Journal of Applied Communications最新文献_第5页

Green Framing in Corporate Poultry Videos: An Analysis of Sustainability Messaging 企业家禽视频中的绿色框架:可持续信息分析

Journal of Applied Communications Pub Date : 2023-01-06 DOI: 10.4148/1051-0834.2454

Dylan VanBoxtel, R. Swenson, G. Steede

引用次数: 0

Factors Influencing Public Perception of Science 影响公众科学认知的因素

Journal of Applied Communications Pub Date : 2023-01-06 DOI: 10.4148/1051-0834.2442

T. Koswatta, Gary Wingenbach, H. Leggette

引用次数: 0

Podcasts in Production: An Examination of Current and Best Practices for Agricultural and Natural Resource Podcast Producers 生产中的播客：农业和自然资源播客生产者的当前和最佳实践

Journal of Applied Communications Pub Date : 2023-01-06 DOI: 10.4148/1051-0834.2461

Jacqueline V. Aenlle, J. Loizzo, Lisa Lundy, J. C. Bunch, K. Folta

引用次数: 0

Rural Redemption: A Model to Help Understand the Perspectives of Rural Americans Related to Vaccine Science 乡村救赎:一个帮助理解美国农村人与疫苗科学相关观点的模型

Journal of Applied Communications Pub Date : 2023-01-06 DOI: 10.4148/1051-0834.2446

L. Baker, Ashley McLeod-Morin, Chenmua Yang, A. King, Shelby Thomas, K. Boone

引用次数: 0

Examining the Impact of Disaster Experience with Winter Storm Uri and Climate Change Risk Perceptions on Support for Mitigation Policy 考察冬季风暴乌里的灾害经验和气候变化风险认知对减灾政策支持的影响

Journal of Applied Communications Pub Date : 2023-01-06 DOI: 10.4148/1051-0834.2453

Ginger Orton, L. Fischer, Cara R. Lawson

引用次数: 0

Identifying Stakeholders’ Needs for Agricultural Communications in Higher Education Curriculum in Australia 确定澳大利亚高等教育课程中农业传播的利益相关者需求

Journal of Applied Communications Pub Date : 2023-01-06 DOI: 10.4148/1051-0834.2462

Landee Thorn, C. Meyers, S. Fraze, C. Akers

引用次数: 0

Innovative Industry: Environmental horticulture professionals’ perceptions on wildlife-friendly plants and a potential certification offering 创新产业：环境园艺专业人士对野生动物友好植物的看法和潜在的认证服务

Journal of Applied Communications Pub Date : 2022-11-13 DOI: 10.4148/1051-0834.2413

Christine Krebs, L. Warner, L. Baker, J. Daniels, A. Dale

{"title":"Innovative Industry: Environmental horticulture professionals’ perceptions on wildlife-friendly plants and a potential certification offering","authors":"Christine Krebs, L. Warner, L. Baker, J. Daniels, A. Dale","doi":"10.4148/1051-0834.2413","DOIUrl":"https://doi.org/10.4148/1051-0834.2413","url":null,"abstract":"Abstract Plants can improve people’s lives and mental health, but consumers have become increasingly concerned about the impact of plant production practices on the environment and wildlife. Previous research has not explored the interest and ability of plant producers and suppliers to provide wildlife friendly plant options for consumers. The University of Florida is considering the development of a wildlife-friendly plant certification to enhance production protocols for growers and connect consumers to sustainable plant options. This study explored perceptions of this certification through 11 in-depth interviews with environmental horticulture professionals. The study was guided by the following research questions: 1) What experiences do environmental horticulture professionals have with wildlife-friendly plants?, 2) What trends do environmental horticulture professionals see with consumers?, 3) What are the benefits and barriers to adopting this wildlife-friendly plant certification?, and 4) What communication strategies are needed to make this wildlife-friendly plant certification viable? Results indicate environmental horticulture professionals recognize the advantages of wildlife-friendly plants. However, the interviews revealed specific barriers to adoption and communication considerations that would impact certification diffusion. Implications of this research include a need for strategic programming regarding the wildlife-friendly plant certification and cohesive communication strategies among environmental horticulture organizations to educate professionals and consumers about wildlife-friendly plant options.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45766047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Show Me and What Will I Remember? Exploring Recall in Response to NWS Tornado Warning Graphics 告诉我，我会记得什么?探索对NWS龙卷风预警图形的召回

Journal of Applied Communications Pub Date : 2022-11-13 DOI: 10.4148/1051-0834.2440

L. Fischer, Ginger Orton, J. Sutton, Madison Wallace

{"title":"Show Me and What Will I Remember? Exploring Recall in Response to NWS Tornado Warning Graphics","authors":"L. Fischer, Ginger Orton, J. Sutton, Madison Wallace","doi":"10.4148/1051-0834.2440","DOIUrl":"https://doi.org/10.4148/1051-0834.2440","url":null,"abstract":"Abstract It is critical that organizations deliver timely, effective communication about potential risks and life-saving information. The National Weather Service (NWS) developed a suite of messages known as “experimental graphic products” to be automatically distributed through their local official Twitter accounts at the onset of fast-moving, severe weather events such as tornadoes. However, recent research has suggested messages need to be carefully constructed for audiences to place attention to the content, remember the content, and later act in response to the content. The purpose of this study is to explore what people recall of the NWS Twitter message. We used an online survey instrument, distributed via Qualtrics, to investigate participant responses to three open-ended questions about the message. We performed a quantitative analysis to summarize the frequency of message features recorded by participants, and a qualitative analysis to identify themes that provide a deeper description of what was recalled. We found that participants encoded the hazard type, the time the message was sent and would expire, and the types of impacts that might occur. Graphic design cues elicited attention as they “stood out” to the participants. When asked about importance and what they would tell others, respondents described protective action, indicating participants may have activated prior knowledge of the threat, as it was not included in the message. Risk, disaster, and science communicators can draw guidance about communicating during a disaster. It provides a lens for researching message construction, and the importance of communicating protective action guidance during severe weather events.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43758698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Improvisation for Agricultural Communicators: Investigating the Effect of Paired Role-Play Discussions On Students’ Empathy Development Using a Quasi-Experiment 农业传播者的即兴表演:用准实验研究配对角色扮演讨论对学生共情发展的影响

Journal of Applied Communications Pub Date : 2022-11-13 DOI: 10.4148/1051-0834.2444

J. Parrella, Carrie N. Baker, H. Leggette, D. Dunsford

{"title":"Improvisation for Agricultural Communicators: Investigating the Effect of Paired Role-Play Discussions On Students’ Empathy Development Using a Quasi-Experiment","authors":"J. Parrella, Carrie N. Baker, H. Leggette, D. Dunsford","doi":"10.4148/1051-0834.2444","DOIUrl":"https://doi.org/10.4148/1051-0834.2444","url":null,"abstract":"Abstract Empathy is integral to effective civil discourse because it enables people to understand others’ perspectives (cognitive) and feel concern toward others’ feelings (affective). Although no studies have empirically investigated agricultural communications students’ empathy development, scholars in other disciplines have identified improvisational role-play exercises as effective means to develop students’ empathy skills. Therefore, we sought to determine how paired role-play discussions affected agricultural communications students’ empathy development when compared to class-wide discussions during the course of one semester using a quasi-experimental pretest-posttest control group research design. The pretest-posttest survey instrument included Reniers et al.’s (2011) Questionnaire of Cognitive and Affective Empathy. Using Kolb’s (1981) experiential learning cycle as a guide, we developed study materials (i.e., lectures, case studies, readings, discussion exercises) focused on relevant skills needed to meet industry demands (i.e., brand assimilation, consumer engagement, public relations, content marketing) and implemented the materials during four class periods. We only facilitated active experimentation through role-play with students in the treatment group. After analyzing the data from 53 usable pretest-posttest responses using a mixed design repeated measures ANOVA, we found that paired role-play discussions and class-wide discussions, both focused on recognizing and affirming opposing perspectives, statistically significantly improved students’ cognitive empathy and total empathy, but not affective empathy. Therefore, we recommend instructors facilitate the type of discussion that would suit their teaching style, classroom dynamic, and students’ learning style best. If an improvement in affective empathy is also desired, then adapting the materials to include a focus on emotion contagion is necessary.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44158588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Statistical Approach to Classification: A guide to hierarchical cluster analysis in agricultural communications research 分类的统计方法：农业传播研究中的层次聚类分析指南

Journal of Applied Communications Pub Date : 2022-11-13 DOI: 10.4148/1051-0834.2431

Ch'Ree Essary, L. Fischer, E. Irlbeck

{"title":"A Statistical Approach to Classification: A guide to hierarchical cluster analysis in agricultural communications research","authors":"Ch'Ree Essary, L. Fischer, E. Irlbeck","doi":"10.4148/1051-0834.2431","DOIUrl":"https://doi.org/10.4148/1051-0834.2431","url":null,"abstract":"Abstract Classification, the sorting of similar objects or organisms into groups based on shared qualities and characteristics, is how we make sense of the world. As the field of agricultural communication and our understanding of media effects becomes more complex, it is important to have approaches that allow for a valid and reliable method of classifying units of analysis — whether they are texts, people, or other artifacts — into groups based on theoretically sound variables. This paper discusses one method of classification, the hierarchical cluster analysis, and how this method may be applied by 1) Developing Variables for Study, 2) Choosing a Sample, 3) Removing Unnecessary Variables, 4) Running the analysis, and 5) Interpreting Clusters. This professional development paper suggests this method could have positive implications for agricultural and science communication research including increased validity and reliability, rigorous development, and deeper understanding of mass communication theory. In addition, we provide recommendations for future research such as audience segmentation in agricultural and science communication research.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45713522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2