Jurnal Manajemen Teori dan Terapan最新文献

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A Comprehensive Entrepreneurship Education Model Based on Social Cognitive Theory 基于社会认知理论的综合创业教育模式
Jurnal Manajemen Teori dan Terapan Pub Date : 2023-08-21 DOI: 10.20473/jmtt.v16i2.44034
Jurnal Manajemen Teori, dan Terapan, Handyanto Widjojo
{"title":"A Comprehensive Entrepreneurship Education Model Based on Social Cognitive Theory","authors":"Jurnal Manajemen Teori, dan Terapan, Handyanto Widjojo","doi":"10.20473/jmtt.v16i2.44034","DOIUrl":"https://doi.org/10.20473/jmtt.v16i2.44034","url":null,"abstract":"Objective: This study examines entrepreneurship education's effect on entrepreneurial mindset, competencies, and intention.\u0000Design/Methods/Approach: This study uses a quantitative approach, applying structural equation modeling using PLS to verify the hypothesis relationship. Data is collected from 281 college students who have finished at least one semester of any entrepreneurship subject.\u0000Findings: The findings indicate that entrepreneurship education significantly affects entrepreneurial mindset, competencies, and intention. Entrepreneurial competencies significantly affect entrepreneurial intention. Meanwhile, an entrepreneurial mindset insignificantly affects entrepreneurial intention.\u0000Originality: This research offers a comprehensive model using a new perspective of the social cognitive theory that investigates the impact of entrepreneurship education on entrepreneurial mindset, competencies, and intention, whereas most research on entrepreneurship education and intention use the theory of planned behavior. This study is expected to fill the gaps in understanding the connection between entrepreneurship education and entrepreneurial intention from a different angle.\u0000Practical/Policy implication: Given the results, entrepreneurship education should build entrepreneurial competencies that drive students' entrepreneurial intentions.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76395854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Hybrid-Working in Improving Employees' Satisfaction, Perceived Productivity, and Organizations' Capabilities 混合工作在提高员工满意度、感知生产力和组织能力中的作用
Jurnal Manajemen Teori dan Terapan Pub Date : 2023-08-21 DOI: 10.20473/jmtt.v16i2.45632
Rizky Aprilina, F. Martdianty
{"title":"The Role of Hybrid-Working in Improving Employees' Satisfaction, Perceived Productivity, and Organizations' Capabilities","authors":"Rizky Aprilina, F. Martdianty","doi":"10.20473/jmtt.v16i2.45632","DOIUrl":"https://doi.org/10.20473/jmtt.v16i2.45632","url":null,"abstract":"Objective: This study aims to identify the factors influencing employees' satisfaction and productivity in hybrid-working, such as reconciliation between professional and personal lives, flow experience, work flexibility, and organizational support. It also aims to analyze the effect of employees' satisfaction and perceived productivity on workers' intention to continue working hybrid in the future.\u0000Design/Methods/Approach: Data was gathered through an online questionnaire sent to potential participants. A total of 433 eligible respondents were collected for analysis. This study utilized Structural Equation Modelling (SEM) to examine the connections between reconciliation, flow experience, flexibility, organizational support, employee satisfaction, perceived productivity, and workers' intention to continue with hybrid work.\u0000Findings: Consistent with the hypotheses, reconciliation, flow experience, flexibility, and organizational support are positively and significantly associated with employee satisfaction and perceived productivity while working from home. Employee satisfaction and perceived productivity also positively and significantly influence workers' intention to continue with hybrid-work.\u0000Originality: This study combines motivating factors and factors that focus on the relationship between employees and organizations to develop the antecedents affecting satisfaction and productivity during work-from-home. The findings of this study contradict the previous research regarding the influence of productivity on workers' intention to continue with hybrid work. Both satisfaction and perceived productivity significantly affect workers' intention to work hybrid in the future. This implies that employees feel higher satisfaction and productivity when working from home, hence the inclination to continue this particular working method.\u0000Practical/Policy implication: Given the results, top management and HR professionals should consider, at the earliest possible, to start implementing hybrid-work in the organizations. The findings imply that employees intend to continue with hybrid-work because they feel higher satisfaction and perceived productivity while working from home. Also, organizations can observe what factors can improve employee satisfaction and perceived productivity while working hybrid and utilize that information to provide a better working environment for employees and organizations.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82884740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategies to Improve Brand Awareness Through Social Media Marketing 通过社交媒体营销提高品牌知名度的策略
Jurnal Manajemen Teori dan Terapan Pub Date : 2023-08-21 DOI: 10.20473/jmtt.v16i2.45646
Nadirah Azizan, Hanis Zulaika Ismail@Chik, Aida Maisarah Fadzli, Nor Irvoni Mohd Ishar
{"title":"Strategies to Improve Brand Awareness Through Social Media Marketing","authors":"Nadirah Azizan, Hanis Zulaika Ismail@Chik, Aida Maisarah Fadzli, Nor Irvoni Mohd Ishar","doi":"10.20473/jmtt.v16i2.45646","DOIUrl":"https://doi.org/10.20473/jmtt.v16i2.45646","url":null,"abstract":"Objective: The objective of this study consists of; 1) To understand the current situation of an Event Organizer Company (EOC), 2) To examine the influences between Electronic Word-of-Mouth (EWOM), advertisement, interaction, and customization, with brand awareness among the EOC clients, and 3) To recommend strategies to increase brand awareness among the EOC clients.\u0000Design/Methods/Approach: Using the applied research approach, a situational analysis was used to gather information before survey questions were used to capture data. In this correlational study, which takes a quantitative method, individuals are the analytical unit. This research involved 108 clients in total. A 25-item questionnaire with a 5-point Likert scale was given to clients living in the Klang Valley in order to gather data. This research used regression analysis to analyze the data and two strategic tools (SWOT Analysis & TOWS Matrix) for data analysis.\u0000Findings: The results show that EWOM, advertising, and interaction have a positive influence on brand awareness. In contrast, the influence of customization on brand awareness was found to be statistically insignificant.\u0000Originality: This study's value lies in the fact that researchers examined the factors that influenced the EOC's brand awareness and provided recommendations to the company, such as increasing audience engagement and creating appealing social media content and advertisements. This research paper highlights a specific problem within the company in the event management industry that has not been addressed in prior studies.\u0000Research Practical: The four critical factors in this research are EWOM, advertisement, interaction, and customization. The results of this study can be used as guidelines, and the researchers' suggested strategies can help the EOC increase awareness of its brand.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84109512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Unlocking the Secrets of Profitability: Investigating the Role of Research and Development 揭开盈利能力的秘密:研究和发展的作用
Jurnal Manajemen Teori dan Terapan Pub Date : 2023-08-21 DOI: 10.20473/jmtt.v16i2.44958
Faizul Mubarok, Zulkifli Sultan, M. Wibowo, Sippavit Wongsuwatt
{"title":"Unlocking the Secrets of Profitability: Investigating the Role of Research and Development","authors":"Faizul Mubarok, Zulkifli Sultan, M. Wibowo, Sippavit Wongsuwatt","doi":"10.20473/jmtt.v16i2.44958","DOIUrl":"https://doi.org/10.20473/jmtt.v16i2.44958","url":null,"abstract":"Objective: The manufacturing sector is crucial for the development of emerging economies. This study aims to examine how research and development influence the firm's financial performance of manufacturing firms.\u0000Design/Methods/Approach: This study employs publicly listed Indonesian firms' panel data from 2017 to 2021. The data are analyzed using the panel data approach.\u0000Findings: The results indicate that research and development positively affect firm financial performance.\u0000Originality: Research and development investment has been commonly carried out in developed countries but is still very limited in developing countries. This study focuses on the role of investment in research and development in determining the financial performance of companies in an emerging country.\u0000Practical/Policy implication: Companies should prioritize cash and risk management to enable business expansion and innovation. Government support can be provided through tax incentives, R&D assistance, financing access, and public recognition of companies with high profitability. These incentives are aimed at enhancing economic growth and corporate competitiveness.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82204360","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Indonesian Generation Z’s Intention to Visit South Korea: The Mediating Role of Tourist Attitude on Travel Motivation and Celebrity Endorser Credibility 印尼Z世代访韩意向:游客态度对旅游动机与名人代言可信度的中介作用
Jurnal Manajemen Teori dan Terapan Pub Date : 2023-08-21 DOI: 10.20473/jmtt.v16i2.44594
Gusti Ayu Citra Arya Sucisanjiwani, P. Yudhistira
{"title":"Indonesian Generation Z’s Intention to Visit South Korea: The Mediating Role of Tourist Attitude on Travel Motivation and Celebrity Endorser Credibility","authors":"Gusti Ayu Citra Arya Sucisanjiwani, P. Yudhistira","doi":"10.20473/jmtt.v16i2.44594","DOIUrl":"https://doi.org/10.20473/jmtt.v16i2.44594","url":null,"abstract":"Objective: This study examined the effect of travel motivation and celebrity endorser credibility in influencing the intention of the Indonesian Generation Z to visit South Korea, with involved a mediating role of tourist attitude, which refers to the Korean Wave Phenomenon.\u0000Design/Methods/Approach: This study was done by quantitative approach with Partial Least Square Structural Equation Modeling (PLS-SEM) analysis procedure using SmartPLS 4. The data collection technique was purposive sampling, aimed at the Indonesian Generation Z as the target respondent. There were 385 data collected using the online questionnaires.\u0000Findings: The results show that travel motivation and celebrity endorser credibility positively and significantly affect the visit intention to South Korea. Tourist attitude also mediates the relationship between travel motivation and celebrity endorser credibility in affecting the visit intention to South Korea.\u0000Originality: The existing literature discovered the direct effect of travel motivation and celebrity endorser credibility on visit intention in the tourism industry. This study contributes to the existing literature by involving tourist attitude as a mediation variable in the relationship between tourist motivation and celebrity endorser credibility in affecting visit intention to South Korea.\u0000Practical/Policy implication: This study contributes to proposing recommendations for a more effective marketing and promotion strategy for tourism products in South Korea by looking at trends in tourist preferences and involving the role of celebrities as an endorser. Research also contributes to developing literature on marketing and promoting tourism products and tourist behavior literature.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88497964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Political Connection, Financial Distress and Cost of Debt: Empirical Evidence from Emerging Country 政治联系、金融困境与债务成本:来自新兴国家的经验证据
Jurnal Manajemen Teori dan Terapan Pub Date : 2023-08-21 DOI: 10.20473/jmtt.v16i2.44853
Jurnal Manajemen Teori, dan Terapan, Antonius Arya Hadiputra
{"title":"Political Connection, Financial Distress and Cost of Debt: Empirical Evidence from Emerging Country","authors":"Jurnal Manajemen Teori, dan Terapan, Antonius Arya Hadiputra","doi":"10.20473/jmtt.v16i2.44853","DOIUrl":"https://doi.org/10.20473/jmtt.v16i2.44853","url":null,"abstract":"Objective: This study aims to investigate the impact of political connections on financial distress and the firm's cost of debt.\u0000Design/Methods/Approach: The research sample is all companies listed on the Indonesia Stock Exchange from 2010 to 2021, with 3072 observations obtained from OSIRIS Database. This study uses a quantitative approach with panel data regression analysis using E-Views 12 software program to test the hypothesis.\u0000Findings: The results indicate that political connections significantly adversely affect financial distress, while political connections do not affect the cost of debt. In addition, this study also divides companies based on the nature of their political connections. Companies with political connections from the central government, local government, and the military affect financial distress. Meanwhile, only political connections from executive government employees and political connections from families affect the company's cost of debt.\u0000Originality: This research developed the political connection based on its nature to measure the effect of political connection on financial distress and the cost of debt. It extends the previous understanding of the impact of political connections.\u0000Policy implication: The findings are relevant for companies and other stakeholders to be more aware and utilize political connections to make better decisions and for the government to develop guidelines for better disclosure of political connections.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82073076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of Self-efficacy on Organizational Commitment and Ethical Behavior: The Role of Job Satisfaction 自我效能感对组织承诺和伦理行为的影响:工作满意度的作用
Jurnal Manajemen Teori dan Terapan Pub Date : 2023-08-21 DOI: 10.20473/jmtt.v16i2.43769
Jurnal Manajemen Teori, dan Terapan, Ana Sofia Aryati
{"title":"The Influence of Self-efficacy on Organizational Commitment and Ethical Behavior: The Role of Job Satisfaction","authors":"Jurnal Manajemen Teori, dan Terapan, Ana Sofia Aryati","doi":"10.20473/jmtt.v16i2.43769","DOIUrl":"https://doi.org/10.20473/jmtt.v16i2.43769","url":null,"abstract":"Objective: This study aims to analyze the effect of self-efficacy on organizational commitment and ethical behavior. Furthermore, this study also examines the mediating role of job satisfaction in determining the relationships. \u0000Design/Methods/Approach: This study was carried out on healthcare and administrative staff. The sample size and respondents were determined using the Slovin formula and selected through random sampling. The data collected was analyzed using PLS analysis.\u0000Findings: The findings reveal that self-efficacy positively and significantly affects ethical behavior and organizational commitment. Additionally, job satisfaction plays a role in mediating the connection between self-efficacy and organizational commitment. Similarly, the analysis shows that job satisfaction mediates the link between self-efficacy and ethical behavior.\u0000Originality: The novelty of this study lies in the influence of self-efficacy on organizational commitment and ethical behavior. Previous studies mainly analyzed the influence of self-efficacy on other variables, in which none of them had combined the two variables, along with job satisfaction as a mediation variable. In particular, this study is novel as it analyzes job satisfaction for workers in a Regional General Hospital, in which prior studies only focused on other non-health institutions or companies.\u0000Practical/Policy implication: Optimizing communication and institutionalizing ethical and moral values will improve workers' self-efficacy. Institutions should focus on maintaining job satisfaction, including work, rewards, supervision, co-workers, and promotion opportunities, to promote employee commitment and ethical behavior.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74101214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Risk Tolerance: Heuristic Bias Towards Investment Decision Making 风险承受能力:投资决策的启发式偏差
Jurnal Manajemen Teori dan Terapan Pub Date : 2023-08-21 DOI: 10.20473/jmtt.v16i2.47471
Wahyu Febri Ramadhan Sudirman, Mohd Winario, A. M. Priyatno, Zubaidah Assyifa
{"title":"Risk Tolerance: Heuristic Bias Towards Investment Decision Making","authors":"Wahyu Febri Ramadhan Sudirman, Mohd Winario, A. M. Priyatno, Zubaidah Assyifa","doi":"10.20473/jmtt.v16i2.47471","DOIUrl":"https://doi.org/10.20473/jmtt.v16i2.47471","url":null,"abstract":"Objective: This study aims to examine how risk tolerance influences the role of overconfidence bias and availability bias in investment decision-making. Because of the complexities of the investment decision-making process, this study attempts to investigate psychological variables in the investment decision-making process.\u0000Design/Methods/Approach: This study used the Structural Equation Modeling Partial Least Squares (SEM-PLS) analytic approach using the SmartPLS 3 program and survey data provided online to stock investors, with a total of 303 samples obtained. The study applied CMB preventive techniques to decrease common method bias (CMB).\u0000Findings: The results indicate a positive and significant mediating role of risk tolerance on the effect of overconfidence bias and availability bias toward investment decision-making.\u0000Originality/Value: This research seeks to explore the process of making investment decisions by taking into account the psychological aspects of investors by using a more comprehensive Bounded rationality theory point of view. This study tested the mediation mechanism of risk tolerance in bridging the influence of heuristic bias on investment decision-making, which has not been explored much by previous studies.\u0000Practical/Policy implication: The findings can guide investors to consider how they make biased investment decisions and help investment managers assess the appropriate level of investment risk.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79958317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Flexible Working Arrangements and Work-Family Culture Effects on Job Satisfaction: The Mediation Role of Work-Family Conflicts among Female Employees 弹性工作制与工作家庭文化对女性员工工作满意度的影响:工作家庭冲突的中介作用
Jurnal Manajemen Teori dan Terapan Pub Date : 2023-08-21 DOI: 10.20473/jmtt.v16i2.45960
Nadya Alsyifa Mawira Aura, P. M. Desiana
{"title":"Flexible Working Arrangements and Work-Family Culture Effects on Job Satisfaction: The Mediation Role of Work-Family Conflicts among Female Employees","authors":"Nadya Alsyifa Mawira Aura, P. M. Desiana","doi":"10.20473/jmtt.v16i2.45960","DOIUrl":"https://doi.org/10.20473/jmtt.v16i2.45960","url":null,"abstract":"Objective: This study examines the relationship between flexible working arrangements and work-family culture by the mediating role of work-family conflict on the job satisfaction of female employees.\u0000Methods: This study was conducted on 295 female workers in Information and Communication Technology (ICT) service companies. The data were collected from an online survey using a 6-Point Likert scale following a non-probability sampling method with a purposive sampling technique which was a sampling method based on specific predetermined standards. The data was analyzed using Lisrel 8.80 through Structural Equation Modelling (SEM).\u0000Findings: The results indicate that flexible working arrangements positively and significantly impact work-family conflict and job satisfaction. Additionally, Work-Family Culture has a negative and significant impact on Work-Family Conflict but a positive and significant impact on Job Satisfaction. Meanwhile, Work-family conflict significantly and negatively affects job satisfaction. Another finding is that the relationship between flexible working arrangements and job satisfaction and the impact of work-family culture can be partially mediated by work-family conflict.\u0000Originality/Value: Research on work-family variables tends to be mostly studied in the United States and Anglo Countries (U.K., Australia). However, research on this subject in Asia is limited, despite the fact that female employees in this region experience work-family conflicts more frequently. To fill this gap, this study was conducted in Indonesia, Southeast Asia. The findings of this research may also be relevant to other Asian countries that share similar characteristics.\u0000Practical/Policy implication: The company's human resources management should implement a family-friendly work culture (WFC) by encouraging and respecting employees' integration of work and family life to prevent and minimize conflict between work and family roles or called Work-Family Conflict (WFCON) during Flexible Working Arrangements (FWA).","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77224324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Connecting with Future Talent: A Review of Employer Value Propositions and Digital Media Channels for Sustainable Companies Targeting Generations Y and Z 连接未来人才:针对Y世代和Z世代可持续发展企业的雇主价值主张和数字媒体渠道综述
Jurnal Manajemen Teori dan Terapan Pub Date : 2023-08-21 DOI: 10.20473/jmtt.v16i2.45126
Jurnal Manajemen Teori, dan Terapan, Kristia
{"title":"Connecting with Future Talent: A Review of Employer Value Propositions and Digital Media Channels for Sustainable Companies Targeting Generations Y and Z","authors":"Jurnal Manajemen Teori, dan Terapan, Kristia","doi":"10.20473/jmtt.v16i2.45126","DOIUrl":"https://doi.org/10.20473/jmtt.v16i2.45126","url":null,"abstract":"Objective: This literature review aims to provide a comprehensive understanding of the employer value proposition of ethical and sustainable companies and the effective digital media channels that sustainable companies can use to attract and communicate with Generation Y and Z candidates.\u0000Design/Methods/Approach: The PRISMA systematic literature review method was combined with content analysis of selected articles from the Scopus and Web of Science databases. The selected articles were limited to those published within the last six years and in English.\u0000Findings: This study found that sustainable companies need to offer a corporate value proposition that prioritizes clear career progression, work-life balance, a supportive work atmosphere, and ethical aspects, such as reducing carbon footprint and promoting diversity and inclusion. These values are essential to Generations Y and Z, although the priority dimensions of their value propositions may differ. Companies utilize Digital media channels, including owned digital media, paid digital media by using paid endorsers or enhanced profiles on career websites, and earned digital media such as honest reviews on job board platforms and private social media from employees.\u0000Originality/Value: This review adds to the existing literature by comprehensively discussing the combined issues of employer value proposition, generational differences, and sustainability.\u0000Practical/Policy implication: This review's findings have implications for business and research practice, as sustainable companies can use this information to develop the most relevant corporate value propositions and communication strategies for future targeted talent. Companies can attract and retain top personnel and establish a positive employer brand by effectively communicating their sustainability practices and values. Additional empirical research could investigate the impact of other demographic and psychographic factors on the preferences and priorities of job seekers.","PeriodicalId":34304,"journal":{"name":"Jurnal Manajemen Teori dan Terapan","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79299039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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