Implicature Analysis of Milk Advertising

Muhammad Mustafa Aqil
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Abstract

This study aims to describe the types of implicatures contained in milk advertisements. This type of research is descriptive qualitative. The data collection method used in this study is the listening method with basic techniques as the basic technique. The free engagement listening technique can be used as an advanced technique. Note-taking techniques are also used in transcribing speech. To test the validity of the data, this study used the method of increasing persistence and using reference materials. The data that has been collected will be analyzed using a pragmatic equivalent technique using a determinant element sorting technique which has a research tool in the form of sorting power which is useful for differentiating reactions and hearing levels. From the results of the analysis the authors found more types of unconventional implicature, because the statements conveyed are not general in nature. The type of advertisement that is displayed has a conversation that only one speaker understands and that is a creative form of the advertisement that is presented. The advertisement does not seem boring and makes the audience curious. This research also has implications for the business of selecting attractive words in advertising.
牛奶广告的寓意分析
本研究旨在描述牛奶广告中包含的暗示类型。这类研究属于描述性定性研究。本研究采用的数据收集方法是以基本技术为基础的倾听法。自由参与聆听技术可作为高级技术使用。在转录语音时还使用了笔记技术。为了检验数据的有效性,本研究采用了增加持续性和使用参考资料的方法。收集到的数据将采用实用等效技术,使用行列式要素排序技术进行分析,该技术具有排序力形式的研究工具,可用于区分反应和听力水平。从分析结果中,作者发现了更多类型的非常规暗示,因为所传达的语句本质上并不笼统。展示的广告类型有一段只有一个人听得懂的对话,这是广告展示的一种创造性形式。这种广告不会让人感到乏味,反而会让受众产生好奇心。这项研究对在广告中选择有吸引力的词语也有一定的启示。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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