Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki最新文献

{"title":"TAX BURDEN AS AN INDICATOR OF THE EFFICIENCY OF THE TAX SYSTEM IN UKRAINE","authors":"V. Gavrylenko, S. Demydenko","doi":"10.24025/2306-4420.68.2023.284574","DOIUrl":"https://doi.org/10.24025/2306-4420.68.2023.284574","url":null,"abstract":"The article defines the essence of taxes as the main source of the revenue part of the country's budget. The meaning and purpose of the tax burden are revealed. It is proved that the efficiency of the tax system depends on the structure of tax revenues and the overall level of the tax load on the economy. The structure of tax revenues and other revenue items of the consolidated budget of Ukraine for 2017-2022 is analyzed. The results of the analysis show that tax revenues and their share in revenues decreased in 2022, correspondingly there were changes in the specific weight of individual taxes and fees. \u0000The assessment of the tax burden in Ukraine in various ways shows a significant difference between the values of the general level of the tax burden and the level without taking into account the single social contribution. It is determined that, in addition to national and local taxes and fees, the receipt of a single contribution to mandatory state social insurance has a significant impact on the overall level of the tax burden. \u0000The results of a comparison of the tax burden in Ukraine and the countries of the European Union show that in our country its value is at a low level. It is proven that the differences between countries with a high and low level of tax burden are determined by the economic policy of each country regarding public expenditures and tax structures. \u0000In order to assess the efficiency of the tax system of Ukraine, a comparative analysis of indicators of the ease of paying taxes with similar indicators of EU countries has been carried out. The results of the analysis show that the tax system in Ukraine is quite complex, in particular, in terms of preparing and submitting tax returns, which makes doing business difficult. \u0000The main priorities for ensuring the optimal level of the tax burden in Ukraine, such as: increase of the efficiency of tax administration, neutralization of negative impact on doing business, study of the European experience of transforming tax systems, have been determined.","PeriodicalId":33107,"journal":{"name":"Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48006148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MODERN APPROACHES TO THE FORMATION OF THE COMPANY'S HR STRATEGY","authors":"O. Chernushkina, M. I. Zelena M. I., O. Baksalova, V. V. Petrichak","doi":"10.24025/2306-4420.68.2023.284580","DOIUrl":"https://doi.org/10.24025/2306-4420.68.2023.284580","url":null,"abstract":"The purpose of the article is to improve theoretical and methodological approaches and develop practical recommendations for the introduction of modern approaches to the formation of HR strategy in the aspect of implementing the company's strategy and strengthening its competitive advantages. The article describes the essence of HR strategy. A comprehensive approach to the positioning of HR strategy in strategic set of the company is considered. The principles of forming an effective HR strategy are revealed. The types of interaction between the employee and the company and HR strategy options corresponding to them are characterized. It is determined that HR strategies are strategic instructions and methods of their implementation, the decomposition of the strategy in the form of key performance indicators with a description of organizational conditions for its implementation, which are strategic guidelines for the company's employees. The types of HR strategies as part of the company's operation strategies and development strategies are characterized. The algorithm for the formation of HR strategy is presented and the elements of the company's HR strategy in modern conditions are revealed. It is noted that in the process of forming the company's HR strategy, it is appropriate to compare the stages of the employee's life cycle in relations with the company-employer and human resource management processes that support the employee's life cycle. \u0000Methodology. Building a personnel management system on a strategic basis allows to take into account the mission and strategic goals of the company's development, the transformation of its external environment, and plan changes in professional and qualification composition and competencies of personnel in compliance with the principle of long-term relations with employees. Scientifically based formation of HR strategy will allow companies to define guidelines for key issues of human resource management, create a highly professional and loyal team, and increase the effectiveness of its motivation and use. \u0000Results. Awareness of the need to introduce strategic principles for management in conditions of dynamic changes determines the relevance of strategic management of companies. Strategic management is the basis for ensuring the competitive existence of the company in the long term. Strategic management is aimed at establishing development goals, comparing them with the company's existing capabilities and bringing them into line through the development and implementation of a system of strategies. Formation of HR strategy is the determination of the direction of actions that are necessary to achieve long-term projects to create a team with a high degree of professionalism and responsibility. The process of formation and implementation of HR strategy is continuous, being in relationship with the solution of strategic tasks both for the long term and for the medium and short term. Regarding the external envir","PeriodicalId":33107,"journal":{"name":"Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44430550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DEVELOPMENT TRENDS IN THE USE OF DIGITAL TECHNOLOGIES IN PERSONNEL MANAGEMENT","authors":"L. Volianska-Savchuk, O. Koshonko, O. Horbatiuk, T. Hlushko","doi":"10.24025/2306-4420.68.2023.284582","DOIUrl":"https://doi.org/10.24025/2306-4420.68.2023.284582","url":null,"abstract":"The purpose of the article. In today's conditions of globalization, the transition to a network digital economy and new opportunities in business, a transition from a traditional company to a technological one using management models that ensure productivity, innovation, flexibility and adaptability is necessary. Recently, the need to use information technologies has been growing, all data at enterprises is being converted into electronic form with the help of such digitalization elements as software, web representations and mobile applications. Digitalization is necessary primarily in order to optimize business with the help of software and IT solutions that will help to make it simpler, more economical and of higher quality in the context of providing services to customers and meeting their needs. \u0000Methodology. Digitalization is a process of application of modern information and communication technologies by enterprises to achieve their goals, based on the capabilities of the modern IT industry, focused on the transformation of existing business processes through their digitalization. In fact, digitalization involves a radical change in organizational design, management models and methods, centers of responsibility. That is, digitalization is not only the use of digital technologies, but also primarily a change in thinking, management style, incentive system and adoption of new business models. \u0000Results. Digitalization of the economy significantly transforms all traditional functions of organization management, and above all, the sphere of personnel management. Every year, more and more companies automate HR functions and thereby simplify and make the work of personnel managers and the HR department as a whole more efficient. The research shows that there is a significant gap between those companies that actively implement changes, confidently use new resources and technologies to improve HR processes, and those that take a wait-and-see position. The passivity of many companies leads to significant losses of competitiveness, as they not only lose the opportunity to invest in their own human capital, but also risk losing access to a workforce with unique capabilities. Digital HR combines social networks, mobile applications, cloud technologies, augmented reality and is a new platform for improving the work of both employees and candidates, improving and developing their experience. Developers of digital solutions provide the technical component of digital HR, while company management and HR departments must build their own integrated strategies and programs for digital personnel management. At the same time, the transition to digital transformation should be based on an in-depth analysis of internal and external factors, a study of advantages and disadvantages, as well as industry restrictions and potential partners. \u0000Practical implications. Taking into account the general trends and needs of humanity, it can be argued that modern organizations ","PeriodicalId":33107,"journal":{"name":"Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43647044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CLARIFICATION OF THE \"REGIONAL DEVELOPMENT STRATEGY\" CONCEPT","authors":"D. Kostyrko","doi":"10.24025/2306-4420.68.2023.284594","DOIUrl":"https://doi.org/10.24025/2306-4420.68.2023.284594","url":null,"abstract":"The purpose of the article is to clarify the essence of the concept of regional development strategy.  The object of research is the definition of regional development strategies. The subject of research is structural and logical characteristics of regional development strategies. Research methods are: comparative and decomposition analysis, logical analysis, generalization. \u0000The article presents the results of the author's comparative analysis of the structural and logical essence of regional development strategy definitions proposed by domestic scientists. The absence of a stable definition and the need to clarify it in view of the new meaningful characteristics that appear in modern economic conditions and should be inherent in the relevant regional development strategy are noted. \u0000The definition of the regional development strategy has gained further development, under which it is proposed to understand the general comprehensive program of actions aimed at ensuring sustainable socio-ecological and economic development of the region and increasing its competitiveness at the national and international levels based on the effective use of resource potential, activation of local initiatives, support of promising directions development of the territory, interregional cooperation, etc., capable of ensuring economic growth in the medium and long term. \u0000This clarification, unlike the existing ones, allows to expand the understanding of the structural and logical essence of the concept of \"Regional Development Strategy\" in terms of clarification of the ecological component of development, positioning at the national and international levels, activation of local initiatives. \u0000The obtained results of the research can be used as a basis for further scientific research on improving the strategic management of the region.","PeriodicalId":33107,"journal":{"name":"Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48611368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALYSIS OF THEORETICAL AND METHODOLOGICAL APPROACHES TO IMPROVING THE REGIONAL DEVELOPMENT STRATEGY OF UKRAINE","authors":"R. Mann","doi":"10.24025/2306-4420.68.2023.284570","DOIUrl":"https://doi.org/10.24025/2306-4420.68.2023.284570","url":null,"abstract":"The article summarizes scientific and methodological principles of strategic planning of socio-economic development at the regional level in Ukraine. The main goal of strategic planning of regional development is determined and the main stages of developing a system of regional economic development forecasts are considered. The process of developing a strategic plan for socio-economic development of the region is analyzed, and the factors influencing the process of developing this strategy are also considered. The purpose of the article is the formation of theoretical and methodological foundations of strategic planning of regional development based on the analysis and theoretical generalization of methodological tools on the problem of research, development practice and the content of regional development strategies in Ukraine. \u0000Methodological foundations and legal basis of strategic planning are revealed both in the research of scientists and in the works and documents of Ukrainian and international experts. In the theory of strategic planning, general characteristics and tools for the implementation of this process are determined at various levels: the national level, individual territorial administrative units, and enterprises. Among the latest publications on the issues of this research, monographs by V. Vartsaba, N. Smentin, and scientific articles by O. Shevchenko, S. Ivanov, A. Chernykhivska, and others should be noted. \u0000International experience and practical foundations of strategic planning of regional development are outlined in the latest publications of the UN Development Program, as well as confirmed by experts of international projects and programs to promote local development in Ukraine. \u0000Practical implications: The author has justified the need to include budgeting in the system of methods of strategic economic analysis and developed an algorithm for methodical economic analysis of the activity of a commercial organization. \u0000Originality: As a result of using the methodological foundations of strategic economic analysis, a scheme of correspondence of methods to the stages of its organization has been developed. \u0000Conclusions: The author has highlighted traditional (statistical), economic-mathematical and special techniques in the system of methods of strategic economic analysis, emphasized the relevance of the toolkit of strategic economic analysis for a commercial organization operating in modern economic conditions, and also emphasized the prospects for development in the field of improvement and expansion of the methodological base of this direction. \u0000The quality of strategic planning of the socio-economic development of the region largely depends on the scientific and methodological support of this process. To ensure the expediency of strategic planning and to achieve a cumulative positive effect from the implementation of the developed strategy, it is necessary to combine the efforts of the management and administrative- finan","PeriodicalId":33107,"journal":{"name":"Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41714859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MARKETING DIGITAL TOOLS FROM STARTUP PROJECTS IN THE TOURISM AND TRAVEL INDUSTRY","authors":"I. Krupenna","doi":"10.24025/2306-4420.67.2022.278790","DOIUrl":"https://doi.org/10.24025/2306-4420.67.2022.278790","url":null,"abstract":"The article examines the offers of marketing digital tools developed as a part of startup projects for participants in the tourism and travel industry, taking into account current tendencies and trends in the development of the tourism, hospitality and leisure industries. Startups offer both pioneering ideas, business models and technologies that can fundamentally change and influence the tourism industry, as well as scalable and proven ideas that affect the future of tourism, have a reliable revenue model and a clear strategy for achieving profitability \u0000The article considers new niches for startups in the tourism industry (digital nomads, slow tourism, local experience, ecological tourism, family and group vacations), which are driven by changes in travel patterns, demands and expectations of people planning their next trip, satisfy important, but so far completely unsatisfied customer needs (personalization, security, health protection during travel, logistics, mobility). \u0000The ratings of analytical units of the leading market companies Phocuswright \"The State of Travel Startups\", Amadeus \"The Amadeus Startup Universe\", \"Amadeus' Startup Universe: 14 travel tech startups to watch\" have been analyzed, in which the most innovative, creative, bold, functional startups are noted, which contribute to the restoration of industries, expand opportunities for cooperation with customers and other stakeholders, accelerate the implementation of new concepts, establish cooperation within the framework of the concept of sustainable tourism of all providers of the hospitality industry. In general, startups cover all sectors and services of the tourism, hospitality and leisure industries, from pricing and revenue management to airports and corporate travel. Startups of 2022 focus on sustainability, inclusion, blockchain, alternative housing, artificial intelligence, databases, security. The activities of global distribution systems in terms of updating their marketing tools by attracting young companies, investing in new startups, in knowledge and technology, and improving interaction with the startup ecosystem are considered. \u0000The analysis of startup project proposals in the tourism and travel industry allows to conclude that the proposed marketing digital tools are focused on active digital transformation of business to increase profits, optimize operations, ensure positive consumer experience and unprecedented customer satisfaction. Digital marketing tools allow market participants to: better manage guest experiences; explore the customer journey; organize the sale of additional services, make them available for online booking; create new revenue channels, reduce costs and increase efficiency; simplify the management of experience and services; quickly personalize the experience, create personalized and easily modified offers for individual customers and large groups; access detailed performance reports; understand customer preferences and study their needs","PeriodicalId":33107,"journal":{"name":"Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43149905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"JUSTIFICATION OF THE SYSTEM OF PRINCIPLES OF REGULATION OF ECONOMIC POLICY OF THE DEVELOPMENT OF THE IT SPHERE IN UKRAINE SHOULD BE BASED","authors":"Olexander Marchenko","doi":"10.24025/2306-4420.67.2022.278689","DOIUrl":"https://doi.org/10.24025/2306-4420.67.2022.278689","url":null,"abstract":"A modern high-quality human life is impossible without the latest IT achievements, which make it possible to increase the level of comfort and saturation of the life of an ordinary citizen. For Ukraine, which has a high potential, but an underdeveloped IT sphere, any direction in the development of the IT sphere is important. Therefore, there is a need to highlight the principles on the basis of which economic policy of regulating the development of the IT sphere should be based. This will allow to restore the country's economy in the post-war period. The purpose of the article is to substantiate the system of principles on which economic policy of regulating the development of the IT sphere in Ukraine should be based. It has been established that in order to ensure the effectiveness of the process of forming an economic policy for regulating the development of the IT sphere in Ukraine, the authorities must adhere to nine basic principles. The principle of scientificity dictates the need to lay the latest achievements in the IT sphere as the basis of economic policy toolkit. On this basis, an effective toolkit for minimizing risks should be formed to ensure stable trends in socio-economic development of the country's economy. The principle of justice is aimed at developing a system of effective tools for the development of the IT sphere. This will help to achieve sustainable development goals, minimize corruption and improve social standards of life. The principle of comprehensiveness consists in carrying out activities for the career guidance of young people, providing them with high-quality IT education and jobs, and specialists – with high-performance computer equipment. The principle of priority marks the focus of IT projects on those areas of activity that are of the highest priority for the development of the Ukrainian economy. In the post-war period, the restoration of the defense, medical, construction, food, mining and processing industries and agriculture in Ukraine should be considered a priority. The principle of strategic orientation should direct economic policy towards the achievement of strategic goals. It is important that the creation of new jobs based on the latest IT will increase the average level of wages and gradually approach the solution of the strategic goal – the return of Ukrainians to peacetime. The principle of adaptability orients the development of the IT sphere towards new technologies and information products. At the same time, current and strategic needs of regional and national economy of Ukraine should be taken into account. The principle of synergy determines the need to ensure the scale of the processes of digitalization of the country. The principle of inclusiveness directs the authorities to focus on the reintegration of Ukrainians who have received the status of persons with disabilities during the war. This project can be implemented by training such persons free of charge in a specific IT profession and","PeriodicalId":33107,"journal":{"name":"Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43547616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"APPROACHES TO JUSTIFICATION OF THE MARKETING COMPLEX BASED ON CONSUMER BEHAVIOR","authors":"Polina Bincheva","doi":"10.24025/2306-4420.67.2022.278780","DOIUrl":"https://doi.org/10.24025/2306-4420.67.2022.278780","url":null,"abstract":"Introduction. In modern economic conditions, there is a need to form a positive attitude towards domestic products, convey to the consumer information about the benefits of consuming fresh fruits and berries, provide the population with natural fruits and berries, offer a diverse range of products, as well as the availability of products with added value. Domestic enterprises have every opportunity to meet such requirements, and the use of modern marketing approaches to the sale of products will help to increase their competitiveness both on the domestic and on any foreign market. \u0000Purpose. The purpose of the article is to identify the main approaches to justifying the marketing complex based on consumer behavior of domestic enterprises for fruit and berry growing. \u0000Methods. The main method of research is the survey of certain segmental groups of the population regarding their attitude towards domestic producers of fruit and vegetable products. Respondents have been asked a communicative question in order to establish contact and draw attention to the main problems associated with the purchase of fruits and berries. \u0000Conclusion. In order to stimulate online ordering, it is necessary to coordinate the research on the importance of fruits and vegetables in children diet. Summing up, we can say that today consumers do not have much experience in buying fruits and berries online. However, they pay attention to the information presented on the package, are ready to pay additional money for services, including product delivery, and are looking for ecological, safe natural fruits and berries of a domestic producer. At the same time, the development of Internet technologies and active spending of time in social networks provide an opportunity for enterprises to occupy a free niche of online sales.","PeriodicalId":33107,"journal":{"name":"Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42015515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FEATURES OF INNOVATIONS IMPLEMENTATION IN ECOLOGICAL MARKETING OF SMALL AND MEDIUM-SIZED ENTERPRISES","authors":"I. Hanzhala, T. Palonna, A. Bokovnia, Iryna Berezyuk-Rybak","doi":"10.24025/2306-4420.67.2022.278694","DOIUrl":"https://doi.org/10.24025/2306-4420.67.2022.278694","url":null,"abstract":"The article considers trends in the development of small and medium-sized enterprises (SMEs) through the introduction of innovations in environmental marketing. The theoretical foundations of the concept of ecological marketing are substantiated. The necessity of introducing environmental innovations is considered, and certain shortcomings in increasing the innovative efficiency of SMEs are analyzed. Environmental innovations are quite relevant method of ensuring a balanced development of society, they contribute to greening at all stages of life. It is noted that certain endogenous and exogenous factors play a role in solving the problem of eco-innovative development of enterprises. \u0000The approaches of R. Kemp and P. Pearson (2007), which offer a systematic view on the division and categorization of eco-innovations, which can be worked on, are considered, but in general, even newer approaches take into account the classical division of innovations in terms of product, process, organization, technology and systemic change. It is substantiated that the need for innovations in environmental marketing of SMEs is the result of changes in the world and the world economy, which, accordingly, require these innovations, and the factors, pressures and changes, which affect the business that considers marketing environmental innovations, are investigated. \u0000The article considers the added value from environmental innovations at enterprises. It is environmental technologies that benefit trade and create new jobs, marketing environmental innovations are extremely important for economic competitiveness.","PeriodicalId":33107,"journal":{"name":"Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46631238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"REGULATION OF IT SPHERE DEVELOPMENT IN UKRAINE AS A MEGATREND OF INTEGRATION OF DIGITAL TECHNOLOGIES AND BUSINESS PROCESSES","authors":"O. Kudrina","doi":"10.24025/2306-4420.67.2022.278791","DOIUrl":"https://doi.org/10.24025/2306-4420.67.2022.278791","url":null,"abstract":"The purpose of the article is to reveal the role and importance of the development of IT sphere in the network society in Ukraine, to determine the determinants of this process through the prism of the integration of digital technologies and business processes. The conducted research has made it possible to emphasize the need to realize that the development of IT sphere and digital transformation are not an alternative, but a condition for the survival and development of the company. In this transformation, it is important to integrate digital technologies and business processes, rather than solving individual business problems with digital technologies. Thus, the evolution of the digital society has a significant impact on the development potential and creates opportunities for increasing organizational maturity. \u0000Despite the fact that digitalization is widely used in the development stage of business projects in almost all areas, there are several barriers at conceptual and technological stages that prevent the determination of the most effective ways of implementing the digital transformation process. Therefore, we can conclude that despite the existence of research on the role of IT sphere in various fields of public life in Ukraine, there is a need to separately investigate its use in the chosen field of activity, which will allow to create conditions for increasing the level of IT sphere development in Ukraine against the background of daily challenges of the war in Ukraine and crisis state of the economy. The use of digital technologies has led to the emergence and proliferation of social media platforms, data analytics, cloud computing, and intelligent manufacturing systems. The development of IT sphere against the background of the era of the network economy means that the process of education, human development and e-skills, that is, a set of digital competencies acquired through the application of the latest advances in information technology, will become an investment that can strengthen the strategic potential and become a determinant of improving business efficiency.","PeriodicalId":33107,"journal":{"name":"Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49069229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}