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THE ROLE OF POSITIVE AFFECT MEDIATORS ON PERSON ORGANIZATION FIT AND JOB SATISFACTION 正向影响中介对个人组织契合度和工作满意度的影响
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Pub Date : 2020-12-16 DOI: 10.33884/jimupb.v9i1.2684
Stefanus Rumangkit, Y. A. Pratama
{"title":"THE ROLE OF POSITIVE AFFECT MEDIATORS ON PERSON ORGANIZATION FIT AND JOB SATISFACTION","authors":"Stefanus Rumangkit, Y. A. Pratama","doi":"10.33884/jimupb.v9i1.2684","DOIUrl":"https://doi.org/10.33884/jimupb.v9i1.2684","url":null,"abstract":"This study was to investigate the role of positive affect on the effect of person-organization fit and employment. This study used a quantitative approach. 135 employees who worked in PT. Perusahaan Listrik Negara (PLN) Tarahan, Bandar Lampung was chosen as the respondent in this study. Measurement of the person-organization fit variable was measured by an instrument developed by Kristof (1996). Job satisfaction was measured using the Michigan organization assessment questionnaire (Bowling & Hammond, 2008). Positive affect was measured using the positive & negative affect schedule (PANAS) developed by Watson et al (1988). Data processing and hypothesis testing used moderating regression analysis. The findings in this investigation are: first, P-O fit had a positive and significant effect on employee job satisfaction, second, positive affect did not moderate the relationship between P-O fit and job satisfaction. This was indicated by the interaction variables that are smaller than the significance value.","PeriodicalId":326664,"journal":{"name":"JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125930418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE REVITALIZATION OF THE WEST PADEMAWU VILLAGE MARKET, BECOME A THEMATIC MARKET 振兴西帕马乌村市场，成为主题市场
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Pub Date : 2020-12-16 DOI: 10.33884/jimupb.v9i1.2690
A. Fawaid, A. Wafa
{"title":"THE REVITALIZATION OF THE WEST PADEMAWU VILLAGE MARKET, BECOME A THEMATIC MARKET","authors":"A. Fawaid, A. Wafa","doi":"10.33884/jimupb.v9i1.2690","DOIUrl":"https://doi.org/10.33884/jimupb.v9i1.2690","url":null,"abstract":"The new village market that was built in Pademawu Barat Village, Pademawu District, is not yet fully able to compete with the traditional markets that were running earlier. The inability to compete, includes, the level of visits to the market is low, the income of market management is low, so that the people don't want to visit the village market. The Village Government prefers the important thing to build a physical market, rather than presentations on the future of the Village market. From these problems, researchers want to encourage the realization of thematic markets. As a result, the average community agreed that the market should be used as a thematic market. With the hope, the number of visitors can increase. The method in this research is to use a qualitative descriptive research method.","PeriodicalId":326664,"journal":{"name":"JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121893711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE EFFECT OF PERFORMANCE MEASUREMENT SYSTEM ON PSYCHOLOGICAL EMPOWERMENT AND EMPLOYEE PERFORMANCE (Studies at PT. Bank Bukopin Bandar Lampung) 绩效评估系统对心理授权和员工绩效的影响(在Bukopin Bandar Lampung银行的研究)
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Pub Date : 2020-12-16 DOI: 10.33884/jimupb.v9i1.2681
Eka Travilta Oktaria
{"title":"THE EFFECT OF PERFORMANCE MEASUREMENT SYSTEM ON PSYCHOLOGICAL EMPOWERMENT AND EMPLOYEE PERFORMANCE (Studies at PT. Bank Bukopin Bandar Lampung)","authors":"Eka Travilta Oktaria","doi":"10.33884/jimupb.v9i1.2681","DOIUrl":"https://doi.org/10.33884/jimupb.v9i1.2681","url":null,"abstract":"This research aims to examine how the effects of the performance measurement on psychological empowerment and employee performance. In order to attain the aim of the study, this research is conducted the banking sector, especially Bank Bukopin of Bandar Lampung. According to 40 respondent, researchers analyzed data using the Structural Equation Modelling (SEM) in particularly smart PLS. \u0000  \u0000The result of the study show that the first hypothesis of performance measurement has positive and statistically significant on psychological empowerment hypothesis 1 is supported. However, the second hypothesis is partially supported psychological empowerment on employee performance, and the third hypothesis performance measurement results positive influence on employee performance, then the third hypothesis is supported. This study implies that performance measurement enables to improve employee performance both direct and indirectly through psychological empowerment.","PeriodicalId":326664,"journal":{"name":"JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)","volume":"104 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133323334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
THE EFFECT OF SUPPLY CHAIN MANAGEMENT AND COMPETITIVE ADVANTAGE ON COMPANY PERFORMANCE AT PT AHLINDO PERKASA ALAM 供应链管理与竞争优势对企业绩效的影响
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Pub Date : 2020-06-12 DOI: 10.33884/JIMUPB.V9I2.3663
L. Kaban, J. Salim
{"title":"THE EFFECT OF SUPPLY CHAIN MANAGEMENT AND COMPETITIVE ADVANTAGE ON COMPANY PERFORMANCE AT PT AHLINDO PERKASA ALAM","authors":"L. Kaban, J. Salim","doi":"10.33884/JIMUPB.V9I2.3663","DOIUrl":"https://doi.org/10.33884/JIMUPB.V9I2.3663","url":null,"abstract":"Supply chain management, especially in manufacturing companies, is very important as the companies rely on the raw materials needed for production. Moreover, the success of a company is also determined by how it could gain competitive advantage to compete in the industry. It is proven that a company with effective supply chain management and competitive advantage would perform better. The purpose of this research is to see the effect of supply chain management and competitive advantage on company performance conducted at PT Ahlindo Perkasa Alam. This research uses quantitative method with Census sampling of 32 employees working in the company. The test results show that Supply Chain Management and Competitive Advantage have a positive significant effect on Company Performance at PT Ahlindo Perkasa Alam as much as 76.1%.","PeriodicalId":326664,"journal":{"name":"JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)","volume":"140 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114465501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
ANALISIS NET PROFIT MARGIN TERHADAP DIVIDEND PAYOUT RATIO (Studi kasus pada PT Gudang Garam Tbk) 净利润利润率分析(PT盐仓库Tbk个案研究)
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Pub Date : 2019-08-07 DOI: 10.33884/JIMUPB.V7I2.1243
A. Munawar, Y. Yuningsih
{"title":"ANALISIS NET PROFIT MARGIN TERHADAP DIVIDEND PAYOUT RATIO (Studi kasus pada PT Gudang Garam Tbk)","authors":"A. Munawar, Y. Yuningsih","doi":"10.33884/JIMUPB.V7I2.1243","DOIUrl":"https://doi.org/10.33884/JIMUPB.V7I2.1243","url":null,"abstract":"ABSTRAK \u0000Penelitian  ini  bertujuan  untuk  mengetahui  dan  menganalisis  pengaruh Net Profit  Margin terhadap Dividend Payout Ratio dengan studi kasus objek kajian pada PT Gudang Garam Tbk.  Penelitian  ini  menggunakan  variabel independen yaitu Net Profit  Margin dan variabel dependen yaitu Dividend Payout Ratio.  Penelitian  ini  menggunakan  pendekatan  kuantitatif  dengan  jenis penelitian  eksplanatori. Pada penelitian ini penulis menggunakan teknik purposive sampling dengan data sekunder dengan analisis time series pada PT Gudang Garam Tbk periode 2007-2016. Teknik analisis data yang digunakan penulis yaitu  analisis  data  deskriptif,  uji  asumsi klasik dengan teknik statistik menggunakan regresi  linier  sederhana. Berdasarkan hasil analisis variabel Net Profit Margin dan Dividend payout ratio pada PT Gudang Garam Tbk periode 2007-2016 cenderung fluktuatif. Hasil uji koefisien korelasi sebesar 0,335 artinya hubungan antara variabel berada dalam kategori rendah, besarnya koefisien determinasi atau pengaruh Net Profit Margin terhadap Dividend Payout Ratio pada PT Gudang Garam Tbk periode 2007-2016 adalah 11,2%. Hasil uji hipotesis menyatakan bahwa tidak terdapat pengaruh signifikan antara Net Profit Margin terhadap Dividend Payout Ratio pada PT Gudang Garam Tbk periode 2007-2016. \u0000Kata Kunci: Net Profit  Margin, Dividend Payout Ratio.","PeriodicalId":326664,"journal":{"name":"JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)","volume":"63 44","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114005883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Inflasi, Suku Bunga Bank Indonesia, Debt to Equity Ratio, Ukuran Perusahaan dan Umur Perusahaan terhadap profitabilitas Perusahaan Sub Sektor Pertambanagan Batubara yang Terdaftar di BEI Tahun 2013-2017 通货膨胀影响，印尼银行利息部落，贸易关系问题，公司对子行业盈利能力的规模和年龄
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Pub Date : 2019-08-07 DOI: 10.33884/JIMUPB.V7I2.1232
Fitri Amanda Zuchrinata, Irni Yunita
{"title":"Pengaruh Inflasi, Suku Bunga Bank Indonesia, Debt to Equity Ratio, Ukuran Perusahaan dan Umur Perusahaan terhadap profitabilitas Perusahaan Sub Sektor Pertambanagan Batubara yang Terdaftar di BEI Tahun 2013-2017","authors":"Fitri Amanda Zuchrinata, Irni Yunita","doi":"10.33884/JIMUPB.V7I2.1232","DOIUrl":"https://doi.org/10.33884/JIMUPB.V7I2.1232","url":null,"abstract":"Pada tahun 2013-2017, profitabilitas perusahaan sektor pertambangan mengalami penurunan yang signifikan. Penurunan paling signifikan terjadi pada sub-sektor pertambangan batu bara. Penurunan profitabilitas dipengaruhi oleh faktor internal (Debt to Equity Ratio, ukuran perusahaan dan umur perusahaan) dan faktor eksternal perusahaan (inflasi dan suku bunga Bank Indonesia). Tujuan dari penelitian ini adalah untuk menguji kelima faktor tersebut terhadap profitabilitas perusahaan. Objek yang digunakan pada penelitian ini adalah perusahaan sub sektor pertambangan batu bara yang terdaftar di BEI pada periode penelitian tahun 2013-2017. Penelitian ini dikategorikan ke dalam jenis penelitian deskriptif kausal dengan menggunakan metode kuantitatif. Metode yang digunakan untuk menganalisa data adalah metode regresi data panel dan menggunakan Uji-t dan Uji-F untuk melakukan pengujian hipotesis. Hasil penelitian ini menunjukkan bahwa inflasi, suku bunga Bank Indonesia, Debt to Equity Ratio, ukuran perusahaan, dan umur perusahaan secara simultan berpengaruh signifikan terhadap profitabilitas perusahaan. Secara parsial, Debt to Equity Ratio berpengaruh secara negatif dan signifikan, sementara inflasi, suku bunga Bank Indonesia, ukuran perusahaan, dan umur perusahaan tidak berpengaruh secara signifikan terhadap profitabilitas. \u0000 ","PeriodicalId":326664,"journal":{"name":"JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124438245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
PENGARUH DEVIDEND PER SHARE (DPS), EARNING PER SHARE (EPS) DAN NET PROFIT MARGIN (NPM) TERHADAP HARGA SAHAM PADA PERUSAHAAN PERSERO YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2013-2017
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Pub Date : 2019-08-07 DOI: 10.33884/JIMUPB.V7I2.984
Novalia Selvi Br Parhusip, Raswan Udjang
{"title":"PENGARUH DEVIDEND PER SHARE (DPS), EARNING PER SHARE (EPS) DAN NET PROFIT MARGIN (NPM) TERHADAP HARGA SAHAM PADA PERUSAHAAN PERSERO YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2013-2017","authors":"Novalia Selvi Br Parhusip, Raswan Udjang","doi":"10.33884/JIMUPB.V7I2.984","DOIUrl":"https://doi.org/10.33884/JIMUPB.V7I2.984","url":null,"abstract":"This study aims to analyse the effects of Dividend Per Share, Earning Per Share and Net Profit Margin simultaneously and partially on stock price. This study was taken because there are still differences between the research study with each other. The method of purposive sampling was used in this sample of research. The sample of the research from twenty companies, only eleven are selected because the financial statement from each company are complete since 2013-2017.  The analysis method used is multiple linear regression analysis. By using regression analysis, this study provides evidence that Devidend per Share have significant positive effect on stock prices. Earning per Share have significant positive effect on stock prices. Net Profit Margin have significant negative effect on stock prices.","PeriodicalId":326664,"journal":{"name":"JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125351936","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Pengaruh Pengungkapan Good Corporate Governance Terhadap Nilai Perusahaan Pada Badan Usaha Milik Negara Yang Terdaftar Di Bursa Efek Indonesia Perioda 2013-2017 良好的公司治理对印尼2013-2017年证券交易所上市的国有企业价值的影响
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Pub Date : 2019-08-07 DOI: 10.33884/JIMUPB.V7I2.1238
Stevi Jimry Poluan, Arya Aditya Wicaksono
{"title":"Pengaruh Pengungkapan Good Corporate Governance Terhadap Nilai Perusahaan Pada Badan Usaha Milik Negara Yang Terdaftar Di Bursa Efek Indonesia Perioda 2013-2017","authors":"Stevi Jimry Poluan, Arya Aditya Wicaksono","doi":"10.33884/JIMUPB.V7I2.1238","DOIUrl":"https://doi.org/10.33884/JIMUPB.V7I2.1238","url":null,"abstract":"This study aims to prove the impact of Good Corporate Governance on Firm Value in Badan Usaha Milik Negara that listed in Indonesian Stock Exchange. This study used 4 varibles that represented Good Corporate Governance which is Managerial Ownership, Institusional Ownership, Board of Independent Commissioner, and Audit Committee. Meanwhile Tobin’s Q ratio used to counted Firm Value. Population of this research are all Badan Usaha Milik Negara that listed in Indonesian Stock Exchange on 2013 until 2017. There are 20 firm are listed. The total samples are 16 firms selected by using purposive sampling method. Data anlysis and hypothesis testing using multiple regression. From 4 variable that used in this research only 2 that had an effect on firm value. There were Institusional Ownership and Audit Committee. This research prove that Institusional Ownership has a positive and significant effect on firm value. Audit Committee had a negative and insignificant effect on firm value. Other 2 variable like Managerial Ownership, Board of Independent Commissioner  has not effect on firm value, while Audit Committee has negative effect on firm value.","PeriodicalId":326664,"journal":{"name":"JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130217725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Analisis Pengaruh Price To Book Value, Current Ratio, Tingkat Suku Bunga dan Ukuran Perusahaan Terhadap Return Saham Pada Perusahaan yang Terdaftar di Indeks Kompas 100 Periode 2012-2016 分析价格回报率、当前回报率、企业利率和大小对2008 -2016年罗盘指数100期上市公司股票回报率的影响
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Pub Date : 2019-08-05 DOI: 10.33884/JIMUPB.V7I2.1228
Aulia Nisa, K. Khairunnisa
{"title":"Analisis Pengaruh Price To Book Value, Current Ratio, Tingkat Suku Bunga dan Ukuran Perusahaan Terhadap Return Saham Pada Perusahaan yang Terdaftar di Indeks Kompas 100 Periode 2012-2016","authors":"Aulia Nisa, K. Khairunnisa","doi":"10.33884/JIMUPB.V7I2.1228","DOIUrl":"https://doi.org/10.33884/JIMUPB.V7I2.1228","url":null,"abstract":"Return saham merupakan keuntungan yang diterima investor atas investasi saham. Return saham Indeks Kompas 100 pada tahun 2012-2016 mengalami fluktuatif, sehingga hal tersebut menyebabkan adanya ketidakpastian yang akan didapatkan oleh investor ketika melalukan investasi saham di suatu perusahaan. Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh price to book value, current ratio, tingkat suku bunga dan ukuran perusahaan terhadap return saham pada perusahaan yang terdaftar dalam Indeks Kompas 100 pada 2012-2016. Metode analisis yang digunakan dalam penelitian adalah regresi data panel. Hasil penelitian ini menunjukkan bahwa variabel tingkat suku bunga secara parsial memiliki pengaruh yang signifikan terhadap return saham. Variabel price to book value, current ratio, dan ukuran perusahaan secara parsial tidak memiliki pengaruh signifikan terhadap return saham. Secara simultan, variabel price to book value, current ratio, tingkat suku bunga dan ukuran perusahaan memiliki pengaruh yang signifikan terhadap return saham. \u0000 ","PeriodicalId":326664,"journal":{"name":"JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117009913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
SEBERAPA BESAR KUALITAS PRODUK MEMPENGARUHI KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT (SENSUS PADA KOMUNITAS HONDA BEAT PURWAKARTA) 产品质量对本田比特摩托车购买决定有多大影响
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Pub Date : 2019-01-17 DOI: 10.33884/jimupb.v7i1.942
Reminta Lumban Batu, F. Afifah, Hanifah Baihaqi, I. Pramesti
{"title":"SEBERAPA BESAR KUALITAS PRODUK MEMPENGARUHI KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT (SENSUS PADA KOMUNITAS HONDA BEAT PURWAKARTA)","authors":"Reminta Lumban Batu, F. Afifah, Hanifah Baihaqi, I. Pramesti","doi":"10.33884/jimupb.v7i1.942","DOIUrl":"https://doi.org/10.33884/jimupb.v7i1.942","url":null,"abstract":"ABSTRAK \u0000Honda merupakan salah satu perusahan yang mengeluarkan banyak produk kendaraan, salah satunya ialah Honda Beat. Penelitian ini membahas seberapa besar pengaruh kualitas produk terhadap keputusan pembelian motor matic Honda beat pada Komunitas Honda Beat di Purwakarta. Alasan penulis mangangkat judul ini sebagai bahan penelitian ialah dikarenakan fenomena pengguna motor Honda beat yang terus berada pada urutan nomor satu penjualan motor Honda. Metodologi yang digunakan dalam penelitian ini merupakan metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Tujuan penelitian ini dilakukan ialah untuk mengetahui gambaran dan mengukur seberapa besar pengaruh kualitas produk terhadap keputusan pembelian motor Honda Beat. \u0000  \u0000 ","PeriodicalId":326664,"journal":{"name":"JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115722152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
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