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Cover, Editorial Team and Table of Contents 封面、编辑团队和目录
Jurnal Ilmu Komunikasi dan Bisnis Pub Date : 2023-10-31 DOI: 10.36914/jikb.v9i1.1060
Editorial Team
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引用次数: 0
Kontroversi Kasus Promosi Minuman Beralkohol Hollywings Berlabel “Muhammad dan Maria” dalam Konstruksi Pemberitaan Detik.com, Kompas.com dan Republika.co.id Hollywings在com、罗盘.com和Republika.co.id的新闻框架上被称为“Muhammad和Maria”的无争议的宣传案例
Jurnal Ilmu Komunikasi dan Bisnis Pub Date : 2023-10-25 DOI: 10.36914/jikb.v9i1.1047
Kurniawati -, Hendra Alfani, Septiana Wulandari
{"title":"Kontroversi Kasus Promosi Minuman Beralkohol Hollywings Berlabel “Muhammad dan Maria” dalam Konstruksi Pemberitaan Detik.com, Kompas.com dan Republika.co.id","authors":"Kurniawati -, Hendra Alfani, Septiana Wulandari","doi":"10.36914/jikb.v9i1.1047","DOIUrl":"https://doi.org/10.36914/jikb.v9i1.1047","url":null,"abstract":"This research aims to find out and explore the reality construction carried out by Detik.com, Kompas.com, and Republika.co.id regarding the controversy over the case of the free promotion of Holywings alcoholic drinks labeled \"Muhammad and Maria\" in the reports of these three media. This research uses a constructivist paradigm with descriptive qualitative research methods, through the framing analysis model of Zhongdang Pan and Gerald M. Kosicki, which divides it into four structural dimensions of news texts as framing devices, namely syntax, script, thematic, and rhetorical. The research results show that there are differences in the vision and mission background between Detik.com, Kompas.com, and Republika.co.id. Through syntactic, script, thematic, and rhetorical devices, it can be seen that Detik.com constructs the Holywings case as reporting that is only concerned with actuality, and the news \"market\" for Holywings promotional errors is framed as just an ordinary mistake, not religious blasphemy. Kompas.com constructed the Holywings case as blasphemy against Islam and Christianity. However, the context of religious blasphemy is highlighted carefully but still leads public opinion so that the perpetrators are prosecuted legally. Republika.co.id firmly constructs the Holywings case as an act of religious blasphemy, especially for Muslims. Republika.co.id highlights the construction that the promotion of alcohol is a form of extremism that must be prosecuted legally. Abstrak Penelitian ini bertujuan untuk mengetahui dan mendalami bagaimana konstruksi realitas yang dilakukan oleh Detik.com, Kompas.com dan Republika.co.id terhadap kontroversi kasus promosi gratis minuman beralkohol Holywings berlabel “Muhammad dan Maria” dalam pemberitaan ketiga media tersebut. Penelitian ini menggunakan paradigma konstruktivis dengan metode penelitian yang bersifat deskriptif kualitatif, melalui analisis framing model Zhongdang Pan dan Gerald M. Kosicki, yang membaginya menjadi empat dimensi struktural teks berita sebagai perangkat framing yaitu sintaksis, skrip, tematik dan retoris. Hasil penelitian menunjukkan ada perbedaan latar belakang visi dan misi antara Detik.com, Kompas.com, dan Republika.co.id. Melalui perangkat sintaksis, skrip, tematik, dan retoris maka terlihat bahwa Detik.com mengonstruksi kasus Holywings sebagai pemberitaan yang hanya mementingkan aktualitas dan “pasar” berita atas kesalahan promosi Holywings di frame hanya sebagai kesalahan biasa, bukan penistaan agama. Kompas.com mengonstruksi kasus Holywings sebagai penistaan agama Islam dan Kristen. Namun konteks penistaan agama tersebut ditonjolkan secara hat-hati tetapi tetap menggiring opini publik agar pelaku diproses secara hukum. Republika.co.id tegas mengonstruksi kasus Holywings sebagai tindakan penistaan agama, khususnya bagi umat Islam. Republika.co.id menonjolkan konstruksi bahwa promosi miras tersebut sebagai bentuk tindakan ekstrimisme yang harus dituntut secara hukum.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"13 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135219319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
STRATEGI KOMUNIKASI PEMASARAN MENGGUNAKAN STORYNOMICS PADA KONTEN INSTAGRAM DINAS PARIWISATA KABUPATEN BELITUNG BELITUNG旅游业的INSTAGRAM内容上使用故事nomics进行营销传播策略
Jurnal Ilmu Komunikasi dan Bisnis Pub Date : 2023-10-25 DOI: 10.36914/jikb.v9i1.994
Nexen Alexandre Pinontoan
{"title":"STRATEGI KOMUNIKASI PEMASARAN MENGGUNAKAN STORYNOMICS PADA KONTEN INSTAGRAM DINAS PARIWISATA KABUPATEN BELITUNG","authors":"Nexen Alexandre Pinontoan","doi":"10.36914/jikb.v9i1.994","DOIUrl":"https://doi.org/10.36914/jikb.v9i1.994","url":null,"abstract":"Kekayaan budaya, alam, dan bahasa dapat menjadi salah satu keunggulan disuatu daerah. penetapan startegi Storynomics yang berlandaskan narasi atau cerita merupakan sesuatu yang baru dalam melakukan komunikasi pemasaran suatu produk. Dengan menggunakan Storynomics suatu daerah dapat menonjolkan suatu keunggulan yang dimiliki. Instagram merupakan media yang sesuai untuk menerapkan Storynomics dalam melakukan pemasaran terhadap Kabupaten Belitung. Penelitian ini berfokus dalam untuk mengetahui dan menjelaskan bagaimana Strategi Komunikasi Online Pariwisata menggunakan Storynomics Pada Konten Instagram Dinas Pariwisata Kabupaten Belitung. Penelitian ini memakai metode deskriptif kualitatif dengan paradigma Konstruktivisme. Peneliti mengetahui bahwa Dinas Pariwisata Kabupaten Belitung menggunakan Strynomic pada akun Instagram @Letsgo_belitungtourism dengan menjual cerita pada kolom deskripsi di setiap konten yang diunggah untuk memasarkan destinasi yang ada di Kabupaten Belitung","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"25 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135219321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategi Pengelolaan Media Digital Newcomer Suara.Com Ditengah Arus Konvergensi 新通信媒体的数字管理战略正处于收敛性之中
Jurnal Ilmu Komunikasi dan Bisnis Pub Date : 2023-10-25 DOI: 10.36914/jikb.v9i1.1026
Iche Hilvania, Rizki Briandana
{"title":"Strategi Pengelolaan Media Digital Newcomer Suara.Com Ditengah Arus Konvergensi","authors":"Iche Hilvania, Rizki Briandana","doi":"10.36914/jikb.v9i1.1026","DOIUrl":"https://doi.org/10.36914/jikb.v9i1.1026","url":null,"abstract":"The Internet provides both practical and theoretical changes for mass media development to face the digital era. While the internet has encouraged the performance of new media, as can be seen by the digitalisation of enormous content. The type of media that is a suitable solution for the media business competition is the new media. Suara.com is one of the digital media that is capable to have its existence in the convergence era without having to go through a transformation process. In this study, theories about online media management theory by Eli M Noam. Convergence by Grant are discussed. Eli M Noam explained the content creation, distribution platform, and technology devices. This study uses a constructive paradigm qualitative approach which is specified as descriptive qualitative. The used method is a case study. The strategy was practical strategy applied in an adaptive manner which is content, creativity, collaboration, curation, community, and technology. In its content distribution, suara.com widely uses canal in social media; utilises IT for content distribution; empowers influencers and other networking partners in a community; and expands to various regions in Indonesia. In addition, suara.com has non-media platforms such as e-commerce and advertising platforms.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135219320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategi Komunikasi Pemasaran UMKM Himpunan Pemuda Reformasi (HPR) dalam Memasarkan Gula Aren di Kecamatan Rambah Kabupaten Rokan Hulu 改革青年协会(HPR)中小微企业在罗坎胡鲁行政区兰巴县竞技场糖营销中的营销传播战略
Jurnal Ilmu Komunikasi dan Bisnis Pub Date : 2023-10-20 DOI: 10.36914/jikb.v9i1.986
M. Zikru Fardan, Ringgo Eldapi Yozani
{"title":"Strategi Komunikasi Pemasaran UMKM Himpunan Pemuda Reformasi (HPR) dalam Memasarkan Gula Aren di Kecamatan Rambah Kabupaten Rokan Hulu","authors":"M. Zikru Fardan, Ringgo Eldapi Yozani","doi":"10.36914/jikb.v9i1.986","DOIUrl":"https://doi.org/10.36914/jikb.v9i1.986","url":null,"abstract":"UMKM Gula Aren HPR, a home-based business located in the Rokan Hulu district, specializes in selling palm sugar or \"gula merah\". Utilizing marketing communication methods, the business aims to effectively promote its products. However, the UMKM Gula Aren HPR doesn't automatically come to consumers' minds in practice. It’s crucial for UMKM HPR to understand marketing communication strategies to ensure the smoothness and success of the marketing process. The purpose of research is to understand the marketing communication strategies employed by the UMKM Gula Aren HPR in promoting palm sugar and to explore how these strategies relate to Word of Mouth (WOM), social media marketing, event strategies, and personal selling. This qualitative research involves descriptive analysis. Research subjects include the chairperson, employees, and consumers, selected through purposive techniques. Data is collected through observation, interviews, and documentation. Data analysis follows the Miles and Huberman model, with data validity ensured through prolonged engagement and triangulation. The research findings reveal that the UMKM Gula Aren HPR employs the Word of Mouth (WOM) marketing strategy through social media, particularly Facebook, engages in event marketing by setting up stands at various events, and utilizes personal selling involving product presentations and explanations to consumers. Abstrak UMKM gula aren HPR adalah usaha rumahan yang berlokasi di kabupaten Rokan Hulu dan khususnya bergerak dalam penjualan gula aren atau gula merah. Dalam memasarkan produk memanfaatkan komunikasi pemasaran. Namun dalam prakteknya UMKM gula aren HPR tidak muncul begitu saja di benak konsumen. Penting bagi UMKM HPR untuk memahami strategi komunikasi pemasaran guna memastikan kelancaran dan keberhasilan dalam proses pemasaran. Tujuan pada penelitian untuk mengetahui bagaimana strategi komunikasi pemasaran Rumah UMKM Gula Aren HPR dalam mempromosikan gula aren dan mengetahui bagaimana strategi komunikasi pemasaran dalam memasarkan gula aren berkaitan dengan strategi Word of Mouth (WOM), strategi social media marketing, strategi event, dan strategi personal selling. Jenis penelitian ini kualitatif dengan analisis secara deskriptif. Subjek penelitian meliputi ketua, karyawan dan konsumen dengan memanfaatkan teknik purposive. Teknik penghimpunan data dengan observasi, wawancara serta dokumentasi. Teknik analisis data memanfaatkan model Miles and Huberman. Teknik pemeriksaan keabsahan data memanfaatkan perpanjangan keikutsertaan dan triangulasi. Hasil penelitian menunjukkan dalam memasarkan produknya UMKM Gula Aren HPR menggunakan strategi pemasaran Word of Mouth (WOM) memanfaatkan sosial media melalui facebook, melakukan event marketing dengan membuka stand dibeberapa event dan personal selling yang dilakukan dengan presentasi atau menjelaskan kepada konsumen tentang produk yang dipasarkan.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135666526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
NORMALISASI KEKERASAN PEREMPUAN MELALUI PRODUK JURNALISTIK (ANALISIS WACANA KRITIS “SARA MILLS” PADA SINDONEWS.COM dan TRIBUNNEWS.COM Edisi APRIL 2022-JANUARI 2023 新闻产品“SARA MILLS”批发“SARA MILLS”批发分析
Jurnal Ilmu Komunikasi dan Bisnis Pub Date : 2023-10-20 DOI: 10.36914/jikb.v9i1.990
Zakarias Se Angi, Merry Fridha Tripalupi, Herlina Kusumaningrum
{"title":"NORMALISASI KEKERASAN PEREMPUAN MELALUI PRODUK JURNALISTIK (ANALISIS WACANA KRITIS “SARA MILLS” PADA SINDONEWS.COM dan TRIBUNNEWS.COM Edisi APRIL 2022-JANUARI 2023","authors":"Zakarias Se Angi, Merry Fridha Tripalupi, Herlina Kusumaningrum","doi":"10.36914/jikb.v9i1.990","DOIUrl":"https://doi.org/10.36914/jikb.v9i1.990","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis wacana media tentang produk jurnalistik terkait normalisasi kekerasan yang dialami perempuan. serta untuk mengungkap posisi subjek-objek dan posisi pembaca dalam produk jurnalistik yang ditampilkan oleh media Sindonews.com dan Tribunnews.com. Penelitian ini menggunakan metode analisis wacana kritis dari Sara Mills dengan konsep subjek-objek dan pembaca serta Menggunakan teori Feminisme Postmodern untuk menganalisis dan mengungkap makna dalam teks tentang kekerasan terhadap perempuan secara mendalam. Pendekatan yang digunakan adalah kualitatif dengan menggunakan paradigma kritis. Hasil penelitian menunjukkan bahwa dalam menampilkan teks kepada pembaca Media Online Sindonews.com dan Tribunnews.com mengobjektifkan perempuan (korban) melalui bahasa seksis sehingga dapat dikatakan sebagai pelanggaran Kode Etik Jurnalistik. Hal ini dapat terlihat dari pemilihan kata dan penulisan judul berita yang ditampilkan benar-benar merepresentasikan citra buruk bagi perempuan sehingga perempuan menjadi korban untuk kedua kalinya.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135666522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Iklan YouTube #TiketHariRaya terhadap Kesadaran Merek pada Aplikasi Tiket.com YouTube广告“tithariraya”对售票机应用程序上的品牌意识的影响
Jurnal Ilmu Komunikasi dan Bisnis Pub Date : 2023-10-20 DOI: 10.36914/jikb.v9i1.957
Priska Ferdiliawati, Salma Aprilia Sari, Alfiani Kharisma, Intan Pratiwi Styaji, Khairani Zikrina, Zulfa Fahmy
{"title":"Pengaruh Iklan YouTube #TiketHariRaya terhadap Kesadaran Merek pada Aplikasi Tiket.com","authors":"Priska Ferdiliawati, Salma Aprilia Sari, Alfiani Kharisma, Intan Pratiwi Styaji, Khairani Zikrina, Zulfa Fahmy","doi":"10.36914/jikb.v9i1.957","DOIUrl":"https://doi.org/10.36914/jikb.v9i1.957","url":null,"abstract":"Advertising has an important role in building brand awareness in marketing strategy, current technological developments have caused the marketing model to change to digital. One of the digital marketing models is to advertise on social media, the aim is to provide information about a brand to the wider community. Providing information about a brand will lead to increased brand awareness among consumers. Brand awareness has an important role in the success of a company. In today's digital era, social media platforms such as YouTube are effective channels for promoting company brands or products. In this context, the aim of the study was to determine the effect of #TiketHariRaya YouTube ads on the brand awareness of the Tiket.com application among students of the Walisongo State Islamic University Faculty of Psychology and Health who are going home. This study uses a quantitative approach using Simple Linear Regression analysis. Data was taken by distributing questionnaires in the form of a google form which were filled in by respondents according to the criteria. The number of samples is 110 students. The results of the study show that #TiketHariRaya YouTube ads have a significant influence of 67% on brand awareness on the Tiket.com application. Through this advertisement, the Tiket.com company succeeded in increasing audience knowledge about the Tiket.com brand and increasing brand awareness among the target market. This discovery pays attention to the importance of YouTube advertising in building brand awareness and expanding brand reach in the increasingly competitive travel app industry. The benefit of this research is a guide for companies in planning an effective advertising strategy on the YouTube platform to increase brand awareness and maximize the use of the Tiket.com application. Abstrak Iklan memiliki peran penting membangun kesadaran merek dalam strategi pemasaran, perkembangan teknologi saat ini menyebabkan model pemasaran berubah menjadi digital. Salah satu model digital pemasaran adalah dengan memasang iklan di media sosial, tujuannya untuk memberikan informasi mengenai suatu merek kepada masyarakat yang lebih luas. Pemberian informasi mengenai suatu merek akan menyebabkan meningkatnya kesadaran merek pada konsumen. Kesadaran merek memiliki peran penting dalam keberhasilan sebuah perusahaan. Dalam era digital saat ini, platform media sosial seperti YouTube merupakan saluran yang efektif untuk mempromosikan merek ataupun produk perusahaan. Pada konteks ini, penelitian memiliki tujuan untuk mengetahui pengaruh iklan YouTube #TiketHariRaya terhadap kesadaran merek aplikasi Tiket.com pada Mahasiswa Fakultas Psikologi dan Kesehatan Universitas Islam Negeri Walisongo yang mudik. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan analisis Regresi Linier Sederhana. Data diambil dengan menyebarkan kuesioner dalam bentuk google form yang diisi oleh responden sesuai kriteria. Jumlah sampel sebanyak 110 Mahasiswa. Hasil penel","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135666524","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
STRATEGI KOMUNIKASI JPM TV PADA MASA TRANSISI MIGRASI ANALOG KE DIGITAL DALAM UPAYA MEMPERTAHANKAN PEMIRSA JPM电视交流策略是为了保护观众,将模拟移民转变为数字迁移
Jurnal Ilmu Komunikasi dan Bisnis Pub Date : 2023-10-20 DOI: 10.36914/jikb.v9i1.1000
Nana Sutisna
{"title":"STRATEGI KOMUNIKASI JPM TV PADA MASA TRANSISI MIGRASI ANALOG KE DIGITAL DALAM UPAYA MEMPERTAHANKAN PEMIRSA","authors":"Nana Sutisna","doi":"10.36914/jikb.v9i1.1000","DOIUrl":"https://doi.org/10.36914/jikb.v9i1.1000","url":null,"abstract":"Migrasi JPM TV dari sistem analog ke sistem digital adalah bagian dari amanat UU No. 32 Tahun 2002 tentang Penyiaran dan UU No. 11 Tahun 2020 tentang Cipta Kerja. Proses migrasi ini terkendala persoalan teknologi dan non teknologi. Teori yang digunakan adalah teori dasar komunikasi, mulai dari sifat komunikasi hingga tujuan komunikasi untuk mengubah perilaku. Kajian mulai dari perencanaan, pengorganisasian, pelaksanaan hingga evaluasi dari sisi empirik atau kondisi yang terjadi pada masa transisi migrasi analog ke digital berdasarkan teori Penyusunan Tindakan yang dikembangkan John Greene. Metode kajian menggunakan kualitatif deskriptif untuk mendapatkan makna dari generalisasi dengan paradigma postpositivistik untuk menemukan kompleksitas kebenaran. Data primer dan sekunder yang didapat diseleksi, divalidasi dan diinterpretasi. Observasi penelitian dilakukan di tiga kantor JPM TV, Kabupaten Pandeglang, Kota Serang, Provinsi Banten dan Jakarta. Dari hasil pengelolaan data, didapati bahwa perencanaan startegi komunikasi JPM TV sangat tergantung pada implementasi regulasi pemerintah yang masih terkendala, diantaranya belum terdistribusinya STB. Pengelolaan program siaran JPM TV pada masa transisi migrasi TV analog ke TV digital telah mengubah karakteristik, sistem kompetisi, bentuk dan model inovasi penyiaran, strategi bisnis dan pemasaran dalam lingkungan masyarakat yang belum sepenuhnya paham terhadap sistem digital.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135666523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Gatekeeping Pemberitaan Pembunuhan Pada Harian Poskota.co.id Poskota.co.id每日谋杀新闻的把关
Jurnal Ilmu Komunikasi dan Bisnis Pub Date : 2023-10-20 DOI: 10.36914/jikb.v9i1.998
Isti Purwi Tyas Utami, Syaharani Putri
{"title":"Gatekeeping Pemberitaan Pembunuhan Pada Harian Poskota.co.id","authors":"Isti Purwi Tyas Utami, Syaharani Putri","doi":"10.36914/jikb.v9i1.998","DOIUrl":"https://doi.org/10.36914/jikb.v9i1.998","url":null,"abstract":"Murder news is still a leading commodity on the daily Poskota.co.id, which is known for its yellow journalism practices. The research aims to determine the gatekeeping process for reporting murders on Poskota.co.id. Shoemaker and Reese's gatekeeping theory becomes a tool for analysis. Research informants are the gatekeepers of Poskota.co.id, namely the editor-in-chief, online manager, editor, and journalist. The results show that at the individual level, the gatekeeping process is similar to traditional daily. The coverage coordinator decides which events are worth covering. Gatekeeping at the media routine level emphasizes speed of coverage by assigning coverage coordinators without waiting for editorial meetings. The appropriateness of the events covered is based on news value and target readers. The traditional daily writing style is maintained with the use of SEO-friendly keywords to achieve high page views. At the organizational level, the editor has the authority to determine the news that is broadcast. The authority to withdraw murder news rests with the editor in chief. At the extramedia level, gatekeeping is influenced by competing media, audiences, and advertising. At the ideological level, reporting prioritizes neutrality and aims to serve the needs of the main target readers from the lower middle class. Abstrak Berita pembunuhan masih menjadi komoditas unggulan pada harian Poskota.co.id yang dikenal dengan praktik jurnalisme kuning. Penelitian bertujuan untuk mengetahui proses gatekeeping pemberitaan pembunuhan pada Poskota.co.id. Teori gatekeeping dari Shoemaker dan Reese menjadi pisau analisis. Informan penelitian merupakan gatekeeper Poskota.co.id, yakni pemimpin redaksi, manajer online, editor, dan jurnalis. Hasil penelitian menunjukkan pada level individu proses gatekeeping serupa dengan harian tradisionalnya. Penentu peristiwa yang layak diliput adalah koordinator liputan. Gatekeeping pada level rutinitas media menekankan kecepatan liputan dengan penugasan dari koordinator liputan tanpa menunggu rapat redaksi. Kelayakan peristiwa yang diliput didasari oleh nilai berita dan target pembaca. Gaya penulisan harian tradisional dipertahankan dengan penggunaan kata kunci yang ramah SEO untuk meraih page view yang tinggi. Pada level organisasi gatekeeper yang berwenang menentukan berita yang ditayangkan adalah editor. Wewenang penarikan berita pembunuhan ada pada pemimpin redaksi. Pada level ekstramedia gatekeeping berita pembunuhan dipengaruhi oleh media kompetitor, khalayak dan iklan. Pada level ideologi, pemberitaan mengutamakan netralitas dan tujuan melayani kebutuhan target pembaca utama dari kalangan menengah ke bawah.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135666525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cover, Editorial Team and Table of Contents 封面、编辑团队和目录
Jurnal Ilmu Komunikasi dan Bisnis Pub Date : 2023-04-28 DOI: 10.36914/jikb.v8i2.954
Editorial Team
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引用次数: 0
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