{"title":"From innovation resistance to responsible consumption: Sustainability signals shaping trust and preference in luxury metaverse marketing","authors":"Khanh-Ngoc Hoang-Tran, Ngoc-Hong Duong","doi":"10.1016/j.clrc.2026.100401","DOIUrl":"10.1016/j.clrc.2026.100401","url":null,"abstract":"<div><div>This study investigates how functional and psychological barriers influence Vietnamese consumers' attitudes toward metaverse marketing, with a specific focus on luxury brand preference. The research draws on two theories, namely Innovation Resistance Theory (IRT) and Signaling Theory, and incorporates personal innovativeness and perceived sustainability commitment as moderating factors. Additionally, the study explores the relationships among attitude, brand trust, and brand preference. While previous studies examined metaverse adoption across a variety of industries, less attention has been paid to how resistance factors influence customer behavior in luxury brand contexts, particularly in developing nations. This study fills a gap in research on how personal innovativeness and perceived sustainability commitment influence consumer attitudes in digital luxury marketing. Using a structured questionnaire, data were collected from Vietnamese consumers interested in luxury brands and analyzed using SPSS 26 and SmartPLS 3. Results show that functional and psychological barriers, except for image barriers, negatively affect attitudes toward metaverse marketing. However, personal innovativeness mitigates the effects of tradition barriers, image barriers, and technophobia. A positive attitude enhances brand trust, which in turn drives brand preference, especially when sustainability commitment is perceived. To overcome resistance, luxury brands should streamline digital experiences, emphasize clear value, and promote authentic sustainability efforts.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"21 ","pages":"Article 100401"},"PeriodicalIF":5.3,"publicationDate":"2026-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146189468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Kristia Kristia , Sándor Kovács , Nádasi Levente Sándor
{"title":"From baseline expectations to high-barrier signals: Mapping Indonesian generation Z's sustainable food consumption through item response theory and motive-based segmentation","authors":"Kristia Kristia , Sándor Kovács , Nádasi Levente Sándor","doi":"10.1016/j.clrc.2025.100369","DOIUrl":"10.1016/j.clrc.2025.100369","url":null,"abstract":"<div><div>This study aims to evaluate the strength of various indicators related to seven types of food consumption motives, sustainable food choices, and food waste management variables in distinguishing the motivation and latent behaviour of Generation Z Indonesia through Item Response Theory analysis. A total of 1160 survey valid responses collected with quota sampling adjusted to regional distribution and balanced gender proportion were analysed using Item Response Theory to evaluate indicators, K-means clustering for segmentation, and Structural Equation Modelling-Partial Least Square to test the significance of the relationship between consumption motives and sustainable consumption behaviour. Seasonal fruit intake ranks highest discrimination ability among sustainable food choices, and suboptimal food consumption leads among food waste management indicators. Through Item Response Theory, this study classified food motives and sustainable consumption indicators into five typologies, revealing varying psychological entry points from baseline expectations to high-barrier signals. Four main segments were identified with variations in food consumption motives: Frugal Indifferent Foodie, Health-Focused Independent Locavores, Holistic Demander and Eco-Friendly Enthusiast, and Epicureans Pragmatist Waste Conserver. This study contributes by combining IRT and segmentation to uncover hidden motivational divides and offers a fresh perspective for designing more targeted and realistic interventions for sustainable food behaviour among youth in emerging markets.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"20 ","pages":"Article 100369"},"PeriodicalIF":5.3,"publicationDate":"2026-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145683510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Holistic and integrated life cycle sustainability assessment of community supported agriculture: A case study of school catering in Leipzig, Germany","authors":"Madeleine Pries, Walther Zeug, Daniela Thrän","doi":"10.1016/j.clrc.2025.100372","DOIUrl":"10.1016/j.clrc.2025.100372","url":null,"abstract":"<div><div>Global food supply and intensive agriculture significantly impact social, economic, and ecological sustainability. Community Supported Agriculture (CSA) strives to transform regional food networks by connecting producers and consumers. Although intrinsically more sustainable due to agroecological farming, short supply chains, and regional cooperation, no assessment has yet quantified the sustainability benefits of CSA. No Life Cycle Assessment (LCA) has been conducted in Germany, and only a few studies have been carried out in Europe to identify the impacts and improvement potentials of CSA. A Holistic and Integrated Life Cycle Sustainability Assessment (HILCSA) was applied to a CSA in Leipzig, Germany, offering a novel integrative approach to analyze CSA benefits and impacts compared to a conventional reference in all three sustainability dimensions. Seven different fruits and vegetables produced by the CSA and distributed to schools in Leipzig were assessed. Based on 82 indicators, the results showed that CSA has 63 % fewer sustainability risks compared to the conventional German food market. All substitution factors of impacts aggregated to the Sustainable Development Goals (SDGs) were below 1.0, indicating a positive contribution by the CSA. Additionally, replacing conventional supply with supply from the CSA to 200 pupils can avoid 1 ton of CO<sub>2</sub> equivalents over one school year. Resource efficiency emerged as a key area for improvement, as the CSA had significantly lower yields than conventional production. However, it had similar water, land, and energy uses per hectare. At the same time, the highest upstream impacts were caused by Spent Mushroom Substrate (SMS) applied as organic fertilizer. The findings highlight the potential of CSA to drive regional socio-ecological transformation while suggesting improvements in resource efficiency.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"20 ","pages":"Article 100372"},"PeriodicalIF":5.3,"publicationDate":"2026-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145791201","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Unveiling the environmental footprint of photovoltaic systems: A life cycle assessment across technologies and configurations","authors":"Xinyu Luo , Wei Chen , Jianyun Nie , Zhaoling Li","doi":"10.1016/j.clrc.2025.100384","DOIUrl":"10.1016/j.clrc.2025.100384","url":null,"abstract":"<div><div>Rapid global PV (photovoltaic) expansion driven by global decarbonization goals requires comprehensive life cycle environmental evaluation. This study applies a harmonized life cycle assessment (LCA) to seven representative PV modules across six installation scenarios, enabling consistent comparison at both module and system levels. Results indicate that cadmium telluride (CdTe) achieves the lowest environmental footprint, followed closely by perovskite-silicon tandem (PST) module at 23.28 Pt per kWp. Despite high conversion efficiency, PST module presents specific marine eutrophication and toxicity risks arising from heavy metal use. Conversely, polycrystalline silicon (Poly-Si) module exhibits the highest burden due to energy intensive manufacturing. Notably, system level analysis reveals that Balance of System (BOS) components contribute 48 %–70 % of total environmental damage, acting as the dominant environmental driver. Rooftop systems consistently outperform ground mounted alternatives, with human health identified as the main impact category. These insights indicate that reducing the PV environmental footprint relies on a coordinated strategy that optimizes module technology while minimizing BOS material intensity.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"20 ","pages":"Article 100384"},"PeriodicalIF":5.3,"publicationDate":"2026-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145925351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Duong Cong Doanh , Tran Bao Tram , Pham Quang Vu , Le Thi Ngoc Linh , Nguyen Thi Thu Huong
{"title":"Blockchain-based food traceability system and green brand image: Enhancing product trust and purchase intentions for online agricultural products","authors":"Duong Cong Doanh , Tran Bao Tram , Pham Quang Vu , Le Thi Ngoc Linh , Nguyen Thi Thu Huong","doi":"10.1016/j.clrc.2025.100368","DOIUrl":"10.1016/j.clrc.2025.100368","url":null,"abstract":"<div><div>This study investigates the impact of green agriculture product brand image and blockchain-based food traceability systems on enhancing product trust and its subsequent effects on online agriculture product purchase intention. As consumer demand for transparency and sustainability rises, integrating blockchain technology in the agricultural sector provides a framework for ensuring product authenticity and traceability. By leveraging the SOR model, the research explores how product trust influences consumer perceptions and behaviors by facilitating the implementation of blockchain-based food traceability systems and green agriculture product brand image. After the hypothesized model is tested through a sample of 530 Vietnamese consumers, empirical findings suggest that green agriculture product brand image, including agribusiness image, agricultural products image, social image of agribusiness and consumer image with blockchain-based food traceability system, significantly enhances product trust, ultimately leading to increased online agricultural products purchase intentions. Meanwhile, consumer image has the most profound impact on product trust and online purchase intentions of farm products. This study contributes to understanding how technological advancements and brand image can foster sustainable consumption patterns and offers practical implications for agricultural businesses aiming to build consumer trust in their products.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"20 ","pages":"Article 100368"},"PeriodicalIF":5.3,"publicationDate":"2026-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145658784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Lydia Perez-Pastrana, Zeus Guevara, Esteban Castillo, Jorge Ascencio Gutierrez, Rogelio Bustamante-Bello, Iván García Kerdan
{"title":"Environmental performance of single-use plastic packaging: A life cycle assessment of end-of-life scenarios in the agri-food sector","authors":"Lydia Perez-Pastrana, Zeus Guevara, Esteban Castillo, Jorge Ascencio Gutierrez, Rogelio Bustamante-Bello, Iván García Kerdan","doi":"10.1016/j.clrc.2025.100383","DOIUrl":"10.1016/j.clrc.2025.100383","url":null,"abstract":"<div><div>Plastic pollution poses a critical environmental challenge, driven by excessive consumption and inadequate waste management, particularly in agri-food systems. Mismanaged municipal solid waste contributes to severe ecological degradation as plastics accumulate in terrestrial, aquatic, and atmospheric environments. Addressing these issues requires context-specific evidence on the environmental trade-offs of recycling and disposal strategies. This study evaluates the life-cycle impacts of four representative single-use plastics — polyethylene terephthalate, low-density polyethylene, high-density polyethylene and polypropylene — in a Mexican case study comprising 102 scenarios. Analyses consider three material compositions (virgin, virgin–recycled blends, and blends with energy recovery), five end-of-life strategies (mechanical recycling, chemical recycling, incineration, incineration with energy-recovery, and landfill), and six agri-food fillings. Following ISO 14040 and ISO 14044 guidelines, assessments were conducted using SimaPro with Ecoinvent database and ReCiPe 2016 midpoint method across five impact categories. Results indicate that increasing recycled content does not linearly reduce environmental impacts and that the filling and use stage — particularly rice and soybean oil — dominates life-cycle outcomes, sometimes shifting the optimal end-of-life strategy. Low-density polyethylene bags exhibit the highest impacts, while high-density polyethylene containers perform most favorably. Incorporating informal waste pickers and local practices reveals critical insights for real-world systems, highlighting the importance of regionally contextualized life-cycle assessments that extend beyond material composition. These findings support policies and practices that mitigate plastic pollution while promoting sustainable packaging and waste management in Mexico’s agri-food sector.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"20 ","pages":"Article 100383"},"PeriodicalIF":5.3,"publicationDate":"2026-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145925847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Xiaonan Shi , Lu Jiang , Shaoying Zhang , Peijun Shi
{"title":"Bridging awareness and investment behavior: The role of education and environmental responsibility awareness in household energy consumption","authors":"Xiaonan Shi , Lu Jiang , Shaoying Zhang , Peijun Shi","doi":"10.1016/j.clrc.2025.100386","DOIUrl":"10.1016/j.clrc.2025.100386","url":null,"abstract":"<div><div>Advocating for low-carbon residential energy usage is crucial for attaining China's carbon neutrality objectives. This study utilizes a stratified survey of 741 households in Zhongshan to investigate the interplay between educational attainment and environmental responsibility awareness in influencing the willingness to pay extra for energy-efficient appliances. It also examines the spatial and behavioral dynamics underlying these decisions. The results indicate that higher education markedly increases investment propensity by enhancing cognitive skills and long-term decision-making capabilities. Conversely, awareness of environmental responsibility may diminish the propensity to invest—especially among households with moderate education—when financial incentives are absent, resulting in a decrease of up to 24 %. Education serves as a moderating factor in reconciling the disparity between environmental values and behavioral capabilities. Distinct spatial disparities are evident: households in central urban regions exhibit greater environmental motivation, whereas those in peripheral areas face more significant financial constraints. The hukou status further distinguishes behavior—non-local households exhibit greater responsiveness to educational influences while also being more sensitive to immediate costs. These findings highlight the necessity of spatially customized and socially attuned policies that combine cognitive empowerment with behavioral incentives to effectively promote household green investments and facilitate the transition to low-carbon energy consumption.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"20 ","pages":"Article 100386"},"PeriodicalIF":5.3,"publicationDate":"2026-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145925850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Proposing a multi-level perspective of the influencing factors of repair behaviours of household electrical appliances","authors":"Lauren Brumley, Mark Boulet, Liam Smith","doi":"10.1016/j.clrc.2025.100375","DOIUrl":"10.1016/j.clrc.2025.100375","url":null,"abstract":"<div><div>Within the framework of the circular economy, extending the lifespan of electrical products through repairing them is a promising approach, particularly against the backdrop of growing e-waste levels. Consumers play a key role in facilitating repair and multiple studies have suggested their behaviour is influenced by combinations of different internal (e.g. attitudes, knowledge and motivation) and external factors (e.g. product design, market conditions and service availability). Despite this, in empirical research, there is still preference for psychological theories that foreground the individual. Thus, the present study moves beyond these theories and is underpinned by a multi-level perspective – an approach that can systematically organise factors to internal <em>and</em> external contexts. Through qualitative interviews with consumers we identify and then organise the factors that influence repair behaviours of household electrical appliances to a multi-level perspective including micro (individual), meso (household) and macro (repair ecosystems and beyond) levels. The main finding from the interviews and framework development was the identification of 18 influencing factors across four nested levels. The primary contribution is the resulting framework that makes explicit the different internal and external contexts that influence repair behaviours. In particular, the framework highlights the important role of the household-level and makes visible how factors and levels interact to influence repair behaviours. Hence, the framework supports program managers and policymakers to design multi-level interventions. We also offer several opportunities for future research to explore the role of household routines and structure and continue to build an understanding of the interactions between levels and factors.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"20 ","pages":"Article 100375"},"PeriodicalIF":5.3,"publicationDate":"2026-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145925852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Juliana Jia Yu Zhang, Knut Inge Fostervold, Anne Marie Halberg, Cato Alexander Bjørkli
{"title":"Value-driven energy prosumerism: Toward an integrated understanding of peer-to-peer energy trading adoption","authors":"Juliana Jia Yu Zhang, Knut Inge Fostervold, Anne Marie Halberg, Cato Alexander Bjørkli","doi":"10.1016/j.clrc.2025.100380","DOIUrl":"10.1016/j.clrc.2025.100380","url":null,"abstract":"<div><div>The growth of residential renewable energy has created new opportunities for decentralized energy systems, including peer-to-peer energy trading (P2P-ET). While the technical potential of P2P-ET is increasingly recognized, its broader adoption remains contingent on a complex set of behavioral drivers. This study proposes a two-tier behavioral framework to explain how individual value orientations (biospheric, egoistic, hedonic and altruistic) and experience with similar technologies influence adoption intentions through perceptual pathways. The proposed model was empirically tested using survey data from 456 participants. Multiple mediation analysis was conducted to examine both direct and mediated relationships among key constructs. Contrary to popular belief that the profit-making feature of P2P-ET is its biggest selling point, the results of our study show that participation intention was mainly predicted by hedonic motivation instead of utilitarian motivation. Warm glow effect, anticipated fun and sense of novelty contributed to stronger hedonic motivation. We observed positive total effect of biospheric and egoistic orientation, supporting the dual-appeal of P2P-ET model: environmental preservation and profit-making. Participants with similar experience showed greater willingness to participate in P2P-ET and perceived availability of facilitating conditions and the strength of social support more favourably. By integrating abstract value orientations and context-specific measures adapted from the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), this research offers a systematic approach to disentangling the psychological and contextual pathways that shape adoption behaviour in P2P-ET, pathing the way to design more targeted outreach strategies to promote energy prosumerism.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"20 ","pages":"Article 100380"},"PeriodicalIF":5.3,"publicationDate":"2026-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145925849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Perceived greenwashing and its impact on consumer behavior in the cosmetic industry","authors":"Tawalhathai Suphasomboon, Sujitra Vassanadumrongdee","doi":"10.1016/j.clrc.2025.100377","DOIUrl":"10.1016/j.clrc.2025.100377","url":null,"abstract":"","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"20 ","pages":"Article 100377"},"PeriodicalIF":5.3,"publicationDate":"2026-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145925851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}