Inkubis : Jurnal Ekonomi dan Bisnis最新文献

{"title":"Language Options in Food Product Advertising on Youtube","authors":"Fira Maghfiro Tunnisa","doi":"10.59261/inkubis.v5i2.77","DOIUrl":"https://doi.org/10.59261/inkubis.v5i2.77","url":null,"abstract":"The purpose of this study is to describe the form of language choice in speech events in advertisements for food products on YouTube and to describe the factors that determine the choice of language in speech events in advertisements for food products on YouTube.This research uses a qualitative descriptive research type. This research was carried out from December 2020 to May 2021. The data taken in this study were the utterances of commercial stars in 20 advertisements for food products on YouTube videos which were transcribed in written text. The data source used is food product advertisements on YouTube. The data collection technique used in this study is the note-taking technique. The data validation technique uses triangulation techniques. The method used in analyzing the data is the intralingual and extralingual equivalent methods. In food product advertisements on YouTube, 9 data were found using single language variations. Code switching data was found to be 2 codes. Then the ads using code mixing totaled 9 data with the form of words and phrases.","PeriodicalId":338899,"journal":{"name":"Inkubis : Jurnal Ekonomi dan Bisnis","volume":"123 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140380313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Implicature Analysis of Milk Advertising","authors":"Muhammad Mustafa Aqil","doi":"10.59261/inkubis.v5i2.78","DOIUrl":"https://doi.org/10.59261/inkubis.v5i2.78","url":null,"abstract":"This study aims to describe the types of implicatures contained in milk advertisements. This type of research is descriptive qualitative. The data collection method used in this study is the listening method with basic techniques as the basic technique. The free engagement listening technique can be used as an advanced technique. Note-taking techniques are also used in transcribing speech. To test the validity of the data, this study used the method of increasing persistence and using reference materials. The data that has been collected will be analyzed using a pragmatic equivalent technique using a determinant element sorting technique which has a research tool in the form of sorting power which is useful for differentiating reactions and hearing levels. From the results of the analysis the authors found more types of unconventional implicature, because the statements conveyed are not general in nature. The type of advertisement that is displayed has a conversation that only one speaker understands and that is a creative form of the advertisement that is presented. The advertisement does not seem boring and makes the audience curious. This research also has implications for the business of selecting attractive words in advertising.","PeriodicalId":338899,"journal":{"name":"Inkubis : Jurnal Ekonomi dan Bisnis","volume":"28 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140378423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Electronic Applications on Attracting Customers to Electronic Sales Stores of Cosmetic Products","authors":"Mohammad Jamal Abu-Alruz","doi":"10.59261/inkubis.v5i2.79","DOIUrl":"https://doi.org/10.59261/inkubis.v5i2.79","url":null,"abstract":"This study aims to identify the impact of electronic applications with dimensions in attracting customers with dimensions to beauty product e-stores. An analytical descriptive approach is used to match the research problem and objectives. The research population includes all electronic shops that sell beauty products in the city of Amman, totaling 21 stores that specialize in selling beauty products. The research respondents were 21 managers, 42 heads of departments, and 131 marketing employees. The program (SPSS) is used for statistical analysis and research hypothesis testing. This study found that there is a statistically significant positive impact at the significance level (α≤0.05) for the impact of electronic applications with their dimensions (social media applications, mobile applications, e-marketplace applications, and email applications) in attracting customers with their dimensions (interaction process , value creation, emotional attachment) of the beauty product e-shop, and also found a positive impact on the significance level (α≤0.05) of e-application in its combined dimension on attracting customers only, i.e. interaction process, value creation, emotional attachment) of Beauty product e-shop. This study recommends several recommendations, and the most numerous are: The need to expand the use of social media applications, including YouTube, because of the technical capabilities of these applications in serving promotional advertisements in the form of images and videos produced with interesting artistic techniques. to attract the attention and interest of customers to arouse their feelings, feelings and emotions towards their beauty products and brands with the aim of purchasing.","PeriodicalId":338899,"journal":{"name":"Inkubis : Jurnal Ekonomi dan Bisnis","volume":"107 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140380599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Digitalization and Customer Relationship Management on Member Loyalty","authors":"Azies Wahyu Erlangga","doi":"10.59261/inkubis.v5i2.80","DOIUrl":"https://doi.org/10.59261/inkubis.v5i2.80","url":null,"abstract":"The study aims to find out and describe the influence of digitalization variables, and customer relationship management on member loyalty at BMT NU Artha Berkah, Cirebon Regency in the Millennial Generation. This research uses quantitative research methods. With a population of 185 active members who use products and services at BMT NU Artha Berkah, Cirebon Regency, then the sample was calculated using the slovin technique and was obtained at 126. The results of this study show that partially there is no significant influence between digitalization variables on member loyalty variables and a significance value of 0.842 which is > 0.05. Then there is influence and significant relationship between the customer relationship management variable and the member loyalty variable with a significance value of 0.000 which is <0.05. And simultaneously the digitization variable and the customer relationship management variable affect the member loyalty variable with a significance value of 0.000 which is <0.05.","PeriodicalId":338899,"journal":{"name":"Inkubis : Jurnal Ekonomi dan Bisnis","volume":"123 24","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140381016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Zakat Dan Infaq Terhadap Penanggulangan Kemiskinan Pada Zakat Center Thoriqotul Jannah Cirebon","authors":"Ashrul Fitriadi Mustafid, Tomi Saladin Aziz, A. Aziz","doi":"10.59261/inkubis.v5i1.69","DOIUrl":"https://doi.org/10.59261/inkubis.v5i1.69","url":null,"abstract":"Penelitian ini ditunjukan untuk menganalisis ada tidaknya pengaruh zakat dan infaq terhadap penanggulangan kemiskinan pada Zakat Center Thoroqotul Jannah Cirebon. Jenis penelitian ini adalah penelitian deskriptif dengan menggunakan pendekatan kuantitatif. Jenis data yang digunakan yaitu data primer dengan sumber data berasal dari kuesioner google from dan observasi langsung ke lapangan. Jumlah sampel dalam penelitian ini adalah 83 dari 486 populasi, dengan menggunakan rumus slovin standar error 0,1 atau 10%. Teknik analisis data yang digunakan dalam penelitian ini adalah menggunakan uji validasi, uji reliabilitas, analisis persamaan linear berganda, uji T, uji F, koefisien determinasi dan asumsi klasik (normalitas, multikolinearitas dan heterokedasitas) dengan bantuan IBM SPSS Statistics 25. Hasil penelitian ini menunjukan bahwa diketahui bahwa untuk variabel zakat (X1) memiliki nilai positif, sehingga variabel zakat (X1) secara persal berpengaruh positif tidak signifikan terhadap penanggulangan kemiskinan. Kemudian variabel infaq (X2) memiliki nilai positif, sehingga variabel infaq (X2) secara persal berpengaruh positif signifikan terhadap penanggulangan kemiskinan. Kemudian pada tabel uji F anova didapatkan bahwa variabel zakat (X1), infaq (X2), secara simultan mempengaruhi variabel penanggulangan kemiskinan. \u0000 ","PeriodicalId":338899,"journal":{"name":"Inkubis : Jurnal Ekonomi dan Bisnis","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115558495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Sistem Pengendalian Internal Dalam Meningkatkan Efektivitas Pembiayaan Gadai Syariah (Studi Kasus Pada Pegadaian Syariah Awirarangan Kabupaten Kuningan)","authors":"Ryan Akbar Hidayat","doi":"10.59261/inkubis.v4i2.65","DOIUrl":"https://doi.org/10.59261/inkubis.v4i2.65","url":null,"abstract":"Pegadaian Syariah Awirarangan Kabupaten Kuningan merupakan salah satu Lembaga Keuangan Syariah berbasis bukan bank, yang mana kegiatan utamanya adalah menyalurkan pembiayaan dengan sistem gadai syariah (rahn). Produk rahn yang dimiliki sudah menjadi kebutuhan utama yang dipakai oleh berbagai nasabah, dimana untuk memenuhi kebutuhan utama dan kebutuhan konsumtif. Dalam kegiatan operasional Pegadaian Syariah Awirarangan terdapat pengendalian internal  di dalamnya, fungsi pengendalian internal adalah untuk mengatasi resiko yang akan timbul dalam kinerja pegawai sehingga dapat melancarkan aktivitas kegiatan perusahaan dan membawa perkembangan perusahaan kearah yang lebih baik lagi. Penelitian ini bertujuan untuk mengetahui analisis sistem pengendalian internal dan efektivitas dari pembiayaan gadai syariah serta perkembangan produk yang mana membawa perkembangan yang lebih baik lagi Pegadaian Syariah Awirarangan Kabupaten Kuningan dalam kegiatan operasionalnya. Metode yang digunakan adalah metode kualitatif deskriptif dengan penelitian lapangan. Data yang dikumpulkan dengan cara observasi, wawancara dengan pimpinan cabang, manajer, pengelola unit, dan para pegawai lainnya serta dilengkapi oleh dokumentasi untuk melengkapi dan memberikan informasi dalam proses penelitian. Hasil dari penelitian ini bahwa analisis sistem pengendalian internal yang diterapkan berdasarkan komponen pengendalian internal dimana 1. Lingkungan Pengendalian bertujuan agar terciptanya lingkungan kerja yang harmonis. 2. Penaksiran Resiko dilakukan agar dapat meminimalisir resiko yang akan muncul dikemudian hari. 3. Aktivitas Pengendalian yang dapat menjadi tolak ukur perusahaan. 4. Informasi dan Komunikasi sehingga dapat mencakup berbagai pelaporan dan kepatuhan peraturan. 5. Kegiatan Kontrol bertujuan untuk memberikan penilaian kinerja rutin dan dapat memperbaiki kinerja yang kurang baik. 6. Job Description tidak lain untuk mengatur kinerja pegawai sesuai dengan kemampuannya masing-masing. Selain itu pada perkembangan perusahaan dimana produk gadai syariah (rahn) membawa kemajuan dibidang laba dan citra perusahaan dimata masyarakat, dan dapat memberikan manfaat kepada kedua belah pihak. ","PeriodicalId":338899,"journal":{"name":"Inkubis : Jurnal Ekonomi dan Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131004490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Motivasi Dan Disiplin Kerja Terhadap Kinerja Pegawai","authors":"Asep Saeful Ulum, Wasman Wasman","doi":"10.59261/inkubis.v5i1.70","DOIUrl":"https://doi.org/10.59261/inkubis.v5i1.70","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh motivasi dan disiplin kerja terhadap kinerja pegawai. Penelitian ini menggunakan metode penelitian kuantitatif yang bersifat deksriptif. Populasi yang terdapat pada penelitian ini mencakup seluruh pegawai yang bekerja di BSI KCP Cirebon Plered, kemudian dalam sampel yang digunakan pada penelitian ini berjumlah 30 Pegawai. Teknik analisis data yang digunakan dalam penelitian ini adalah Analisis Deskriptif, Analisis Statistik berupa Uji Validitas dan Uji Reliabilitas, Uji Asumsi Klasik, Uji Model, dan Uji Hipotesis berupa Uji t (parsial), Uji F (simultan) dimana semua proses pengujian tersebut menggunakan aplikasi SPSS versi 24. Hasil penelitian ini menunjukan secara parsial terdapat pengaruh positif dan signifikan antara variabel motivasi terhadap kinerja pegawai dimana nilai thitung sebesar 3,510 > ttabel 2,052 dan didukung oleh nilai Sighitung sebesar 0,02 < 0,05. Kemudian terdapat pengaruh yang positif dan signifikan antara variabel disiplin kerja terhadap kinerja pegawai dimana nilai thitung sebesar 3,258 > ttabel 2,052 dan didukung oleh nilai Sighitung sebesar 0,03 < 0,05. Dan secara simultan terdapat pengaruh positif dan signifikan antara variabel motivasi dan disiplin kerja terhadap kinerja pegawai dimana nilai Fhitung sebesar 13,595 > Ftabel 3,35 dan didukung oleh nilai Sighitung sebesar 0,000 < 0,05.","PeriodicalId":338899,"journal":{"name":"Inkubis : Jurnal Ekonomi dan Bisnis","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126345340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Promosi Dan Pelayanan Terhadap Minat Nasabah Pada Produk Tabungan Haji Di Bank Muamalat Indonesia KCP Karawang","authors":"M. Harits Al Makhzuni, Alvian Septian Haerisma, Abdul Ghani","doi":"10.59261/inkubis.v5i1.71","DOIUrl":"https://doi.org/10.59261/inkubis.v5i1.71","url":null,"abstract":"Penelitian ini ditunjukan menganalisis ada tidaknya pengaruh promosi dan pelayanan terhadap minat nasabah pada produk tabungan haji, dengan objek penelitiannya yaitu nasabah bank Muamalat Indonesia KCP Karawang. Jenis penelitian yang digunakan pada penelitian ini adalah penelitian survei dengan menggunkan pendekatan kuantitatif. Jenis data yang digunakan yaitu data primer dengan sumber data berasal dari kuesioner dan observasi langsung kelapangan. Jumlah sempel dalam penelitian ini adalah 100 dari 22.400 populasi. Dengan menggunakan rumus slovin standar error 0,1 atau 10%. Teknik analisis data yang digunakan penelitian ini menggunakan uji validasi, uji realibilitas, uji asumsi klasik, uji regresi linear berganda, uji T, Uji F, dan uji koefisien berganda. Dengan \u0000bantuan software IBM SPSS versi 24. Hasil yang ditemukan pada penelitian ini yaitu secara parsial pada variable promosi dengan nilai thitung (2,471) > ttabel (1,98447) maka promosi berpengaruh positif dan signifikan terhadap minat nasabah pada produk tabungan haji. Dan pada variabel pelayanan dengan nilai thitung (5,483) > ttabel (1,98447) menunjukkan bahwa variabel pelayanan berpengaruh positif signifikan terhadap minat nasabah pada produk tabungan haji. Kemudian pada tabel uji F anova diperoleh nilai Fhitung sebesar 39,097 dan nilai Ftabel sebesar 2,36 maka Fhitung lebih besar dari Ftabel (39,097 > 2,36) yang artinya variabel promosi dan pelayanan secara simultan memiliki pengaruh positif signifikan terhadap variabel minat nasabah pada produk tabungan haji. \u0000           ","PeriodicalId":338899,"journal":{"name":"Inkubis : Jurnal Ekonomi dan Bisnis","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122149611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Register Penjual Dalam Forum Jual Beli Online (Khusus Cirebon) Di Media Sosial Facebook","authors":"Khusnul Khotimah","doi":"10.59261/inkubis.v3i1.75","DOIUrl":"https://doi.org/10.59261/inkubis.v3i1.75","url":null,"abstract":"Penelitian ini bertujuan untuk menjelaskan bentuk dan makna yang digunakan register penjual dalam forum jual beli online (Khusus Cirebon). Penelitian ini termasuk jenis kualitatif deskriptif, yaitu memaparkan suatu fenomena, dalam hal ini fenomena kebahasaan dalam bentuk deskripsi. Metode pengumpulan data yang digunakan dalam penelitian ini adalah metode simak dengan teknik dasar sebagai teknik dasar. Teknik simak bebas libat cakap dipakai sebagai teknik lanjutan. Analisis peneliti menggunakan teknik simak dibantu alat pengumpulan datanya yaitu dokumentasi dan penulusuran data daring. Metode padan digunakan untuk menganalisis bentuk, makna dan fungsi register yang dilihat dari konteks situasi yang terdapat pada tuturan penjual. Dalam penggunaan metode padan peneliti menggunakan perbandingan dengan bahasa lain. Hasil analisis register mendapatkan 5 bentuk register dalam penjual online berupa singkatan, kata, frasa, kontraksi dan akronim. Dari hasil analisis dapat disimpulkan bahwa  Dari semua register memiliki makna bahasa yang dapat dipahami oleh penjual dan pembeli untuk memudahkan terjadinya proses jual beli.","PeriodicalId":338899,"journal":{"name":"Inkubis : Jurnal Ekonomi dan Bisnis","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131659637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Inflasi Dan Dana Pihak Ketiga Terhadap Jumlah Pembiayan Pada Bank Umum Syariah Di Indonesia Pada Masa Pandemi Covid-19","authors":"Asep Sutia","doi":"10.59261/inkubis.v4i2.73","DOIUrl":"https://doi.org/10.59261/inkubis.v4i2.73","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh Inflasi dan dana pihak ketiga terhadap jumlah pembiayaan pada Bank umum Syariah di Indonesia pada masa pandemi covid-19. Penelitian ini menggunakan metode kuantitatif dengan menggunakan data sekunder. Teknik pengumpulan data menggunakan dokumentasi melalui situs web Otoritas Jasa Keuangan dan badan Pusat Statistik. Sampel dalam penelitian ini adalah 12 Bank Umum Syariah yang terdaftar di OJK. Data-data yang digunakan dalam penelitian ini berasal dari laporan Statistik Perbankan Syariah yang diperoleh dari website resmi OJK dan laporan Inflasi dan IHK Bulanan yang diperoleh dari website resmi BPS.  Teknik analisis data dengan menggunakan aplikasi SPSS versi 26. Hasil penelitian menunjukan bahwa Inflasi dan Dana Pihak Ketiga secara simultan berpengaruh terhadap Jumlah Pembiayaan. Hal ini didasarkan atas hasil analisis, perhitungan menunjukkan Fhitung > Ftabel (79.990 > 3,33). Secara parsial Inflasi tidak berpengaruh terhadap Jumlah Pembiayaan yang dibuktikan dengan uji t diperoleh thitung < ttabel (-0,633 < 2,04523). Namun, secara parsial Dana Pihak Ketiga berpengaruh Positif signifikan terhadap Jumlah Pembiayaan yang dibuktikan dengan uji t diperoleh thitung > ttabel (2,322 > 2,04523). Jadi dapat disimpulkan bahwa Inflasi dan Dana Pihak Ketiga secara simultan berpengaruh positif signifikan terhadap Jumlah pembiayaan pada bank Umum Syariah di Indonesia pada masa pandemi covid-19 dengan konstribusi sebesar 85,1% dan sisanya 14,9% dipengaruhi oleh faktor lain yang tidak diteliti.","PeriodicalId":338899,"journal":{"name":"Inkubis : Jurnal Ekonomi dan Bisnis","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128292441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}