Jurnal Ilmu Komunikasi dan Bisnis最新文献

{"title":"Analisis Semiotika Lirik Lagu Tanah Pusako","authors":"Sumartono Sumartono, Ferdinal Ferdinal, M. Takdir, Jusmita Weriza","doi":"10.36914/jikb.v8i2.894","DOIUrl":"https://doi.org/10.36914/jikb.v8i2.894","url":null,"abstract":"The analysis of this study uses the semiotic analysis of Roland Barthes' model with the use of two-stage significance, namely denotative meaning and connotative meaning. The results that the denotation meaning or the real meaning of Tanah Pusako (inheritance landis) the land where women live in the Minangkabau custom which is inhabited for generations by women. Meanwhile, the connotative or additional meaning of Tanah Pusako is the place where women live for generations, so the additional meaning is that pusako property is an inheritance from the Minangkabau people so that the ownership is not private but belongs to the people so it is forbidden to sell it. As for the myths or culture that has become the ideology or belief of the people regarding Pusako Land is land that belongs to the people so it is not privately owned if someone sells the pusako land, there will be many calamities befalling the person selling the pusako land (among them, will experience poverty, calamity , or being sworn in by the former ancestors who occupied Tanah Pusako so that they will experience a lot of suffering in life).","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129128789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Efektivitas Komunikasi Akun Tiktok @buiramira Sebagai Media Edukasi Akademik Mahasiswa Universitas Riau","authors":"Ringgo Eldapi Yozani, Tika Isma Hamida, Evawani Elysa Lubis","doi":"10.36914/jikb.v8i1.856","DOIUrl":"https://doi.org/10.36914/jikb.v8i1.856","url":null,"abstract":"Tiktok account @buiramira contains content about tips for dealing with college problems. The purpose of the study was to find out how much effective the communication of the @buiramira tiktok account as a medium of academic education for Riau University students. This study uses a quantitative approach with a descriptive type. The data in this study were obtained from questionnaires distributed online. The population in this study were 29,470 Riau University students as of May 13, 2022. Using the unknown populations formula, a sample of 135 people was obtained. Furthermore, the sampling technique used in this study is accidental sampling. The results of this study indicate that the measurement of the communication effectiveness scale of the @buiramira tiktok account as an educational medium obtained an average of 3.53. Highly effective value and results. This is obtained from the calculation of the communication effectiveness variable according to Cutlip which consists of seven measurement indicators, namely the Credibility indicator with a value of 3.57, Context with a value of 3.59, Content with a value of 3.54, Clarity with a value of 3.50, Continuity and Consistency with a value of 3.44, Channel with a value of 3.62, Capability of The Audience with a value of 3.51. Can be interpreted in several ways. First, the respondent admitted that using tiktok and following the @buiramira tiktok account could help respondents in finding academic information about lectures. Second, the respondent admitted that the tiktok account @buiramira conveyed educational messages in accordance with the problems currently being faced by students. Third, respondents acknowledged that the content of the message in @buiramira's tiktok content added to students' academic insight. Fourth, respondents acknowledged that @buiramira's tiktok content was packaged in clear and easy-to-understand language. Fifth, respondents acknowledged that @buiramira's tiktok content was consistent and did not change at the time it was uploaded. Sixth, respondents acknowledge that the channel or media used is in accordance with the intended audience. Seventh, respondents admitted that it was easy to absorb the information submitted on the @buiramira . tiktok account.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128654995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Representasi Perempuan Aktivis Gerakan Anti Human Trafficking NTT Dalam Program TV Narasi People","authors":"Isti Purwi Tyas Utami","doi":"10.36914/jikb.v8i1.860","DOIUrl":"https://doi.org/10.36914/jikb.v8i1.860","url":null,"abstract":"The issue of women and migrant workers is still a sub-issue in media. Their representation is often unpleasant. The media are often trapped in discriminatory exploitation tendencies. A media program that tries to raise the issue of women and migrant workers is the Narasi People, Penjemput Jenazah TKI. This study aims to find out how Narasi TV represents women activists and their roles. The research uses a critical paradigm with a descriptive qualitative approach and critical discourse analysis of Sara Mills to see the position of the object and subject, and the position of the reader. The results indicate that women activists are positioned as subjects. Readers in the text are placed in the position of women as subjects. Narasi TV represents female figures realistically and fights the classic stereotype of women in media. First, women are shown as the main sources on social issues. Second, women are representatives some minority groups that are not the main priority of media. Third, women are shown as empowered figures in social change. Feminism ideology appears in discourses that seek to represent women in a realistic and fair manner as a discourse that challenges the majority discourse of media.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130960352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Influence of Monkeypox's Exposure to the Cyberchondria Severity through Fear of Monkeypox","authors":"M. ., D. Hidayat, Gema Nusantara Bakry","doi":"10.36914/jikb.v8i1.841","DOIUrl":"https://doi.org/10.36914/jikb.v8i1.841","url":null,"abstract":"","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121346533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Peran Bagian Protokoler dan Komunikasi Pimpinan dalam Meningkatkan Citra","authors":"M. Hidayatullah, Muhammad Rizal Ardiansah Putra, Jumaddil Jumaddil","doi":"10.36914/jikb.v8i1.764","DOIUrl":"https://doi.org/10.36914/jikb.v8i1.764","url":null,"abstract":"","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115944748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Data Storytelling sebagai Bentuk Komunikasi Bisnis pada Revolusi Industri 4.0","authors":"Shiddiq Sugiono","doi":"10.36914/jikb.v7i2.575","DOIUrl":"https://doi.org/10.36914/jikb.v7i2.575","url":null,"abstract":"","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"368 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114785253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh E-WOM dan Brand Image terhadap Niat Beli pada Starbucks Reserve Dewata Bali","authors":"Hentriska Paramanandita Sulistyono, Ari Kuswanto","doi":"10.36914/jikb.v7i2.661","DOIUrl":"https://doi.org/10.36914/jikb.v7i2.661","url":null,"abstract":"The purpose of this research is to find out how the influence of E-WOM and Brand Image on the purchase intention of Starbucks Reserve Dewata Bali consumers. The quantitative method used in this research is descriptive research type. Sampling used non-probability sampling with purposive sampling with 100 respondents. The method of analysis using descriptive and multiple linear regression analysis. E-WOM and brand image variables categorized as good with a score of 80% for E-WOM and 81.2% for brand image. The results of the multiple linear regression analysis method simultaneously reflect positively on purchase intentions.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"289 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123438543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Komunikasi Antarpersona Hubungan Jarak Jauh","authors":"Sumartono Sumartono, M. Megawati","doi":"10.36914/jikb.v7i2.727","DOIUrl":"https://doi.org/10.36914/jikb.v7i2.727","url":null,"abstract":"This study aims to determine how interpersonal communication between couples in maintaining long-distance relationships. The theory used in this study is the theory of social penetration and a qualitative approach with the number of informants 6 people obtained from the purposive sampling method. The results showed that maintaining communication can facilitate long-distance relationships between couples. Conflict becomes a dynamic in maintaining relationships. The process of adjusting or matching relationships that occur during conflict according to social penetration theory is for the process of developing and breaking interpersonal relationships. If a relationship is to be at a more serious stage, partners must be able to work through conflict to maintain the relationship, even if the conflict is part of developing the relationship.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130972791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Komunikasi Pemasaran Efektif Brand AUM Apparel pada Media Sosial Instagram","authors":"I. G. K. S. Kasmirada, Itca Istia Wahyuni","doi":"10.36914/jikb.v7i2.710","DOIUrl":"https://doi.org/10.36914/jikb.v7i2.710","url":null,"abstract":"Instagram becomes one of the options by umkm and brand to market products. With social media growth, many business fashion industries use it to carry out marketing activities. One of the local brand in fashion in the activewear business that incorporated an effective marketing communication strategy in marketing its product was AUM Apparel. The study focused in describing an effective brand aum apparel communication strategy on social media instagram. The study employed qualitative descriptive methods with a constructive paradigm. The validity technique of data using the method of triangulation. In the strategic planning phase, AUM Apparel implemented a determination of segmentation, a market target and a detailed positioning that contributed to success in executing the strategy they had. In the execution of strategy, the effective method of marketing strategy was employed aum apparel in communicating the idea in social media of instagram with a content of visual audio and copywriting intended to encourage their audiences to be more confident with aum apparel products. In the evaluation stage, aum apparel used the report and the response of the audience to strategize a new strategy and take the next step in the event of misappropriation of the existing strategy. The researchers formulated that AUM Apparel had been successful in implementing a marketing communication strategy","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123176136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Representasi Kebahagiaan pada Film The Minimalists: Less is Now dengan Analisis Semiotika John Fiske","authors":"Anita Dewi Widya Putri, Yudiana Indriastuti","doi":"10.36914/jikb.v7i2.683","DOIUrl":"https://doi.org/10.36914/jikb.v7i2.683","url":null,"abstract":"This study aims to determine the representation of happiness in the documentary film The Minimalist: less is now. Problem in this research is how represented of happiness in film The Minimalist: Less is Now. The research method used is qualitative with John Fiske's semiotic analysis. Collecting data obtained from observations through the film The Minimalist: Less is Now and the object of research is the film The Minimalists: less is now. The results showed that the representation of happiness from the film The minimalists less is now by using the code of reality, representation, and ideology semiotics by John Fiske. The film reveals that happiness in a minimalist lifestyle is happiness with a meaningful life.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132590513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}