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Pelaksanaan Bauran Promosi pada Produk Beras untuk Meningkatkan Omzet Penjualan (Studi Pada PT. Nazar Bahana Persada) 在档案产品上实施Bauran促销以提高销售额Omzet（在PT学习Nazar Bahana波斯语）
Jurnal Manajemen Teori dan Terapan Pub Date : 2018-12-13 DOI: 10.20473/JMTT.V11I3.9962
Merita Bernik, Mochammad Bima Ramadhan
{"title":"Pelaksanaan Bauran Promosi pada Produk Beras untuk Meningkatkan Omzet Penjualan (Studi Pada PT. Nazar Bahana Persada)","authors":"Merita Bernik, Mochammad Bima Ramadhan","doi":"10.20473/JMTT.V11I3.9962","DOIUrl":"https://doi.org/10.20473/JMTT.V11I3.9962","url":null,"abstract":"Rice is the main food for the population of Indonesia. Many types of rice products have been marketed. The more diverse rice products are, the more promotion is needed to inform the advantages of a rice product compared to others. PT. Nazar Bahana Persada is one of the companies that produce rice products, but still uses traditional methods of marketing their products. PT. Nazar Bahama Persada must be able to improve the promotion strategy carried out so that it will increase its sales turnover. The method used in this study is a descriptive method that will provide an overview of the implementation of the promotion mix on rice products. The data used are primary data through observation and interviews and secondary data in the form of virgin obtained from the company. The promotion mix implemented by PT Nazar Bahana Persada is personal selling, direct marketing, advertising and also implementing CRS. The promotional impact applied by the company to the sale of rice products in 2017 increased by 44.75%, while the sales turnover increased by 50.41%.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42694157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Komunikasi Pemasaran Perusahaan terhadap Kesadaran Merek Pelanggan 企业营销传达对客户品牌意识的影响
Jurnal Manajemen Teori dan Terapan Pub Date : 2018-12-11 DOI: 10.20473/JMTT.V11I3.9789
Dita Amanah, Dedy Ansari Harahap
{"title":"Pengaruh Komunikasi Pemasaran Perusahaan terhadap Kesadaran Merek Pelanggan","authors":"Dita Amanah, Dedy Ansari Harahap","doi":"10.20473/JMTT.V11I3.9789","DOIUrl":"https://doi.org/10.20473/JMTT.V11I3.9789","url":null,"abstract":"The purpose of this study is to describe the effect of corporate marketing communications on customer brand awareness. Marketing communications should be done by the company to introduce or notify their products to customers. It can be done when the company introduces new products or products that are already on the market. Marketing communication also called promotion can be done through advertising, sales promotion, personal sales and publications. The method tried to compare the previous study and journals. The findings from previous studies show that marketing communications can shape brand awareness for customers. When a customer knows that a product will be launched or is already in the market, then the customer is aware and finally buys if the product matches their needs or desires. Brand awareness needs to be built in the minds of customers in order to be aware of the existence of the brand so that customers can identify brands into certain product categories.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45770873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 15
CEO Education, Financial Decision and Firm Performance CEO教育、财务决策与企业绩效
Jurnal Manajemen Teori dan Terapan Pub Date : 2018-12-10 DOI: 10.20473/JMTT.V11I3.10133
Rahmat Setiawan, L. Gestanti
{"title":"CEO Education, Financial Decision and Firm Performance","authors":"Rahmat Setiawan, L. Gestanti","doi":"10.20473/JMTT.V11I3.10133","DOIUrl":"https://doi.org/10.20473/JMTT.V11I3.10133","url":null,"abstract":"Many previous studies have shown that the number of CEOs holds MBA is still low and less dominating. We analyze the effect of CEOs with MBA degree on funding decision, investment decision and firm performance. Using 38 manufacturing companies that listed on Indonesia stock exchange during 2010-2017 analyzed with multiple linear regression. We find that CEOs with MBA degree significantly have lower interest-bearing debt, higher capital expenditure and higher return on asset than companies with non-MBA CEOs. These research results provide information to shareholders and management of manufacturing companies to consider and provide equal opportunities to hire MM-MBA CEOs.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47505240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Model Peningkatan Loyalitas Pelanggan dengan Pengujian terhadap Servicescape, Kualitas Pelayanan dan Kepuasan Pelanggan 通过测试服务、服务质量和客户满意度增加客户忠诚度的模型
Jurnal Manajemen Teori dan Terapan Pub Date : 2018-12-04 DOI: 10.20473/jmtt.v11i2.10067
Marno Nugroho, Sahrul Romadhon
{"title":"Model Peningkatan Loyalitas Pelanggan dengan Pengujian terhadap Servicescape, Kualitas Pelayanan dan Kepuasan Pelanggan","authors":"Marno Nugroho, Sahrul Romadhon","doi":"10.20473/jmtt.v11i2.10067","DOIUrl":"https://doi.org/10.20473/jmtt.v11i2.10067","url":null,"abstract":"In the era of globalization, the development of the fashion world with a variety of models and designs is increasing very rapidly. This condition has triggered a cycle of changing the style of dress that is dynamic, especially in the watch fashion industry. In addition to referring to the time the watch can also give a distinctive impression to the wearer. The sampling method is carried out using non probability sampling techniques by means of purposive sampling. By wearing a watch we can look more elegant. With a fairly large number of competitors, triggering the clock shop to focus on product quality and price competition, but the competition is not enough because there are still many aspects that can be used by the clock store to win the competition and become a market leader. Innovative strategies are needed to survive and win the competition, including strategies to improve service quality and rearrange Servicescape in this regard with regard to customer satisfaction and customer loyalty.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44535976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Price Earnings Ratio dan Pendapatan Saham Perusahaan Non Keuangan di Bei 北京非货币公司的市盈率与收益
Jurnal Manajemen Teori dan Terapan Pub Date : 2018-12-04 DOI: 10.20473/JMTT.V11I2.10493
I. M. Sudana, Hilda Putri Maulidiyah
{"title":"Price Earnings Ratio dan Pendapatan Saham Perusahaan Non Keuangan di Bei","authors":"I. M. Sudana, Hilda Putri Maulidiyah","doi":"10.20473/JMTT.V11I2.10493","DOIUrl":"https://doi.org/10.20473/JMTT.V11I2.10493","url":null,"abstract":"This research aims to examine which ratio between PER, PEG, and PERG that can better predict the stock returns of the firms, in addition to analyze the effect of each that ratio onstock return. The research sample consist of 310 non-financial firms in IDX during the period of 2010-2016. In this study, multiple linear regression methods have been conducted to explain the effect of PER, PEG, and PERG with control variable SIZE, M/B, FLEV, and DPRon stock return. The results indicate that PERG can explain stock returns better than PER and PEG based on the higher value of R-square. Using 5% level of significance, M/B and FLEV had a significant effect, while PER, PEG, and PERG had no significant effect on stock return. Thestudy also showed a negative effect PER, PEG, PERG, SIZE, FLEV, and DPR as well as thepositive effect of M/B on stock returns.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43061784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Debt Policy, Institutional Ownership, Company Values, and Assets Utilization as Intervening Variables in Manufacturing Companies in Indonesia 债务政策、机构所有权、公司价值和资产利用是印度尼西亚制造业公司的干预变量
Jurnal Manajemen Teori dan Terapan Pub Date : 2018-11-29 DOI: 10.20473/JMTT.V11I2.10486
D. Lestari, M. Rahayu
{"title":"Debt Policy, Institutional Ownership, Company Values, and Assets Utilization as Intervening Variables in Manufacturing Companies in Indonesia","authors":"D. Lestari, M. Rahayu","doi":"10.20473/JMTT.V11I2.10486","DOIUrl":"https://doi.org/10.20473/JMTT.V11I2.10486","url":null,"abstract":"Separation of functions between owners and management creates agency conflicts where the manager's decision is not necessarily in line with the owner. The manager no longer prioritizes the interests of the owner over his personal interests. Management as an insider effectively controls the company and knows more information than the owner as an outsider. In Asian countries, there is a tendency for majority ownership to take control in management. So that the agency conflict that occurs is no longer pure between managers and capital owners, but between majority and minority shareholders. This management system allows for expropriation by majority shareholders against minorities. The control mechanism is needed to suppress agency conflicts that exist within the company so that shareholders remain prioritized over the manager's personal interests.This study uses a sample of 123 manufacturing companies listed on the Indonesia Stock Exchange in 2013-2016. The results of the study show that debt has a significant negative effect on the utilization of assets and company value. While institutional ownership has a significant positive effect on asset utilization and company value.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44481365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Pengaruh Kapasitas Absorptif dan Situs Jejaring Sosial Terhadap Kinerja Inovasi Usaha Mikro Kecil dan Menengah (UMKM) di Indonesia 吸收能力和社交网站对中小企业创新绩效(UMKM)的影响
Jurnal Manajemen Teori dan Terapan Pub Date : 2018-11-20 DOI: 10.20473/JMTT.V11I1.10237
Prita Ayu Kusumawardhany
{"title":"Pengaruh Kapasitas Absorptif dan Situs Jejaring Sosial Terhadap Kinerja Inovasi Usaha Mikro Kecil dan Menengah (UMKM) di Indonesia","authors":"Prita Ayu Kusumawardhany","doi":"10.20473/JMTT.V11I1.10237","DOIUrl":"https://doi.org/10.20473/JMTT.V11I1.10237","url":null,"abstract":"Global competition in the digital era is currently encouraging Micro, Small and Medium Enterprises (SMEs) in Indonesia to develop innovations to provide competitive advantage. SMEs must be able to be adaptive to be able to absorb knowledge, especially in the field of technology. The use of social networking sites can provide a lot of information about individuals and networks that can be used for business purposes. The purpose of this study was to show the relevance of absorptive capacity and the role of social networking sites towards innovations conducted by SMEs. This research is a quantitative by using survey method processed through Partial Least Square (PLS) - Path Modeling that measures absorptive capacity relationships, social networking sites with innovation performance. One hundred (100) questionnaires have been distributed to SMEs in Indonesia. Research results show that the increased absorptive capacity of SMEs through social networking sites can improve innovation performance. Therefore, several recommendations are needed so those SMEs in Indonesia know what must be done to strengthen innovation performance.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47485055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Stress Kerja dan Resiliensi Account Representative pada Kantor Pelayanan Pajak di Wilayah Riau dan Kepulauan Riau 廖内大区和廖内群岛维持和平办事处压力工作和复原账户代表
Jurnal Manajemen Teori dan Terapan Pub Date : 2018-11-12 DOI: 10.20473/JMTT.V11I2.123-142
Sapti Dwi Iryani, Yanki Hartijasti
{"title":"Stress Kerja dan Resiliensi Account Representative pada Kantor Pelayanan Pajak di Wilayah Riau dan Kepulauan Riau","authors":"Sapti Dwi Iryani, Yanki Hartijasti","doi":"10.20473/JMTT.V11I2.123-142","DOIUrl":"https://doi.org/10.20473/JMTT.V11I2.123-142","url":null,"abstract":"This study focused on job stress and employee resilience of Account Representative at Tax Offices in Riau and Riau Islands region. This research used qualitative content analysis method. Respondents that were involved in this study were 154 Account Representative. Based on data analysis, there were two major themes, namely job stress factor and resilience factor. The theme of job stress consisted of two categories, namely factors causing stress due to work and factor causesing stress beside of work. The theme of resilience factors consisted of internal protective factor and external protective factor. The calculation of qualitative content analysis found that the highest cause of stress at work was due to the intrinsic to job subcategory while the biggest cause of stress from outside was due to extra-organizational factors. The factor of religiousity and spirituality became the highest internal protective factor while the support factor became the highest external protective factor.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48236568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Gaya Kepemimpinan untuk Account Representative pada Kantor Pelayanan Pajak di Wilayah DKI Jakarta 领导风格的客户代表在DKI雅加达地区
Jurnal Manajemen Teori dan Terapan Pub Date : 2018-11-08 DOI: 10.20473/JMTT.V11I2.10057
Maya Sari, Yanki Hartijasti
{"title":"Gaya Kepemimpinan untuk Account Representative pada Kantor Pelayanan Pajak di Wilayah DKI Jakarta","authors":"Maya Sari, Yanki Hartijasti","doi":"10.20473/JMTT.V11I2.10057","DOIUrl":"https://doi.org/10.20473/JMTT.V11I2.10057","url":null,"abstract":"The purpose of this study is to investigate the current practices of leadership in Directorate General of Taxes, one of the public sectors in Indonesia. This study is also to determine the leadership style that is expected by employees. Respondents that were involved in this study were 550 Account Representatives and 68 Head of Supervision and Consultation Section from 17 Tax Offices (KPP) in the DKI Jakarta region. This study used a qualitative content analysis method. The results revealed that the current practices of leadership was the paternalistic leadership with the benevolent leadership dimension as the most widely displayed and considered as successful behavior. Meanwhile, leadership failure was due to lack of displayed the visible leadership dimensions and many displayed the authoritarian leadership dimension. The results also revealed a strong preference for paternalistic leadership with benevolent leadership dimension as the most expected behavior.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45382058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Pengaruh Brand Name, Service Quality, dan Promotion Terhadap Keputusan Pembelian Konsumen Pada Miniso Tunjungan Plaza Surabaya
Jurnal Manajemen Teori dan Terapan Pub Date : 2018-11-01 DOI: 10.20473/JMTT.V11I1.8530
Lidwina Ra Sinaga, Natasya Intan Pramanda
{"title":"Analisis Pengaruh Brand Name, Service Quality, dan Promotion Terhadap Keputusan Pembelian Konsumen Pada Miniso Tunjungan Plaza Surabaya","authors":"Lidwina Ra Sinaga, Natasya Intan Pramanda","doi":"10.20473/JMTT.V11I1.8530","DOIUrl":"https://doi.org/10.20473/JMTT.V11I1.8530","url":null,"abstract":"ABSTRACTMiddle-class consumers need products of good quality, competitive prices and lifestyle. One of the factors that influence consumer behavior in purchasing is lifestyle. Companies must understand the consumer purchase decision process especially in terms of brand name, service quality and promotion. This research is limited to Miniso outlet in Tunjungan Plaza Surabaya. Research respondents are limited to visitors of Miniso Tunjungan Plaza Suraaya in the 17-35 year age range. The type of this research is quantitative descriptive research and instrument used in the form of questionnaire. Data analysis technique used quantitative descriptive data analysis. The validity of data is obtained through validity and reliability. Based on the analysis of the influence of brand name, service quality and promotion of customer purchasing decisions at Miniso Tunjungan Plaza Surabaya from April to May 2018 the result is Brand Name (X1) has a positive influence on Customer Purchase Decision (Y). Service Quality (X2) has a positive influence on Customer Purchase Decision (Y). Thus, the increase or decrease in customer purchasing decisions can be explained directly by service quality. Promotion (X3) has a positive influence on Customer Purchase Decision (Y).","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41965966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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