Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki最新文献

{"title":"PECULIARITIES OF THE DEVELOPMENT OF THE IT SPHERE IN THE CONTEXT OF DIGITAL TRANSFORMATION OF THE ECONOMY OF UKRAINE","authors":"Oleksandr Levchenko, Olha Viunyk","doi":"10.24025/2306-4420.69.2023.288335","DOIUrl":"https://doi.org/10.24025/2306-4420.69.2023.288335","url":null,"abstract":"Abstract. The article identifies key problems that hold back the prospects for developing the potential of the IT sphere in Ukraine. The specifics of functioning and development of the IT sphere in Ukraine in the conditions of digital transformation of the economy are considered. The paper analyzes the main scientific approaches to defining the essence of the definition \"digital economy\". Positive and negative aspects of the influence of digital economy and digital tools on the development of the IT sphere, employment of the population, and the course of business processes of economic entities are systematized. A comparative analysis of the values of indices of network readiness of Ukraine with respect to developed countries of Europe and the world is given. The influence of indices of access to information and communication technologies and the use of ICT on the state of development of digital economy of a certain country is determined. The main trends of new technologies within the framework of the formation of Industry 4.0, including: blockchain technologies, artificial intelligence, creation of \"digital doubles\", use of drones, 3D printing technologies, VR/AR, cyber security tools, etc., have been established. The fact of rapid development of the IT sphere in Ukraine has been established. At the same time, in terms of international comparisons, Ukraine lags behind developed countries of the world in terms of indicators characterizing the trends in the development of digital economy. The dynamics of changes in the number of individual entrepreneurs in the field of IT has been studied. It has been established that the digitalization of theeconomy radically changes the sphere of work and employment, increasing the share of digital workplaces, volumes of remote and virtual employment, as well as changing the structure of employment in general. The directions for improving the development of domestic IT sphere during the acceleration of the processes of digitization of the economy and social life, including the improvement of legislative framework by regulating the activities of business entities in the IT sphere, the development of digital economy, innovative activities and the protection of rights to intellectual property objects, continuous professional development of human resources on mastering and using modern digital technologies, development of social partnership relations and digital culture of citizens, compliance with cyber security and information protection measures, are substantiated.","PeriodicalId":33107,"journal":{"name":"Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135155102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGY FOR MANAGING REGIONAL COMPETITIVENESS DEVELOPMENT","authors":"Ruslan Mann","doi":"10.24025/2306-4420.69.2023.288333","DOIUrl":"https://doi.org/10.24025/2306-4420.69.2023.288333","url":null,"abstract":"Abstract. The studies of economists are mostly devoted to the issues of ensuring the proper level of competitiveness of the country and finding ways to increase Ukraine's competitiveness rating in the world ranking. At the same time, there are many unsolved problems related to the competitiveness of the country's regions and the need to develop a strategy for managing regional competitiveness development, which indicates the relevance of the topic of research. The purpose of the article is theoretical substantiation of the essence of regional competitiveness and the development of a strategy of regional competitiveness development. The article examines the essence of the concept of \"competitiveness\" in relation to various objects: country, region, enterprise, products. The competitive advantages of the region have been studied and determined. The indicators used to assess the level of competitiveness of the region are grouped into blocks. An algorithm for increasing the competitiveness of the region, presented in the form of successivesteps: determination of strategic level of the competitiveness of the region; identification of main consumers and buyers of regional production; determination and increase of strategic factors of competitiveness of the region; formation of a strategy of regional competitiveness development; activation of the quality of regional business environment; formation of competitive regional market, has been developed. The necessity ofstrategic planning of regional competitiveness development is proved, the tasks and main characteristics of strategic planning are clarified. A mechanism of strategic management of regional competitiveness development, which involves the following stages: determination of target indicators of regionaldevelopment; strategic assessment of regional competitiveness; execution of necessary measurements in the region; implementation and adjustment of strategic plan is proposed. A mechanism of tactical planning of regional competitiveness development, which involves the creation of an information base about the region; performance of SWOT analysis of the region; positioning of the region; development of marketing and logistics strategy; implementation of the developed plan and monitoring and control over its implementation, is developed.","PeriodicalId":33107,"journal":{"name":"Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135155101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SUBSTANTIATION OF HR STRATEGY IN THE BUSINESS PLAN OF THE COMPANY","authors":"M. Vedernikov, O. Chernushkina, L. Volianska-Savchuk","doi":"10.24025/2306-4420.68.2023.284576","DOIUrl":"https://doi.org/10.24025/2306-4420.68.2023.284576","url":null,"abstract":"The purpose of the article is to improve theoretical and methodological approaches and develop practical recommendations for improvement of the technology for development and substantiation of HR strategy in the company's business plan, the implementation of which ensures an increase in the level of labour potential and strengthening of competitive advantages. The article describes the content of business planning, the goals of developing a business plan, and the tasks that business planning solves. The process of business planning and methods of developing a business plan are considered. The typical structure, principles and methodology of drawing up a company's business plan are disclosed. It has been determined that the most important element in the general business plan, which helps in defining the tasks, strategy and goals of the company, and contributes to their implementation through appropriate measures, is the HR strategy. The essence, classification characteristics and methodological principles of the formation of the HR strategy in the company's business plan are revealed, the methods of implementing the company's HR strategy are characterized. The relationship between the company's strategy and the HR strategy in business planning is determined. \u0000Methodology. An important element of planning that can decisively predict the company's response to the demands of the external environment and support its appropriate behaviour in the market is business planning. The defining component of the general business plan, which helps in defining the tasks, strategy and goals of the company, contributes to their implementation through appropriate measures, is the HR strategy. HR strategy is subject to a specific type of corporate strategy. An HR strategy is formed according to the variant of the company's strategy. \u0000Results. One of the modern tools of strategic planning is business planning, which is increasingly used in business practice. The business plan contributes to the improvement of organizational level of the company, it functions as a regulatory document for achieving goals, objectives and implementing the planned strategy. The main goals of developing a business plan are to attract investors, plan the company's economic activities for the near and distant periods in accordance with market needs and the possibilities of obtaining the necessary resources, drawing up documents for obtaining investments, focusing the attention of the company's management on the main problems and directions of development, developing a clear business strategy, obtaining the desired result of activity within a certain time. In the process of business planning, there is a need for certain projects, calculations, substantiations. The leading place among the company's corporate and functional strategies belongs to HR strategies, which are aimed at improving the competitive position of the company and its individual business units. A strategic approach to human res","PeriodicalId":33107,"journal":{"name":"Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49627256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE PROBLEM OF CIVILIZATIONAL CHOICE: THE MULTIFACTOR FUNCTION OF EXPORT","authors":"І. О. Zagoruiko, L. Petkova","doi":"10.24025/2306-4420.68.2023.284511","DOIUrl":"https://doi.org/10.24025/2306-4420.68.2023.284511","url":null,"abstract":"The article is devoted to the methodology of modeling the influence of technical-economic, socio-economic and socio-political factors on the export of goods and services in the conditions of civilizational choice. These factors are considered on the example of foreign trade of Ukraine for the period from the time of restoration of its independence to the beginning of the full-scale Russian invasion. In the case of Ukraine, such factors include: age and technological structures of the main production assets; the structure of foreign ownership; monopolization of the labor market; electoral sympathies and age structure of the population; the magnitude of migration, unemployment and crime. Given the long period of colonial dependence of Ukraine, the factor of inertia of foreign economic relations is also taken into account. All these factors to one degree or another influenced the choice of foreign trade partners by Ukrainian firms. \u0000These factors are taken into account in the independent variables of the proposed export function. The function has a logarithmic-difference form: in its equation, all variables are dimensionless quantities - logarithms of the ratios of the differences of certain aggregate quantities and the corresponding factors. This form of the proposed function makes it linear and invariant with respect to the replacement of all relations with their inverses, as well as defined even for zero values of the factors. \u0000The export function is normalized: each relation that characterizes the firm is divided into a similar relation that characterizes the industry in which it operates. Variables reflecting social factors are differentiated by regions in which a certain firm operates. \u0000In a modified form, the proposed export function can serve as a tool for analyzing the evolution of foreign trade of other countries - both those that have existed for a long time and those that have only recently gained (or will gain) political independence. \u0000The logarithmic-difference form of the proposed export function can be used as a certain mathematical \"template\" for constructing other econometric functions that reflect the choice of economic entities between two opposite directions of their activity.","PeriodicalId":33107,"journal":{"name":"Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45022367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE ROLE OF CREATIVE INDUSTRIES IN THE CONTEXT OF INNOVATIVE DEVELOPMENT OF UKRAINE","authors":"I. R. Bereziuk-Rybak, I. Hanzhala, N. Ilchenko","doi":"10.24025/2306-4420.68.2023.284596","DOIUrl":"https://doi.org/10.24025/2306-4420.68.2023.284596","url":null,"abstract":"The purpose of the article. Explore creativity as a key factor in the development of the economy and society. Consider the creative economy as an interaction of human creative potential, ideas, intellectual property, knowledge, technologies. To prove that the development of creative industries in the country leads to the formation of a positive external effect and is able to ensure a high level of innovation and competitiveness in other sectors of the economy.\u0000Explore the role of creative industries as a basis for creating innovations. To prove that creative industries contribute to the introduction of new ideas and technologies in other sectors of the economy, increase their productivity and competitiveness. The creative economy must be considered as a new growth model.\u0000Prove that the development of the creative economy should be a strategic goal of Ukraine and play an important role in the post-war recovery of the economy through the stimulation of innovation, the development of entrepreneurship, digitalization, the creative class, the development of education, science, culture, infrastructure. The analyses of indicators of creative industry in Ukraine are made.\u0000The article proves that using the potential of creative industries can contribute to the sustainable development of the economy and the rapid post-war recovery of Ukraine. To suggest the main directions of development of the creative economy and creative industries in Ukraine.\u0000Methodology. The determined the top 10 leaders of the world economy of innovation potential in 2022 year on The Global Innovation Index. The determined the top 10 world leaders in the position of \"Creative output\" in 2022 year on The Global Innovation Index. The determined the ranking of Ukraine by innovative potential and creative activity.  The analyses of indicators of creative industry in Ukraine are made.\u0000Results. The creative economy must be considered as a new growth model. The development of the creative economy is a strategic goal of Ukraine. The development of the creative economy can play an important role in the post-war recovery of the economy through the stimulation of innovation, the development of entrepreneurship, digitalization, the creative class, the development of education, science, culture, and infrastructure.\u0000The post-war reconstruction of Ukraine creates opportunities for the formation of an effective state strategy for the development of the creative economy. Creative industries exert a direct and indirect influence on the development of the economy. The direct influence of creative industries can be carried out through the transfer of innovative ideas to other sectors of the economy, and the indirect through their multiplicative influence. The development of creative industries leads to the formation of a positive external effect and to an increase in the level of innovation and competitiveness in other sectors of the economy. Using the potential of creative industries can contribute to ","PeriodicalId":33107,"journal":{"name":"Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48848286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DIGITALIZATION AS A POWERFUL FACTOR IN ENSURING HIGH COMPETITIVENESS OF THE ENTERPRISE","authors":"L. Volianska-Savchuk, V. Y. Rudneva, V. V. Radishevska","doi":"10.24025/2306-4420.68.2023.284572","DOIUrl":"https://doi.org/10.24025/2306-4420.68.2023.284572","url":null,"abstract":"The purpose of the article. In this article, \"digitalization\" is considered as a powerful factor in ensuring high competitiveness of the enterprise. The present requires the manager to make rapid changes and use the latest technologies to preserve, increase integrated development for a stable future. The transition of the economy to the digital era has led to the need to digitalize management processes, introduce digital products to meet market demand. In modern market conditions, the process of digitalization is one of determining factors of economic growth of enterprises and society as a whole. Changes in the external environment, in particular technological transformations, strengthening of information processes, the formation of new consumption demands, lead to the growth of digitalization around the world. The development of digitalization accelerates the achievement of scientific and technological progress and innovative technological methods of management. \u0000Methodology. In connection with numerous technological innovations, there was a need for changes in the management system. This led to the automation of technological and management processes and caused a high demand for high-quality business analysis in order to create flexible management systems.Companies need to provide highly qualified specialists, capable and ready to work with new products, as well as for further development using technological innovations and quality service. Today, every business entity seeks to increase its competitiveness. Leaders are experiencing rapid change and must use the latest technologies to support and enhance integrated development for a sustainable future. \"Digitalization\" is a factor that provides great advantages in this direction of development. \u0000Results. The digital dimension offers many new possibilities. Working on the Internet is more important today than ever before. Of course, not everyone is ready for it, but those who have experience of making money through the Internet can already outline its advantages.Digitalization also facilitates the creation of new systems and algorithms that will assist people and perform much of the monotonous work. This type of interaction between man and technology is called complementation. This is the so-called \"collaboration\" between humans and robotic systems, which aims to improve the result and transfer all the boring work to the systems. In particular, the work of a targetologist is very common today - a person who launches advertising on the Internet for a certain target group of people in order to sell a product to those who really need it. And if earlier advertisers had to analyze a huge amount of information about potential customers, today, thanks to the algorithms of various programs, it can be done independently.The digitalization process occurs in all areas of business and entrepreneurship at all stages of activities, from building and managing the company's reputation on the Internet to attracti","PeriodicalId":33107,"journal":{"name":"Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45482666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE ABILITY OF HIGHER EDUCATION SYSTEM OF UKRAINE TO PROVIDE PERSONNEL NEEDS OF THE NATIONAL RENEWABLE ENERGY INDUSTRY","authors":"O. Zakharova","doi":"10.24025/2306-4420.68.2023.284595","DOIUrl":"https://doi.org/10.24025/2306-4420.68.2023.284595","url":null,"abstract":"The study made it possible to establish that the current state of training specialists in the field of renewable energy will not allow in the near future to quickly achieve the goals of intensive development of renewable energy proclaimed by the country's leadership. This will not improve the energy security of the regions and the country as a whole. This conclusion is based on the fact that, firstly, the training of specialists in Ukraine in educational programs on renewable energy is carried out by a limited number of higher education institutions, a significant number of which are accredited only by mid-2024. Secondly, the number of applicants operating in the current educational mastered this specialty in all years of study is not high. This will make it possible to rejuvenate the staff of workers serving existing renewable energy facilities. However, it will not allow to achieve the rapid development of projects for the introduction and use of alternative energy sources in the country. The work systematizes the markers of success, the focus on which by the guarantors of educational programs on renewable energy will improve the quality of educational services and interest applicants. These markers define the highly professional staff of teachers in the framework of educational programs; provision of the educational process of the educational program with certified laboratories with high-tech equipment; the availability of double degree programs in the specialty of the world's leading universities and international mobility programs; conducting joint scientific research with foreign scientists; introduction of a practice-oriented approach to learning. \u0000The most effective directions for increasing the number of highly qualified profile specialists in renewable energy in the labor market of Ukraine in the post-war period are formulated. These areas were recognized as increasing the level of wages in the field of renewable energy; ensuring a high level of investment for the development of human capital in renewable energy enterprises; expanding opportunities for professional development in the industry; improving the quality of existing and opening new educational programs for training specialists in renewable energy; providing a full cycle of training specialized professionals on the basis of the country's leading institutions; increase in public opinion the prestige of the entire spectrum of professions related to renewable energy. This should allow solving the rather painful problem of energy security for Ukraine.","PeriodicalId":33107,"journal":{"name":"Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45600596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ON THE ISSUE OF SOCIAL AND ECONOMIC SECURITY OF MODERN CITIES OF UKRAINE","authors":"O. Kudrina","doi":"10.24025/2306-4420.68.2023.284519","DOIUrl":"https://doi.org/10.24025/2306-4420.68.2023.284519","url":null,"abstract":"The article discusses the directions of social and economic security of modern cities of Ukraine. The development of an effective model of security of a modern city should use a logical basis, take into account regional development plans, directing efforts to consistently increase the human development index in the medium term. Such a model should be created taking into account all categories of the population, the nature of the activities of residents and the current state of life of citizens, etc. The number one issue for the development of modern Ukrainian cities, regardless of size, is economic development, as job creation and investment attraction are key to the healthy development of a city, regardless of its location or size. Community leaders and scholars who research this issue believe that planning, water supply, and transportation infrastructure (roads, highways, and bridges) are of great importance to their communities. The Russian-Ukrainian war set new requirements for models of social and economic security of Ukrainian cities, for city management and implementation of city policy. \u0000In general, they are related to the relocation of industries or the emergence of their new forms, the formation of new rules for business, the reorientation of sales markets, which fundamentally changes the understanding of the foundations of urban politics. Traditionally, the management of the city's development is mainly focused on ensuring its economic component. However, it is important to take into account the social sphere in this process by shifting the emphasis to intangible factors, updating the service sector, developing intercultural interaction, establishing relationships between business and culture. Such measures will ensure resistance to changes in economic and social spheres of the city's life, as well as focus on innovative development and the achievement of a high quality of life for every citizen. A group of issues such as emergency planning, parks and recreation areas, health care, solid waste removal, and law enforcement are of almost equal importance in the context of the post-war reconstruction of Ukrainian cities. Given the differences in individual security needs in the cities of Ukraine bordering the russian federation and the war zone and cities that have received internally displaced persons, it is necessary to promote the development of specific models of social and economic security of cities based on taking into account various directions and conditions for their implementation.","PeriodicalId":33107,"journal":{"name":"Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42736557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PECULIARITIES OF USING PROJECT MANAGEMENT METHODS IN THE IMPLEMENTATION OF STRATEGIC MARKETING SOLUTIONS OF SMALL BUSINESS ENTERPRISES","authors":"A. Bokovnia, T. I. Burtseva, S. Pepchuk, I. Hanzhala","doi":"10.24025/2306-4420.68.2023.284524","DOIUrl":"https://doi.org/10.24025/2306-4420.68.2023.284524","url":null,"abstract":"The article examines the peculiarities of using technologies and methods of project management by small business enterprises, which take into account the specifics of this economy sector and contribute to the implementation of their development strategies. The results of the research of small business enterprises in the Cherkasy region, presented in the article, show what changes are associated with the project activities of the enterprises under study and which marketing projects are being implemented by them. The place and role of marketing projects in the implementation of a small business scaling strategy are determined and the necessity to manage the value of a marketing project as a significant factor in achieving business goals is substantiated. The state of project-oriented small business enterprises of the Cherkasy region according to the level of organizational maturity in project management is studied and the main problems of their project capacity are identified. An assessment of the impact of factors on the small business enterprises project activities is carried out, based on which it is determined that proactive behavior in project management will allow them to gain a competitive advantage and remain flexible in a rapidly changing business environment. In order to find ways to create project value and implement a scaling strategy, a matrix of the impact of project execution time parameters and market uncertainty on the choice of project management methods is presented, within which the areas of focus of project activities of small business enterprises are defined and substantiated. It is found that the project execution time is closely correlated with uncertainty processes in the market, and this interdependence affects the choice of marketing project management method and its implementation strategy. Under the conditions of different duration of project execution time and the degree of market uncertainty, four strategic focuses are proposed on which small business enterprises need to direct their efforts in order to successfully implement a business scaling strategy.","PeriodicalId":33107,"journal":{"name":"Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44282309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMPROVEMENT OF THE SYSTEM FOR MANAGEMENT OF ORGANIZATION'S COMMUNICATION WITH CONSUMERS BY AUTOMATING THE SERVICE PROVISION PROCESS IN THE CRM ENVIRONMENT","authors":"D. Khlystun","doi":"10.24025/2306-4420.68.2023.284535","DOIUrl":"https://doi.org/10.24025/2306-4420.68.2023.284535","url":null,"abstract":"The project on the development of the concept of formalizing relations between service users and the state institution \"Government Contact Center\" is implemented. The developed concept is used for the development and integration of the CRM system module. Such research methods as basic statistical analysis, comparison, content analysis of secondary information, observation, and generalization have been used to solve the problematic tasks set in the research. It has been established that customer relationship management is a tool for achieving company loyalty through customer satisfaction with the level of services. Competent organization of the service automation process provides an opportunity to increase the efficiency of the employee and increase the client's loyalty to the actions of the institution or organization. It is found that, with the help of the concept of integrated marketing communications, the public can solve problems by contacting an institution or organization to resolve problematic issues. In order to carry out this activity, a working environment is needed through which communication between the institution and the client can be built. It is found that the CRM system provides an environment that would satisfy such requests. The software complex allows not only communication between the institution and the recipient of services but also systematization of all data. The main points regarding the value of using the CRM system in the work with users of the services of the state institution \"Government Contact Center\" are shown. The relationship between the knowledge base and the provision of services is shown. Based on the institution's CRM system, a mechanism for improving the knowledge base, which operates on the basis of the CRM system, is proposed, and it is shown how the institution's specialists can participate in its improvement. The stages of improving the knowledge base of the CRM system with the help of the new section \"News Service of the Government Contact Center\" and the role of the \"Telegraph of News\" section in it are described. The role and new responsibilities that arise as a result of the implementation of this concept for a group of employees are shown. It has been established that knowledge base consultants and experts play a decisive role in the launch of this concept of improving the knowledge base of the CRM system of the state institution \"Government Contact Center\".","PeriodicalId":33107,"journal":{"name":"Zbirnik naukovikh prats'' Cherkas''kogo derzhavnogo tekhnologichnogo universitetu Seriia Ekonomichni nauki","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47580375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}