Journal of Applied Communications最新文献_第10页

To Post or Not to Post? Factors Influencing State FFA Officers’ Social Media Behaviors 张贴还是不张贴？影响州FFA官员社交媒体行为的因素

Journal of Applied Communications Pub Date : 2021-02-07 DOI: 10.4148/1051-0834.2362

Tiffany M. Rogers-Randolph, Lisa Lundy, R. Telg, Joy N. Rumble, B. Myers, Angela B. Lindsey

{"title":"To Post or Not to Post? Factors Influencing State FFA Officers’ Social Media Behaviors","authors":"Tiffany M. Rogers-Randolph, Lisa Lundy, R. Telg, Joy N. Rumble, B. Myers, Angela B. Lindsey","doi":"10.4148/1051-0834.2362","DOIUrl":"https://doi.org/10.4148/1051-0834.2362","url":null,"abstract":"The demand for agriculture, food, and natural resource (AFNR) messages to be conveyed via channels of social media provides a natural inclination to seek out digital natives, such as state FFA officers, to fill the present gap of agriculturalists in online environments. The purpose of this study was to examine the factors that influence state FFA officers’ behaviors of communicating about AFNR issues on social networking sites. The theoretical framework that guided this study of communication behaviors was the theory of planned behavior. A census of the accessible population of 276 state officers was attempted, and 97 usable responses were received (35.1%). The findings reinforced the use of the theory of planned behavior to understand, predict, and change AFNR social media behaviors. The significance of subjective norms suggested that online AFNR communication is mainly under subjective control for state FFA officers. To increase online engagement of state FFA officers, it is recommended that behavioral change efforts target normative beliefs and that clear behavioral expectations are expressed. Further research is recommended to determine if the significance of subjective norms as a predictor of intent is unique to technological and social media behaviors or applicable to a broader context. Additional research with other populations of young agriculturalists is also recommended.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47718489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Building Engagement in Facebook: A Case Study with Utah State University Extension Sustainability 在Facebook上建立参与度：犹他州立大学推广可持续性案例研究

Journal of Applied Communications Pub Date : 2021-02-07 DOI: 10.4148/1051-0834.2354

Kenna R Kesler, K. Hall, Debra M. Spielmaker, Roslynn McCann

{"title":"Building Engagement in Facebook: A Case Study with Utah State University Extension Sustainability","authors":"Kenna R Kesler, K. Hall, Debra M. Spielmaker, Roslynn McCann","doi":"10.4148/1051-0834.2354","DOIUrl":"https://doi.org/10.4148/1051-0834.2354","url":null,"abstract":"Abstract In order to stay relevant in an online world, Extension must properly use social networking platforms to effectively reach diverse audiences regarding agricultural and natural resource issues. However, few studies have focused on how Extension uses Facebook to effectively accomplish its goal. This study’s purpose was to explore how Utah State University Extension Sustainability uses Facebook to engage followers. The researchers conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used by the organization. Text-only posts and posts containing videos were utilized the least. Food was the most common area of sustainability discussed on the page. Posts containing videos, shared content, or that tagged other Facebook pages in messages experienced statistically significantly higher user engagement than posts without those characteristics. Posts containing hashtags experienced statistically significantly lower engagement. Neutral sentiment appeared in the majority of posts. Additionally, information seeking was the most dominant communicative function among the posts. Neither the type of sentiment nor communicative functions were significantly connected to engagement. Future research should determine changes in knowledge, attitudes, intentions, and behavior as a result of exposure to, and engagement with, the Facebook page. Additionally, a qualitative study determining consumers’ attitudes toward Facebook content can provide a deeper understanding of the audience’s thought processes and content preferences. Page administrators should craft engaging content that builds community among followers.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47811099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Measuring the Effects of Narrative and Analytical Messages in Video Production 衡量视频制作中叙事和分析信息的效果

Journal of Applied Communications Pub Date : 2021-02-07 DOI: 10.4148/1051-0834.2361

Levy G Randolph, R. Telg, Joy N. Rumble, Sebastian Galindo, Angela B. Lindsey

{"title":"Measuring the Effects of Narrative and Analytical Messages in Video Production","authors":"Levy G Randolph, R. Telg, Joy N. Rumble, Sebastian Galindo, Angela B. Lindsey","doi":"10.4148/1051-0834.2361","DOIUrl":"https://doi.org/10.4148/1051-0834.2361","url":null,"abstract":"Communication practitioners in the agriculture industry have the challenge of identifying the best way to educate consumers, and they have experienced challenges in consumer engagement. Additionally, food safety issues have continued to rise with a trend of recalls and foodborne illnesses. While the rhetoric in the agriculture industry is pointing to the need for agricultural issues to be addressed from an agriculturist sharing their stories and perspectives, there is limited research on the impact of personal narratives on attitude change and message elaboration. The purpose of this study was to determine the effects of narrative and analytical practices on elaboration, attitude, and transportation in order to better communicate about food safety practices. The researcher used Elaboration Likelihood Model, cognitive theory of multimedia learning, and narrative transportation as the theoretical framework. To test the objectives, a two (type of media: narrative and analytical) x three (length of media: short, medium and long) between-subjects factorial design was implemented. Respondents were randomly assigned to one of the experimental treatments. The respondents in this study were comprised of a non-probability sample of 712 [State] residents over the age of 18 years. Usable responses were received from 507 (71%) respondents. This study found that all videos resulted in positive attitudes toward the information and practices on the farm. Further research into narrative transportation, length of videos, and type of videos may provide an efficient approach to developing communication that narrows the educational disconnect between consumers, producers, and the production practices on the farm.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":"105 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44317239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Perceptions of Social Media Use Among U.S. Women Farmers 美国女性农民对社交媒体使用的看法

Journal of Applied Communications Pub Date : 2021-02-07 DOI: 10.4148/1051-0834.2346

Kerry Daigle, Sarah Heiss

引用次数: 4

See You On TV: A Phenomenology of Careers on Extension Television in Oklahoma 电视上见：俄克拉荷马州推广电视职业现象

Journal of Applied Communications Pub Date : 2021-02-07 DOI: 10.4148/1051-0834.2356

Austin Moore, E. Irlbeck

引用次数: 0

Agri-Science Faculty Perceptions of Communication Activities at Texas Tech University, a Non-Land-Grant Institution 非赠地机构德州理工大学农业科学教师对交流活动的看法

Journal of Applied Communications Pub Date : 2021-01-01 DOI: 10.4148/1051-0834.2353

Kelsi Opat, E. Irlbeck, Kristyn J. Dickey

引用次数: 0

Using Audience Segmentation to Determine Millennial Perceptions toward GM Foods 使用受众细分来确定千禧一代对转基因食品的看法

Journal of Applied Communications Pub Date : 2020-12-11 DOI: 10.4148/1051-0834.2342

Katherine M. Burke, Courtney D. Boman, Jeremy D'Angelo, Jason D. Ellis

{"title":"Using Audience Segmentation to Determine Millennial Perceptions toward GM Foods","authors":"Katherine M. Burke, Courtney D. Boman, Jeremy D'Angelo, Jason D. Ellis","doi":"10.4148/1051-0834.2342","DOIUrl":"https://doi.org/10.4148/1051-0834.2342","url":null,"abstract":"Millennial consumers are an essential population segment who are currently the third highest spenders in grocery aisles. Millennials are often lumped into one homogenous group; however, they are instead a diverse group comprised of unique characteristics. As producers are increasingly adopting genetically modified (GM) crops, it is essential to understand how consumers perceive the technology. Using the Situational Theory of Publics, an online survey was used to capture character traits of millennials and their perceptions toward GM foods. Using non-probability quota sampling (N=386), millennials were asked to answer demographic questions as well as questions related to their level of support for GM food; their level of involvement in the issue; and their level of knowledge about GM food. Results show that the majority of respondents (77.2%) were not supportive of GM food, and the largest non-supportive category of respondents (25.6%) had high issue involvement but low knowledge about GM food. Of the respondents supportive of GM food, 91% had low issue involvement. By providing insight into millennial characteristics in regards to demographics and where they align in the situational theory of publics, this research can help further risk communication research and improve the understanding of how communication practitioners can strategically communicate with the diverse perceptions and levels of involvement millennials have with GM food.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44558103","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Crisis Communications in a Natural Agricultural Disaster 农业自然灾害中的危机沟通

Journal of Applied Communications Pub Date : 2020-12-11 DOI: 10.4148/1051-0834.2350

E. Irlbeck, Austin Moore

引用次数: 1

Agricultural Mothers’ Conversations & Decision-Making about Food 农业母亲关于食物的对话与决策

Journal of Applied Communications Pub Date : 2020-12-11 DOI: 10.4148/1051-0834.2349

Alyssa Rockers, Q. Settle, D. Cartmell

{"title":"Agricultural Mothers’ Conversations & Decision-Making about Food","authors":"Alyssa Rockers, Q. Settle, D. Cartmell","doi":"10.4148/1051-0834.2349","DOIUrl":"https://doi.org/10.4148/1051-0834.2349","url":null,"abstract":"Agricultural organizations have encouraged farmers and others involved in the agricultural industry to discuss their experiences with consumers and to have meaningful conversations about food. While agriculturalists are encouraged to share their stories on the internet through social networking platforms and blogs, they are also encouraged to have interpersonal conversations about food and agriculture. Due to the elevated concerns of mothers about food and the nature of women and social capital, we need to understand how mothers communicate about food. This qualitative study utilized in-depth interviews with mothers with agricultural backgrounds to answer two research questions: 1) How are mothers sharing and receiving information about food? 2) How does information they receive affect mothers’ food purchasing decisions? Using constant comparative method, participants’ responses were organized into themes. The themes that emerged were information sharing is often limited to certain scenarios, information receiving is mainly online, concerns about food are common, strangers are easiest to talk to about food and agriculture issues, and social pressures exist but are not felt by all. While some mothers were willing to discuss food and agricultural issues with others, many participants were hesitant to discuss them to avoid tensions with acquaintances and those they were close to. As a result of their hesitance, mothers are not having the conversations encouraged by agricultural organizations. Some mothers feel judgment from their peers in the form of social pressure while grocery shopping, which indicates peer relationships can influence food purchasing.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":"104 1","pages":"7"},"PeriodicalIF":0.0,"publicationDate":"2020-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42221876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Examining the Social Properties of Oklahoma Agricultural Facebook Pages: A Quantitative Content Analysis 考察俄克拉荷马州农业Facebook页面的社会属性:定量内容分析

Journal of Applied Communications Pub Date : 2020-12-11 DOI: 10.4148/1051-0834.2347

A. King, Q. Settle

{"title":"Examining the Social Properties of Oklahoma Agricultural Facebook Pages: A Quantitative Content Analysis","authors":"A. King, Q. Settle","doi":"10.4148/1051-0834.2347","DOIUrl":"https://doi.org/10.4148/1051-0834.2347","url":null,"abstract":"Social media is used by millions of people in the United States, and producers are often encouraged to maintain a social media presence to promote their businesses and agriculture in general. Farmers have deeply entrenched identities. Social identity theory states people self-sort into certain groups. Social comparison and positive distinction are two principles of social identity theory. There is a need to research how agricultural operations are portraying those identities, including how they portray the identities of dissimilar agricultural operations online. This study compared Oklahoma mainstream and alternative producers in a quantitative content analysis of their Facebook pages. The following objectives guided this study: 1) Describe the agricultural operations in Oklahoma present on Facebook, 2. Describe the Facebook presence of agricultural operations in Oklahoma, 3) Describe operations’ expression of social-identity via Facebook, and 4) Compare the communication of alternative and mainstream agricultural operations in Oklahoma. Results of this study indicate that overall agricultural operations do not post frequently. While operations were likely to use positive distinctions to distinguish products from others, they were not likely to use social comparison. Moreover, there were not major differences between mainstream and alternative producers. Qualitative research exploring producers’ sense of identity would be valuable. Future studies should also explore the personal pages of agricultural producers, how producers use other social media outlets, and how the results of this study compare to other states’ producers.","PeriodicalId":33763,"journal":{"name":"Journal of Applied Communications","volume":" ","pages":"6"},"PeriodicalIF":0.0,"publicationDate":"2020-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47030828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2