Jurnal Ilmu Komunikasi dan Bisnis最新文献

{"title":"Komunikasi Intrapersonal dan Konsep Diri pada Mahasiswa Rantau Studi Kasus: Mahasiswa Sekolah Tinggi Ilmu Komunikasi dan Sekretari Tarakanita","authors":"Yasinta Ariati, Clarissa Sondang Irene","doi":"10.36914/jikb.v8i2.941","DOIUrl":"https://doi.org/10.36914/jikb.v8i2.941","url":null,"abstract":"During their study period, overseas students experience challenges that are not easy because they live in a new environment and meet friends who are different in terms of culture and ways of communicating. They must be able to adapt to new situations and existing differences, so that they can carry out their studies well. The ability to adapt depends on how the self-concept is owned by the individual. Self-concept is one's belief or view of oneself. If someone sees oneself positively, one will develop self-confidence, be open to new things, be able to respect others and improve oneself. Conversely, if someone views oneself negatively, then the behavior that appears is feeling inferior and lacking self-confidence. The formation of self-concept depends on how the process of intrapersonal communication is carried out by someone. Intrapersonal communication is communication by talking to oneself in order to get to know oneself more fully. The process of intrapersonal communication that begins with sensation, perception, memory and thinking will eventually help to understand oneself and others. This study aims to find out how intrapersonal communication and self-concept of overseas students take part in the lecture process at School of Communication and Secretarial Study Tarakanita (STARKI). The research method used is descriptive qualitative with a total of 5 informants who are STARKI students, batch 2020 and 2021. The validity of this research data used triangulation data source. The result of this study manifests that most of STARKI students are able to carry out intrapersonal communication by processing existing sensations, perceptions and memories as material for thinking through self-reflection. It forms a positive self-concept that enables them to adapt to different environments and cultures. Therefore, it can be concluded that well managed intrapersonal communication will form a positive self-concept.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"102 12","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131746152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Komunikasi Pemasaran Digital dalam Membangun Customer Trust @Ricellystore Via Instagram","authors":"M.Natsir Ilyas, Niyu Niyu, Hermanto Purba","doi":"10.36914/jikb.v8i2.898","DOIUrl":"https://doi.org/10.36914/jikb.v8i2.898","url":null,"abstract":"Apart from being used to socialize, Instagram social media is also used as a medium for promotions, buying and selling transactions. The occurrence of various frauds in online transactions sets a precedent that can be detrimental to these online business actors. In online transactions, building trust is an important step that must be taken by business actors, especially for business actors who are just starting their business. @Ricellystore is a new online business actor engaged in the used gadget sector, but they are able to build trust in a relatively short time with sales figures increasing significantly every month. This study aims to find out how the digital marketing communication strategy carried out by @Ricellystore on Instagram builds customer trust. This study uses a descriptive qualitative approach, where data is obtained through interviews, observation, and documentation. The results of the research show that the @Ricellystore digital marketing communication strategy starts with strengthening Perceived web vendor reputation and Perceived web quality, making their store reachable and available, having added value, and maximizing unpaid promotion with the power of word of mouth (WOM) and resellers from their customers. \u0000 \u0000Abstrak \u0000 \u0000Selain digunakan untuk bersosialisasi saat ini media sosial Instagram juga digunakan sebagai media untuk promosi dan transaksi jual beli. Terjadinya berbagai penipuan dalam transaksi online menjadikan preseden yang dapat merugikan para pelaku usaha online tersebut. Dalam bertransaksi online membangun trust menjadi salah satu langkah penting yang harus dilakukan oleh pelaku usaha, terlebih bagi pelaku usaha yang baru merintis usahanya. @Ricellystore merupakan pelaku usaha online baru yang bergerak pada sektor gawai bekas, namun mereka mampu membangun kepercayaan dalam waktu relatif singkat dengan angka penjualan yang meningkat signifikan setiap bulannya. Penelitian ini bertujuan untuk mengetahui bagaimana strategi komunikasi pemasaran digital yang dilakukan @Ricellystore di Instagram dalam membangun customer trust. Penelitian ini menggunakan pendekatan kualitatif deskriptif, dimana data diperoleh melalui metode wawancara, observasi, dan dokumentasi. Strategi komunikasi @Ricellystore dimulai dengan memperkuat Perceived web vendor reputation dan Perceived web quality, menjadikan toko mereka reachable and available, mempunyai adding value, dan memaksimalkan unpaid promotion dengan kekuatan word of mouth (WOM) dan reseller dari customer mereka.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"90 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123359424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pemaknaan Pesan Kesetaraan Gender dalam Femvertising pada Penonton Laki-laki Etnis Betawi","authors":"Isti Purwi Tyas Utami, Ina Nurfika Putri","doi":"10.36914/jikb.v8i2.899","DOIUrl":"https://doi.org/10.36914/jikb.v8i2.899","url":null,"abstract":"","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130993009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Penggunaan Zoom dalam Kampanye Daring oleh Pemenang Pilkada Tahun 2020 di Kabupaten Pangandaran Saat Pandemi COVID-19","authors":"Galang Ikhwan Aji Sabda, Evie Ariadne Shinta Dewi, Subekti W. Priyadharma","doi":"10.36914/jikb.v8i2.882","DOIUrl":"https://doi.org/10.36914/jikb.v8i2.882","url":null,"abstract":"The COVID-19 pandemic has raised concerns for regional head candidates. A regulation from the election commission, which limits campaigning meetings to only 50 people at one place was an obstacle for an effective campaign. The creativity and innovation of the campaign team in using digital technologies have overcome these obstacles. This was an asset of the candidate pair no. 1 H. Jeje Wiradinata and H. Ujang Endin Indrawan who run an online campaign using the application Zoom. This study aims to understand the media selection criteria used in the campaign and the technical implementation of the campaign using Zoom from the candidate pair no. 1 in winning the 2020 regional head election (Pilkada) in Pangandaran Regency. The is a qualitative research using a case study approach. 10 informants, who were involved in the online campaign for candidate pair no. 1, were interviewed. The results of this study indicate that Zoom was quite successful and can be used as an alternative campaign in the future, due to several reasons: (1) it allowed for more meetings with voters especially when compared with the number of meetings of the candidate pair no. 2, (2) effective time and cost compared to face-to-face campaign, (3) voters could know and understand Zoomthe vision, mission, and programs of the candidate pair because the meetings were more intense, and (4) the campaign materials could be viewed again on the social media of the candidate pair (Pangandaran Juara) after the campaign ended.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116043868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Reaksi Customer Loyal Scarlett Whitening pada Misleading Advertising Paris Fashion Show 2022","authors":"Berliana Bunga Priscagita, Devi Purnamasari","doi":"10.36914/jikb.v8i2.872","DOIUrl":"https://doi.org/10.36914/jikb.v8i2.872","url":null,"abstract":"Scarlett Whitening is one of the brands with the highest rating in the Shopee and Tokopedia Market Place with a market share of 18.9%. At the end of February 2022, Instagram was shocked by the news that 10 Indonesian brands, one of which was Scarlett Whitening, had managed to go international and take part in the Paris Fashion Week 2022 event. In fact, this event was misleading information received by the public that these 10 brands were actually attending the Paris Fashion event. GEKRAFS (National Creative Economy Movement) Show. The date for the Paris Fashion Week 2022 event with the Paris Fashion Show 2022 is used by the brand as a marketing strategy. This study used a qualitative method with a case study approach. The theory used in this research is misleading advertising, ambush marketing, customer loyalty, and digital customer experience. The results of this study indicate that loyal customers of Scarlett Whitening do not care about negative news due to misleading advertising about the brand in implementing their marketing strategy because Scarlett Whitening customers are concerned with the quality of products that are considered suitable for themselves and their personal experiences with products from that brand.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126482563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Satisfaction of Catholics in Surabaya In Accessing Church Social Media","authors":"Yuli Nugraheni, Brigitta Revia Sandy Fista, Merlina Maria Barbara Apul","doi":"10.36914/jikb.v8i2.861","DOIUrl":"https://doi.org/10.36914/jikb.v8i2.861","url":null,"abstract":"This study focuses on the satisfaction of Catholics in Surabaya in accessing the church's Youtube. The COVID-19 pandemic that has hit the world has also changed how religious people worship. Researchers measure motives and satisfaction with using Youtube. This research was conducted using a quantitative approach with descriptive study and survey research methods conducted online with a sample of 100 Catholics in Surabaya who will be taken using the purposive sampling technique. Respondents are satisfied using the church's Community Social Service Youtube of 2.85. The highest position of respondents lies in the information search indicator; the church's Community Social Service Youtube provides satisfaction in finding information for respondents. While respondents are not satisfied with social interaction indicators, the church's Community Social Service Youtube does not give pleasure when used to fulfil information in establishing social relationships. Academically, the benefits of this research can enrich the study of media communication, mainly social media Youtube. Practically, this research is helpful for the Surabaya Catholic Church Social Commission managers to manage the church's YouTube social media.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121224812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Semiotika Lirik Lagu Tanah Pusako","authors":"Sumartono Sumartono, Ferdinal Ferdinal, M. Takdir, Jusmita Weriza","doi":"10.36914/jikb.v8i2.894","DOIUrl":"https://doi.org/10.36914/jikb.v8i2.894","url":null,"abstract":"The analysis of this study uses the semiotic analysis of Roland Barthes' model with the use of two-stage significance, namely denotative meaning and connotative meaning. The results that the denotation meaning or the real meaning of Tanah Pusako (inheritance landis) the land where women live in the Minangkabau custom which is inhabited for generations by women. Meanwhile, the connotative or additional meaning of Tanah Pusako is the place where women live for generations, so the additional meaning is that pusako property is an inheritance from the Minangkabau people so that the ownership is not private but belongs to the people so it is forbidden to sell it. As for the myths or culture that has become the ideology or belief of the people regarding Pusako Land is land that belongs to the people so it is not privately owned if someone sells the pusako land, there will be many calamities befalling the person selling the pusako land (among them, will experience poverty, calamity , or being sworn in by the former ancestors who occupied Tanah Pusako so that they will experience a lot of suffering in life).","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129128789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Electronic Word Of Mouth Di Instagram Terhadap Brand Awareness Sisi Barat Coffee","authors":"Zulfanul Qahfi, Berlian Primadani Satria Putri","doi":"10.36914/jikb.v8i1.810","DOIUrl":"https://doi.org/10.36914/jikb.v8i1.810","url":null,"abstract":"","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127420486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Komunikasi Antarbudaya Mahasiswa Rantau Dalam Menghadapi Culture Shock Di Madura","authors":"Mitha Ambarwati, Yudiana Indriastuti","doi":"10.36914/jikb.v8i1.777","DOIUrl":"https://doi.org/10.36914/jikb.v8i1.777","url":null,"abstract":"The aim of this research was to find out the intercultural communication description of cross-cultural student who has experience a culture shock in Madura. This research used the qualitative descriptive method of data analysis of Miles and Huberman also in-depth interview as a data collection method. The planned-unstructured interview was chosen for the research. The interview process was carried out according to the several predetermined questions and did not focus on the format that had been made. The data collection involved some cross-cultural students in Madura especially Bangkalan Regency as a interviewees. The result revealed that in regards to adapt and faced a culture shock, the students in Madura carried out several forms of intercultural communication, including, verbal and nonverbal communication, acculturation, tolerance of pluralism, and intercultural social and the same culture communication that applied in a new place.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115398540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Efektivitas Komunikasi Akun Tiktok @buiramira Sebagai Media Edukasi Akademik Mahasiswa Universitas Riau","authors":"Ringgo Eldapi Yozani, Tika Isma Hamida, Evawani Elysa Lubis","doi":"10.36914/jikb.v8i1.856","DOIUrl":"https://doi.org/10.36914/jikb.v8i1.856","url":null,"abstract":"Tiktok account @buiramira contains content about tips for dealing with college problems. The purpose of the study was to find out how much effective the communication of the @buiramira tiktok account as a medium of academic education for Riau University students. This study uses a quantitative approach with a descriptive type. The data in this study were obtained from questionnaires distributed online. The population in this study were 29,470 Riau University students as of May 13, 2022. Using the unknown populations formula, a sample of 135 people was obtained. Furthermore, the sampling technique used in this study is accidental sampling. The results of this study indicate that the measurement of the communication effectiveness scale of the @buiramira tiktok account as an educational medium obtained an average of 3.53. Highly effective value and results. This is obtained from the calculation of the communication effectiveness variable according to Cutlip which consists of seven measurement indicators, namely the Credibility indicator with a value of 3.57, Context with a value of 3.59, Content with a value of 3.54, Clarity with a value of 3.50, Continuity and Consistency with a value of 3.44, Channel with a value of 3.62, Capability of The Audience with a value of 3.51. Can be interpreted in several ways. First, the respondent admitted that using tiktok and following the @buiramira tiktok account could help respondents in finding academic information about lectures. Second, the respondent admitted that the tiktok account @buiramira conveyed educational messages in accordance with the problems currently being faced by students. Third, respondents acknowledged that the content of the message in @buiramira's tiktok content added to students' academic insight. Fourth, respondents acknowledged that @buiramira's tiktok content was packaged in clear and easy-to-understand language. Fifth, respondents acknowledged that @buiramira's tiktok content was consistent and did not change at the time it was uploaded. Sixth, respondents acknowledge that the channel or media used is in accordance with the intended audience. Seventh, respondents admitted that it was easy to absorb the information submitted on the @buiramira . tiktok account.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128654995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}