Journal of Applied Communications最新文献_第10页

“You Call that Meat?” Investigating Social Media Conversations and Influencers Surrounding Cultured Meat “你管那叫肉?”调查关于人造肉的社交媒体对话和影响者

Journal of Applied Communications Pub Date : 2020-02-11 DOI: 10.4148/1051-0834.2303

Annie R. Specht, Joy N. Rumble, Emily B. Buck

{"title":"“You Call that Meat?” Investigating Social Media Conversations and Influencers Surrounding Cultured Meat","authors":"Annie R. Specht, Joy N. Rumble, Emily B. Buck","doi":"10.4148/1051-0834.2303","DOIUrl":"https://doi.org/10.4148/1051-0834.2303","url":null,"abstract":"Cultured meat has yet to reach store shelves but is nonetheless a growing issue for consumers, producers, and government regulators, many of whom have taken to social media to discuss it. Using a conceptual framework of social cognitive theory and issues management, this qualitative content analysis investigated social-media discourse surrounding the topic of cultured meat in the United States by describing the content of the discussion in late 2018 and identifying individual influencers and communities of influencers engaged in the discussion. Data were collected from Twitter using listening platform Sysomos MAP. The thematic analysis revealed eight themes: legality and marketing, sustainability, acceptance, business, animal concerns, science and technology, health concerns, and timeline, and indicated that conflicting views and questions about cultured meat exist among conversation participants. Top influencers included philanthropists, government officials, journalists and writers, and animal-welfare advocates. These influencers were grouped into four distinct communities based on interactions with each other and other users. The topics identified in the analysis provide insight into ways in which communicators can enter these conversations, and influencer communities represent groups of users whose broad reach could more easily transmit pro-agriculture messages.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":"3"},"PeriodicalIF":0.0,"publicationDate":"2020-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46284413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 10

An Evaluation of Website Usability for a Cover Crops Resource in the Southern Region 南方地区某覆盖作物资源网站可用性评价

Journal of Applied Communications Pub Date : 2020-02-11 DOI: 10.4148/1051-0834.2305

Emily Cabrera, Jessica Holt

{"title":"An Evaluation of Website Usability for a Cover Crops Resource in the Southern Region","authors":"Emily Cabrera, Jessica Holt","doi":"10.4148/1051-0834.2305","DOIUrl":"https://doi.org/10.4148/1051-0834.2305","url":null,"abstract":"With shifting demographics of agricultural professionals, online educational resources present opportunities for Extension and other natural resources faculty and personnel to use various tools for supporting agricultural producers in the 21st century using more modern technology. Traditionally, Agriculture and Natural Resource (ANR) Extension programming has used a variety of hands-on methods for teaching new, more sustainable farming practices, such as on-farm field days, workshops, farm visits, and demonstrations. While these traditional teaching methods are preferred among farmers, online support tools play a critical role in the overall decision-making process for farmers who are considering making changes to their current farming practices. Online educational resources, with mobile-friendly versions, can be used to assist Extension and Natural Resource Conservation Service (NRCS) agents meet the needs of their clients using more modern forms of technology, whether from the office or onfarm. This study employed two focus group discussions with Extension and NRCS agents and university faculty members to evaluate the usability of a cover crop website that could be used as a support tool for a variety of agricultural professionals. Four themes emerged from this study with reference to a simple, clean appearance; efficient browsing; process-thinking design; and mobilefriendly. This research will be used to inform the continued development of website tools to benefit farmers, producers, agents, and other stakeholders.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":"10"},"PeriodicalIF":0.0,"publicationDate":"2020-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43058608","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Electronic Field Trips for Science Engagement: The Streaming Science Model 科学参与的电子实地考察:流科学模型

Journal of Applied Communications Pub Date : 2019-11-01 DOI: 10.4148/1051-0834.2275

J. Loizzo, M. Harner, Deborah J. Weitzenkamp, Kevin Kent

{"title":"Electronic Field Trips for Science Engagement: The Streaming Science Model","authors":"J. Loizzo, M. Harner, Deborah J. Weitzenkamp, Kevin Kent","doi":"10.4148/1051-0834.2275","DOIUrl":"https://doi.org/10.4148/1051-0834.2275","url":null,"abstract":"While institutions of higher education work to engage PK-12 youth in STEM (science, technology, engineering, and mathematics) concepts and careers via in-person programming, PK-12 teachers and students face many logistical and access constraints for physically traveling to sites off of school grounds during the school day. Throughout the years, electronic field trips (EFTs) have offered a digital way for schools to engage in meaningful ways with museums, parks, laboratories, and field research sites. In order for EFTs to be effective, they should be cost effective and created collaboratively with teachers, students, subject matter experts, and instructional design and communication professionals. Streaming Science is an online science communication platform that aimed to develop and implement an effective EFT model. Three Streaming Science live interactive EFTs webcasted online were piloted from various locations during 2017-2019 to test wireless internet connections, mobile technologies, STEM content, and impacts on students’ interest, attitudes, and learning. The model proved iPads and mobile applications in the field for web streaming were effective for connecting scientists with school audiences. In this professional development article, authors describe the Streaming Science EFT model, including recommendations for instructional design, the pre-production process, content development, teacher collaboration, student engagement, mobile hardware and software, and assessment.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45951008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

A Pilot Qualitative Case Study of Agricultural and Natural Resources Scientists’ Twitter Usage for Engaging Public Audiences 农业和自然资源科学家使用Twitter吸引公众受众的试点定性案例研究

Journal of Applied Communications Pub Date : 2019-11-01 DOI: 10.4148/1051-0834.2276

J. Loizzo, Catherine Jones, A. Steffen

{"title":"A Pilot Qualitative Case Study of Agricultural and Natural Resources Scientists’ Twitter Usage for Engaging Public Audiences","authors":"J. Loizzo, Catherine Jones, A. Steffen","doi":"10.4148/1051-0834.2276","DOIUrl":"https://doi.org/10.4148/1051-0834.2276","url":null,"abstract":"Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection included ANR scientist interviews (n = 8) and application of Internet-based research methods for observing scientists’ Twitter activities. Four themes emerged from the data: 1) academic journals and conferences as scientists’ typical communication channels, yet Extension efforts help to broaden audiences, 2) scientists expected research to be peer-reviewed before public dissemination to combat misinformation and spreading of ‘junk science’, 3) scientists balanced professionalism, personalization, promotion, and Twitter hashtags for engagement, and 4) scientist-identified barriers to using Twitter included lack of time and avoiding heated discussions. Recommendations include revisiting scientists’ job descriptions and expectations for online science engagement. Also, there should be continual development and implementation of science communication training for scientists targeting best Twitter practices, growing followers for outreach beyond academic colleagues and groups, using visuals for online engagement, intentional scheduling for social media, and how to effectively navigate heated online discussions.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43114036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Frindle: A Review for Agricultural Communications Courses 弗林德尔:农业传播课程综述

Journal of Applied Communications Pub Date : 2019-11-01 DOI: 10.4148/1051-0834.2304

Q. Settle, Alyssa Rockers

引用次数: 0

A Website Content Analysis of Corporate Animal Welfare Messaging 企业动物福利信息的网站内容分析

Journal of Applied Communications Pub Date : 2019-11-01 DOI: 10.4148/1051-0834.2268

Olivia Morris, Jefferson D. Miller, Isabel Whitehead

引用次数: 1

Does Good Design Matter in the Seedstock Advertising Business? Effects of Graphic Design in Beef Seedstock Ads on Cattle Producers’ Trust and Credibility 优秀的设计在种子股广告业务中重要吗?肉牛种畜广告平面设计对养牛人信任与信誉的影响

Journal of Applied Communications Pub Date : 2019-09-01 DOI: 10.4148/1051-0834.2267

M. L. Marley, Katie M. Abrams, Daniel Castillo

{"title":"Does Good Design Matter in the Seedstock Advertising Business? Effects of Graphic Design in Beef Seedstock Ads on Cattle Producers’ Trust and Credibility","authors":"M. L. Marley, Katie M. Abrams, Daniel Castillo","doi":"10.4148/1051-0834.2267","DOIUrl":"https://doi.org/10.4148/1051-0834.2267","url":null,"abstract":"Designers are trained professionals who understand how to effectively visually communicate based on executing principles of design and an understanding of their audience. Within the beef seedstock industry, ad design varies widely in terms of technical effectiveness, but how do those differences affect potential customers? This study tested the effects of seedstock ad’s graphic design on the viewer’s trust and credibility among 561 Angus cattle producers. Our results show the graphic design of a beef seedstock ranch ad promoting an upcoming bull sale did not influence producers’ perceptions of trust and credibility. However, results did reveal better designed ads are positively related to producers’ trust of that brand. We suggest the study results were influenced by a first impression established through the brand description presented to all treatment groups, which illustrates beef seedstock buyers may be more reliant on other informational cues than design to inform their purchasing decisions. Future research is needed to parcel out effects of the brand information relative to the design aspects of the ad.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45603430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Interactive Infographics' Effect on Elaboration in Agricultural Communication 交互式信息图表对农业传播精细化的影响

Journal of Applied Communications Pub Date : 2019-09-01 DOI: 10.4148/1051-0834.2272

Erin Burnett, Jessica Holt, Abigail Borron, Bartosz W. Wojdynski

引用次数: 8

Heated Discussion: Strategies for Communicating Climate Change in a Polarized Era 热烈讨论：两极时代应对气候变化的策略

Journal of Applied Communications Pub Date : 2019-09-01 DOI: 10.4148/1051-0834.2269

Jessica Merzdorf, L. Pfeiffer, B. Forbes

{"title":"Heated Discussion: Strategies for Communicating Climate Change in a Polarized Era","authors":"Jessica Merzdorf, L. Pfeiffer, B. Forbes","doi":"10.4148/1051-0834.2269","DOIUrl":"https://doi.org/10.4148/1051-0834.2269","url":null,"abstract":"The 2018 report from the Intergovernmental Panel on Climate Change warns that Earth’s temperatures may soon reach a tipping point that threatens humanity’s future. Scientists from many disciplines agree that anthropogenic climate change is a serious problem yet many Americans remain skeptical of the existence, causes, and/or severity of climate change. In this article, we review recent research on climate change communication focusing on audience variables and messaging strategies with the goal of providing communication practitioners research-based recommendations for climate change message design. Factors that influence audience acceptance and understanding of climate science include: demographic variables (such as political party affiliation, religious orientation, and geographic location), as well as brief sections on misinformation, and beliefs in pseudoscience. Keys to effectively construct climate messaging are discussed including: framing strategies; reducing psychological distance; emotional appeals; efficacy cues; weight-of-evidence/ weight of expert reporting; inoculation/correcting misinformation; and separating science from conspiracy theories. Evidence-based strategies are critical in giving science communicators the tools they need to bridge the gap between the scientific community and the at-risk public.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49625463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 8

Communication Channel Preferences: A Descriptive Audience Segmentation Evaluation 传播渠道偏好:一种描述性受众细分评估

Journal of Applied Communications Pub Date : 2019-09-01 DOI: 10.4148/1051-0834.2238

K. Lamm, Abigail Borron, Jessica Holt, A. Lamm

{"title":"Communication Channel Preferences: A Descriptive Audience Segmentation Evaluation","authors":"K. Lamm, Abigail Borron, Jessica Holt, A. Lamm","doi":"10.4148/1051-0834.2238","DOIUrl":"https://doi.org/10.4148/1051-0834.2238","url":null,"abstract":"For over 70 years the use of opinion leaders in a two-step communication process has been employed and validated. However, despite the accepted importance of communicating with opinion leaders as a means to cascade information to opinion leaders’ networks of influence there have been few empirical studies specifically examining agricultural and natural resource opinion leader communication channel preferences, particularly from an audience segmentation perspective. The results reported in the study capitalize on previous research data examined from a unique perspective. Specifically, communication channel preferences were analyzed according to opinion leader self-reported demographic categories serving as audience segments. Associations between sex, age, level of employment, level of education and geographical region and communication channel preference were analyzed. The results of the study are descriptive and foundational in nature. Overall, the results indicate a dedicated web page or blog is the most preferred communication channel across all audience segments and conference calls are the least preferred communication channel across the majority of audience segments. The Facebook group communication channel had the most variability between audience segments and the LinkedIn group communicational channel had the largest observed effect sizes among audience segments.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70866945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7