Jurnal Ilmu Komunikasi dan Bisnis最新文献_第3页

Representasi Perempuan Aktivis Gerakan Anti Human Trafficking NTT Dalam Program TV Narasi People 这是《人民叙事》中反人类贩卖运动活动人士的代表

Jurnal Ilmu Komunikasi dan Bisnis Pub Date : 2022-10-23 DOI: 10.36914/jikb.v8i1.860

Isti Purwi Tyas Utami

{"title":"Representasi Perempuan Aktivis Gerakan Anti Human Trafficking NTT Dalam Program TV Narasi People","authors":"Isti Purwi Tyas Utami","doi":"10.36914/jikb.v8i1.860","DOIUrl":"https://doi.org/10.36914/jikb.v8i1.860","url":null,"abstract":"The issue of women and migrant workers is still a sub-issue in media. Their representation is often unpleasant. The media are often trapped in discriminatory exploitation tendencies. A media program that tries to raise the issue of women and migrant workers is the Narasi People, Penjemput Jenazah TKI. This study aims to find out how Narasi TV represents women activists and their roles. The research uses a critical paradigm with a descriptive qualitative approach and critical discourse analysis of Sara Mills to see the position of the object and subject, and the position of the reader. The results indicate that women activists are positioned as subjects. Readers in the text are placed in the position of women as subjects. Narasi TV represents female figures realistically and fights the classic stereotype of women in media. First, women are shown as the main sources on social issues. Second, women are representatives some minority groups that are not the main priority of media. Third, women are shown as empowered figures in social change. Feminism ideology appears in discourses that seek to represent women in a realistic and fair manner as a discourse that challenges the majority discourse of media.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130960352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Monkeypox's Exposure to the Cyberchondria Severity through Fear of Monkeypox 对猴痘的恐惧对猴痘暴露于严重网络病症的影响

Jurnal Ilmu Komunikasi dan Bisnis Pub Date : 2022-10-23 DOI: 10.36914/jikb.v8i1.841

M. ., D. Hidayat, Gema Nusantara Bakry

引用次数: 0

The Impacts of Communication in Transformational Leadership and ICT on Customer Satisfaction in the Educational Sector 变革型领导中的沟通与ICT对教育部门客户满意度的影响

Jurnal Ilmu Komunikasi dan Bisnis Pub Date : 2022-10-23 DOI: 10.36914/jikb.v8i1.859

Elfindah Princes, Tita Rosita, Rais Hidayat

{"title":"The Impacts of Communication in Transformational Leadership and ICT on Customer Satisfaction in the Educational Sector","authors":"Elfindah Princes, Tita Rosita, Rais Hidayat","doi":"10.36914/jikb.v8i1.859","DOIUrl":"https://doi.org/10.36914/jikb.v8i1.859","url":null,"abstract":"This research aims to assess the impacts of implementing Transformational Leadership (TL) and Information Communication and Technology (ICT) in the education sector to increase Customer Satisfaction especially during uncertainties and in pandemic situations. Using the quantitative approach, this research argues the importance of customer satisfaction in education influenced by the communication skills implemented in Transformational Leadership and ICT. The research setting is in a private school located in Jakarta. Data from 286 respondents using stratified data sampling are gathered and analysed using SMART PLS. The results showed that TL has a stronger influence than ICT in improving customer satisfaction with a value of 0.547 and 0.329, respectively, especially to overcome problems in the learning process during pandemic times. Therefore, we can conclude that both Transformational Leadership and ICT are vital to increase Customer Satisfaction with a higher strength on Leadership. This study indicates the importance of Communication to build relationships in Transformational Leadership to improve Customer Satisfaction in education. Customer Satisfaction is also an essential focus in education, and the correct type of Leadership is needed. With transformational Leadership and the application of ICT, educational institutions can provide better service and, as an implication, can improve Customer Satisfaction.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122827969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Peran Bagian Protokoler dan Komunikasi Pimpinan dalam Meningkatkan Citra 在提升图像方面，指挥协议和通信的作用

Jurnal Ilmu Komunikasi dan Bisnis Pub Date : 2022-10-22 DOI: 10.36914/jikb.v8i1.764

M. Hidayatullah, Muhammad Rizal Ardiansah Putra, Jumaddil Jumaddil

引用次数: 0

Pengaruh Product Placement Kopiko dalam Drama Korea Vincenzo terhadap Respon Khalayak

Jurnal Ilmu Komunikasi dan Bisnis Pub Date : 2022-04-21 DOI: 10.36914/jikb.v7i2.726

Ashaffa Rizky Meidianti, R. Nugrahani

{"title":"Pengaruh Product Placement Kopiko dalam Drama Korea Vincenzo terhadap Respon Khalayak","authors":"Ashaffa Rizky Meidianti, R. Nugrahani","doi":"10.36914/jikb.v7i2.726","DOIUrl":"https://doi.org/10.36914/jikb.v7i2.726","url":null,"abstract":"Advertising is the most used marketing communication mix by marketers. However, there are behavioral changes where consumers object to being forced to watch advertisements, resulting in zapping and zipping behavior. The use of advertisements inserted in a program, or product placement, still considered a non-priority for marketers. Despite that, one product that uses product placement is Kopiko. Kopiko is an Indonesian product that uses product placement in Korean drama Vincenzo. This research aims to find out how much Kopiko's product placement in Korean drama Vincenzo impacted audience response. This research uses quantitative methods. The sample were chosen using non-probability sampling method purposive sampling type, with the number of respondents 410 people. Data analysis technique used is descriptive analysis and simple linear regression analysis. According to the results of hypothesis testing, Kopiko's product placement in Korean drama Vincenzo has a significant impact towards audience response, as shown by t count > t table (8,337 > 1,965). Based on coefficient determination, Kopiko's product placement in Korean drama Vincenzo has 14,6% impact towards audience response, while 85,4% influenced by other factors not examined in this study. So, it can be concluded that Kopiko's product placement in Korean drama Vincenzo has 14,6% impact towards audience response.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"38 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120890547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Reception Analysis terhadap Kehadiran Jokowi dan Prabowo pada Pernikahan Atta dan Aurel di Postingan Akun Twitter @KemensetnegRI

Jurnal Ilmu Komunikasi dan Bisnis Pub Date : 2022-04-21 DOI: 10.36914/jikb.v7i2.687

V. Afifah, Herlina Suksmawati

{"title":"Reception Analysis terhadap Kehadiran Jokowi dan Prabowo pada Pernikahan Atta dan Aurel di Postingan Akun Twitter @KemensetnegRI","authors":"V. Afifah, Herlina Suksmawati","doi":"10.36914/jikb.v7i2.687","DOIUrl":"https://doi.org/10.36914/jikb.v7i2.687","url":null,"abstract":"Twitter @KemensetnegRI is the Twitter account of the State Secretariat who is tasked and responsible to the President for State activities. The presence of Jokowi and Prabowo at Atta and Aurel’s wedding in the midst of the Covid-19 pandemic was posted on the Twitter account @KemensetnegRI. The posting of the presence of Jokowi and Prabowo caused a lot of controversy among netizens. This study aims to find out how the reception analysis of the presence of Jokowi and Prabowo at Atta dan Aurel’s wedding posted on the Twitter account @KemensetnegRI. This study uses a qualitative approach with Stuart Hall’s reception analysis method which is categorized into three types of reception. The result of this study indicate that the acceptance of netizens in receiving news related to the presence of Jokowi and Prabowo at Atta and Aurel’s wedding posted on the @KemensetnegRI Twitter account has different views. In receiving the news, one informant occupies the Dominant Hegemonic Position, indicating that the informant accepts the news, two informants occupy the Negotiated Position, indicating that they accept the news but also provide input and suggestions, and others mostly occupy the Oppostional Position, indicating that the informant does not accept and does not agree with the news.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116684387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Data Storytelling sebagai Bentuk Komunikasi Bisnis pada Revolusi Industri 4.0 故事数据是工业革命4.0商业交流的一种形式

Jurnal Ilmu Komunikasi dan Bisnis Pub Date : 2022-04-21 DOI: 10.36914/jikb.v7i2.575

Shiddiq Sugiono

引用次数: 0

Pengaruh E-WOM dan Brand Image terhadap Niat Beli pada Starbucks Reserve Dewata Bali

Jurnal Ilmu Komunikasi dan Bisnis Pub Date : 2022-04-21 DOI: 10.36914/jikb.v7i2.661

Hentriska Paramanandita Sulistyono, Ari Kuswanto

引用次数: 0

Komunikasi Antarpersona Hubungan Jarak Jauh 异地恋之间的交流

Jurnal Ilmu Komunikasi dan Bisnis Pub Date : 2022-04-21 DOI: 10.36914/jikb.v7i2.727

Sumartono Sumartono, M. Megawati

引用次数: 0

Strategi Komunikasi Pemasaran Efektif Brand AUM Apparel pada Media Sosial Instagram Instagram社交媒体上品牌AUM Apparel的有效营销传播策略

Jurnal Ilmu Komunikasi dan Bisnis Pub Date : 2022-04-21 DOI: 10.36914/jikb.v7i2.710

I. G. K. S. Kasmirada, Itca Istia Wahyuni

{"title":"Strategi Komunikasi Pemasaran Efektif Brand AUM Apparel pada Media Sosial Instagram","authors":"I. G. K. S. Kasmirada, Itca Istia Wahyuni","doi":"10.36914/jikb.v7i2.710","DOIUrl":"https://doi.org/10.36914/jikb.v7i2.710","url":null,"abstract":"Instagram becomes one of the options by umkm and brand to market products. With social media growth, many business fashion industries use it to carry out marketing activities. One of the local brand in fashion in the activewear business that incorporated an effective marketing communication strategy in marketing its product was AUM Apparel. The study focused in describing an effective brand aum apparel communication strategy on social media instagram. The study employed qualitative descriptive methods with a constructive paradigm. The validity technique of data using the method of triangulation. In the strategic planning phase, AUM Apparel implemented a determination of segmentation, a market target and a detailed positioning that contributed to success in executing the strategy they had. In the execution of strategy, the effective method of marketing strategy was employed aum apparel in communicating the idea in social media of instagram with a content of visual audio and copywriting intended to encourage their audiences to be more confident with aum apparel products. In the evaluation stage, aum apparel used the report and the response of the audience to strategize a new strategy and take the next step in the event of misappropriation of the existing strategy. The researchers formulated that AUM Apparel had been successful in implementing a marketing communication strategy","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123176136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1