Journal of Applied Communications最新文献_第6页

Perceived Government Control and its Influence on Climate Change Knowledge and Perceptions: Applications for Effective Communication 感知政府控制及其对气候变化知识和感知的影响：有效沟通的应用

Journal of Applied Communications Pub Date : 2022-11-13 DOI: 10.4148/1051-0834.2441

Catherine E. Sanders, Kristina E. Gibson, A. Lamm

{"title":"Perceived Government Control and its Influence on Climate Change Knowledge and Perceptions: Applications for Effective Communication","authors":"Catherine E. Sanders, Kristina E. Gibson, A. Lamm","doi":"10.4148/1051-0834.2441","DOIUrl":"https://doi.org/10.4148/1051-0834.2441","url":null,"abstract":"Abstract Climate change is one of the biggest challenges facing the global agricultural food system at the current moment. While scientists agree that anthropogenic climate change is a critical issue, many United States residents remain skeptical, presenting a significant communication challenge. Understanding the factors influencing public perceptions of climate change are essential to informing agricultural and environmental communication efforts if they are to be effective at mitigating its effects. Previous studies have identified political affiliation and ideology as key predictors for climate change perceptions; however, understanding more detailed components of political ideology and affiliation could strengthen the predictive capacity of these variables. The current study explored the predictive capacity of perceptions of government control on environmental behavior related to political affiliation and ideology to inform effective communication based on climate change knowledge. Using an online survey of U.S. residents, political ideology and affiliation were found to be important predictors of climate change knowledge but including perceptions of government control on environmental behavior expanded their predictive capacity. Agricultural and environmental communicators are encouraged to integrate more nuanced components of political affiliation and ideology, such as perceptions of government control, into their messaging strategies to increase potential message uptake in the midst of a politically polarized media environment. Future research should identify and explore other aspects of political affiliation and ideology, such as economic and social factors, that may influence the public’s perception of climate change and its related policy implications.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45713643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring Source Credibility when Communicating about Agricultural Science on Twitter 在推特上探讨农业科学传播的可信度

Journal of Applied Communications Pub Date : 2022-11-13 DOI: 10.4148/1051-0834.2436

A. Fortner, A. Lamm, Abigail Borron, Jessica Holt, Allen J Moore

{"title":"Exploring Source Credibility when Communicating about Agricultural Science on Twitter","authors":"A. Fortner, A. Lamm, Abigail Borron, Jessica Holt, Allen J Moore","doi":"10.4148/1051-0834.2436","DOIUrl":"https://doi.org/10.4148/1051-0834.2436","url":null,"abstract":"Abstract Universities must strategically communicate agricultural science to effectively reach millennials skeptical of agricultural innovations and constantly assessing the credibility of online information. Universities are trusted information sources and must maintain credibility on social media platforms such as Twitter, used by millennials to receive and share information. Source credibility seeks to understand message source and recipient characteristics that influence recipients’ perceptions of a source’s expertise and trustworthiness. The purpose of this study was to explore differences in engagement when specific factors affecting source credibility were emphasized when communicating with millennials about agricultural science on Twitter. The purpose was accomplished by describing the level of engagement and the differences in engagement observed between perceived gender, race, and age of university scientists. Over seven months, researchers wrote press releases about published journal articles authored by two or more diverse, university-affiliated scientists. They published multiple tweets about each release, with the only difference being the scientists’ headshots. Scientists were categorized as perceived male versus female, White versus Non-White, and older versus younger. Descriptive analysis of engagement metrics from 32 tweets found those with females performed better than those with males. Non-White scientist tweets performed better with the exception of engagement rate. Tweets featuring younger scientists received more engagement than older. The exploratory results implied tweets featuring young, Non-White females may elicit higher engagement. Future studies should examine if engagement metrics are correlated with source credibility dimensions. Strategically featuring diverse scientists in research communication may be utilized to build engagement in universities’ social media.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42544730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Sound: Dialogue, Music, and Effects 声音:对话、音乐和效果

Journal of Applied Communications Pub Date : 2022-11-13 DOI: 10.5860/choice.192357

Hannah M. Chambers

引用次数: 1

Assessing Florida Early Career Extension Faculty's Adoption of Design Principles to Communicate Messages 评估佛罗里达早期职业拓展学院采用设计原则来传达信息

Journal of Applied Communications Pub Date : 2022-11-13 DOI: 10.4148/1051-0834.2425

Peyton Beattie, Matt Benge, R. Telg, Lisa Lundy

{"title":"Assessing Florida Early Career Extension Faculty's Adoption of Design Principles to Communicate Messages","authors":"Peyton Beattie, Matt Benge, R. Telg, Lisa Lundy","doi":"10.4148/1051-0834.2425","DOIUrl":"https://doi.org/10.4148/1051-0834.2425","url":null,"abstract":"Extension faculty are tasked with developing and communicating educational programs to local clientele, and communication skills are a considerable piece of the Extension faculty job. Thus, UF/IFAS Extension included a communication portion to the on-board training for newly hired Extension faculty to develop their design skills so they can more effectively communicate through their educational and marketing materials. We used Rogers’ (2003) innovation-decision process to assess Florida early career Extension faculty’s adoption of design principles after completion of the 2019 UF/IFAS Extension Faculty Development Academy. Thirty-two Extension faculty completed the spring and fall sessions of the Academy. A mixed methods approach was utilized to gather survey data at the immediate completion of the Academy and qualitative, telephone interview data four to five months after completing the Academy. The faculty retrospectively perceived they increased their knowledge about design principles. They had an overwhelmingly positive attitude about learning design principles to better their communication efforts, but they decided not to fully adopt design principles in their work as other information and elements of learning their job took precedent.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43414771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Reporting on Vital Agricultural News in Ireland – a Comparison between Mainstream Print Media and the Farming Press 爱尔兰重要农业新闻报道——主流印刷媒体与农业出版社的比较

Journal of Applied Communications Pub Date : 2022-07-18 DOI: 10.4148/1051-0834.2422

Claire Mc Cormack, Pádraig Wims

引用次数: 0

Reporting a Rural Reality: A Case Study of an Agricultural Newspaper’s Series on the Rural Opioid Epidemic 报道农村现实:以一家农业报纸关于农村阿片类药物流行的系列报道为例

Journal of Applied Communications Pub Date : 2022-07-18 DOI: 10.4148/1051-0834.2421

Cara R. Lawson, C. Meyers, Amy E. Boren, E. Irlbeck, Amber McCord

引用次数: 0

Conservation in the News: Comparing News Coverage of Nutrient Reduction in Agricultural and Non-agricultural News Outlets in Iowa 新闻中的保护：比较爱荷华州农业和非农业新闻媒体对营养减少的报道

Journal of Applied Communications Pub Date : 2022-07-18 DOI: 10.4148/1051-0834.2426

L. Witzling, D. Wald, E. Williams

引用次数: 0

A Scarcity of Biospheric Values in Local and Regional Reporting of Water Issues: Media Coverage in the Floridan Aquifer Region 地方和区域水问题报道中生物圈价值的稀缺性：佛罗里达含水层地区的媒体报道

Journal of Applied Communications Pub Date : 2022-07-18 DOI: 10.4148/1051-0834.2424

Sadie Hundemer, D. Treise, M. Monroe

引用次数: 2

Foreseen Demands for Up-and-coming Science Communicators and Recommendations for Science Communication Training Programs 预见对未来科学传播者的需求和对科学传播培训项目的建议

Journal of Applied Communications Pub Date : 2022-07-18 DOI: 10.4148/1051-0834.2410

TaylorAnn Washburn, Ch'Ree Essary, E. Irlbeck, C. Gibson, C. Akers

引用次数: 1

Framing Friction: A Content Analysis Investigating How the CDC Framed Social Media Communication with the Public During the COVID-19 Pandemic 框架摩擦：调查新冠肺炎大流行期间美国疾病控制与预防中心如何框架与公众的社交媒体沟通的内容分析

Journal of Applied Communications Pub Date : 2022-02-09 DOI: 10.4148/1051-0834.2406

Michaela Kandzer, Valentina Castano, L. Baker, Ashley McLeod-Morin

{"title":"Framing Friction: A Content Analysis Investigating How the CDC Framed Social Media Communication with the Public During the COVID-19 Pandemic","authors":"Michaela Kandzer, Valentina Castano, L. Baker, Ashley McLeod-Morin","doi":"10.4148/1051-0834.2406","DOIUrl":"https://doi.org/10.4148/1051-0834.2406","url":null,"abstract":"The novel coronavirus was first discovered in Wuhan, China in December 2019. This zoonotic disease quickly spread through over 100 countries, including the U.S. The World Health Organization (WHO) declared a global health emergency by the end of January 2020. Soon after, many U.S. states issued mandatory stay-at-home orders, which caused adverse effects for agricultural businesses and food supply chains. During this crisis, the Centers for Disease Control and Prevention (CDC) shared information through social media platforms such as Facebook. This study sought to understand how the CDC framed direct communication to the public about issues related to COVID-19 using Facebook videos. Five videos directly related to COVID-19 were selected from the CDC’s Facebook page for analysis. A content and framing analysis was used to determine emergent frames and the use of organization-public relationship (OPR) indicators to better understand how a public entity communicates with the public during a pandemic. Emergent frames were community, protecting yourself, encouragement to take action, understanding, and fear. A conversational tone of voice was used in four out of the five videos, and each video demonstrated the use of at least one OPR indicator. Implications from this work reinforce that Facebook videos can be used to communicate the importance of scientific information using conversational voice and OPR indicators. It is recommended that agricultural communicators include OPR indicators in social media videos during other similar zoonotic disease crises. Future research should seek to understand the public’s response to this type of scientific communication.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42660237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2