PYC Nepal Journal of Management最新文献

An Outside-in Approach to Human Resource Management 由外而内的人力资源管理方法

PYC Nepal Journal of Management Pub Date : 2022-08-01 DOI: 10.3126/pycnjm.v15i1.56358

D. Adhikari

引用次数: 0

Factors Influencing Purchasing Behavior in Shopping Malls in Kathmandu Valley 加德满都谷地购物中心购物行为的影响因素

PYC Nepal Journal of Management Pub Date : 2022-08-01 DOI: 10.3126/pycnjm.v15i1.56363

Raju Bhai Manandhar, Jagat Timilsina

{"title":"Factors Influencing Purchasing Behavior in Shopping Malls in Kathmandu Valley","authors":"Raju Bhai Manandhar, Jagat Timilsina","doi":"10.3126/pycnjm.v15i1.56363","DOIUrl":"https://doi.org/10.3126/pycnjm.v15i1.56363","url":null,"abstract":"The shopping mall concept has been a great success in delivering various products available under one roof. The present shopping trend has gradually shifted from grocery stores to shopping malls. The objective of the study was to measure the association and effect of advertising and the purpose of visits on purchasing behavior in the shopping malls among Nepalese consumers. The current research is descriptive and analytical. The participants in the study were from Kathmandu valley residents who frequently visited shopping malls. The sample size was 384. The convenience sampling technique was adopted to choose respondents. The survey questionnaire was used to collect primary data on a six-point Likert scale. The data were analyzed using mean, standard deviation, independent sample, t-test, correlation, and regression analysis. The study discovered that advertising has an association but does not significantly influence purchasing behavior in shopping malls. The study also found that the purpose of visits has an association with and influences purchasing behavior in the shopping mall. In addition, gender effect only on purpose to visit but not advertising and purchasing behaviour at the shopping mall. Future researchers can investigate other factors that influence purchasing decisions in the shopping mall.","PeriodicalId":331142,"journal":{"name":"PYC Nepal Journal of Management","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133247777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effect of Open Market Operation on Short-Terms Interest 公开市场操作对短期利率的影响

PYC Nepal Journal of Management Pub Date : 2022-08-01 DOI: 10.3126/pycnjm.v15i1.56351

P. Subedi, Prakash Chaulagain

引用次数: 0

Strength of Learning and Growth Metrics in Non-Financial Organizational Performance 学习与成长指标在非财务组织绩效中的作用

PYC Nepal Journal of Management Pub Date : 2022-08-01 DOI: 10.3126/pycnjm.v15i1.56353

R. K. Dahal, B. Sharma, Bhupendra Jung Shahi

{"title":"Strength of Learning and Growth Metrics in Non-Financial Organizational Performance","authors":"R. K. Dahal, B. Sharma, Bhupendra Jung Shahi","doi":"10.3126/pycnjm.v15i1.56353","DOIUrl":"https://doi.org/10.3126/pycnjm.v15i1.56353","url":null,"abstract":"An organization can track its plan, communicate its progress and position, and record the actions and behaviors of its personnel by using performance measurement and management tools. The study's objective was to determine how an employee of a company learns and grows throughout his/her career to enhance the organization's overall performance. The quantitative research approach was followed, and data were collected by an organized questionnaire survey. Three hundred and three responses, utilizing the convenience sampling technique, were gathered from the working representatives of two large telecommunication service provider companies in Nepal. The study observed 17 learning and growth performance parameters to evaluate the non-financial organizational performance model. The model yielded statistically noteworthy ratios at p ≤ 0.05 for all measured parameters and supported hypothesized paths. The usage of non-financial performance metrics is growing, and it is not typical to use them as the primary metric for evaluating organizational performance. Hence, future researchers are advised to incorporate non-financial and financial metrics into organizational performance assessment and management systems.","PeriodicalId":331142,"journal":{"name":"PYC Nepal Journal of Management","volume":"210 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131565176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Strategic Partnership: A Better Route to Human Resource Management 战略伙伴关系:人力资源管理的一条更好途径

PYC Nepal Journal of Management Pub Date : 2022-08-01 DOI: 10.3126/pycnjm.v15i1.56362

D. Pandey, Nischal Risal

引用次数: 0

Factors Influencing Attitude toward Online Advertising in Kathmandu Valley 加德满都谷地网络广告态度的影响因素

PYC Nepal Journal of Management Pub Date : 2021-11-29 DOI: 10.3126/pycnjm.v14i1.41020

Niranjan Devkota, Aayush Bijukshe, L. Pokhrel, U. R. Paudel, S. Parajuli

引用次数: 4

Training and Development as Correlate of Effectiveness and Loyalty of Employees: A Case of Transmission Company of Nigeria 培训与发展:员工效能与忠诚度的关联——以尼日利亚输电公司为例

PYC Nepal Journal of Management Pub Date : 2021-11-29 DOI: 10.3126/pycnjm.v14i1.41021

Zaccheaus O. Olonade, O. Omotoye

{"title":"Training and Development as Correlate of Effectiveness and Loyalty of Employees: A Case of Transmission Company of Nigeria","authors":"Zaccheaus O. Olonade, O. Omotoye","doi":"10.3126/pycnjm.v14i1.41021","DOIUrl":"https://doi.org/10.3126/pycnjm.v14i1.41021","url":null,"abstract":"The study aims to examine the impact of training and development on effectiveness and loyalty among workers of Transmission Company of Nigeria, Osogbo, Osun State. The study adopted a descriptive survey research design. The study collected data through a structured questionnaire which contained three sections for demographic variables, Employee Training and Development Scale, and Employees' Effectiveness and Loyalty Scale respectively. 80 respondents were selected through the use of random sampling techniques across the establishment. Descriptive and inferential statistics were used to analyses the data. The hypotheses were tested with Pearson Product Moment Correlation and regression analysis. Hypothesis one revealed a positive correlation between employee training & development and employees’ effectiveness. The result of the second hypothesis indicated a positive correlation between training & development and employees loyalty. The study recommended regular intensive training to achieve the company's objectives through staff effectiveness. Management should also focus on innovative developmental programmes and policies for employees to be more loyal.","PeriodicalId":331142,"journal":{"name":"PYC Nepal Journal of Management","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131088973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The effect of other customer perception and need for uniqueness on service experience and revisit intention 其他顾客感知和独特性需求对服务体验和重访意愿的影响

PYC Nepal Journal of Management Pub Date : 2021-11-29 DOI: 10.3126/pycnjm.v14i1.41077

Shankar Kumar Shrestha, B. Shrestha

{"title":"The effect of other customer perception and need for uniqueness on service experience and revisit intention","authors":"Shankar Kumar Shrestha, B. Shrestha","doi":"10.3126/pycnjm.v14i1.41077","DOIUrl":"https://doi.org/10.3126/pycnjm.v14i1.41077","url":null,"abstract":"Service marketing focuses on service encounter stimuli, such as the servicescape, employee interactions, the core service, and other customers. The studies that have focused on other customers’ role as a social component of the service environment have led to the development of a comprehensive measure of other customer perception. Thus, based on the social impact theory, attraction theory and the theory of uniqueness, the study analysed the effect of Other Customer Perception (OCP), Need for Uniqueness (NFU and their interaction on service experience and revisit intention by employing a scenario-based quasi-experimental research design with a sample of 127 job holder postgraduate management students using convenient sampling technique. The study employed MANOVA GLM model and concludes that while the impact of consumers’ perceptions of other customers’ similarity does influence service experience of the customers, demonstrating that not only the restaurant itself, but also the entities in the surrounding network such as other customers have an impact on service experience and their revisit intention. Therefore, other customer effect, which works as a basis for service experience and revisit intention, should not be neglected when designing the surroundings in restaurant settings.","PeriodicalId":331142,"journal":{"name":"PYC Nepal Journal of Management","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116719070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of Salesperson Behaviour on Customers Equity in Super Market 超市销售人员行为对顾客权益的影响

PYC Nepal Journal of Management Pub Date : 2021-11-29 DOI: 10.3126/pycnjm.v14i1.41080

Raju Bhai Manandhar

{"title":"Impact of Salesperson Behaviour on Customers Equity in Super Market","authors":"Raju Bhai Manandhar","doi":"10.3126/pycnjm.v14i1.41080","DOIUrl":"https://doi.org/10.3126/pycnjm.v14i1.41080","url":null,"abstract":"Service marketing focuses on service encounter stimuli, such as the servicescape, employee interactions, the core service, and other customers. The studies that have focused on other customers’ role as a social component of the service environment have led to the development of a comprehensive measure of other customer perception. Thus, based on the social impact theory, attraction theory and the theory of uniqueness, the study analysed the effect of Other Customer Perception (OCP), Need for Uniqueness (NFU and their interaction on service experience and revisit intention by employing a scenario-based quasi-experimental research design with a sample of 127 job holder postgraduate management students using convenient sampling technique. The study employed MANOVA GLM model and concludes that while the impact of consumers’ perceptions of other customers’ similarity does influence service experience of the customers, demonstrating that not only the restaurant itself, but also the entities in the surrounding network such as other customers have an impact on service experience and their revisit intention. Therefore, other customer effect, which works as a basis for service experience and revisit intention, should not be neglected when designing the surroundings in restaurant settings.","PeriodicalId":331142,"journal":{"name":"PYC Nepal Journal of Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128367580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact of Social Media Marketing on Buying Behaviors of Superstore Customers in Bangladesh 社交媒体营销对孟加拉国超市顾客购买行为的影响

PYC Nepal Journal of Management Pub Date : 2021-11-29 DOI: 10.3126/pycnjm.v14i1.41054

N. Islam, S. Afrin, Syed Abdullah Al Noman, Siha Fatima Hoque, Md. Shafkat Imon Araf, Anika Meher Amin, Fatima Sultana Sujala

{"title":"Impact of Social Media Marketing on Buying Behaviors of Superstore Customers in Bangladesh","authors":"N. Islam, S. Afrin, Syed Abdullah Al Noman, Siha Fatima Hoque, Md. Shafkat Imon Araf, Anika Meher Amin, Fatima Sultana Sujala","doi":"10.3126/pycnjm.v14i1.41054","DOIUrl":"https://doi.org/10.3126/pycnjm.v14i1.41054","url":null,"abstract":"This study aims at identifying the impact factors of social media marketing on the buying behaviors’ of superstore customers in Bangladesh. Altogether, 291 buyers were surveyed from five superstores of Bangladesh such as, Agora, Meena Bazar, Shwapno, Almas Super Shop, and Nandan. A structured questionnaire with five points Likert scale was used to survey the customers. Descriptive statistics were used to present the profiles of the respondent customers while inferential statistics like Factor Analysis was used to identify the impact factors and Multiple Regression Analysis was used o identify the relationships between the impact factors and the overall impact on purchase decision of the customers. Study identified four significant impact factors such as, quick searching and verification of authenticity of product information, easy to order and saving time, customers addiction to media buying, and awareness of innovative and new products that induce the superstore customers to make their purchase decisions. This study suggests that the policymakers should focus on authenticity of product information, easy to order system that saves time, publicity of innovative and variety of products, and customer addicted towards media marketing for making the customers inclined towards buying the products and services from superstores of Bangladesh.","PeriodicalId":331142,"journal":{"name":"PYC Nepal Journal of Management","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129831932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0