{"title":"Social Media Marketing in Nepal: A Study of Travel Intermediaries of the Kathmandu Valley","authors":"Arhan Sthapit, I. Khadka","doi":"10.3126/pycnjm.v9i1.36179","DOIUrl":"https://doi.org/10.3126/pycnjm.v9i1.36179","url":null,"abstract":"The paper examines the status of social media marketing activities in Nepal in the context of that of travel intermediaries in the Kathmandu Valley, and specifically probes into three key areas: use of social media in travel intermediary business, influence of social media on customers and customers’ response to social media sites (SMSs). Adopting a mixed study approach, the paper made use of both primary surveys (on travel intermediaries and customers between March-May, 2016) and secondary data search from the former’s SMSs for which a convenience sampling technique was used to choose the intermediaries from the Thamel area, the main travel tourism business hub of Nepal. The study found constant rise in the use of social media by travel intermediaries in communicating about product and price, which customers also most look for and respond to. Facebook alone and Facebook in combination with other social media was most popular among both intermediaries and customers; and SMSs are influential in making most customers buy the mixed category of travel products. What of the SMSs influences the customers most is the recall factor of the sought product information and comments and reviews. The findings can be useful to the travel managers in strengthening their social media marketing.","PeriodicalId":331142,"journal":{"name":"PYC Nepal Journal of Management","volume":"120 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117295594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Causality Relationship between Trading Volume and Stock Return: Evidence from Nepalese Stock Market","authors":"Shivaram Shrestha","doi":"10.3126/pycnjm.v9i1.36178","DOIUrl":"https://doi.org/10.3126/pycnjm.v9i1.36178","url":null,"abstract":"This paper aims to empirically examine the causal relation between trading volume and stock returns for Nepalese Stock Market using Garner causality procedure, using monthly data for the period of July 2007 to February 2015. The study analyzed for the investigation of the Granger causality between trading volume and stock price using monthly data sets to ascertain if the causality runs from volume to stock price or from stock price to volume or in both directions. This study detected unidirectional causality from stock returns to trading volume that is indicative of noise trading model of return volume interaction in this market.","PeriodicalId":331142,"journal":{"name":"PYC Nepal Journal of Management","volume":"206 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132361038","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Foreign Trade Situation of Nepal","authors":"Shivaram Shrestha","doi":"10.3126/pycnjm.v9i1.41136","DOIUrl":"https://doi.org/10.3126/pycnjm.v9i1.41136","url":null,"abstract":"This study analyzes the growth, direction and trade balance of Nepal’s foreign trade for the period 2005/6 to 2014/15. The study finds that the import has grown rapidly (at an annual average rate of 17%) and the import at snail’s pace (at an annual rate of 4%) over the study period. As a result the trade balance is negative and growing every year. Such a trend can’t sustain for long. Further, Nepal’s foreign trade is too much dependent (exceeding two-third of both export and import) on India which needs to be diversified to rest of the world.","PeriodicalId":331142,"journal":{"name":"PYC Nepal Journal of Management","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132822729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An Opinion Survey on FTP System among Branch Managers of Commercial Banks of Nepal","authors":"C. Gautam","doi":"10.3126/pycnjm.v9i1.41122","DOIUrl":"https://doi.org/10.3126/pycnjm.v9i1.41122","url":null,"abstract":"Funds Transfer Pricing (FTP) is a process that assigns funding costs to asset originators (loans) and funding credits to liability providers (deposits). It is one of the powerful and useful components of any profitability measurement system for financial institutions. This study aimed to survey the opinions of branch managers of Nepalese Commercial Banks in order to measure the awareness about FTP and to collect opinions regarding its practice in Nepal. A total of 140 branch managers were approached for the data collection. Out of them only 88 branch managers were found having awareness on FTP system. Therefore, detail analysis was made on the basis of responses of only 88 respondents. The survey revealed that Nepalese branch managers agree on the advantages of FTP system in bank branches, but they lacked enough skill of FTP system. The awareness of branch managers is depended more on their work experience than on job level of managers.","PeriodicalId":331142,"journal":{"name":"PYC Nepal Journal of Management","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131905934","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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