"The Augmented Reality camera effects feature on Instagram provides users with the freedom to create, experiment, and share visual content without limitations, thereby presenting diverse self-images. Remarkably, Indonesia, ranking fourth globally in terms of Instagram users in 2022, demonstrates remarkable adoption of this AR camera effects feature, indicating rapid adoption of new media technology. This research investigates how users engage with this technology to redefine their identities and transcend traditional human boundaries. Through a desk study method, this study analyzes the \"Camera Effect\" feature on Instagram as a focal point for understanding the phenomenon of self-representation and exploring the concept of posthumanism. By referencing Frank Webster's theory of information society and the posthuman concept in literature, this research reveals that the AR feature on Instagram is a powerful cultural medium for self-representation, overcoming limitations between humans and technology in Indonesian Society. Self-representation becomes pivotal in posthumanism, and AR technology enables exploration and experimentation of diverse identities and expressions. Thus, Instagram's AR technology provides users with new ways to represent themselves, transforming the paradigm of representation and self-identity.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"109 40","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141820248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Journalist-Victim Relationship: Analysis of Cyber Media Reporting on the Land Conflict of the Sunda Wiwitan Indigenous Community 记者与受害者的关系:分析网络媒体对巽他维维坦土著社区土地冲突的报道
Jurnal Komunikasi Pub Date : 2024-07-20 DOI: 10.24912/jk.v16i1.28992
Ahmad Junaidi, S. Sarwoprasodjo, D. Suharjito, Ika Yuliasari
{"title":"Journalist-Victim Relationship: Analysis of Cyber Media Reporting on the Land Conflict of the Sunda Wiwitan Indigenous Community","authors":"Ahmad Junaidi, S. Sarwoprasodjo, D. Suharjito, Ika Yuliasari","doi":"10.24912/jk.v16i1.28992","DOIUrl":"https://doi.org/10.24912/jk.v16i1.28992","url":null,"abstract":" \u0000The relationship between journalists and sources influences reporting on conflicts in media. The news media's portrayal of conflicts can shape public opinion, which in turn can influence policy decisions. Governments and other stakeholders often pay close attention to media coverage and public reaction when making decisions related to conflicts. This study analyzes how the relationship between journalists and sources, in this case the victims from the Sunda Wiwitan indigenous community in Cigugur, West Java, in online media, relates to the land conflict and how it influences the resolution of the case. The researcher chose the theme of Sunda Wiwitan in relation to online media and conflict because the land conflict involving the Sunda Wiwitan indigenous community in Cigugur, West Java, is an issue that has received widespread media attention. Online media, with its fast and broad reach, often covers this conflict, although frequently in the form of short news pieces (hard news). This study uses a qualitative approach, employing a mixed method of content analysis, in-depth interviews which involving journalists and members of Sunda Wiwitan Community. The researchers analyze 113 news articles from national and local online media about the Sunda Wiwitan land conflict from 2020-2022. This study aims to examine how the relationship between victims in land conflicts and influential journalists affects media framing and agenda-setting.The research shows cyber media are interested to cover the issue as it carries news value of conflict and produce more news in form of hard news that features. The communication established between journalists or the media and victims or sources from the Sunda Wiwitan indigenous community influences the formation of media agendas and framing.The significant attention from online media and diverse sources influenced policy decisions regarding the Sunda Wiwitan land conflict.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"45 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141819580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Online Support Group For Chronic Disease Patients in The Context of Health Communication on Social Media 社交媒体健康传播背景下的慢性病患者在线支持小组
Jurnal Komunikasi Pub Date : 2024-07-20 DOI: 10.24912/jk.v16i1.26912
Azizun Kurnia Illahi
{"title":"Online Support Group For Chronic Disease Patients in The Context of Health Communication on Social Media","authors":"Azizun Kurnia Illahi","doi":"10.24912/jk.v16i1.26912","DOIUrl":"https://doi.org/10.24912/jk.v16i1.26912","url":null,"abstract":"In the context of health communication, support groups are believed to act as a protective measure against detrimental physical and psychological effects for patients by promoting adaptation both endocrinologically (related to hormones), cognitively, and behaviorally. Such adaptation also brings benefits in enhancing the immune system, adherence to medication consumption, and improving patient health. Support groups are crucial for patients, especially those with similar conditions, as there is a higher level of empathy, mutual information sharing, messages of hope and inspiration, and a platform for expression to enhance the life expectancy of patients with chronic diseases. These support groups emerged since the 1970s, constituting an integral component of healthcare. The existence of support groups is closely linked to helping improve health outcomes and reduce patient mortality rates. The diagnosis given by doctors to individuals can be a traumatic event. In such conditions, effective support systems are needed. These support systems can include friends, family, doctors, or other patients who have experienced similar illnesses. The similarity among members of the support group makes them a \"support system\" capable of providing both physical and psychological benefits and increasing adherence to the treatment process. The difficulties experienced by patients and their families in managing chronic diseases become highly complex when they do not receive support from their social environment. This motivates the existence of online support groups, which provide them with the flexibility to exchange information and discuss their health problems. To achieve the goals of this research, the researcher used content analysis with the object being the posts of HGM Community  from September to December 2022, while the unit of analysis used was proportional analysis unit. This research found that the most frequently used form of support by group members was instrumental support. The results from 149 posts in HGM Community posts obtained in this study showed that instrumental support with the category of \"problem-solving\" was the most commonly found.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"122 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141820232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Media Consumption Influence on Enhancing Public Participation Influenced by Perception and Solidarity Values in Timor-Leste 东帝汶受观念和团结价值观影响的媒体消费对提高公众参与度的影响
Jurnal Komunikasi Pub Date : 2024-07-20 DOI: 10.24912/jk.v16i1.26290
Miguel Gonçalves, Sunarto, Nurul Hasfi
{"title":"Media Consumption Influence on Enhancing Public Participation Influenced by Perception and Solidarity Values in Timor-Leste","authors":"Miguel Gonçalves, Sunarto, Nurul Hasfi","doi":"10.24912/jk.v16i1.26290","DOIUrl":"https://doi.org/10.24912/jk.v16i1.26290","url":null,"abstract":"This study has aim to determine the effect of political consumption in mass media on increasing public participation in Timor-Leste, which is influenced by perceptions and solidarity values. To answer this research questions we applied the Uses and Gratification theory and conducted a survey of 68 people from Comoro Village, Dom Aleixo Administrative Post, Dili, Timor-Leste. This study found that H1 with a sig value of 0.004 <0.05 or t count with a value of 2.959> t table with a value of 0.235, then Ha is accepted and Ho is rejected. So there is an influence between variable (X) and variable (A1) on variable (Y). H2 with a sig value of 0.008> 0.05 or t count with a value of 1.773> t table with a value of 3.846, then Ha is accepted and Ho is rejected. There is an influence between variables (X), (A2) on (Y). The results of H3 obtained a sign value of 0.041> 0.05 or t count with a value of 2.083> t table with a value of 0.235, then Ha is accepted and Ho is rejected. There is an influence between variables X, A1 and A2 on variable Y. The results show that theoretically community participation is influenced by other factors, namely media use, political issues and solidarity values. Practically, media content as a way and its delivery in the action of how to participate in society. Thus, this research shows that political content in the media has a major influence on the level of public participation and solidarity of the vulnerable group, so it needs to continue to be developed in Timor-Leste society.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"64 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141819032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Women in Conflict Communication Perspective (Case Study of the Role of Women in Maintaining Harmony in Manado) 冲突沟通视角下的妇女(关于妇女在维护万鸦老和谐中的作用的案例研究)
Jurnal Komunikasi Pub Date : 2024-07-20 DOI: 10.24912/jk.v16i1.26258
Suzy S. Azeharie, Wulan Purnama Sari, Muhammad Gafar Yoedtadi
{"title":"Women in Conflict Communication Perspective (Case Study of the Role of Women in Maintaining Harmony in Manado)","authors":"Suzy S. Azeharie, Wulan Purnama Sari, Muhammad Gafar Yoedtadi","doi":"10.24912/jk.v16i1.26258","DOIUrl":"https://doi.org/10.24912/jk.v16i1.26258","url":null,"abstract":"Cultural diversity in Indonesia is analogous to a double-edged sword. On the one hand, it can be seen as a source of strength, but on the other hand, it can be seen as a weakness. In April 2022, SETARA Institut, a non-governmental organization for democracy and peace, announced 10 cities in Indonesia that were rated as having the highest level of tolerance, one of which was Manado. Minahasa society adheres to the Sitou Timou Tumou Tou philosophy. In this philosophy there is openness, mutual respect, mutual assistance and assistance. Multicultural societies have a tendency towards conflict. In this case, women activists in Manado play a role in establishing harmonization. The research aims to discover the role of women in maintaining harmony in Manado, as well as the conflict communication used to prevent conflict. This research uses a descriptive qualitative approach with a case study method. The object of this research is the role of Manado women in maintaining harmony and conflict management. The subject of Manado women's activists. This research uses several data collection methods, including interviews, observation, literature study and online data tracing. The research results show that women activists actively carry out interfaith or interfaith dialogue with various social organizations, especially Islamic organizations. Women activists also took the initiative to establish the Peace Love Movement which seeks to build dialogue and make dialogue a part of their lifestyle. In order to build public awareness of multiculturalism, every Human Rights Day, namely December 10, the Love and Peace Movement holds a Diversity Festival.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"44 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141819591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategies for Herbal Knowledge Inheritance Through Non-Formal Education in Traditional Villages 传统村落通过非正规教育传承草药知识的策略
Jurnal Komunikasi Pub Date : 2024-07-20 DOI: 10.24912/jk.v16i1.29048
Susie Perbawasari, Priyo Subekti, Yugih Setyanto
{"title":"Strategies for Herbal Knowledge Inheritance Through Non-Formal Education in Traditional Villages","authors":"Susie Perbawasari, Priyo Subekti, Yugih Setyanto","doi":"10.24912/jk.v16i1.29048","DOIUrl":"https://doi.org/10.24912/jk.v16i1.29048","url":null,"abstract":"In the current context of globalization, the process of passing on traditional knowledge, particularly in relation to medicinal plant applications, faces significant hurdles. Kampung Adat Dangiang, facing this challenge, has initiated the establishment of Sekolah Adat as a non-formal education initiative aimed at the conservation and transmission of cultural and traditional knowledge to the next generation. This research investigates Sekolah Adat in Kampung Dangiang as an institution that plays an important role in knowledge preservation, where traditional healing principles and ritualistic practices are passed on across generations. Qualitative methodology, specifically case studies, was adopted in this research, providing a more narrative and exploratory approach to data collection. Through direct interaction, observation of daily rituals, and literature review, the research gathered information enriched by snowball sampling techniques from informants. The results reveal Sekolah Adat as an entity steeped in traditional values, functioning not only as an educational institution but as a living repository of medicinal plant knowledge and ritual practices. The Sekolah Adat introduces a unique pedagogical approach, combining lectures, demonstrations and practical applications, which overall enriches the spiritual existence of learners. The program creates a synergy between traditional herbal wisdom, modern chemical principles, and deep inner healing techniques. Although this integration of tradition and modernity poses challenges, especially in the aspect of scientific validation of ancestral practices, a strong commitment to the efficacy of traditional medicine, supported by generations of knowledge and anecdotes, continues to overcome such obstacles. In conclusion, Sekolah Adat Dangiang stands as a testament to the resilience of traditions that are able to adapt elegantly amidst the changing modern world. It signifies the importance of local wisdom in keeping cultural heritage alive and relevant amidst fast-changing global dynamics.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"109 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141820323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Determining the Public Opinion on Rappler as A News Media Critic of the Administration 确定公众对作为批评政府的新闻媒体的 Rappler 的看法
Jurnal Komunikasi Pub Date : 2024-07-20 DOI: 10.24912/jk.v16i1.23697
Conycel Ramirez, Mary Joyce Arroyo, Persephone Castillejos, Princess Marrose Mariano, C. Cristobal
{"title":"Determining the Public Opinion on Rappler as A News Media Critic of the Administration","authors":"Conycel Ramirez, Mary Joyce Arroyo, Persephone Castillejos, Princess Marrose Mariano, C. Cristobal","doi":"10.24912/jk.v16i1.23697","DOIUrl":"https://doi.org/10.24912/jk.v16i1.23697","url":null,"abstract":"With the rise of social media and online platforms wherein information is only just a click away, there is still a grey area as to whether online users trust news sites and pages on the digital space. This study aims to assess and analyze the public perception of Rappler as a news media outlet wherein it highlights its role as a news media critic of the Duterte administration. The researchers collected the needed data to identify the public opinion of Filipino adults who are aged 18 and above regarding Rappler's critical way of reporting. This study is supported by data, articles, and related literature that are mainly focused on media trust, media credibility, and related factors towards the reported trust in media. Moreover, this study expounds the surrounding issues related to Rappler's investigative journalism. The study has been operationalized through online surveys and by setting certain eligibility requirements, which served as the qualifier for the respondents before answering the questionnaire. Additionally, this study shows a glimpse of the Media Effects Theory and its correlation to the study's nature. Upon analyzing the gathered data, results show that most respondents trust Rappler as a news media outlet critical of the Philippine government.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"124 47","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141819563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Meaning of Media Independence by Journalists in the 2024 Election 记者在 2024 年大选中媒体独立的意义
Jurnal Komunikasi Pub Date : 2024-07-20 DOI: 10.24912/jk.v16i1.27349
Gafar Yoedtadi, Ahmad Djunaidi, Yugih Setyanto, Lusia Savitri Setyo Utami
{"title":"The Meaning of Media Independence by Journalists in the 2024 Election","authors":"Gafar Yoedtadi, Ahmad Djunaidi, Yugih Setyanto, Lusia Savitri Setyo Utami","doi":"10.24912/jk.v16i1.27349","DOIUrl":"https://doi.org/10.24912/jk.v16i1.27349","url":null,"abstract":"The 2024 Presidential Election is a political event that the public has been waiting for. At that time, the public can exercise their political rights to elect government leaders for the next five years. Seeing such great public attention, the mass media will place the 2024 General Election and Presidential Election as one of the main portions of the news. However, like the 2014 and 2019 Presidential Elections and Elections, it is suspected that it will be difficult for the mass media to stand in a neutral position. Mass media, especially television stations, are owned by entrepreneurs who are affiliated with political parties and support the 2024 presidential and vice presidential candidates.This research aims to explain the meaning of television journalists regarding media independence ahead of the 2024 general election and presidential election. This research uses a qualitative approach with phenomenological research method to understand the construction meaning of journalists. The object of this research is the meaning of television journalists regarding media independence ahead of the 2024 general election and presidential election. The research subjects were television journalists from two media groups, MNC Group and Media Group, who were selected purposively. The research data was analyzed using media political economy theory. Findings from the research show differences in the subjective meaning of media independence among television journalists. Although they agree on the urgency of media independence as a guardian of press freedom, differences of opinion arise especially regarding the role of media owners in editorial policy. Some journalists consider the intervention of media owners to be acceptable, while others consider it a violation of the journalistic code of ethics. Different views are also seen in terms of implementing media independence. Some see media independence as the freedom for the media to support political parties or presidential candidates that are in line with the editorial views. On the other hand, there are journalists who believe that media independence should be realized through a neutral and unbiased attitude","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"25 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141819365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategy of Local Television Stations to Maintain Existence Entering the Digital Broadcasting Era 进入数字广播时代地方电视台的生存策略
Jurnal Komunikasi Pub Date : 2024-07-20 DOI: 10.24912/jk.v16i1.26604
Feri ferdinan Alamsyah, Ahsani Taqwim Aminuddin, Desi Amaliah
{"title":"Strategy of Local Television Stations to Maintain Existence Entering the Digital Broadcasting Era","authors":"Feri ferdinan Alamsyah, Ahsani Taqwim Aminuddin, Desi Amaliah","doi":"10.24912/jk.v16i1.26604","DOIUrl":"https://doi.org/10.24912/jk.v16i1.26604","url":null,"abstract":"The implementation of the analog to digital broadcast system migration policy in the broadcasting sector in Indonesia presents certain challenges, especially for local broadcasting industry. Broadcasting experts predict that changes to the broadcast system will have a major impact on the industry, the worst possibility is bankruptcy. Therefore, television station managers need to make a number of effective strategies to make the industry sustainable and remain stable while adapting to the digital broadcast system. This article attempts to explain the strategy of local television stations in adapting to digital broadcast systems. Data was obtained through a qualitative tradition that focuses on in-depth observation. To see the strategic tendencies of local television stations, the SWOT analysis method is used. The subject of this article is a television station broadcasting in West Java, Indonesia, then selected purposively using a number of criteria, namely MGSTV, SMTV, and MQTV. The research results show that the strategy of local television stations in adapting to digital broadcast technology emerged on the basis of two big goals, namely the short term and the long term. In the short term, local television stations have a target to survive, and long term strategies aim to develop.","PeriodicalId":34799,"journal":{"name":"Jurnal Komunikasi","volume":"72 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141818836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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