{"title":"E-Word of Mouth, Perceived Service Quality, dan Repurchase Intention Konsumen Mixue: Lifestyle sebagai Pemoderasi","authors":"Rada Dea, Ananda Puspa, Kata Kunci","doi":"10.31289/jkbm.v9i2.9561","DOIUrl":"https://doi.org/10.31289/jkbm.v9i2.9561","url":null,"abstract":"The purpose of this study was to analyze the effect of e-word of mouth and perceived service quality on repurchase intention with lifestyle as a moderating variable. Acquisition of respondents as many as 300 people who are customers of Mixue. The sampling technique is purposive sampling which determines the criteria for respondents who are 10-25 years old and have purchased Mixue products more than 1 time. The data processing method uses the help of SmartPLS 4 SEM software. The results showed that e-word of mouth, perceived service quality, and lifestyle had a positive and significant effect on repurchase intention, but lifestyle was not able to moderate the effect of e-word of mouth on repurchase intention and lifestyle was also unable to moderate the effect of perceived service quality on repurchase intentions. This research con-cludes that the owner of the Mixue Indonesia franchise needs to create things that can support fulfilling consumer lifestyles, especially generation Z. In addition, the use of social media in e-word of mouth activities also needs to be increased in an effort to attract consumer repurchase interest. As for perceived service quality, it still needs to be improved.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81289210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Automotive Salespeople Performance: Political Skill, Relationship Building, and Deviance","authors":"Abigail Gracia, Yokie Radnan Kristiyono","doi":"10.31289/jkbm.v9i2.8616","DOIUrl":"https://doi.org/10.31289/jkbm.v9i2.8616","url":null,"abstract":"This study explores the relationship between political skill, customer-relationship-building competence, customer-oriented selling, and customer-directed deviance, and investigates whether these relationships affect the sales performance of PT. Astra International Tbk. This study included 220 automotive salespeople as sample using nonprobability sampling, purposive sampling method technique, with various showroom branches of PT Astra International – Tbk’s automotive dealerships as the study’s setting. Structural Equation Modeling is used to test the study’s hypotheses. Results suggest that political skill positively affects customer-relationship-building competence and sales performance yet negatively affects customer-oriented selling and customer-directed deviance. Customer-relationship-building competence positively affects sales performance yet negatively affects customer-oriented selling and customer-directed deviance. Customer-oriented selling positively affects customer-directed deviance and customer-directed deviance negatively affects sales performance. Theoretical and managerial implications for future research are provided.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77146101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pengaruh Kepercayaan, Keterikatan Merek, Merek dan Penerimaan, Teknologi, Dessy Yunita, A. Nazaruddin, Lisnawati, Kata Kunci, Kepercayaan Merek
{"title":"Membangun Loyalitas Online: Pengaruh Kepercayaan Merek, Keterikatan Merek dan Penerimaan Teknologi","authors":"Pengaruh Kepercayaan, Keterikatan Merek, Merek dan Penerimaan, Teknologi, Dessy Yunita, A. Nazaruddin, Lisnawati, Kata Kunci, Kepercayaan Merek","doi":"10.31289/jkbm.v9i2.8848","DOIUrl":"https://doi.org/10.31289/jkbm.v9i2.8848","url":null,"abstract":"Technological developments change the mode of retail business. Initially, the company relied on traditi-onal channels (brick and mortar), then changed to online-based channels (brick and click). These changes affect customer behavior towards retail. Loyalty that has been built in traditional retail with a single channel is expected to be able to form online loyalty in multi-channel retail. Brand trust, brand attach-ment, and technology acceptance are considerations that influence online loyalty. The population are The Body Shop (TBS) buyers who have made purchases in stores and online channels. The sampling method uses non probability sampling and the sample selection uses purposive sampling, which is selected accord-ing to research needs. The data collection method was in the form of distributing 200 questionnaires. The analysis technique uses structural equation modeling to examine the relationships and influences between variables. The statistical analysis use SPSS version 22 and AMOS version 22 were used. The research results showed that brand trust, brand attachment had a positive significant effect on offline loyalty, offline loyalty had a positive significant effect on online loyalty and technology acceptance had no positive significant effect on online loyalty. Then, offline loyalty is not proven to mediate between brand trust and online loyalty and offline loyalty is not proven to mediate between brand attachment and online loyalty","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82121421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ni Kadek, A. Widiani, Nengah Landra, Anik Yuesti, Putu Kepramareni
{"title":"The Contribution of Personality, Work Motivation Toward Organizational Commitment and Performance of the Academic Staff","authors":"Ni Kadek, A. Widiani, Nengah Landra, Anik Yuesti, Putu Kepramareni","doi":"10.31289/jkbm.v9i2.8958","DOIUrl":"https://doi.org/10.31289/jkbm.v9i2.8958","url":null,"abstract":"This research aims at measuring the contribution of personality, work motivation toward organi-zational commitment and performance among academic staff of a private higher education institution at Universitas Mahasaraswati Denpasar (Unmas Denpasar). This research uses observational analytic approach, the sampling technique used is saturated sampling by taking all the population as the research sample which is 140 respondents. The analysis technique is using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The result of the research shows that the personality of the acade-mic staff at Unmas Denpasar does not affect the organizational commitment. The high level of motivation might improve organizational commitment, in addition, personality score and high motivation may im-prove performance of the academic staff at Unmas Denpasar. Nevertheless, organizational commitment of the academic staff does not influence performance. The test of indirect influence shows that the va-riable of organization commitment does not mediate the effect of personality and motivation toward performance.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82033497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Jufri, P. Kurniawan, Imam Hadiwibowo, Sari Laelatul Qodriah, Ronald Swarea Rae
{"title":"Performance of Insurance Agent Perspective of Work-Life Balance (WLB)","authors":"A. Jufri, P. Kurniawan, Imam Hadiwibowo, Sari Laelatul Qodriah, Ronald Swarea Rae","doi":"10.31289/jkbm.v9i2.9443","DOIUrl":"https://doi.org/10.31289/jkbm.v9i2.9443","url":null,"abstract":"This study explicates the aspects of work-life balance that occurred in the work environment during the Covid 19 pandemic. Covid-19 has changed the work patterns mostly carried out from home utilizing virtual media which in turn exert influence on the performances of the agent PT. BRI Cirebon Life Insurance. The quantitative method with descriptive and verification research types was applied in this study using the saturated sampling technique by employing all of the population. A total of 63 respondents of working agents at PT. BRI Cirebon Life Insurance were involved. The data analysis technique was focused on analyzing the multiple linear regression, the coefficient of determination, the simultaneous, and the partial aspects. The calculation method is supported by the use of the SPSS 25 program. The results obtained from this study pinpoint that job performances were significantly affected by each dimension of Work-Life Balance (WLB) such as the Time Balance, the Involvement Balance, and the Satisfaction Balance. In addition, those three aspects simultaneously and significantly influence the employees’ performances. At last, the findings signify that delays in awarding and the time flexibility impeded the performance of the agents. Some proposed actions are recommended to help the employees work optimally.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78586368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Deri Firmansyah, Hari Mulyadi, Dwinanto Priyo Susetyo
{"title":"Penentuan Harga Jual: Harga Pokok Produksi dan Ekspektasi Laba","authors":"Deri Firmansyah, Hari Mulyadi, Dwinanto Priyo Susetyo","doi":"10.31289/jkbm.v9i2.8808","DOIUrl":"https://doi.org/10.31289/jkbm.v9i2.8808","url":null,"abstract":"The purpose of this study is to analyze the relationship between cost of goods produced and profit expectations in influencing the determination of selling prices. This research uses a mix method approach. Research samples during 5 reporting periods with purposive sampling techniques. Secondary data as the primary source with time series data characteristics. A multiple linear regression model is selected and a model feasibility test is performed. Research findings, that the relationship between cost of goods produced and profit expectations can predict the determination of selling prices. The cost of goods produced and profit expectations have proven to have a positive and significant effect on determining selling prices, both individually and simultaneously. The implication, a selling pricing strategy requires complete cost information and the practice emphasizes conformity. Determination of selling prices as a determination of a strategy is quite complicated, the cost factor is not the only one considered. External factors beyond control remain the basis for consideration, as much as possible must be recognized to support the success of decision making on selling price strategies. The right conditions to increase or decrease the selling price of a product/service still require investigation. This can serve as a future research direction.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85901585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Budaya Organisasi dan Pencegahan Fraud dalam Pengelolaan Keuangan Desa dengan Moralitas Individu sebagai Mediasi","authors":"Sri Rustiyaningsih","doi":"10.31289/jkbm.v9i2.9479","DOIUrl":"https://doi.org/10.31289/jkbm.v9i2.9479","url":null,"abstract":"This study aims to prove the direct and indirect effects of organizational culture on fraud prevention through individual morality as a mediating variable. This study is a quantitative study. The research was conducted on village objects in the Wungu sub-district, Madiun Regency, with village apparatus respondents who were involved in managing village finances. The census technique was used in this study. Primary data was obtained by distributing questionnaires directly to the respondents. Hypothesis testing uses Path Analysis with the help of the SPSS version 24 program and is strengthened by testing using the online Sobel Test. The research results show that organizational culture significantly positively affects fraud prevention in village financial management. Organizational culture has a significant positive effect on individual morality. Individual morality affects the prevention of fraud in village financial management. However, the results of path analysis testing indicate that individual morality is not proven to mediate the influence of organi-zational culture on fraud prevention in village financial management. These results are supported by the Sobel Test online results which show that individual morality does not mediate the relationship between organizational culture and fraud prevention in village financial management.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80960314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Khairul Ikhwan, Clarisa Alfa Lionora, Ivo Novitaningtyas, B. Rahardjo
{"title":"Keunggulan Bersaing, Aliansi Strategis, dan Manajemen Pengetahuan: Sebuah Kerangka Konseptual","authors":"Khairul Ikhwan, Clarisa Alfa Lionora, Ivo Novitaningtyas, B. Rahardjo","doi":"10.31289/jkbm.v9i1.8317","DOIUrl":"https://doi.org/10.31289/jkbm.v9i1.8317","url":null,"abstract":"Competitive advantage is one of the success factors of businesses in managing their resources and capabilities. An organization must be able to outperform the competition through the creation of unique, rare, and valuable products. Business units can increase their competitiveness through strategic alliances. Theoretical studies related to the factors that a business unit can carry out in the formation of alliances are necessary for increased competitive advantage. The purpose of this study: first, to provide a review of the latest literature related to competitive advantages that can be achieved through alliances. Second, identify the upcoming research agenda. Third, it recommends a new research framework. This research used the systematic literature review method. The data used in this article comes from proposed future research agendas from 23 previous research articles published in the last 5 years (2018-2022). The output of this study is the recommendation of a theoretical framework.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84336582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Role of Motivation, Satisfaction, Discipline, and Environment on Perumdam Tirta Kencana Employees’ Performance","authors":"A. Latief, Fenty Fauziah","doi":"10.31289/jkbm.v9i1.8068","DOIUrl":"https://doi.org/10.31289/jkbm.v9i1.8068","url":null,"abstract":"Today, the ability of a corporation to continually maintain and improve the quality of client service is largely dependent on staff performance. Companies with high-performing personnel can assist in maintaining customer satisfaction. Perumdam Tirta Kencana Region III Samarinda City is in severe need of outstanding staff performance to enhance community services and boost enterprise output. The purpose of this study was to determine the impact of motivation, job satisfaction, discipline, and environment on the performance of Perumdam Tirta Kencana Region III Samarinda City personnel. The data analyzed originated from 56 employee questionnaires. Utilizing the technique of saturated sample for data collection (population). Data analysis with Partial Least Square Structural Equation Modeling (PLS-SEM) through SmartPLS version 3.2.9. The results indicated that motivation, job satisfaction, and discipline had a favorable impact on employee performance. The environment has no major effect on employee performance, though. Increased employee motivation, job satisfaction, and work discipline will result in enhanced performance.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87294403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategi Pengembangan Industri Kreatif Kerajinan Rajapolah Melalui Pendekatan Resource Based View (RBV)","authors":"Arif, Gian Riksa Wibawa","doi":"10.31289/jkbm.v9i1.8419","DOIUrl":"https://doi.org/10.31289/jkbm.v9i1.8419","url":null,"abstract":"UMKM Rajapolah is one of the areas in Tasikmalaya which produces handicrafts from mendong, pandanus and water hyacinth plants. Products from this handicraft have long been in demand by various groups of local tourists and have succeeded in penetrating the international market. The number of business actors engaged in the industry is currently 939 MSMEs. This study aims to identify resources and capabilities through value chain activities in creating sustainable competitive advantage in the Rajapolah handicraft industry. The research method used in this study is qualitative. Data collection was carried out by means of semi-structured interviews which were freer in finding research problems and distributing questionnaires. The sampling method used is the snowball technique by producing 5 respondents. The results of the study state that the external analysis of Porter's Five Forces shows that the attractiveness of the Rajapolah craft industry is less attractive. The level of sales of Rajapolah handicrafts has not returned to normal since the pandemic emerged, this is supported by the fact that 63% of MSMEs have difficulty running company operations. Based on the internal analysis of the value chain produces 9 resources and 13 capabilities in increasing customer value.","PeriodicalId":33520,"journal":{"name":"JKBM Jurnal Konsep Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81006947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}