{"title":"The impact of peer effects on farmers’ pesticide packaging waste recycling behavior: Empirical evidence from China","authors":"Yangyang Peng, Xianglin He, Ying Song, Xinyi Yang, Qian Chang","doi":"10.1016/j.clrc.2025.100359","DOIUrl":"10.1016/j.clrc.2025.100359","url":null,"abstract":"<div><div>Developing effective recycling mechanisms and behavioral intervention strategies for pesticide packaging waste (PPW) is a critical global challenge. Based on data from the China Rural Revitalization Survey (CRRS), this study investigates the influence of peer effects on farmers' pesticide packaging waste recycling behavior and its underlying mechanisms from a peer-effect perspective. The results indicate that peer effects significantly promote farmers' recycling behavior, and this finding remains robust after addressing endogeneity issues. This positive effect is particularly strong among higher-income households, non-cooperative members, villages with better transportation, and non-central regions. Mechanism analysis reveals that risk perception mediates the relationship between peer effects and recycling behavior. This study contributes to the literature by providing a novel behavioral perspective on farmers’ environmental decision-making. The findings offer theoretical foundations for policymakers to design targeted interventions, ultimately improving pesticide packaging waste recycling rates and advancing agricultural sustainability.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"19 ","pages":"Article 100359"},"PeriodicalIF":5.3,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145568445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sanju Kaladharan , Dhanya Manayath , Rejikumar G , Ann Faria
{"title":"Conceptualizing sustainable medicine consumption: A Delphi study","authors":"Sanju Kaladharan , Dhanya Manayath , Rejikumar G , Ann Faria","doi":"10.1016/j.clrc.2025.100360","DOIUrl":"10.1016/j.clrc.2025.100360","url":null,"abstract":"<div><div>Sustainable Medicine Consumption (SMC) encompasses responsible consumer practices related to the acquisition, use, and disposal of medicines while considering social, economic, and environmental sustainability dimensions. This study employs the Delphi method to achieve expert consensus on key consumer practices that contribute to SMC. A panel of experts, including pharmacists, academicians, researchers in public health and sustainability, and physicians, participated in multiple rounds of evaluation to refine and prioritize relevant statements. During the first Delphi round (n = 21), consensus was reached on 30 out of 47 items (63.8 %). Additionally, based on expert feedback, two new items were added. In the second round (n = 19), all 32 items (100 %) reached consensus and were included as components of SMC. Based on the results of the second round, a proposed conceptualization of SMC, incorporating an interprofessional perspective, was presented in the third Delphi round for validation by the experts (n = 9). The final conceptualization offers a comprehensive framework for SMC by integrating all dimensions of sustainability (environmental, social, and economic) while encompassing all phases of medicine consumption, including acquisition, use, and disposal. Findings highlight the importance of integrating consumer responsibility into sustainable healthcare practices and provide a foundation for future research on consumer-driven sustainability in medicine use.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"19 ","pages":"Article 100360"},"PeriodicalIF":5.3,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145568443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Agnes Caroline Dontina Mackay , Li Zuo , Ibrahim Alusine Kebe
{"title":"The technology-authenticity paradox: How technological capabilities dually enable and inhibit green marketing in a developing economy","authors":"Agnes Caroline Dontina Mackay , Li Zuo , Ibrahim Alusine Kebe","doi":"10.1016/j.clrc.2025.100363","DOIUrl":"10.1016/j.clrc.2025.100363","url":null,"abstract":"<div><div>This study investigates relationships among green content marketing (GCM), green brand equity (GBE), technological capabilities (TC), and sustainable bank performance (SBP) in Sierra Leone's banking sector—a context of institutional fragility and low digital infrastructure. Despite growing green marketing adoption in developing economies, critical gaps persist regarding how sustainability communication translates into performance and how technological investments moderate this process. Integrating Brand Equity Theory with the Resource-Based View and Dynamic Capabilities Theory, we propose and test a conceptual model where GBE mediates the GCM–SBP relationship, while TC exhibits dual, paradoxical moderating effects. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) 4.0 on survey data from 350 banking professionals, we find that GCM positively influences SBP both directly and indirectly through GBE, confirming partial mediation. However, TC negatively moderates the direct GCM–SBP link—a “technology-authenticity paradox” where advanced marketing technologies signal inauthenticity in low-trust environments—while positively moderating the GBE–SBP relationship, functioning as a validation mechanism that substantiates brand trust into tangible performance. This study contributes theoretically by introducing the concept of “resource duality” to the Resource-Based View, demonstrating that TC's value is context-dependent and pathway-specific. Practically, it advises banks to prioritize authentic, community-embedded communication for building GBE, then deploy technology for back-end verification rather than customer-facing promotion. The findings offer critical insights for advancing sustainable banking and SDG achievement in developing economies and institutionally fragile contexts.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"19 ","pages":"Article 100363"},"PeriodicalIF":5.3,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145681253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Emanuela Tria , Francesco Di Cosola , Alessandro Petrontino , Michel Frem , Francesco Bozzo
{"title":"Credence in code: Consumer engagement and responses to blockchain-enabled sustainability in tomato Purée","authors":"Emanuela Tria , Francesco Di Cosola , Alessandro Petrontino , Michel Frem , Francesco Bozzo","doi":"10.1016/j.clrc.2025.100339","DOIUrl":"10.1016/j.clrc.2025.100339","url":null,"abstract":"<div><div>Understanding how digital technologies can support more transparent food choices is essential for driving sustainability in agri-food systems. In this context, this study explores the role of blockchain technology (BCT) in shaping consumer preferences for tomato puree featuring credence attributes. An integrated approach that combines the Technology Acceptance Model (TAM) with a choice modelling framework has been used for this purpose. The originality of this research lies in extending the TAM framework by examining how consumer sensitivity to environmental, social, and economic sustainability attributes influences behavioral intention to adopt blockchain-traced food products. Based on a representative sample of 1549 Italian respondents collected through an online survey, a Discrete Choice Experiment (DCE) and a Latent Class Model (LCM) were additionally applied to identify three distinct consumer segments according to their attitudes toward blockchain and sensitivity to credence attributes. The results reveal that a small group of respondents (6.6 %) presents low interest in both aspects, while 32.7 % prioritize sustainability-related attributes. The largest segment (60.7 %) values blockchain for ensuring authenticity and transparency. With respect to a bottle of baseline tomato puree (700 mL), differences in willingness to pay among respondents reveal that sustainability-engaged consumers value information on water footprint reduction (+5.78 EUR) and product origin (+0.84 EUR) conveyed through BCT, while those more inclined toward technology prioritize information related to organic production methods (+3.40 EUR) and labor-related sustainability (+2.74 EUR). The results provide valuable insights for producers and policymakers aiming to promote more responsible consumption and enhance sustainability communication through technological innovation.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"19 ","pages":"Article 100339"},"PeriodicalIF":5.3,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145320854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mohammad Soliman , Maha K. Al-Balushi , Lama Al Sariri , Muhannad M. Al Ghailani , Ali Tarhini
{"title":"Influencers of environmentally responsible behaviour in tourism destinations: The role of sustainable intelligence, DSR, and emotional solidarity","authors":"Mohammad Soliman , Maha K. Al-Balushi , Lama Al Sariri , Muhannad M. Al Ghailani , Ali Tarhini","doi":"10.1016/j.clrc.2025.100357","DOIUrl":"10.1016/j.clrc.2025.100357","url":null,"abstract":"<div><div>In recent decades, environmentally responsible behaviour (ERB) has attracted significant attention across different disciplines. However, empirical studies investigating the key drivers of ERB within tourism destinations remain scarce in emerging countries settings. This gap is especially clear in under-researched regions such as Oman, where understanding the factors influencing ERB is crucial for promoting sustainable tourism development. As a result, this empirical work seeks to uncover the determinants of ERB in tourism destinations in Oman, concentrating on the role of sustainable intelligence (SI) in shaping destination social responsibility (DSR) and its subsequent impact on emotional solidarity and ERB. Using a quantitative approach and employing multiple non-probability sampling methods, data were gathered from 408 visitors across various Omani destinations and analysed through PLS-SEM. The empirical results revealed that SI positively influences DSR, which in turn enhances emotional solidarity and ERB. While emotional solidarity significantly drives ERB, its emotional closeness dimension does not. Additionally, DSR serves as a crucial mediator between SI and ERB. The R<sup>2</sup> findings explain 56.2 % of the variance in ERB, proving a robust research model predictive capability. The research findings contribute to the academic and practical discussions related to ERB, destination management, and marketing strategies for fostering sustainable practices in tourism destinations. Some limitations concerning the study's context, variable scope, and its cross-sectional design are acknowledged, highlighting the need for further research employing longitudinal and multi-method approaches.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"19 ","pages":"Article 100357"},"PeriodicalIF":5.3,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145568441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marcel Riedl, Martin Němec, Lucie Neužilová, Vilém Jarský, Roman Dudík
{"title":"Consumer attitudes toward timber housing in the Czech Republic: Drivers and barriers for cleaner and responsible consumption transitions","authors":"Marcel Riedl, Martin Němec, Lucie Neužilová, Vilém Jarský, Roman Dudík","doi":"10.1016/j.clrc.2025.100364","DOIUrl":"10.1016/j.clrc.2025.100364","url":null,"abstract":"<div><div>The construction sector is a significant contributor to carbon emissions, making material selection in housing essential for fostering responsible consumption. Timber, recognised as a renewable and carbon-sequestering material, offers distinct environmental advantages; however, it encounters varied public acceptance. This study analyses data from three surveys conducted in the Czech Republic (N = 6019; 2018–2024) to investigate consumer perceptions of timber housing and the factors influencing material choice. Methodologically, we employ a comparative analysis across the three surveys, utilising chi-square tests of independence, tests for differences in proportions, and proportional-odds logistic regression (POLR) for ordinal outcomes. Our comparative and segmentation analyses reveal that timber is often associated with concepts of nature, aesthetics, and tradition. However, concerns about fire safety, durability, and the material's suitability for multi-storey structures persist. Across all segments, price and durability consistently rank as baseline criteria; safety is broadly important but shows modest variation by life-role, while the salience of construction speed, energy efficiency, aesthetics, sustainability and peer references varies more markedly. Notably, a substantial neutral segment (43 %) exhibits hesitancy toward choosing timber housing, underscoring the need for evidence-based communication that aligns proven performance with sustainability benefits and reflects the priorities of specific consumer groups. These findings offer valuable insights into the evolving perceptions of timber, highlighting how targeted communication and supportive policies can facilitate the transition to cleaner, more responsible housing alternatives.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"19 ","pages":"Article 100364"},"PeriodicalIF":5.3,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145681257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Athanasios Polyportis, Yijing Wang, Freya De Keyzer, Anne-Marie van Prooijen, Leonie Carolin Peiffer
{"title":"When tradition meets tomorrow: Personal cultural orientations, normative influence and attitudes toward sustainable food consumption","authors":"Athanasios Polyportis, Yijing Wang, Freya De Keyzer, Anne-Marie van Prooijen, Leonie Carolin Peiffer","doi":"10.1016/j.clrc.2025.100367","DOIUrl":"10.1016/j.clrc.2025.100367","url":null,"abstract":"<div><div>Research on sustainable food consumption typically treats culture as a country-level context, overlooking how person-level cultural orientations translate into evaluations toward sustainable food consumption via concrete sociopsychological mechanisms. We address this gap by embedding two Personal Cultural Orientations, Tradition and Prudence, in a norm internalization pathway to explain their effects on attitudes toward sustainable food consumption. Building on an integrative conceptual model that draws on relevant insights from Schwartz Theory of Basic Human Values, the Value-Belief-Norm theory coupled with the Norm Activation Model, and aligning with the attitudinal component of the Theory of Planned Behavior, we analyzed data from an online representative consumer survey of 2,296 adults in five European countries (Portugal, Italy, Greece, Bulgaria, Hungary). Both Tradition and Prudence exerted significant positive indirect effects on attitudes toward sustainable food consumption through a sequential pathway from social to personal norms. Direct effects were non-significant or weak in most countries; Tradition exhibited indirect only mediation in all countries, whereas the Prudence effect was indirect in three countries and complementary in two. These findings clarify where culture does its work, by shaping perceived social approval that crystallizes into personal moral obligation. Theoretically, we integrate person-level culture with norm-based accounts of attitude formation and mitigate ecological fallacy. Practically, findings highlight leveraging cultural conditions for SFC, including aligning sustainable practices with tradition, designing campaigns that leverage community role models, and appeals to prudential orientations that move sustainable consumption toward wider societal uptake.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"19 ","pages":"Article 100367"},"PeriodicalIF":5.3,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145681254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Brigitta Unger-Plasek , Zoltán Lakner , Ágoston Temesi
{"title":"Segmentation of ecological guilt and sustainable food consumption – A European cross-country perspective","authors":"Brigitta Unger-Plasek , Zoltán Lakner , Ágoston Temesi","doi":"10.1016/j.clrc.2025.100347","DOIUrl":"10.1016/j.clrc.2025.100347","url":null,"abstract":"<div><div>Food consumption habits are one of the most direct and active forms of consumer behaviour through which individuals impact their environment. This behaviour does not evolve in isolation; rather, it is influenced by a variety of factors, including guilt. Within the context of sustainability, ecological guilt is a particularly salient determinant. This study explores the relationship between ecological guilt and the core principles of sustainable food consumption. Eco-guilt may influence the fundamental dimensions of overconsumption, food waste, dietary composition, or recycling, although not necessarily all of them. This study aimed to develop consumer segments based on the elements of the food eco-guilt scale and describe these clusters in terms of sustainable food consumption principles and other consumer characteristics. Data were collected from a sample of 3000 individuals in four countries and structured to reflect national population distributions across several key demographics. Cluster analysis identified two distinct segments: the ‘Guilt-Reactive’ and ‘The Uncertain’. The respondents in the ‘Guilt-Reactive’ group exhibited significantly stronger tendencies towards sustainable food-related behaviours than those in the ‘The Uncertain’ group—particularly regarding recycling, avoiding overconsumption, and reducing food waste. However, no clear commitment to dietary aspects was observed, as responses in this domain tended to be neutral rather than supportive. These findings highlight that while ecological guilt may motivate certain sustainable consumption behaviours, dietary changes, such as increasing the proportion of plant-based foods and reducing intake of highly processed, nutrient-poor products, may require motivational drivers that are stronger or of different types than eco-guilt.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"19 ","pages":"Article 100347"},"PeriodicalIF":5.3,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145363380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Williams Chibueze Munonye , George Oche Ajonye , Samuel Olusegun Ahonsi , Daniella Ifunanya Munonye , Obey Akinmorin Akinloye , Ikechukwu Oscar Chigozie
{"title":"Governing circular intelligence: How AI-driven policy tools can accelerate the circular economy transition","authors":"Williams Chibueze Munonye , George Oche Ajonye , Samuel Olusegun Ahonsi , Daniella Ifunanya Munonye , Obey Akinmorin Akinloye , Ikechukwu Oscar Chigozie","doi":"10.1016/j.clrc.2025.100324","DOIUrl":"10.1016/j.clrc.2025.100324","url":null,"abstract":"<div><div>The circular economy (CE) is increasingly recognized as a transformative framework for fostering sustainable production and consumption. In this context, Artificial Intelligence (AI) is emerging as a key enabler for advancing both material systems and policy processes. This article investigates the potential of AI-driven policy tools to accelerate the transition towards a circular economy. Consequently, it explores AI capabilities such as systems modelling, predictive analytics, and adaptive regulation, focusing on their application within environmental governance frameworks. The article examines the integration of AI technologies including natural language processing for policy synthesis, machine learning for waste pattern detection, and digital twins for scenario testing into multi-level governance structures. Furthermore, it critically addresses the ethical, institutional, and technical challenges associated with AI deployment in policymaking, particularly in terms of data bias, transparency, and public accountability. The article concludes with a roadmap for embedding 'circular intelligence' in governance systems, emphasizing the need for a strategic, transparent, and inclusive approach to AI integration in CE policy to ensure sustainable and just transitions.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"19 ","pages":"Article 100324"},"PeriodicalIF":5.3,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145048019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}