{"title":"Generation Z's perception of food healthiness: The case of Kellogg's cereals – A qualitative study in Germany and Ireland","authors":"Stephan G.H. Meyerding, Sophie Ahrens","doi":"10.1016/j.clrc.2024.100218","DOIUrl":"10.1016/j.clrc.2024.100218","url":null,"abstract":"<div><p>One way to prevent diseases caused by unhealthy diets is to help consumers make better dietary choices. Knowledge about the consumer perception of food healthiness can help to understand which indicators are important for consumers to make healthy food choices.</p><p>Generation Z members are young consumers who can influence the market supply in the next few years. To better understand Generation Z's perception of healthy food, sample products from Kellogg's brand were used to conduct focus group discussions in Germany and Ireland. Eight young consumers, aged between 18 and 25 years, participated in each focus group discussion. Both focus group discussions were summarized and analyzed according to Mayring.</p><p>Essentially, what emerged was that both focus groups use the same indicators to evaluate the health value of a product. The indicators included the ingredient list, nutritional value table, packaging design, and additional information on the package. Noticeable differences in the subtopics were that young German consumers discussed the ingredient list in general and discussed the understanding and order of ingredients, whereas young Irish consumers discussed specific ingredients in more detail. In addition, German participants perceived the colours green, blue, and purple of product packaging as indicators of product healthiness, whereas Irish participants generally perceived darker colours as indicators. German participants generally perceived the ingredients of a product as the most important indicator, whereas Irish participants also considered the nutritional value information to be very important. Furthermore, a variety of foods was generally important in the German focus group, and origin and price were indicators in the Irish focus group. The study also shows that Generation Z consumers in Germany and Ireland are uncertain when evaluating a product, and thus, better consumer education is desired to improve the level of knowledge.</p></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"14 ","pages":"Article 100218"},"PeriodicalIF":3.7,"publicationDate":"2024-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666784324000512/pdfft?md5=fe7589acc7e8a1df399c91547cee0849&pid=1-s2.0-S2666784324000512-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142040031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Luciano Barcellos-Paula , Aline Castro-Rezende , Anna María Gil-Lafuente
{"title":"Application of the Affinities Theory to the environmental sustainability of tourist destinations: The case of Ljubljana","authors":"Luciano Barcellos-Paula , Aline Castro-Rezende , Anna María Gil-Lafuente","doi":"10.1016/j.clrc.2024.100216","DOIUrl":"10.1016/j.clrc.2024.100216","url":null,"abstract":"<div><p>Sustainability has become a critical concern for many destinations seeking to revitalize their tourism industry while also dealing with issues stemming from climate change. To address these challenges, practical strategies to manage the harmful effects of the environmental crisis are necessary. Despite the critical role of sustainability, there still needs to be more practical solutions for implementing it in practice. The article aims to (i) broaden the discussion on sustainable tourism and solutions to reduce the impacts of climate change, and (ii) to understand the relationships of affinities between pro-environmental initiatives and the characteristics of the destination based on the perceptions of tourists who visit the city of Ljubljana. This study analyses tourist perception in an urban destination focusing on reducing carbon footprint and promoting sustainable development. Through a case study and the application of Affinities Theory, a specific algorithm to recognise affinity connections, a database with 372 international tourists who visited Ljubljana is utilised. This study has an explanatory goal and uses a comprehensive method (quantitative-qualitative). The findings confirmed that the characteristics of the destination most relevant to the tourist are Sustainable, Environmentally Friendly, and Safe. The research acknowledged practical approaches to improve the competitiveness and sustainability of tourism. The results could assist managers and policymakers in formulating sustainability-based strategies and reducing decision-making uncertainty. Also, it deepens the theoretical understanding of sustainable tourism and climate change mitigation strategies using a modelling and simulation method that other researchers can replicate in different contexts. This innovative research employs the Affinities Theory to assess Ljubljana's urban sustainability, examining how environmental practices can help reduce climate change's impact and how tourists perceive these practices.</p></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"14 ","pages":"Article 100216"},"PeriodicalIF":3.7,"publicationDate":"2024-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666784324000494/pdfft?md5=01cef6a3ba4bc3f0ce1e77e4226efae4&pid=1-s2.0-S2666784324000494-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142006361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Muhammad Aulia, Adi Zakaria Afiff, Sri Rahayu Hijrah Hati, Gita Gayatri
{"title":"Consumers’ sustainable investing: A systematic literature review and research agenda","authors":"Muhammad Aulia, Adi Zakaria Afiff, Sri Rahayu Hijrah Hati, Gita Gayatri","doi":"10.1016/j.clrc.2024.100215","DOIUrl":"10.1016/j.clrc.2024.100215","url":null,"abstract":"<div><p>This systematic literature review addresses a critical gap in the existing literature by providing one of the first comprehensive syntheses of retail investors' decision-making processes within the sustainable investment context, analyzing 70 empirical articles published in top-tier journals from 2014 to 2023. Utilizing the Antecedents-Decisions-Outcomes and the Theories-Contexts-Methods (ADO-TCM) organizing framework and integrating a consumer behavior perspective, we reveal intricate dynamics influencing investment choices. Notably, while behavioral intentions (60% of articles) and actual investment decisions (23%) are frequently studied, the literature lacks focus on post-investment behavior and decision consequences.</p><p>Despite growing research interest in consumer sustainable investing, the literature predominantly focuses on high-income economies (63%). Interestingly, current research utilizes diverse theories but often concentrates on a few dominant ones. This review extends the ADO-TCM framework to the specific context of retail sustainable investing, highlighting the interaction of the consumer behavior lens with existing financial theories. This review offers a comprehensive overview and identifies research gaps to guide future explorations in this field. Moreover, the results provide actionable insights for policymakers and financial service providers, highlighting the potential of choice architecture to influence consumers’ sustainable investment decision-making.</p></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"14 ","pages":"Article 100215"},"PeriodicalIF":3.7,"publicationDate":"2024-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666784324000482/pdfft?md5=e2f96b534974e989e83d88ae665b0c55&pid=1-s2.0-S2666784324000482-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141978347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The triggers, motivations, experiments, diffusions, and stakeholders of frugal innovation what we Learn from Thai case studies","authors":"Kanokkarn Tevapitak Cooke , Peter Knorringa","doi":"10.1016/j.clrc.2024.100214","DOIUrl":"10.1016/j.clrc.2024.100214","url":null,"abstract":"<div><p>Frugal innovators creatively apply existing technologies to address local challenges, effectively reducing costs and optimizing performance. This approach is crucial in developing countries, providing cost-effective solutions to resource scarcity, especially for people experiencing poverty. However, research on the frugal innovation process, especially these innovators' motivations and the stakeholders' roles, remains limited. This article examines the frugal innovation process with a focus on two main aspects: (1) the intrinsic and extrinsic motivations of Thai frugal innovators across the stages of idea generation, experimentation, and application, and (2) the roles played by stakeholders in these processes. Four cases of frugal innovation awarded by Ch. Karnchang Public Company are analyzed and categorized into three groups: non-commercial frugal innovation, commercialized frugal innovation as the primary income source, and commercialized frugal innovation as the supplementing income. Interviews with innovators reveal that motivations vary by commercial purposes and innovation stages. Intrinsic motivation is stronger during experimentation and application stages for non-commercial frugal innovation. In contrast, extrinsic motivation dominates in commercialized innovations. Additionally, stakeholder collaboration in fostering frugal innovation in Thailand is limited. These insights on motivations and stakeholder roles expand understanding of frugal innovation models.</p></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"14 ","pages":"Article 100214"},"PeriodicalIF":3.7,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666784324000470/pdfft?md5=39922c7f89742cc8ea77bc4e53fd45fd&pid=1-s2.0-S2666784324000470-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141962915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yanjun Gu , Ziqian Xia , Xi Tian , Jinliang Xie , Yaobin Liu
{"title":"Factors determining reuse behavior: A meta-analysis","authors":"Yanjun Gu , Ziqian Xia , Xi Tian , Jinliang Xie , Yaobin Liu","doi":"10.1016/j.clrc.2024.100213","DOIUrl":"10.1016/j.clrc.2024.100213","url":null,"abstract":"<div><p>Reuse represents a critical strategy for prolonging the utility of items while conserving resources. The aim of this meta-analysis is to aggregate and reanalyze previous studies on factors influencing reuse behavior. By integrating data from 59 studies comprising 366 samples, the research assess the relationship between factors based on different motivational goals and reuse behavior. The results reveal that the factors of attitudes, outcome efficacy and knowledge are most strongly associated with public reuse behaviors. Furthermore, the study found that the public showed a higher level of acceptance for reusing products following remanufacturing than for other reuse treatment processes. In terms of economic considerations, there is a marked preference for the reuse of higher-priced items among the public. The study contributes to a systematic summary of reuse behaviors and enriches existing research by offering strategies to encourage item reuse.</p></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"14 ","pages":"Article 100213"},"PeriodicalIF":3.7,"publicationDate":"2024-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666784324000469/pdfft?md5=f940710a3181a6e33ccca503899cc098&pid=1-s2.0-S2666784324000469-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141840168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How public opinion of food safety affects green food purchase intentions: The mediating role of insecurity and the moderating role of green label trust","authors":"Heng Xu, Mengyun Xiao, Jun Zeng","doi":"10.1016/j.clrc.2024.100212","DOIUrl":"10.1016/j.clrc.2024.100212","url":null,"abstract":"<div><p>Widespread public opinion of food safety (POFS) has exacerbated consumer concerns about food safety and health, then driving consumers to purchase green food. However, the mechanisms at play in such concerns to consumer behaviour towards green food consumption have not explored, especially in the environment of social media. To fill up this gap, this research adopted a sequential two-stage mixed-methods approach to identify and examine the effects and mechanisms of public opinion of food safety on consumers' green food purchase intentions. In the initial qualitative research phase, the public comments on the microblogging platform was analyzed and we identified four top hot topics: public opinion of food safety, insecurity, green label trust (GLT) and green food purchase intentions (GFPI) based on text mining. In the quantitative phase of the survey-based research, we introduced the protection motivation theory and the hyper-attention cognitive model to construct a conceptual model. Based on this conceptual model, we conducted an empirical test with 1087 online questionnaires. The result showed that POFS had a significant positive effect on consumers' GFPI; consumer insecurity mediated the relationship between POFS and GFPI, and GLT played a moderating role between them. This study illustrates a psychological mechanism by which public opinion of food safety motivates consumers to switch to green food and provides new insights into green food consumption behaviour. It is an essential reference for encouraging green food consumption and promoting sustainability in the food industry.</p></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"14 ","pages":"Article 100212"},"PeriodicalIF":3.7,"publicationDate":"2024-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666784324000457/pdfft?md5=25062433fdda8bac06036635396f30f7&pid=1-s2.0-S2666784324000457-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141845658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Building consumer trust in secondhand fashion: A signaling theory perspective on how consumer orientation and environmental awareness shape engagement","authors":"Yeneneh Tamirat Negash , Taufik Akhbar","doi":"10.1016/j.clrc.2024.100211","DOIUrl":"10.1016/j.clrc.2024.100211","url":null,"abstract":"<div><p>The secondhand fashion market suffers from information asymmetry, creating consumer distrust and limited engagement in secondhand fashion (ESHF). The existing research on how sellers and product signals can mitigate this distrust is limited and produces conflicting results. This is particularly true in terms of understanding how signaling interacts with consumer-specific factors such as orientation and environmental awareness. Thus, this study contributes to understanding the factors driving consumer trust (CT) and ESHF through signaling theory and the nuanced role of consumer orientation and environmental awareness. Structural equation modeling, including multigroup analysis, is employed to test the proposed hypotheses with a sample of 203 Indonesian consumers from a secondhand market platform. The findings indicate that signals such as seller reputation, product history, and refurbishment details significantly enhance CT, with seller reputation being the most influential of the factors. The effectiveness of these signals varies by consumer orientation: functionality-oriented consumers respond more to remarketing information, whereas newness-conscious consumers are influenced more by refurbishment details. Additionally, consumer environmental awareness significantly strengthens the positive relationship between CT and ESHF, highlighting the importance of aligning environmental values with trust-building measures to enhance consumer ESHF. These insights enrich the theoretical understanding of signaling in secondhand markets and offer practical guidance for addressing the challenges associated with CT and ESHF.</p></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"14 ","pages":"Article 100211"},"PeriodicalIF":3.7,"publicationDate":"2024-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666784324000445/pdfft?md5=67a61d750537c66f0bd0aa55e2378da9&pid=1-s2.0-S2666784324000445-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141845740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Patricia Ribera Jemio , Albert Merino-Saum , Ralph Hansmann , Claudia R. Binder
{"title":"Is the sharing economy a sustainable mode of consumption? An empirical case study of sharing of household goods and environmental rebound effects in a university context","authors":"Patricia Ribera Jemio , Albert Merino-Saum , Ralph Hansmann , Claudia R. Binder","doi":"10.1016/j.clrc.2024.100210","DOIUrl":"10.1016/j.clrc.2024.100210","url":null,"abstract":"<div><p>The Sharing Economy has been suggested as a sustainable mode of consumption due to its potential to lower resource use and waste generation. A better understanding of sharing drivers, consumption dynamics, and their interlinkages is essential to suitably appraise the role that sharing practices can play in sustainable transitions. A survey of 654 participants from the EPFL (Ecole Polytechnique Fédérale de Lausanne; Switzerland) was carried out in order to investigate their household goods sharing practices. Among the participants, 328 people that borrowed household goods (takers) were identified and their responses were analysed to find motives and barriers for sharing household goods. Furthermore, Environmental Rebound Effects (EREs) were investigated with the consideration of psychological and economic factors that may influence them. The findings indicate that attitudes towards sharing household goods are most positively influenced by expected environmental impacts followed by enjoyment, economic savings, and social interactions. Negative influences include concerns about a potential loss of independence and lack of trust in people. However, it also turned out that EREs actually amounted to 102%, indicating that the motivating (direct) environmental benefits from sharing tend to be fully compensated for by the negative impacts derived from subsequent re-spending. The imperfect substitution of sharing and the moral licensing effect contributed to this result. Furthermore, consumers’ sharing rationale significantly influences the magnitude of EREs; either increased by economic motivations, or decreased by environmental motivations. Based on our results, we suggest that, to ensure the implementation of the Sharing Economy as a sustainable mode of consumption, it is necessary to increase awareness of the environmental rebound effects caused by re-spending. Consumers could thus be more motivated to share for environmental reasons, identify themselves with sustainability and decide to abstain from morally licensing themselves to re-spend their extra disposable income on Carbon Footprint intense activities.</p></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"14 ","pages":"Article 100210"},"PeriodicalIF":3.7,"publicationDate":"2024-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666784324000433/pdfft?md5=b0cb5241f42823c04e0a773cb8c8b924&pid=1-s2.0-S2666784324000433-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141842824","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Consumer product disposition- A systematic literature review and future research agenda","authors":"Soumita Kundu , Bhuvanesh Kumar Sharma , Dhoha AlSaleh","doi":"10.1016/j.clrc.2024.100209","DOIUrl":"https://doi.org/10.1016/j.clrc.2024.100209","url":null,"abstract":"<div><p>Consumer product disposition is an area of research that needs particular attention to mitigate environmental pollution and natural resource conservation. Unlike product acquisition and consumption behaviour, consumer product disposition decisions and behaviour researches are limited. Few literature reviews are available to list several variables that impact the phenomena. However, these studies limit in following a logically structured framework to synthesise findings from existing studies. Therefore, this research study aims to review and exhaustively synthesise the findings from the past literature on consumer product disposition domain by following the theory-context-characteristics-methodology framework Accordingly, this study examines the development of consumer product disposition research over the years, journals of publications, focus areas of studies, authorship, theory used, context of the studies, predominantly used variables, and methodology used to conduct the research works. Further, based on the synthesis, a conceptual framework by integrating predominantly used antecedents, mediators, moderators, and consequences identified from the past literature also proposed. Finally, the future research directions based on theory, context, characteristics, and methodology were also discussed. This systematic review has various extensive implications for academia in expanding the existing knowledge base of consumer product disposition domain.</p></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"14 ","pages":"Article 100209"},"PeriodicalIF":3.7,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666784324000421/pdfft?md5=9a817cd88172e0bafe539ac8a5c3156e&pid=1-s2.0-S2666784324000421-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141582303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Facilitators and inhibitors of different forms of sustainable consumption: Consumer surveys in Australia and New Zealand","authors":"Alexander Schnack, Caixia (Ivy) Gan","doi":"10.1016/j.clrc.2024.100207","DOIUrl":"https://doi.org/10.1016/j.clrc.2024.100207","url":null,"abstract":"<div><p>Consumers tend to perceive sustainable consumption as a complex and difficult to understand phenomenon. This particularly applies when being confronted with different forms of sustainable consumption. Therefore, we explore individual and joint facilitators and inhibitors of different forms of sustainable consumption, i.e., green buying, local buying, and environmental saving. Our online surveys conducted with consumers from Australia (n = 3561) and New Zealand (n = 2597) demonstrate that strong environmental attitudes increase green buying, local buying, and environmental savings, albeit to varying extents. Consumers' perceived financial ability is negatively associated with environmental savings and positively with the other forms. Additionally, environmental savings are negatively related to green buying. We identify further managerially relevant facilitators and inhibitors of sustainable consumption. Thus, we contribute to the literature by considering diverse forms of sustainable consumption and their tensions, and exploring the interplay of consumers’ environmental attitudes and perceived (rather than actual) financial ability.</p></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"14 ","pages":"Article 100207"},"PeriodicalIF":3.7,"publicationDate":"2024-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S2666784324000408/pdfft?md5=3df8189f3fe72f0044dc44eb6aa5536f&pid=1-s2.0-S2666784324000408-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141606311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}