José Magano , Remzi Reha Durucasu , Manuel Au-Yong-Oliveira
{"title":"Branding sustainability across borders: The role of extension fit, environmental concern, and brand image in Portugal and Turkey","authors":"José Magano , Remzi Reha Durucasu , Manuel Au-Yong-Oliveira","doi":"10.1016/j.clrc.2026.100402","DOIUrl":"10.1016/j.clrc.2026.100402","url":null,"abstract":"<div><div>This study explains how consumers form attitudes toward sustainable fashion line extensions by integrating Brand Extension Theory (BET) with the Theory of Planned Behavior (TPB). Using survey data from 786 consumers in Portugal and Turkey, with H&M Conscious Choice as the focal reference, we estimate a structural model in which environmental concern (EC) and brand image (BI) shape attitude (AT) both directly and indirectly through brand-extension fit (BEF). Results show that EC has a positive but small direct association with AT, while its indirect effect via BEF is also significant, indicating that value-based dispositions become consequential when the sustainability initiative is perceived as a credible and logical extension of the parent brand. BI exerts a substantive direct influence on AT and a statistically reliable but modest influence on BEF; BEF itself positively predicts AT and transmits part of EC's and BI's effects. The model explains <em>R</em><sup><em>2</em></sup> ≈ 0.742 of BEF and <em>R</em><sup><em>2</em></sup> ≈ 0.476 of AT, supporting the explanatory adequacy of the integrated framework. A multi-group analysis suggests context-sensitive differences between Portugal and Turkey, which we interpret in light of policy-normalization (Portugal) versus crisis-salience (Turkey); given partial measurement invariance, these contrasts are framed as cautious tendencies. Overall, findings underscore fit as the mechanism through which consumers synthesize values and brand heuristics, clarifying why strong brand image alone does not guarantee perceived sustainability congruence in fast-fashion contexts.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"21 ","pages":"Article 100402"},"PeriodicalIF":5.3,"publicationDate":"2026-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146189469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ayşe Lisa Allison , Abbie Curtis O'Reilly , Alicia Abicht , Danielle Purkiss , Susan Michie , Mark Miodownik , Fabiana Lorencatto
{"title":"Applying behavioural science to reduce plastic waste from diapers: a mixed-methods study","authors":"Ayşe Lisa Allison , Abbie Curtis O'Reilly , Alicia Abicht , Danielle Purkiss , Susan Michie , Mark Miodownik , Fabiana Lorencatto","doi":"10.1016/j.clrc.2026.100400","DOIUrl":"10.1016/j.clrc.2026.100400","url":null,"abstract":"<div><div>Disposable absorbent hygiene products, particularly diapers, are a major contributor to global plastic waste. Focusing on high-priority strategies within the EU's waste hierarchy, waste prevention and reuse, we examine two behaviours that reduce reliance on single-use diapers: earlier toilet training and reusable diaper use. We identified behavioural patterning, influencing factors and support for interventions using a mixed-methods study of UK parents (surveys: n = 624; interviews: n = 35), underpinned by behavioural science frameworks (COM-B model, Behaviour Change Wheel). Reusable diapering remains a minority practice, with few users using them exclusively (10% of reusable users) and most combining with disposable diapers. Reusable diaper use was associated with earlier toilet training (<em>χ</em><sup><em>2</em></sup>(1, N = 322) = 4.05, <em>p</em> = .044). While parents intend to begin toilet training by 30 months, our findings show that completion often occurs significantly later, highlighting a gap between intended and actual timelines (<em>χ</em><sup><em>2</em></sup>(18, N = 624) = 72.80, <em>p</em> < .001). Barriers and enablers to both behaviours were identified across Capability (e.g., laundry demands, identifying readiness), Opportunity (e.g., product access, childcare support), and Motivation (e.g., environmental values, competing priorities). Recommended interventions include expert-led training, public awareness campaigns, reusable diaper provision and laundering schemes, and flexible work policies. Regulatory measures (e.g., diaper taxes, nursery admission policies) were less favoured. Creating supportive, resource-rich settings at key parenting stages, such as ante- and postnatal periods and early toddlerhood, can empower parents to adopt reusable diapers and earlier toilet training, aligning caregiving with broader sustainability goals of reducing plastic waste.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"21 ","pages":"Article 100400"},"PeriodicalIF":5.3,"publicationDate":"2026-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146189471","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digital innovation network embedding and sustained green innovation: The dual knowledge recombination mechanism in Chinese manufacturing","authors":"Jinfei Zhang","doi":"10.1016/j.clrc.2026.100392","DOIUrl":"10.1016/j.clrc.2026.100392","url":null,"abstract":"<div><div>Amid escalating environmental challenges and rapid digital transformation, sustained green innovation (SGI) has become a strategic imperative for manufacturing firms. Drawing on the knowledge-based view, this study examines whether and how firms’ digital innovation network embedding (DINE) enhances SGI through two complementary mechanisms—knowledge recombinative creation (KRC) and knowledge recombinative reuse (KRR). Using panel data on Chinese listed manufacturing firms from 2013 to 2021 and constructing patent co-application–based digital collaboration networks, we test the hypotheses with fixed-effects and instrumental-variable models. To mitigate endogeneity, DINE is instrumented by industry–province peer embedding (excluding the focal firm) and province-by-year fixed effects are absorbed to account for time-varying regional policy and institutional shocks. The results show that DINE significantly improves SGI, while KRC and KRR jointly mediate this relationship, explaining 37.5 % of the total effect. Robustness checks and endogeneity corrections support the validity of the findings. Moreover, the DINE–SGI linkage is stronger in technology-intensive industries, highlighting contextual contingencies in digital–green synergies. This study advances understanding of how digitally embedded knowledge flows sustain green innovation and offers practical implications for building digital collaboration ecosystems that support long-term sustainability in emerging economies.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"21 ","pages":"Article 100392"},"PeriodicalIF":5.3,"publicationDate":"2026-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145980314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abdulaziz M. Al-Abdulla , Nafis Mahmud , Sabla Y. Alnouri , Muftah H. El-Naas
{"title":"Produced water treatment and recovery in the oil and gas industry: A bibliometric analysis from 1977 to 2024","authors":"Abdulaziz M. Al-Abdulla , Nafis Mahmud , Sabla Y. Alnouri , Muftah H. El-Naas","doi":"10.1016/j.clrc.2026.100395","DOIUrl":"10.1016/j.clrc.2026.100395","url":null,"abstract":"<div><div>Produced water, generated as a byproduct of oil and gas extraction, is a complex mixture characterized by high salinity and the presence of hydrocarbons, heavy metals, salts, and production-related chemicals. Its large volume and pollutant load pose significant environmental and operational challenges, making effective treatment and disposal essential for environmental protection. This study presents a systematic bibliometric analysis of produced water treatment research based on the Scopus database. It examines seven key dimensions of the research landscape: publication growth, keyword patterns, productive countries, institutions, and influential journals. A total of 1423 Scopus-indexed articles published between 1977 and 2024 were reviewed using a targeted search strategy focused on produced water in the oil and gas sector. The analysis highlights the most active contributors in terms of publication output and citations. Additionally, VOSviewer software was used to identify research trends and map networks among keywords and citations. Bibliometric trends indicate that future research should prioritize environmental impact, techno-economic assessment, and life-cycle analysis of produced water treatment. Emerging technologies, such as electrochemical and biological treatments, as well as monetizing produced water through the recovery of valuable minerals are gaining attention. The insights from this bibliometric review help to identify active research areas in produced water treatment and provide a valuable resource for researchers, policymakers, and industry stakeholders working toward more effective and sustainable treatment solutions.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"21 ","pages":"Article 100395"},"PeriodicalIF":5.3,"publicationDate":"2026-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146038738","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Roiswahid Dimas Pangestu , Dewi Larasati , Aswin Indraprastha
{"title":"Decarbonization Indonesia's housing sector: Integrative supply-demand analysis and consumer preferences for timber substitution","authors":"Roiswahid Dimas Pangestu , Dewi Larasati , Aswin Indraprastha","doi":"10.1016/j.clrc.2025.100381","DOIUrl":"10.1016/j.clrc.2025.100381","url":null,"abstract":"<div><div>Indonesia's housing sector faces a persistent housing backlog alongside heavy reliance on carbon-intensive construction materials. Although timber is widely recognized as a low-carbon material within circular bioeconomy frameworks, its adoption in housing remains limited, and the alignment between housing demand, timber supply, and consumer acceptance is poorly understood. This study aims to quantify national timber demand associated with housing development in Indonesia, assess whether current timber supply can meet this demand, and evaluate the viability of regional supply–demand balance models when consumer preferences are incorporated. The novelty of this study lies in providing the first national-scale estimation of housing-related timber demand evaluated against regional production capacity, demonstrating how the incorporation of consumer preferences reshapes regional feasibility outcomes, and distilling a transferable analytical framework for assessing timber substitution in housing across emerging economy contexts. A mixed-method approach integrates an empirical database of 389 housing layouts, an online consumer preference survey (n = 214), and secondary data on housing needs and timber production to develop and evaluate multiple Model of Supply-Demand (MSD). The results indicate that MSD under timber supply consistently provides reliable strategies, highlighting the need for national regulations to focus on maximizing the absorption of currently available materials. Further regional analysis was conducted and shows the need to adapt regulations to local conditions to optimize strategies. Sensitivity analysis confirms that these strategic insights remain robust under varying market conditions. The study provides a policy-relevant and transferable framework to support low-carbon, timber-based housing transitions in Indonesia and comparable emerging economies.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"21 ","pages":"Article 100381"},"PeriodicalIF":5.3,"publicationDate":"2026-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145979287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jintanee Ru-Zhue , Neeranat Kaewprasert Rakangthong , Long Kim , Gulmira Issayeva
{"title":"Green service quality and tourist engagement: Moderating impacts of social influence in green hotels","authors":"Jintanee Ru-Zhue , Neeranat Kaewprasert Rakangthong , Long Kim , Gulmira Issayeva","doi":"10.1016/j.clrc.2025.100385","DOIUrl":"10.1016/j.clrc.2025.100385","url":null,"abstract":"<div><div>This study investigates the impacts of green service quality—an eco-friendly service reliability that benefits both consumers and the environment—on tourist engagement in green hotels. With 429 valid responses drawn from 550 invited tourists, this research employs a Path Analysis to examine the relationships among green service quality, perceived value, trust, and tourist engagement, while also exploring the moderating role of social influence. he results confirm that green service quality positively influences perceived value, trust, and, ultimately, tourist engagement. Additionally, perceived value and trust significantly impact tourist engagement, with perceived value also affecting trust. Crucially, social influence was found to strengthen the relationships: 1) between perceived value and tourist engagement and 2) between trust and tourist engagement. These findings emphasize the importance of green service quality in fostering green service value, trust, and engagement while understanding the moderating effects of social influence in green hotels. This offers insightful information to green hotels to strategically promote tourist engagement in using their green hospitality services.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"21 ","pages":"Article 100385"},"PeriodicalIF":5.3,"publicationDate":"2026-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145941211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"From intention to action: Modeling student lifestyle carbon emissions and reduction scenarios","authors":"Weiwang Zhu , Dihua Li , Wei Liu","doi":"10.1016/j.clrc.2026.100391","DOIUrl":"10.1016/j.clrc.2026.100391","url":null,"abstract":"<div><div>University students, as future decision-makers and practitioners, play a pivotal role in advancing carbon neutrality by 2060. Their awareness and behaviors are highly malleable during university education, with long-term impacts extending beyond campus boundaries. Using Peking University as a case study, this research quantifies the carbon footprint of students' lifestyles, develops a structural equation model (SEM) of low-carbon behavior mechanisms, and evaluates lifestyle-based emission reduction scenarios. Results show that food and transportation are the major contributors to students’ carbon footprints, reflecting a paradox of “high support but low motivation” toward low-carbon practices. While changes in individual cognition are necessary, they yield limited mitigation benefits. Scenario simulations demonstrate that synergistic interventions from campuses, communities, and broader society can amplify emission reductions by up to 40 %, offering a scalable pathway for universities to pioneer behavior-driven decarbonization. This study thus provides both empirical evidence and a practical framework for building zero-carbon campuses and cultivating societal transitions toward sustainability.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"21 ","pages":"Article 100391"},"PeriodicalIF":5.3,"publicationDate":"2026-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146038787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"From innovation resistance to responsible consumption: Sustainability signals shaping trust and preference in luxury metaverse marketing","authors":"Khanh-Ngoc Hoang-Tran, Ngoc-Hong Duong","doi":"10.1016/j.clrc.2026.100401","DOIUrl":"10.1016/j.clrc.2026.100401","url":null,"abstract":"<div><div>This study investigates how functional and psychological barriers influence Vietnamese consumers' attitudes toward metaverse marketing, with a specific focus on luxury brand preference. The research draws on two theories, namely Innovation Resistance Theory (IRT) and Signaling Theory, and incorporates personal innovativeness and perceived sustainability commitment as moderating factors. Additionally, the study explores the relationships among attitude, brand trust, and brand preference. While previous studies examined metaverse adoption across a variety of industries, less attention has been paid to how resistance factors influence customer behavior in luxury brand contexts, particularly in developing nations. This study fills a gap in research on how personal innovativeness and perceived sustainability commitment influence consumer attitudes in digital luxury marketing. Using a structured questionnaire, data were collected from Vietnamese consumers interested in luxury brands and analyzed using SPSS 26 and SmartPLS 3. Results show that functional and psychological barriers, except for image barriers, negatively affect attitudes toward metaverse marketing. However, personal innovativeness mitigates the effects of tradition barriers, image barriers, and technophobia. A positive attitude enhances brand trust, which in turn drives brand preference, especially when sustainability commitment is perceived. To overcome resistance, luxury brands should streamline digital experiences, emphasize clear value, and promote authentic sustainability efforts.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"21 ","pages":"Article 100401"},"PeriodicalIF":5.3,"publicationDate":"2026-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146189468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Kristia Kristia , Sándor Kovács , Nádasi Levente Sándor
{"title":"From baseline expectations to high-barrier signals: Mapping Indonesian generation Z's sustainable food consumption through item response theory and motive-based segmentation","authors":"Kristia Kristia , Sándor Kovács , Nádasi Levente Sándor","doi":"10.1016/j.clrc.2025.100369","DOIUrl":"10.1016/j.clrc.2025.100369","url":null,"abstract":"<div><div>This study aims to evaluate the strength of various indicators related to seven types of food consumption motives, sustainable food choices, and food waste management variables in distinguishing the motivation and latent behaviour of Generation Z Indonesia through Item Response Theory analysis. A total of 1160 survey valid responses collected with quota sampling adjusted to regional distribution and balanced gender proportion were analysed using Item Response Theory to evaluate indicators, K-means clustering for segmentation, and Structural Equation Modelling-Partial Least Square to test the significance of the relationship between consumption motives and sustainable consumption behaviour. Seasonal fruit intake ranks highest discrimination ability among sustainable food choices, and suboptimal food consumption leads among food waste management indicators. Through Item Response Theory, this study classified food motives and sustainable consumption indicators into five typologies, revealing varying psychological entry points from baseline expectations to high-barrier signals. Four main segments were identified with variations in food consumption motives: Frugal Indifferent Foodie, Health-Focused Independent Locavores, Holistic Demander and Eco-Friendly Enthusiast, and Epicureans Pragmatist Waste Conserver. This study contributes by combining IRT and segmentation to uncover hidden motivational divides and offers a fresh perspective for designing more targeted and realistic interventions for sustainable food behaviour among youth in emerging markets.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"20 ","pages":"Article 100369"},"PeriodicalIF":5.3,"publicationDate":"2026-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145683510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Holistic and integrated life cycle sustainability assessment of community supported agriculture: A case study of school catering in Leipzig, Germany","authors":"Madeleine Pries, Walther Zeug, Daniela Thrän","doi":"10.1016/j.clrc.2025.100372","DOIUrl":"10.1016/j.clrc.2025.100372","url":null,"abstract":"<div><div>Global food supply and intensive agriculture significantly impact social, economic, and ecological sustainability. Community Supported Agriculture (CSA) strives to transform regional food networks by connecting producers and consumers. Although intrinsically more sustainable due to agroecological farming, short supply chains, and regional cooperation, no assessment has yet quantified the sustainability benefits of CSA. No Life Cycle Assessment (LCA) has been conducted in Germany, and only a few studies have been carried out in Europe to identify the impacts and improvement potentials of CSA. A Holistic and Integrated Life Cycle Sustainability Assessment (HILCSA) was applied to a CSA in Leipzig, Germany, offering a novel integrative approach to analyze CSA benefits and impacts compared to a conventional reference in all three sustainability dimensions. Seven different fruits and vegetables produced by the CSA and distributed to schools in Leipzig were assessed. Based on 82 indicators, the results showed that CSA has 63 % fewer sustainability risks compared to the conventional German food market. All substitution factors of impacts aggregated to the Sustainable Development Goals (SDGs) were below 1.0, indicating a positive contribution by the CSA. Additionally, replacing conventional supply with supply from the CSA to 200 pupils can avoid 1 ton of CO<sub>2</sub> equivalents over one school year. Resource efficiency emerged as a key area for improvement, as the CSA had significantly lower yields than conventional production. However, it had similar water, land, and energy uses per hectare. At the same time, the highest upstream impacts were caused by Spent Mushroom Substrate (SMS) applied as organic fertilizer. The findings highlight the potential of CSA to drive regional socio-ecological transformation while suggesting improvements in resource efficiency.</div></div>","PeriodicalId":34617,"journal":{"name":"Cleaner and Responsible Consumption","volume":"20 ","pages":"Article 100372"},"PeriodicalIF":5.3,"publicationDate":"2026-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145791201","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}