Jurnal Ilmu Administrasi Bisnis最新文献

{"title":"Analisis Pengembangan Literasi Digital dalam Kinerja Layanan PT Kereta Api Indonesia (Persero)","authors":"Ratih Amalia Widhi, Hari Susanta Nugraha, S. Saryadi","doi":"10.14710/jiab.2022.36003","DOIUrl":"https://doi.org/10.14710/jiab.2022.36003","url":null,"abstract":"PT Kereta Api Indonesia has developed a system to excel in service quality and make it easier for train consumers to purchase train tickets by launching the KAI Access Application. This research is a qualitative research namely research that produces descriptive words in writing or orally from people and observed behavior from the phenomena that are happening. The sample in this qualitative research was carried out when the researcher entered the field and during the research. The results of this study indicate that the KAI Access application has not yet become a user friendly application in the sense that it does not fully meet the needs of the KAI Access application users, there are still many problems that arise from the KAI Access application itself. Based on these results, it is recommended that KAI Access develop the KAI Access Application into a user friendly application, providing convenience for consumers when registering and logging in to user account. Become an application that has lighter size, so that when used, the application does not crash and error. Being an application that has many payment features that work well, can enter more than one ID (NIK). The schedule change feature that can be functioned properly, so that application users when they want to reschedule tickets do not have to come to the nearest CS station.PT.Kereta Api Indonesia telah mengembangkan sistem guna mengunggulkan kualitas pelayanan serta mempermudah para konsumen kereta api dalam melakukan pembelian tiket kereta api dengan meluncurkan Aplikasi KAI Access. Dalam pengembangan Aplikasi KAI Access yang dimilikinya terdapat kelemahan terhadap pelayanan yang diberikan kepada pengguna aplikasi tersebut. Tujuan dilakukannya penelitian ini adalah untuk mengetahui kinerja layanan PT. Kereta Api Indonesia khususnya dalam Aplikasi KAI Access yang dilatar belakangi banyaknya rating negatif terhadap Aplikasi KAI Access. Informan dari penelitian ini adalah beberapa pengguna Aplikasi KAI Access yang berdomisili di Semarang, pihak PT. Kereta Api Indonesia (Persero) DAOP IV Semarang yaitu Unit Angkutan Umum dan Unit SDM. Penelitian ini adalah penelitian kualitatif, yaitu penelitian yang menghasilkan kata – kata deskriptif secara tertulis atau lisan dari orang – orang dan perilaku yang diamati dari fenomena yang sedang terjadi. Informan dalam penelitian kualitatif ini dilakukan saat peneliti mulai memasuki lapangan serta selama penelitian berlangsung, peneliti memilih orang tertentu yang dipertimbangkan akan memberikan data yang diperlukan, selanjutnya berdasarkan data maupun informasi yang diperoleh dari sample sebelumnya. Hasil dari penelitian ini menunjukkan bahwa Aplikasi KAI Access belum menjadi aplikasi yang user friendly dalam artian belum memenuhi kebutuhan pengguna Aplikasi KAI Access seutuhnya, masih terdapat banyak permasalahan yang timbul dari Aplikasi KAI Access itu sendiri. Sehingga membuat para pengguna Aplikasi KAI Access menjadi tidak nyaman dalam mengaplikasi","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127254218","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Produk dan Harga dengan Keputusan Pembelian sebagai Variabel Intervening terhadap Loyalitas Konsumen","authors":"Fika Nadia Nurhasna, Reni Shinta Dewi, Dina Lestari","doi":"10.14710/jiab.2022.36078","DOIUrl":"https://doi.org/10.14710/jiab.2022.36078","url":null,"abstract":"The culinary business is one of the businesses that continue to grow rapidly. One of the culinary businesses that growing rapidly is the packaged fresh liquid milk business. Ultra Milk is the first pioneer of liquid milk with UHT technology and is packaged with antiseptic packaging. Based on sales data, Ultra Milk shows fluctuating sales.This study aims to determine the effect of product quality and price on purchasing decisions n consumer loyalty of Ultra Milk to Diponegoro University students. The type  of research used is purposive sampling and the sample taken is 100 consumers. Data collection techniques used are questionnaires and literature studies. The data analysis techniques used were validity and reliability test, correlation coefficients and determinations, simple and mutiple regression analysis, t and f tests, and path analysis with the help of the IBM SPSS (Statistical Product and Service Solution) version 26.0 program.The test result show that the product quality variable has a contributing effect on consumer loyalty and puchashing decisions as evidenced by the result of t count > table but the price variable has no contribution effect on concumer loyalty and purchasing decisions as evidenced by the result of t count < t table. The conclusion of this study is that product quality is the most influencing factor for consumer loyalty. There is a positive and significant influence between product quality on consumer loyalty and on purchasing decisions. The advice given is t maintain good product quality and pay attention to prices that are considered expensive compared to competitors so that consumer purchasing decisions are high.Bisnis kuliner menjadi salah satu bisnis yang terus berkembang pesat. Salah satu bisnis kuliner yang sangat berkembang pesat yaitu bisnis susu cair segar dalam kemasan. Susu Ultra Milk adalah pelopor pertama susu cair dengan teknologi UHT dan dikemas dengan packaging antiseptic. Berdasarkan data penjualan Susu Ultra Milk menunjukkan penjualan yang fluktuaktif. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan harga dengan keputusan pembelian terhadap loyalitas konsumen  susu Ultra Milk pada Mahasiswa Universitas Diponegoro. Tipe penelitian yang digunakan adalah purposive sampling dan sampel yang diambil sebanyak 100 konsumen. Teknik pengumpulan data yang digunakan adalah kuesioner dan studi pustaka. Teknik analisis data yang digunakan uji validitas dan reliabilitas, koefisien korelasi dan determinasi, analisis regresi sederhana dan berganda, uji t dan uji f serta analisis jalur dengan bantuan program IBM SPSS (Statistical Product and Service Solutions) versi 26.0. Dari hasil pengujian menunjukkan bahwa variabel kualitas produk memiliki pengaruh kontribusi terhadap loyalitas konsumen maupun keputusan pembelian dibuktikan dengan hasil t hitung > t tabel namun, variabel harga tidak memiliki pengaruh kontribusi terhadap loyalitas konsumen maupun keputusan pembelian dibuktikan dengan hasil t hit","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"116 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117232438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Promosi dan Brand Equity terhadap Keputusan Penggunaan Layanan Prabayar Telkomsel (Studi Kasus pada Pelanggan Prabayar Telkomsel Semarang)","authors":"Nandha Varhan, Sari Listyorini, Apriatni Endang Prihatini","doi":"10.14710/jiab.2022.36059","DOIUrl":"https://doi.org/10.14710/jiab.2022.36059","url":null,"abstract":"In this era dominated by technology, people's needs are increasingly diverse with diverse goals, one of which is the need for communication. The need for technology-based community communication will not be separated from telecommunications service providers. Telkomsel as one of the Telecommunication service provider providers strives to be able to satisfy the needs of the community by providing the best products and services for the people of Indonesia, including the City of Semarang City. The purpose of this study is to determine the influence of promotion and brand equity on the decision to use Telkomsel prepaid services. This type of research is explanatory research. The population taken is Telkomsel's prepaid service users in Semarang City, the number of which is unknown so that the sample is 100 Telkomsel prepaid users. The sampling technique in this study is nonprobability sampling with the type of sampling, namely purposive sampling. The analysis used is quantitative and qualitative using data analysis techniques for validity and reliability tests, correlation coefficients, simple and multiple linear regression, coefficient of determination, t test and F test. The results of this study show that promotion variables and brand equity have an influence on the decision to use Telkomsel prepaid services. The correlation coefficient of promotion and brand equity variables to usage decisions has a strong relationship, so that if the promotion variable and brand equity experience an increase or decrease, it will greatly affect the usage decision variable. Based on these results, Telkomsel is advised to increase the frequency of delivery, increase sales promotions given to consumers, increase direct marketing carried out, further diversify direct marketing media, emphasize more on the characteristics that Telkomsel has, and Telkomsel can consider further adjusting the prices offered. Pada zaman yang didominasi oleh teknologi ini, kebutuhan masyarakat semakin beragam dengan tujuan beragam pula, salah satunya adalah kebutuhan akn komunikasi. Kebutuhan komunkasi masyarakat yang berbasis teknologi tak akan lepas dari penyedia layanan provider telekomunikasi. Telkomsel sebagai salah satu penyedia jasa provider Telkomunikasi berusaha untuk dapat memuaskan kebutuhan masyarakat dengan memberikan produk dan pelayanan terbaik bagi masyarakat Indonesia, termasuk Kota Kota Semarang. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi dan brand equity terhadap keputusan penggunaan layanan prabayar Telkomsel. Tipe penelitian ini adalah explanatory research. Populasi yang diambil adalah pengguna layanan prabayar Telkomsel Kota Semarang yang jumlahnya tidak diketahui sehingga sampelnya adalah 100 pengguna prabayar Telkomsel. Teknik pengambilan sampel pada penelitian ini yaitu nonprobability sampling dengan tipe pengambilan sampel yaitu purposive sampling. Analisis yang digunakan adalah kuantitatif dan kualitatif dengan menggunakan teknik analisis ","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115954596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Produk dan Harga terhadap Minat Beli pada Yamaha All New Nmax (Studi pada Konsumen Yamaha Flagship Shop Kota Semarang)","authors":"Awal Sukma Primajati, Sari Listyorini, Ari Pradhanawati","doi":"10.14710/jiab.2022.36032","DOIUrl":"https://doi.org/10.14710/jiab.2022.36032","url":null,"abstract":"Yamaha All New NMAX is one of the products from Yamaha that is most in demand by the public. The decision of consumers to have the intention to buy products offered by companies is one of the important factors in competition between companies. The problem arose when the Yamaha All New NMAX, which is one of the pioneers of large automatic motorcycles in Indonesia, had to be less competitive with its competitors. The disadvantage of this motorcycle is that the design offered is less elegant and luxurious. In addition, there are still some consumer complaints about the quality of the Yamaha All New NMAX such as the standard version in terms of security, the competitor has been equipped with a smart key or keyless feature. Yamaha sees pricing as the most important thing and should get special attention. If consumers are already willing to the price offered, then the product will be accepted by the wider community. So looking at the problems above this study aims to determine the effect of product quality and price on the interest in buying Yamaha All New NMAX. As for the type of research used, namely explanatory research, the number of samples in this study was 94 respondents who had purchased Yamaha All New NMAX at Yamaha Flagship Shop Semarang for the last 4 years using a non-probabilty sampling technique. This research technique uses purposive sampling. In this study, data processing using the SPSS application, the results showed , results were obtained that product quality has a positive and significant influence on buying interest, price has a positive and significant influence on buying interest, product quality and price have a positive and significant influence on buying interest. Based on the results of the research that has been done, the researcher has several suggestions, namely, improving product quality to be even better, providing better price offers to be accepted by consumers, providing product innovation and correcting product deficiencies in order to increase consumer satisfaction and increase customer satisfaction. consumer purchases.Yamaha All New NMAX merupakan salah produk dari Yamaha yang paling banyak diminati oleh masyarakat. Keputusan konsumen untuk memiliki niat membeli produk yang ditawarkan oleh perusahaan merupakan salah satu faktor penting dalam persaingan antar perusahaan. Permasalahan muncul ketika Yamaha All New NMAX yang merupakan salah satu pelopor motor matic besar yang ada di Indonesia harus kalah saing dengan kompetitornya. Kekurangan yang dimiliki oleh sepeda motor ini yaitu desain yang ditawarkan kurang elegan dan mewah. Selain itu, masih terdapat beberapa keluhan konsumen mengenai kualitas dari yamaha All New NMAX seperti versi standar dari sisi keamanan, sang kompetitornya sudah dibekali fitur smart key atau keyless. Yamaha melihat penetapan harga sebagai hal yang paling penting dan harus mendapatkan perhatian khusus. Jika konsumen sudah bersedia dengan harga yang ditawarkan, maka produk tersebut akan diter","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126605186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Produk, Harga, dan Promosi terhadap Keputusan Pembelian pada Provider Indihome PT Telkom Witel Semarang","authors":"Thalia Salsadilla Amanda Putri, Agung Budiatmo, Dinalestari Purbawati","doi":"10.14710/jiab.2022.35927","DOIUrl":"https://doi.org/10.14710/jiab.2022.35927","url":null,"abstract":"The development of internet-based technology at this time has begun to develop following the progress of the times, this makes telecommunications service providers make an increase to consumers so that consumers have high purchasing decisions. Purchasing decisions are one of the keys to increasing product sales in a company. There are many factors in improving purchasing decisions, namely the quality of products offered by a company must have good quality, in addition to product quality, a company must also consider price, if rising prices will affect customer considerations to make purchasing decisions for the products or services offered. In addition to product quality and price, promotion also has a close relationship with high purchasing decisions. The results showed that the product quality category was stated to be very good. The price category is known to be affordable. Promotion category is declared good. Product quality is declared high. From the results of data analysis, it is known that product quality, price, and promotion have a positive and significant influence on the purchasing decision variables.Perkembangan teknologi berbasis internet pada saat ini sudah mulai berkembang mengikuti kemajuan jaman, hal ini menjadikan perusahaan penyedia layanan telekomunikasi melakukan sebuah peningkatan kepada konsumen agar para konsumen mempunyai keputusan pembelian yang tinggi. Keputusan pembelian merupakan salah satu kunci untuk dapat meningkatkan penjualan produk dalam suatu perusahaan. Ada banyak faktor dalam meningkatkan keputusan pembelian, yaitu kualitas produk yang ditawarkan oleh suatu perusahaan harus mempunyai kualitas yang baik, selain kualitas produk suatu perusahaan juga harus mempertimbangkan harga, jika naiknya harga akan mempengaruhi pertimbangan pelanggan untuk melakukankeputusan pembelian atas produk atau jasa yang ditawarkan. Selain kualitas produk dan harga, promosi juga memiliki hubungan yang erat dengan tingginya keputusan pembelian. Hasil penelitian menunjukkan bahwa kategori kualitas produk dinyatakan sangat baik. Kategori harga diketahui dinyatakan terjangkau. Kategori promosi dinyatakan baik. Kualitas produk dinyatakan tinggi. Dari hasil analisi data diketahui bahwa kualitas produk, harga, dan promosi memiliki pengaruh yang positif dan signifikan terhadap variabel keputusan pembelian.","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133452784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kajian Perencanaan Komprehensif Digital dalam Meningkatkan Penjualan pada CV. Sahaja","authors":"Mufidah Fikri Amaliyah, Agus Hermani, Ari Pradhanawati","doi":"10.14710/jiab.2022.35875","DOIUrl":"https://doi.org/10.14710/jiab.2022.35875","url":null,"abstract":"Intense market competition and a shrinking market make companies need the right marketing strategy to create high sales. The pandemic conditions and technological advances have made digital media one of the great opportunities to help companies get high sales. Therefore, comprehensive planning in digital marketing becomes quite important and needs to be designed properly. This study aims to analyze the planning of digital marketing strategies in increasing sales. The analysis was carried out by comparing the suitability of CV. Sahaja's digital marketing strategy planning with the SOSTAC strategy planning method. The results of the study showed that CV. Sahaja has not done comprehensive planning in digital marketing well based on the SOSTAC, digital marketing comprehesive planning method, (situation analysis, objectives, strategy, tactics, action, and control).Persaingan pasar yang ketat dan mengecilnya pasar menjadikan perusahaan memerlukan strategi pemasaran yang tepat untuk menciptakan penjualan yang tinggi. Kondisi pandemi dan kemajuan teknologi menjadikan media digital menjadi salah satu peluang besar untuk membantu perusahaan memperoleh penjualan yang tinggi. Oleh karena itu, perencanaan secara menyeluruh dalam pemasaran digital menjadi hal yang cukup penting dan perlu dirancang dengan baik. Penelitian ini bertujuan menganalisa tentang perencanaan strategi pemasaran digital dalam meningkatkan penjualan. Analisa dilakukan dengan membandingkan kesesuaian perencanaan strategi pemasaran digital CV. Sahaja Hasil dari penelitian menunjukkan bahwa CV. Sahaja belum melakukan pemasaran digital dengan baik berdasarkan pada metode perencanaan komprehensif pemasaran digital SOSTAC (situation analysis, objective, strategy, tactics, action, dan control).","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"117 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125489485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Desain Produk dan Harga terhadap Keputusan Pembelian Virtual Item pada Game Online “Mobile Legends Bang Bang” (Studi pada Konsumen Mobile Legends Bang Bang Kota Semarang)","authors":"Idham Khaliq, Sari Listyorini, Ari Pradhanawati","doi":"10.14710/jiab.2022.34917","DOIUrl":"https://doi.org/10.14710/jiab.2022.34917","url":null,"abstract":"Mobile Legends: Bang Bang is an online game created by Shanghai Moonton Technology Co. Ltd. This game has offered a variety of virtual items for sale in their online games. Every product sold requires two important elements to increase its purchase value, namely product design and price. To improve the purchasing decisions made by consumers, Moonton has issued virtual items with the best product designs and prices. But unfortunately, different from what was expected by the company, some consumers still think that the product design and the price of the virtual items offered are considered less in line with what is expected. This study aims to determine the effect of product design and price on purchasing decisions for virtual items in the online game Mobile Legends: Bang Bang. The type of research used is explanatory research with a sample size of 100 respondents who have purchased virtual items in the past year. Researchers used a non-probability sampling technique, namely purposive sampling. This research is intended to prove the influence between research variables using validity test, reliability test, correlation coefficient, coefficient of determination, simple and multiple linear regression analysis, and significance test (t test and F test). In data processing, researchers used the SPSS version 26 application with the results that there was a positive effect of product design on purchasing decisions, positive effects of price on purchasing decisions, and positive effects of product design and price on purchasing decisions. Based on the results of the research obtained, the researcher has several suggestions, namely further improving the price of virtual items in terms of affordability, making innovations in product design to maintain or even increase consumer ratings of virtual game items, and improve product quality so that there is no feeling of disappointment from consumers after making a purchase. All these suggestions are expected to be improved by Shanghai Moonton Technology Co. Ltd for the future in order to improve purchasing decisions from consumers on a broad scale.Mobile Legends: Bang Bang merupakan sebuah game online yang diciptkan oleh Shanghai Moonton Technology Co. Ltd. Game ini telah menawarkan berbagai virtual item yang dijual didalam game online mereka. Setiap produk yang dijual memerlukan dua elemen penting untuk meningkatkan nilai belinya, yaitu desain produk dan harga. Untuk meningkatkan keputusan pembelian yang dilakukan oleh konsumen, Moonton telah mengeluarkan virtual item dengan desain produk dan harga terbaiknya. Namun sayangnya, berbeda dengan yang diharapkan oleh perusahaan, beberapa konsumen masih menganggap bahwa desain produk dan harga dari virtual item yang ditawarkan dinilai kurang sesuai dengan apa yang diharapkan. Penelitian ini bertujuan untuk megetahui pengaruh desain produk dan harga terhadap keputusan pembelian virtual item pada game online Mobile Legends: Bang Bang. Tipe penelitian yang digunakan ya","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116551200","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Produk dan Harga terhadap Kepuasan Pelanggan Abiramanara Coffee Bekasi (Studi pada Konsumеn Abiramanara Coffее di Kota Bеkasi)","authors":"Rendra Mangku Charisma, S. Saryadi, Bulan Prabawani","doi":"10.14710/jiab.2022.35419","DOIUrl":"https://doi.org/10.14710/jiab.2022.35419","url":null,"abstract":"Thе numbеr of coffее shop businеssеs in Bеkasi City makеs coffее ownеrs at Abiramanara Coffее compеtе to win thе compеtition. Thе mеthod usеd is that it must havе high customеr satisfaction. High customеr satisfaction can bе influеncеd by good product quality and thе pricе offеrеd accordingly. Gеtting high customеr satisfaction is cеrtainly not еasy, and not all coffее shops havе high customеr satisfaction including Abiramanara Coffее. This study aims to dеtеrminе thе еffеct of product quality and pricе on Abiramanara Coffее customеr satisfaction. This typе of rеsеarch usеs еxplanatory rеsеarch with non probability sampling rеsеarch mеthods. Data collеction tеchniquе by distributing quеstionnairеs and intеrviеws to 100 rеspondеnts who havе purchasеd coffее products at Abiramanara Coffее at lеast 2 timеs. Thе data analysis mеthod usеd is rеgrеssion analysis using thе SPSS 25.0 application. Thе rеsults of this study show that product quality affеcts customеr satisfaction, as wеll as pricе affеcts customеr satisfaction, and thеrе is an influеncе bеtwееn product quality and pricе on customеr satisfaction. Thеrе is advicе givеn to thе coffее shop on thе aspеct of product quality nееds to improvе thе quality of thе raw matеrials producеd and tеchniquеs in making products so that thе quality providеd is diffеrеnt from othеrs, drinks and food sеrvеd nееd to bе paid morе attеntion to according to standards so that customеrs arе not disappointеd bеcausе thе portions arе somеtimеs lеss or еxcеssivе. In thе pricе aspеct, it is nеcеssary to adjust thе pricе to thе quality of thе raw matеrials usеd and attractivе prеsеntation, thе portions prеsеntеd must bе in accordancе with thе pricе givеn not lеss and not еxcеssivе, adjusting thе pricе to thе purchasing powеr of consumеrs to bе intеrеstеd in buying Abiramanara Coffее products.Banyaknya usaha coffее shop yang ada di Kota Bеkasi mеmbuat Ownеr kopi di Abiramanara Coffее bеrlomba untuk mеmеnangkan pеrsaingan. Cara yang digunakan yaitu harus mеmpunyai kеpuasan pеlanggan yang tinggi. Kеpuasan pеlanggan yang tinggi tеrsеbut bisa dipеngaruhi olеh kualitas produk yang baik dan harga yang dtawarkan sеsuai. Mеndapatkan kеpuasan pеlanggan yang tinggi tеntu tidak mudah, dan tidak sеmua coffее shop mеmiliki kеpuasan pеlanggan yang tinggi tеrmasuk Abiramanara Coffее. Pеnеlitian kali ini bеrtujuan untuk mеngеtahui pеngaruh kualitas produk dan harga tеrhadap kеpuasan pеlanggan Abiramanara Coffее. Tipе pеnеlitian ini mеnggunakan еxplanatory rеsеarch dеngan mеtodе pеnеlitian non probability sampling. Tеknik pеngumpulan data dеngan cara mеnyеbarkan kuеsionеr dan wawancara kеpada 100 orang rеspondеn yang pеrnah mеlakukan pеmbеlian produk kopi di Abiramanara Coffее minimal 2 kali. Mеtodе analisis data yang digunakan adalah analisis rеgrеsi dеngan mеnggunakan aplikasi SPSS 25.0. Hasil pеnеlitian ini mеnunjukkan bahwa kualitas produk bеrpеngaruh tеrhadap kеpuasan pеlanggan, bеgitupun dеngan harga bеrpеngaruh tеrhadap kеpuasan pеla","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126252419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Harga, Promosi, dan Kemudahan Transaksi terhadap Keputusan Pembelian (Studi pada Konsumen Traveloka di Semarang)","authors":"Putri Anugerah Shabilla, Sari Listyorini, S. P. Hadi","doi":"10.14710/jiab.2022.34854","DOIUrl":"https://doi.org/10.14710/jiab.2022.34854","url":null,"abstract":"The research was conducted based on the finding of a decrease in the value of the Top Brand Index owned by the Traveloka brand. By decreasing the value of the Top Brand Index which is calculated through three parameters, it is assumed that there will be a decrease in purchasing decisions by consumers. Purchasing decisions can be determined by several factors, in this study factors that include price, promotions, and ease of transaction.This study is explanatory research conducted with the aim of knowing the effect and magnitude of the variable brand image, word of mouth, and brand trust on purchasing decisions made by Traveloka consumers in Semarang City. The population in this study were consumers of Traveloka products in the city of Semarang with a total sample of 100 respondents. The data used are primary and secondary data, the results of calculations on the SPSS application, and previous literature studies. Sampling was done by using non-probability sampling method through purposive sampling technique. Data collection is done by spreading it to related respondents. This research uses validity test, reliability test, correlation coefficient, coefficient of determination, simple regression, multiple regression, t test, and path analysis with SPSS version 25 application tools. The results showed that there was a positive and significant influence partially or simultaneously between price, promotions, and ease of transactions on purchasing decision Traveloka products. The better the price, the better promotions created by the company, the better the ease of transactions, the higher the purchase decision for Traveloka products.Penelitian dilakukan berdasarkan temuan menurunnya nilai pada Top Brand Index yang dimiliki oleh merek Traveloka. Melalui penurunan nilai Top Brand Index yang dihitung melalui tiga parameter, diasumsikan adanya penurunan keputusan pembelian oleh konsumen. Keputusan pembelian dapat dipengaruhi oleh beberapa faktor, pada penelitian ini faktor yang dimaksud ialah harga, promosi, dan kemudahan transaksi. Penelitian ini merupakan penelitian explanatory research yang dilakukan dengan tujuan untuk mengetahui pengaruh dan besaran pengaruh variabel harga, promosi, dan kemudahan transaksi terhadap keputusan pembelian yang dilakukan oleh konsumen Traveloka di Kota Semarang. Populasi yang pada penelitian ini ialah konsumen produk Traveloka di Kota Semarang dengan jumlah sampel sebanyak 100 responden. Data yang dipergunakan ialah data primer dan sekunder yaitu kuesioner, hasil perhitungan pada aplikasi SPSS, dan studi pustaka skripsi terdahulu. Pengambilan sampel dilakukan dengan menggunakan metode non-probability sampling melalui teknik purposive sampling. Pengumpulan data dilakukan dengan menyebar kepada responden terkait. Penelitian ini menggunakan uji validitas, uji reliabilitas, koefisien korelasi, koefisien determinasi, regresi sederhana, regresi berganda, uji t, dan analisis jalur dengan alat bantu aplikasi SPSS versi 25. Hasil p","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130716716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Beban Kerja dan Kompensasi terhadap Turnover Intention (Studi pada Karyawan Bagian Sewing PT. Sandang Asia Maju Abadi)","authors":"Novi Nurul Marhamah, Agus Hermani Daryanto Seno, Hari Susanta Nugraha","doi":"10.14710/jiab.2022.35449","DOIUrl":"https://doi.org/10.14710/jiab.2022.35449","url":null,"abstract":"There are many garment companies in the city of Semarang, especially in the industrial area in Semarang. Every garment company is competing to improve and maintain product quality in order to obtain consumer satisfaction. Maintaining product quality can be achieved if employee turnover intention is low because turnover intention can create actual employee turnover. Low turnover intention can be influenced by a light workload and good compensation. This study aims to determine the effect of workload and compensation on turnover intention of employees in the sewing section of PT. Eternal Forward Asia Clothing. This type of research is explanatory research with probability sampling method. Data collection techniques using questionnaires to 90 respondents of employees of the sewing section of PT. Eternal Forward Asia Clothing. The data analysis method used is regression analysis using the SPSS 25.0 application. The results showed that workload had an effect on turnover intention, compensation had an effect on turnover intention, there was an effect of workload and compensation on turnover intention. The advice given to PT. Asia Maju Abadi clothing in the aspect of workload, it is necessary to extend the training period so that employees do not find it difficult when doing work, and it is necessary to reduce work targets in terms of number targets, quality targets and time targets. In the aspect of compensation, it is necessary to balance the workload and the compensation provided and the compensation must be timely. In the aspect of turnover intention, an approach to employees is needed, improving employee welfare, and lightening the workload so that employees do not want to leave the company.Perusahaan garmen yang ada di Kota Semarang sangat banyak khususnya di daerah kawasan industri di Semarang. Setiap perusahaan garmen berlomba-lomba untuk meningkatkan dan mempertahankan kualitas produk demi memperoleh kepuasan konsumen. Mempertahankan kualitas produk dapat tercapai apabila turnover intention karyawan rendah karena turnover intention dapat menciptakan turnover karyawan yang sebenarnya. Turnover intention yang rendah dapat dipengaruhi beban kerja yang ringan dan kompensasi yang baik. Penelitian ini bertujuan untuk mengetahui pengaruh beban kerja dan kompensas terhadap turnover intention karyawan bagian sewing PT. Sandang Asia Maju Abadi. Tipe penelitian ini adalah explanatory research dengan metode probability sampling. Teknik pengumpulan data menggunakan kuesioner kepada 90 responden karyawan bagian sewing PT. Sandang Asia Maju Abadi. Metode analisis data yang digunakan adalah analisis regresi dengan menggunakan aplikasi SPSS 25.0. Hasil penelitian menunjukkan bahwa beban kerja berpengaruh terhadap turnover intention, kompensasi berpengaruh terhadap turnover intention, terdapat pengaruh beban kerja dan kompensasi terhadap turnover intention. Saran yang diberikan kepada PT. Sandang Asia Maju Abadi pada aspek beban kerja, diperlukan perpanjangan ma","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"201 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123360051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}