Jurnal Manajemen Teori dan Terapan最新文献_第5页

Effect of Brand Positioning, Brand Image, and Perceived Price on Consumer Repurchase Intention Low-Cost Carrier 品牌定位、品牌形象、感知价格对消费者再购买意愿的影响

Jurnal Manajemen Teori dan Terapan Pub Date : 2022-08-27 DOI: 10.20473/jmtt.v15i2.35715

Dewa Ayu Abhinandati Prajna Pratisthita, P. Yudhistira, N. Agustina

{"title":"Effect of Brand Positioning, Brand Image, and Perceived Price on Consumer Repurchase Intention Low-Cost Carrier","authors":"Dewa Ayu Abhinandati Prajna Pratisthita, P. Yudhistira, N. Agustina","doi":"10.20473/jmtt.v15i2.35715","DOIUrl":"https://doi.org/10.20473/jmtt.v15i2.35715","url":null,"abstract":"Objective: This study aims to examine the effect of brand positioning, brand image, and perceived price on the repurchase intention of low-cost carrier consumers.\u0000Design/Methods/Approach: This study uses a purposive sampling technique to obtain a sample of 400 respondents who had used Citilink airline from I Gusti Ngurah Rai Airport. Data collection techniques are carried out by distributing online questionnaires using a Likert Scale points 1 to 5, which have been analyzed using SmartPLS 4 through the measurement model test (outer model), and structural model test (inner model).\u0000Findings: The findings show that brand positioning has a positive effect on the repurchase intention of consumers of a low-cost carrier, brand image has a positive effect on the repurchase intention of consumers low-cost carrier, and the perceived price has a positive effect on the repurchase intention of consumers low-cost carrier.\u0000Originality: This research adds dimensions to the variables of brand positioning, brand image, and perceived price and combines them to determine their effect on the repurchase intention of Indonesian low-cost airlines.\u0000Practical/Policy Implications: Identifying the results of the variable brand positioning, brand image, and perceived price can measure repurchase intention for low-cost carrier consumers. This study provides low-cost carriers that the right brand positioning strategy, positive image, and price can create a consumer repurchase intention.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":"T157 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82658490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Critical Factors Affecting the Participation in COVID-19 Vaccination Program in Residency of Surakarta: The Extended Theory of Planned Behaviour 影响泗水居民参与COVID-19疫苗接种计划的关键因素:计划行为的扩展理论

Jurnal Manajemen Teori dan Terapan Pub Date : 2022-08-27 DOI: 10.20473/jmtt.v15i2.36335

B. Raharja, Dewi Hambar Sari

{"title":"Critical Factors Affecting the Participation in COVID-19 Vaccination Program in Residency of Surakarta: The Extended Theory of Planned Behaviour","authors":"B. Raharja, Dewi Hambar Sari","doi":"10.20473/jmtt.v15i2.36335","DOIUrl":"https://doi.org/10.20473/jmtt.v15i2.36335","url":null,"abstract":"Objective: This study evaluates the critical factors affecting COVID-19 vaccine acceptance in Indonesia using a proposed extended theory of planned behaviour (extended-TPB).\u0000Design/Methods/Approach: We conducted an online survey (N = 222 respondents) using a valid and reliable questionnaire to evaluate people's intention to take the COVID-19 vaccination. A structural equation modeling was performed to demonstrate the impact of religious acceptance (RA), vaccine safety (SF), trust (TS), perceived behavioural control (PBC), attitude towards vaccination (ATT), and subjective norms (SN), on intention (IN) to accept COVID-19 vaccine.\u0000Findings: The results show positive relationships of all hypotheses except the correlation between RA and TS. TS becomes a positive determinant of ATT, SN, PBC, and INT, and TS is influenced by SF but not by RA. TS is the key determinant factor of intention to uptake the COVID-19 vaccine.\u0000Originality: This study used a proposed extended TPB by adding trust, religious acceptance, and safety as additional components of TPB to predict the intention to participate in COVID-19 vaccination. This study is essential because the vaccine is believed to be the best strategy to deal with virus-related diseases, such as COVID-19. However, there is a lack of information on the multifactor effects of Indonesian people's acceptance of vaccination, especially among Surakarta residents.\u0000Practical/Policy implication: This research can be a recommendation for the Indonesian government to elevate public intention to take the COVID-19 vaccine, especially by implementing policies that accentuate people's trust by confirming and publishing information about the vaccine safety.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":"55 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83893292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of Digital Content Marketing on Tourist Visit Interest to Melasti Beach: The Mediating Role of Social Word of Mouth 数字内容营销对游客赴美拉斯蒂海滩旅游兴趣的影响:社会口碑的中介作用

Jurnal Manajemen Teori dan Terapan Pub Date : 2022-08-27 DOI: 10.20473/jmtt.v15i2.35708

I. Dewi, P. Yudhistira, N. Agustina

{"title":"Impact of Digital Content Marketing on Tourist Visit Interest to Melasti Beach: The Mediating Role of Social Word of Mouth","authors":"I. Dewi, P. Yudhistira, N. Agustina","doi":"10.20473/jmtt.v15i2.35708","DOIUrl":"https://doi.org/10.20473/jmtt.v15i2.35708","url":null,"abstract":"Objective: This study aims to determine the role of social word of mouth in mediating the influence of digital content marketing on visiting interests.\u0000Design/Methods/Approach: This research uses a purposive sampling technique on 385 respondents who used social media and had never visited Melasti Beach tourist attractions. The data collection technique uses a questionnaire. This research uses SmartPLS 4 to test the validity, reliability, and various tests.\u0000Findings: As a result of the study, it is found that digital content marketing has a positive effect on visiting interest, digital content marketing has a positive effect on social word of mouth, social word of mouth has a positive effect on visiting interest, and social word of mouth mediates digital content marketing on visiting interest.\u0000Originality: The development of digitalization has led to new ways for tourists to look for references through social word of mouth on social media. This research topic becomes very important for marketers considering that the application of content marketing strategies presents social word of mouth on social media. This is important, especially for a tourist attraction, to generate interest in visiting.\u0000Practical/Policy implication: Identification of social word of mouth on social media can be used as a benchmark in mediating digital content marketing and visiting interest. The results of this study have implications for the tourist attraction of Melasti Beach to create interesting content.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":"90 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79183665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Combination of Financial Knowledge and Financial Attitude in Establishing Good Financial Management Behaviour for Students After the COVID-19 Pandemic 新冠肺炎疫情后学生良好理财行为培养中的理财知识与理财态度结合

Jurnal Manajemen Teori dan Terapan Pub Date : 2022-08-27 DOI: 10.20473/jmtt.v15i2.37906

Aji Yudha, Azka Pradana

{"title":"Combination of Financial Knowledge and Financial Attitude in Establishing Good Financial Management Behaviour for Students After the COVID-19 Pandemic","authors":"Aji Yudha, Azka Pradana","doi":"10.20473/jmtt.v15i2.37906","DOIUrl":"https://doi.org/10.20473/jmtt.v15i2.37906","url":null,"abstract":"Objective: This study aims to investigate the factors influencing student financial management behaviour after the COVID-19 pandemic. Financial management behaviour is believed to be a driving factor in managing good finances during a difficult financial condition.\u0000Design/Methods/Approach: This study applied quantitative methods by distributing questionnaires using google forms. A total of 173 data were declared valid. The data was then processed using SEM GSCA Pro software to test its validity and reliability. Then measurements of the fit model and hypothesis test were carried out. The mediation test was carried out using the Sobel test.\u0000Findings: The results of this study indicate that financial knowledge and financial attitude have a significant effect on financial management behaviour. However, locus of control and materialism do not influence financial management behaviour. This study also revealed that financial attitude mediates the effect of financial knowledge on financial management behaviour.\u0000Originality: This research applied the Theory of Planned Behaviour in predicting factors that influence student financial management. This research also contributes to financial literacy and reveals the influence of financial knowledge, financial attitude, locus of control, and materialism. The difference between this research and the previous one is that this study tried to discuss the antecedents of student financial management behaviour after the COVID-19 pandemic. Financial management behaviour research after the COVID-19 pandemic is rarely examined, so this research filled the existing gaps.\u0000Practical/Policy implication: Practitioners and policymakers should focus on good financial education, so students have good financial knowledge. In addition, inner attitudes must also be formed with periodic training to form a good financial attitude.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":"316 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76455181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Exploring the Formation of Relational Collaboration among Competitors 竞争对手间关系协作的形成探讨

Jurnal Manajemen Teori dan Terapan Pub Date : 2022-08-27 DOI: 10.20473/jmtt.v15i2.35905

Nur Alamzah, B. M. Sukoco, Indrianawati Usman

{"title":"Exploring the Formation of Relational Collaboration among Competitors","authors":"Nur Alamzah, B. M. Sukoco, Indrianawati Usman","doi":"10.20473/jmtt.v15i2.35905","DOIUrl":"https://doi.org/10.20473/jmtt.v15i2.35905","url":null,"abstract":"Objective: This paper aims to explore how a relational collaboration process is formed among bag and suitcase craftsmen in an Industrial Village in Indonesia.\u0000Design/Methods/Approach: The study is a qualitative case study formulated from nine informants interviewed with different roles, from the initiators, actors, and community leaders to local government agencies. Information collected is analyzed using the Gioia method with the three stages of analysis: concepts, themes, and dimensions.\u0000Findings: Different from previous research, which stated that three perspectives of the interaction form of the dynamics of business competition, namely rivalry, competitive-cooperation, and relational, can only be manifested mutual-exclusively according to a certain cultural context, this study finds that those perspectives can be manifested as an evolutionary stage. which we label as \"relational-collaboration. “Collaboration is an inseparable process following dynamic changes and adjusting the challenges and opportunities in each competitive interaction change. The changing evolution processes begin from rivalry competition to competitive cooperation and turn again into relational collaboration. Rivalry interaction through price wars has had a negative impact on all craftsmen and even on their social environment. The emergence of an awareness of the price-war impact made a small number of craftsmen initiate to work together through the formation of a cooperative to support their capital business. Although initially, only a few craftsmen became members, the commitment of the initiator members led other craftsmen to join in. This process continues to grow until the formation of relational collaboration among craftsmen in response to orders in large quantities within and outside the country.\u0000Originality: Limited study found to discuss how relational collaboration is formed, especially those focusing on the business cluster. This study expects to fill the gap by exploring the empirical aspect of forming relational collaboration among competitors.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":"13 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88441910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

New Journey Through Young Customer Experience in Omnichannel Context: The Role of Personalization 全渠道背景下年轻客户体验的新旅程:个性化的作用

Jurnal Manajemen Teori dan Terapan Pub Date : 2022-08-27 DOI: 10.20473/jmtt.v15i2.36236

R. Rahmawati, R. Arifin

{"title":"New Journey Through Young Customer Experience in Omnichannel Context: The Role of Personalization","authors":"R. Rahmawati, R. Arifin","doi":"10.20473/jmtt.v15i2.36236","DOIUrl":"https://doi.org/10.20473/jmtt.v15i2.36236","url":null,"abstract":"Objective: This study investigates the relationship between personalization and customer experience, with emotion and cognitive as the components through which the result repeats purchase intention.\u0000Design/Methods/Approach: This study uses purposeful sampling to enroll research participants based on the research objective. A total of 429 respondents met the criteria, and the hypotheses were tested using Smart PLS 3 software with Partial least squares (PLS) structural equation modeling.\u0000Findings: The results of this study confirm that customer experience is a significant attribute of consumer behavior in the omnichannel context. Specifically, the main findings of our research indicate that emotions and cognitive processes are influenced by personalization, a relationship that has been established in the online context. The findings also indicate that the emotional and cognitive components of the customer experience can influence purchase intention.\u0000Originality: Our framework is based on previous research and applies to a new construct with new phenomena.\u0000Practical/Policy implication: Our finding demonstrates that a better customer experience in an omnichannel context has a beneficial effect on repeat purchase intention, indicating that personalization might influence purchasing behavior. In essence, our finding enables companies to understand the linked nature of variables and consequently prioritize marketing initiatives in an omnichannel context.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":"20 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72470774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Indonesia's Cosmetics Industry Attractiveness, Competitiveness and Critical Success Factor Analysis 印度尼西亚化妆品行业的吸引力、竞争力和关键成功因素分析

Jurnal Manajemen Teori dan Terapan Pub Date : 2022-08-27 DOI: 10.20473/jmtt.v15i2.37451

Michelle Ferdinand, W. S. Ciptono

{"title":"Indonesia's Cosmetics Industry Attractiveness, Competitiveness and Critical Success Factor Analysis","authors":"Michelle Ferdinand, W. S. Ciptono","doi":"10.20473/jmtt.v15i2.37451","DOIUrl":"https://doi.org/10.20473/jmtt.v15i2.37451","url":null,"abstract":"Objective: This research aims to assess attractiveness, identify national competitiveness drivers, and critical success factors of Indonesia's cosmetics industry as Indonesia has an enormous growing market for cosmetics, but the revenue growth has been declining.\u0000Design/Methods/Approach: This research uses quantitative and qualitative data to conduct a descriptive case study. The first step of the analysis is a pre-test using quantitative data gathered through a survey questionnaire to 30 cosmetics industry practitioners to ensure the validity and reliability of the statement used in this research. The second step is an in-depth interview with ten managers in top cosmetics industry firms in Indonesia.\u0000Findings: It is shown that the cosmetics industry attractiveness in Indonesia is medium. Demand and factor conditions are the main driver of industry competitiveness. Strategy, structure, rivalry, and related and supporting industries are the supporting driver of cosmetics industry competitiveness in Indonesia. Finally, product, marketing, and speed are critical success factors in the cosmetics industry in Indonesia.\u0000Originality: A current study of Indonesia's cosmetics industry mostly explained cosmetics market size, share, growth, segments, trend, industry forecast, leading players in the industry and customer behaviour. However, the study of Indonesia's cosmetics competitiveness landscape and industry critical success factor is still limited.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78437449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Macroeconomics Indicator, Institutional Quality, and Public Private Partnership: A Case of Indonesia 宏观经济指标、制度质量与公私伙伴关系:以印度尼西亚为例

Jurnal Manajemen Teori dan Terapan Pub Date : 2022-08-27 DOI: 10.20473/jmtt.v15i2.36287

Iklima Devi Grafitanti, Roby Syaiful Ubed

{"title":"Macroeconomics Indicator, Institutional Quality, and Public Private Partnership: A Case of Indonesia","authors":"Iklima Devi Grafitanti, Roby Syaiful Ubed","doi":"10.20473/jmtt.v15i2.36287","DOIUrl":"https://doi.org/10.20473/jmtt.v15i2.36287","url":null,"abstract":"Objective: This study aims to provide empirical evidence about the effect of macroeconomic conditions (inflation and GDP growth) and governance (control of corruption, stability politics, and voice and accountability) on private participation in PPP infrastructure projects in Indonesia as proxied by a total investment of PPP project.\u0000Design/Methods/Approach: This study uses secondary data with annual data for the period 2003 to 2019. The data sources are obtained from the World Bank Database (WGI, WDI, and PPI).\u0000Findings: The results show that inflation, GDP growth, and stability politic have no significant effect on the total investment of the PPP in Indonesia. Meanwhile, control of corruption has a significant positive effect on the total investment of PPP, and voice and accountability have a significant negative effect on the total investment of PPP projects in Indonesia.\u0000Originality: This study differs from previous research since variables such as inflation, GDP growth, political stability, corruption control, voice, and accountability have never been used in the Indonesian context.\u0000Practical/Policy implication (optional): These findings are likely to imply government to improve corruption control so that private participation in PPP projects increases and increasingly involves citizens' participation in PPP projects.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":"52 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-08-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88805261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Increasing Nurses’ Affective Professional Commitment through Person Job-Fit 通过个人工作匹配提高护士情感专业承诺

Jurnal Manajemen Teori dan Terapan Pub Date : 2022-04-29 DOI: 10.20473/jmtt.v15i1.33481

P. Yulianti, N. Fitdiarini

引用次数: 0

Integration of the Theory of Reasoned Action (TRA) on Hotel Room Repurchase Intention using Online Hotel Room Booking Applications 基于网上酒店客房预订应用的理性行为理论(TRA)与酒店客房再购买意愿的整合

Jurnal Manajemen Teori dan Terapan Pub Date : 2022-04-29 DOI: 10.20473/jmtt.v15i1.34935

Andi Sigit Kurniawan, R. Widowati, Siti Dyah Handayani

{"title":"Integration of the Theory of Reasoned Action (TRA) on Hotel Room Repurchase Intention using Online Hotel Room Booking Applications","authors":"Andi Sigit Kurniawan, R. Widowati, Siti Dyah Handayani","doi":"10.20473/jmtt.v15i1.34935","DOIUrl":"https://doi.org/10.20473/jmtt.v15i1.34935","url":null,"abstract":"Objective: The business-to-consumer (B2C) e-commerce or online shopping market is growing rapidly and has become one of the most exciting developments in e-commerce. The purpose of this study is to examine the effect of perceived ease of use, service quality, customer trust on the mediating role of customer satisfaction on perceived ease of use of online hotel room booking applications on repurchase intention.\u0000Design/Methods/Approach: The research sample size is 183 respondents who used the RedDoorz application at Indonesian hotel locations. Data are collected by distributing online questionnaires using a Likert scale point 1 to 5. The data analysis technique is carried out using the Structural Equation Modeling (SEM) method. \u0000Findings: The results of this study indicate that customer satisfaction as a mediator has a positive but not significant effect on service quality. The results of this study also show that partial customer satisfaction has a significant influence on the repurchase intention. \u0000Originality: This study shows that the use of theory of reasoned action to explain the customer satisfaction variable as a mediation can be done by predicting the repurchase intention of consumers in online hotel room booking applications.\u0000Practical/Policy implication: The managerial implications of this research can be considered for business stakeholders to ensure service quality, user convenience, and customer trust so that customers feel satisfied and can order again.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80122243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1