Jurnal Ilmu Komunikasi dan Bisnis最新文献

{"title":"Cover, Editorial Team and Table of Contents","authors":"Editorial Team","doi":"10.36914/jikb.v9i1.1060","DOIUrl":"https://doi.org/10.36914/jikb.v9i1.1060","url":null,"abstract":"-","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"37 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135979058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Pengelolaan Media Digital Newcomer Suara.Com Ditengah Arus Konvergensi","authors":"Iche Hilvania, Rizki Briandana","doi":"10.36914/jikb.v9i1.1026","DOIUrl":"https://doi.org/10.36914/jikb.v9i1.1026","url":null,"abstract":"The Internet provides both practical and theoretical changes for mass media development to face the digital era. While the internet has encouraged the performance of new media, as can be seen by the digitalisation of enormous content. The type of media that is a suitable solution for the media business competition is the new media. Suara.com is one of the digital media that is capable to have its existence in the convergence era without having to go through a transformation process. In this study, theories about online media management theory by Eli M Noam. Convergence by Grant are discussed. Eli M Noam explained the content creation, distribution platform, and technology devices. This study uses a constructive paradigm qualitative approach which is specified as descriptive qualitative. The used method is a case study. The strategy was practical strategy applied in an adaptive manner which is content, creativity, collaboration, curation, community, and technology. In its content distribution, suara.com widely uses canal in social media; utilises IT for content distribution; empowers influencers and other networking partners in a community; and expands to various regions in Indonesia. In addition, suara.com has non-media platforms such as e-commerce and advertising platforms.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135219320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Komunikasi Pemasaran UMKM Himpunan Pemuda Reformasi (HPR) dalam Memasarkan Gula Aren di Kecamatan Rambah Kabupaten Rokan Hulu","authors":"M. Zikru Fardan, Ringgo Eldapi Yozani","doi":"10.36914/jikb.v9i1.986","DOIUrl":"https://doi.org/10.36914/jikb.v9i1.986","url":null,"abstract":"UMKM Gula Aren HPR, a home-based business located in the Rokan Hulu district, specializes in selling palm sugar or \"gula merah\". Utilizing marketing communication methods, the business aims to effectively promote its products. However, the UMKM Gula Aren HPR doesn't automatically come to consumers' minds in practice. It’s crucial for UMKM HPR to understand marketing communication strategies to ensure the smoothness and success of the marketing process. The purpose of research is to understand the marketing communication strategies employed by the UMKM Gula Aren HPR in promoting palm sugar and to explore how these strategies relate to Word of Mouth (WOM), social media marketing, event strategies, and personal selling. This qualitative research involves descriptive analysis. Research subjects include the chairperson, employees, and consumers, selected through purposive techniques. Data is collected through observation, interviews, and documentation. Data analysis follows the Miles and Huberman model, with data validity ensured through prolonged engagement and triangulation. The research findings reveal that the UMKM Gula Aren HPR employs the Word of Mouth (WOM) marketing strategy through social media, particularly Facebook, engages in event marketing by setting up stands at various events, and utilizes personal selling involving product presentations and explanations to consumers. Abstrak UMKM gula aren HPR adalah usaha rumahan yang berlokasi di kabupaten Rokan Hulu dan khususnya bergerak dalam penjualan gula aren atau gula merah. Dalam memasarkan produk memanfaatkan komunikasi pemasaran. Namun dalam prakteknya UMKM gula aren HPR tidak muncul begitu saja di benak konsumen. Penting bagi UMKM HPR untuk memahami strategi komunikasi pemasaran guna memastikan kelancaran dan keberhasilan dalam proses pemasaran. Tujuan pada penelitian untuk mengetahui bagaimana strategi komunikasi pemasaran Rumah UMKM Gula Aren HPR dalam mempromosikan gula aren dan mengetahui bagaimana strategi komunikasi pemasaran dalam memasarkan gula aren berkaitan dengan strategi Word of Mouth (WOM), strategi social media marketing, strategi event, dan strategi personal selling. Jenis penelitian ini kualitatif dengan analisis secara deskriptif. Subjek penelitian meliputi ketua, karyawan dan konsumen dengan memanfaatkan teknik purposive. Teknik penghimpunan data dengan observasi, wawancara serta dokumentasi. Teknik analisis data memanfaatkan model Miles and Huberman. Teknik pemeriksaan keabsahan data memanfaatkan perpanjangan keikutsertaan dan triangulasi. Hasil penelitian menunjukkan dalam memasarkan produknya UMKM Gula Aren HPR menggunakan strategi pemasaran Word of Mouth (WOM) memanfaatkan sosial media melalui facebook, melakukan event marketing dengan membuka stand dibeberapa event dan personal selling yang dilakukan dengan presentasi atau menjelaskan kepada konsumen tentang produk yang dipasarkan.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135666526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"NORMALISASI KEKERASAN PEREMPUAN MELALUI PRODUK JURNALISTIK (ANALISIS WACANA KRITIS “SARA MILLS” PADA SINDONEWS.COM dan TRIBUNNEWS.COM Edisi APRIL 2022-JANUARI 2023","authors":"Zakarias Se Angi, Merry Fridha Tripalupi, Herlina Kusumaningrum","doi":"10.36914/jikb.v9i1.990","DOIUrl":"https://doi.org/10.36914/jikb.v9i1.990","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis wacana media tentang produk jurnalistik terkait normalisasi kekerasan yang dialami perempuan. serta untuk mengungkap posisi subjek-objek dan posisi pembaca dalam produk jurnalistik yang ditampilkan oleh media Sindonews.com dan Tribunnews.com. Penelitian ini menggunakan metode analisis wacana kritis dari Sara Mills dengan konsep subjek-objek dan pembaca serta Menggunakan teori Feminisme Postmodern untuk menganalisis dan mengungkap makna dalam teks tentang kekerasan terhadap perempuan secara mendalam. Pendekatan yang digunakan adalah kualitatif dengan menggunakan paradigma kritis. Hasil penelitian menunjukkan bahwa dalam menampilkan teks kepada pembaca Media Online Sindonews.com dan Tribunnews.com mengobjektifkan perempuan (korban) melalui bahasa seksis sehingga dapat dikatakan sebagai pelanggaran Kode Etik Jurnalistik. Hal ini dapat terlihat dari pemilihan kata dan penulisan judul berita yang ditampilkan benar-benar merepresentasikan citra buruk bagi perempuan sehingga perempuan menjadi korban untuk kedua kalinya.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135666522","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Iklan YouTube #TiketHariRaya terhadap Kesadaran Merek pada Aplikasi Tiket.com","authors":"Priska Ferdiliawati, Salma Aprilia Sari, Alfiani Kharisma, Intan Pratiwi Styaji, Khairani Zikrina, Zulfa Fahmy","doi":"10.36914/jikb.v9i1.957","DOIUrl":"https://doi.org/10.36914/jikb.v9i1.957","url":null,"abstract":"Advertising has an important role in building brand awareness in marketing strategy, current technological developments have caused the marketing model to change to digital. One of the digital marketing models is to advertise on social media, the aim is to provide information about a brand to the wider community. Providing information about a brand will lead to increased brand awareness among consumers. Brand awareness has an important role in the success of a company. In today's digital era, social media platforms such as YouTube are effective channels for promoting company brands or products. In this context, the aim of the study was to determine the effect of #TiketHariRaya YouTube ads on the brand awareness of the Tiket.com application among students of the Walisongo State Islamic University Faculty of Psychology and Health who are going home. This study uses a quantitative approach using Simple Linear Regression analysis. Data was taken by distributing questionnaires in the form of a google form which were filled in by respondents according to the criteria. The number of samples is 110 students. The results of the study show that #TiketHariRaya YouTube ads have a significant influence of 67% on brand awareness on the Tiket.com application. Through this advertisement, the Tiket.com company succeeded in increasing audience knowledge about the Tiket.com brand and increasing brand awareness among the target market. This discovery pays attention to the importance of YouTube advertising in building brand awareness and expanding brand reach in the increasingly competitive travel app industry. The benefit of this research is a guide for companies in planning an effective advertising strategy on the YouTube platform to increase brand awareness and maximize the use of the Tiket.com application. Abstrak Iklan memiliki peran penting membangun kesadaran merek dalam strategi pemasaran, perkembangan teknologi saat ini menyebabkan model pemasaran berubah menjadi digital. Salah satu model digital pemasaran adalah dengan memasang iklan di media sosial, tujuannya untuk memberikan informasi mengenai suatu merek kepada masyarakat yang lebih luas. Pemberian informasi mengenai suatu merek akan menyebabkan meningkatnya kesadaran merek pada konsumen. Kesadaran merek memiliki peran penting dalam keberhasilan sebuah perusahaan. Dalam era digital saat ini, platform media sosial seperti YouTube merupakan saluran yang efektif untuk mempromosikan merek ataupun produk perusahaan. Pada konteks ini, penelitian memiliki tujuan untuk mengetahui pengaruh iklan YouTube #TiketHariRaya terhadap kesadaran merek aplikasi Tiket.com pada Mahasiswa Fakultas Psikologi dan Kesehatan Universitas Islam Negeri Walisongo yang mudik. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan analisis Regresi Linier Sederhana. Data diambil dengan menyebarkan kuesioner dalam bentuk google form yang diisi oleh responden sesuai kriteria. Jumlah sampel sebanyak 110 Mahasiswa. Hasil penel","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135666524","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGI KOMUNIKASI JPM TV PADA MASA TRANSISI MIGRASI ANALOG KE DIGITAL DALAM UPAYA MEMPERTAHANKAN PEMIRSA","authors":"Nana Sutisna","doi":"10.36914/jikb.v9i1.1000","DOIUrl":"https://doi.org/10.36914/jikb.v9i1.1000","url":null,"abstract":"Migrasi JPM TV dari sistem analog ke sistem digital adalah bagian dari amanat UU No. 32 Tahun 2002 tentang Penyiaran dan UU No. 11 Tahun 2020 tentang Cipta Kerja. Proses migrasi ini terkendala persoalan teknologi dan non teknologi. Teori yang digunakan adalah teori dasar komunikasi, mulai dari sifat komunikasi hingga tujuan komunikasi untuk mengubah perilaku. Kajian mulai dari perencanaan, pengorganisasian, pelaksanaan hingga evaluasi dari sisi empirik atau kondisi yang terjadi pada masa transisi migrasi analog ke digital berdasarkan teori Penyusunan Tindakan yang dikembangkan John Greene. Metode kajian menggunakan kualitatif deskriptif untuk mendapatkan makna dari generalisasi dengan paradigma postpositivistik untuk menemukan kompleksitas kebenaran. Data primer dan sekunder yang didapat diseleksi, divalidasi dan diinterpretasi. Observasi penelitian dilakukan di tiga kantor JPM TV, Kabupaten Pandeglang, Kota Serang, Provinsi Banten dan Jakarta. Dari hasil pengelolaan data, didapati bahwa perencanaan startegi komunikasi JPM TV sangat tergantung pada implementasi regulasi pemerintah yang masih terkendala, diantaranya belum terdistribusinya STB. Pengelolaan program siaran JPM TV pada masa transisi migrasi TV analog ke TV digital telah mengubah karakteristik, sistem kompetisi, bentuk dan model inovasi penyiaran, strategi bisnis dan pemasaran dalam lingkungan masyarakat yang belum sepenuhnya paham terhadap sistem digital.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135666523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Cover, Editorial Team and Table of Contents","authors":"Editorial Team","doi":"10.36914/jikb.v8i2.954","DOIUrl":"https://doi.org/10.36914/jikb.v8i2.954","url":null,"abstract":"","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"315 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136046036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Komunikasi Intrapersonal dan Konsep Diri pada Mahasiswa Rantau Studi Kasus: Mahasiswa Sekolah Tinggi Ilmu Komunikasi dan Sekretari Tarakanita","authors":"Yasinta Ariati, Clarissa Sondang Irene","doi":"10.36914/jikb.v8i2.941","DOIUrl":"https://doi.org/10.36914/jikb.v8i2.941","url":null,"abstract":"During their study period, overseas students experience challenges that are not easy because they live in a new environment and meet friends who are different in terms of culture and ways of communicating. They must be able to adapt to new situations and existing differences, so that they can carry out their studies well. The ability to adapt depends on how the self-concept is owned by the individual. Self-concept is one's belief or view of oneself. If someone sees oneself positively, one will develop self-confidence, be open to new things, be able to respect others and improve oneself. Conversely, if someone views oneself negatively, then the behavior that appears is feeling inferior and lacking self-confidence. The formation of self-concept depends on how the process of intrapersonal communication is carried out by someone. Intrapersonal communication is communication by talking to oneself in order to get to know oneself more fully. The process of intrapersonal communication that begins with sensation, perception, memory and thinking will eventually help to understand oneself and others. This study aims to find out how intrapersonal communication and self-concept of overseas students take part in the lecture process at School of Communication and Secretarial Study Tarakanita (STARKI). The research method used is descriptive qualitative with a total of 5 informants who are STARKI students, batch 2020 and 2021. The validity of this research data used triangulation data source. The result of this study manifests that most of STARKI students are able to carry out intrapersonal communication by processing existing sensations, perceptions and memories as material for thinking through self-reflection. It forms a positive self-concept that enables them to adapt to different environments and cultures. Therefore, it can be concluded that well managed intrapersonal communication will form a positive self-concept.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"102 12","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131746152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Komunikasi Pemasaran Digital dalam Membangun Customer Trust @Ricellystore Via Instagram","authors":"M.Natsir Ilyas, Niyu Niyu, Hermanto Purba","doi":"10.36914/jikb.v8i2.898","DOIUrl":"https://doi.org/10.36914/jikb.v8i2.898","url":null,"abstract":"Apart from being used to socialize, Instagram social media is also used as a medium for promotions, buying and selling transactions. The occurrence of various frauds in online transactions sets a precedent that can be detrimental to these online business actors. In online transactions, building trust is an important step that must be taken by business actors, especially for business actors who are just starting their business. @Ricellystore is a new online business actor engaged in the used gadget sector, but they are able to build trust in a relatively short time with sales figures increasing significantly every month. This study aims to find out how the digital marketing communication strategy carried out by @Ricellystore on Instagram builds customer trust. This study uses a descriptive qualitative approach, where data is obtained through interviews, observation, and documentation. The results of the research show that the @Ricellystore digital marketing communication strategy starts with strengthening Perceived web vendor reputation and Perceived web quality, making their store reachable and available, having added value, and maximizing unpaid promotion with the power of word of mouth (WOM) and resellers from their customers. \u0000 \u0000Abstrak \u0000 \u0000Selain digunakan untuk bersosialisasi saat ini media sosial Instagram juga digunakan sebagai media untuk promosi dan transaksi jual beli. Terjadinya berbagai penipuan dalam transaksi online menjadikan preseden yang dapat merugikan para pelaku usaha online tersebut. Dalam bertransaksi online membangun trust menjadi salah satu langkah penting yang harus dilakukan oleh pelaku usaha, terlebih bagi pelaku usaha yang baru merintis usahanya. @Ricellystore merupakan pelaku usaha online baru yang bergerak pada sektor gawai bekas, namun mereka mampu membangun kepercayaan dalam waktu relatif singkat dengan angka penjualan yang meningkat signifikan setiap bulannya. Penelitian ini bertujuan untuk mengetahui bagaimana strategi komunikasi pemasaran digital yang dilakukan @Ricellystore di Instagram dalam membangun customer trust. Penelitian ini menggunakan pendekatan kualitatif deskriptif, dimana data diperoleh melalui metode wawancara, observasi, dan dokumentasi. Strategi komunikasi @Ricellystore dimulai dengan memperkuat Perceived web vendor reputation dan Perceived web quality, menjadikan toko mereka reachable and available, mempunyai adding value, dan memaksimalkan unpaid promotion dengan kekuatan word of mouth (WOM) dan reseller dari customer mereka.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"90 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123359424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pemaknaan Pesan Kesetaraan Gender dalam Femvertising pada Penonton Laki-laki Etnis Betawi","authors":"Isti Purwi Tyas Utami, Ina Nurfika Putri","doi":"10.36914/jikb.v8i2.899","DOIUrl":"https://doi.org/10.36914/jikb.v8i2.899","url":null,"abstract":"","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130993009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}