REGULATION OF IT SPHERE DEVELOPMENT IN UKRAINE AS A MEGATREND OF INTEGRATION OF DIGITAL TECHNOLOGIES AND BUSINESS PROCESSES

The purpose of the article is to reveal the role and importance of the development of IT sphere in the network society in Ukraine, to determine the determinants of this process through the prism of the integration of digital technologies and business processes. The conducted research has made it possible to emphasize the need to realize that the development of IT sphere and digital transformation are not an alternative, but a condition for the survival and development of the company. In this transformation, it is important to integrate digital technologies and business processes, rather than solving individual business problems with digital technologies. Thus, the evolution of the digital society has a significant impact on the development potential and creates opportunities for increasing organizational maturity. Despite the fact that digitalization is widely used in the development stage of business projects in almost all areas, there are several barriers at conceptual and technological stages that prevent the determination of the most effective ways of implementing the digital transformation process. Therefore, we can conclude that despite the existence of research on the role of IT sphere in various fields of public life in Ukraine, there is a need to separately investigate its use in the chosen field of activity, which will allow to create conditions for increasing the level of IT sphere development in Ukraine against the background of daily challenges of the war in Ukraine and crisis state of the economy. The use of digital technologies has led to the emergence and proliferation of social media platforms, data analytics, cloud computing, and intelligent manufacturing systems. The development of IT sphere against the background of the era of the network economy means that the process of education, human development and e-skills, that is, a set of digital competencies acquired through the application of the latest advances in information technology, will become an investment that can strengthen the strategic potential and become a determinant of improving business efficiency.