Jurnal Aplikasi Manajemen最新文献_第4页

THE IMPACT OF CONSUMER DECISIONS IN PURCHASING FOODS BASED ON PRICE, PRODUCT DESIGN, LOCATION, AND STORE ATMOSPHERE 基于价格、产品设计、位置和商店氛围的消费者购买食品决策的影响

Jurnal Aplikasi Manajemen Pub Date : 2023-06-01 DOI: 10.21776/ub.jam.2023.021.02.02

Totok Hendarto, Ermaini Ermaini, Endang Fatmawati, Widodo Ismanto, T. Wibowo, Chia-Han Tsai

{"title":"THE IMPACT OF CONSUMER DECISIONS IN PURCHASING FOODS BASED ON PRICE, PRODUCT DESIGN, LOCATION, AND STORE ATMOSPHERE","authors":"Totok Hendarto, Ermaini Ermaini, Endang Fatmawati, Widodo Ismanto, T. Wibowo, Chia-Han Tsai","doi":"10.21776/ub.jam.2023.021.02.02","DOIUrl":"https://doi.org/10.21776/ub.jam.2023.021.02.02","url":null,"abstract":"In the world of business competition, entrepreneurs are demanded to be able to respond and act quickly to face increasingly fierce business competition within the scope of one location. Entrepreneurs are expected to be able to compete healthily and competitively to create the most exciting innovations to maintain their loyalty. Each entrepreneur will make every effort to influence the buyer's decision by consumers so that they are interested in the products they market. This explanatory research uses primary data collected from respondents to be processed through SPSS, data and statistical application. In this study, the objects are the relationship between price, product design, location, store atmosphere, and consumer decisions. The subject of this research is a Culinary Cafe located in Malang City. The sampling technique used is purposive sampling, and the sample obtained is 100 respondents. The data analysis used is descriptive statistics, and multiple regression is used to test the hypothesis in this study. The results show that the variables of price, product design, and location significantly affect purchase decisions, while store atmosphere has no significant effect on purchase decisions. And from the simultaneous test results, the four independent variables together affect purchase decisions at Culinary Cafes in Malang City. Companies can use the implications of this research to make decisions to attract consumers to make purchases.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44825846","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE EFFECTS OF USER-GENERATED REVIEWS VERSUS INFLUENCER-GENERATED REVIEWS ON CONSUMER PURCHASE INTENTION 用户生成评论与网红生成评论对消费者购买意愿的影响

Jurnal Aplikasi Manajemen Pub Date : 2023-06-01 DOI: 10.21776/ub.jam.2023.021.02.10

Almira Vania Puspitasari, D. Aruan

{"title":"THE EFFECTS OF USER-GENERATED REVIEWS VERSUS INFLUENCER-GENERATED REVIEWS ON CONSUMER PURCHASE INTENTION","authors":"Almira Vania Puspitasari, D. Aruan","doi":"10.21776/ub.jam.2023.021.02.10","DOIUrl":"https://doi.org/10.21776/ub.jam.2023.021.02.10","url":null,"abstract":"As the use of mobile devices increases, social media and online reviews are increasingly important in the spread of WOM and play an important role in consumer decisions and the consumer journey. Companies can take advantage of online reviews in the form of User-Generated Reviews (UGR) and Influencer-Generated Reviews (IGR) to improve marketing strategies. This study aims to determine which online review is more effective between user-generated and influencer-generated reviews. The authors use experiments to examine how the type of online review (UGR vs IGR) influences consumers' perceptions of reviews and purchase intentions. This study predicts differences between the two online reviews influencing consumer purchase intentions. This research used an experimental design, and primary data collection was carried out with a web-based questionnaire. This study found that influencer-generated reviews were more effective in influencing purchase intentions. Interestingly, this is due to a process in which consumers assume IGR is more effortful to craft and subsequently equate this greater perceived effort with the credibility of the review and leading to more persuasive, in effect, purchase intention. Given the increasing use of mobile devices, social media, and the increasingly important online reviews (UGR and IGR) in the spread of WOM, this research contributes to understanding consumer decision-making processes and journeys when processing online reviews.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47640495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE EFFECT OF GREEN HUMAN RE-SOURCE MANAGEMENT (GHRM) PRAC-TICES ON THE COMPETITIVENESS OF HIGHER EDUCATION MEDIATED BY KNOWLEDGE MANAGEMENT 绿色人力资源管理实践对知识管理中介的高等教育竞争力的影响

Jurnal Aplikasi Manajemen Pub Date : 2023-06-01 DOI: 10.21776/ub.jam.2023.021.02.08

S. Sukardi, D. Djumarno, Anik Herminingsih, Kasmir Kasmir, C. Widayati, Zairil Zairil

{"title":"THE EFFECT OF GREEN HUMAN RE-SOURCE MANAGEMENT (GHRM) PRAC-TICES ON THE COMPETITIVENESS OF HIGHER EDUCATION MEDIATED BY KNOWLEDGE MANAGEMENT","authors":"S. Sukardi, D. Djumarno, Anik Herminingsih, Kasmir Kasmir, C. Widayati, Zairil Zairil","doi":"10.21776/ub.jam.2023.021.02.08","DOIUrl":"https://doi.org/10.21776/ub.jam.2023.021.02.08","url":null,"abstract":"In the global era, creating competitiveness is one of the key aspects of survival. This study aims to explain competitiveness in knowledge management-mediated green human resource management practices in Jakarta's private universities. This research is critical because green practices on campus are becoming essential due to the need for sustainable development and climate change mitigation. Furthermore, educational institutions should educate global citizens about sustainable development and provide relevant information concerning environmentally friendly practices. In this research, a total sample of 356 lecturers from 10 private tertiary institutions in Jakarta with B accreditation and more than 5,000 students. Purposive sampling was used in the sampling method to collect data, which was then analyzed using SEM-PLS. According to the study results, green human resource management has a direct and positive effect on competitiveness, while green human resource management has a direct positive impact on knowledge management. It can also be stated that knowledge management measurements' findings on competitiveness have a positive effect. Further research demonstrates a positive secondary impact of green human resource management through knowledge management on competitiveness. The results of this study may have negative effects on the campus's reputation as a green educational facility.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49163316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DO CREATIVE AND INNOVATIVE LEADERSHIP AFFECT PRODUCT QUALITY? EVIDENCE FROM CULINARY MSMEs 创造性和创新性领导会影响产品质量吗?来自烹饪中小微企业的证据

Jurnal Aplikasi Manajemen Pub Date : 2023-06-01 DOI: 10.21776/ub.jam.2023.021.02.14

Marianti Marianti, Rizka Nugraha Pratikna, Fernando Fernando, Cindy Keziea Muntu

{"title":"DO CREATIVE AND INNOVATIVE LEADERSHIP AFFECT PRODUCT QUALITY? EVIDENCE FROM CULINARY MSMEs","authors":"Marianti Marianti, Rizka Nugraha Pratikna, Fernando Fernando, Cindy Keziea Muntu","doi":"10.21776/ub.jam.2023.021.02.14","DOIUrl":"https://doi.org/10.21776/ub.jam.2023.021.02.14","url":null,"abstract":"The creative economy actors in Bandung City are dominated by culinary MSMEs. To survive in a competitive environment, culinary MSMEs owners need to have creativity and innovation to create quality products. Several researchers have found that leadership is an important factor in business development. Applying a creative and innovative leadership style is considered suitable for the culinary business because it can encourage creative and innovative behavior in the workplace, improve product quality, and meet customer expectations. This research aims to determine how creative and innovative leadership affects product quality (food, beverages, and services). This research also examines the direct impact of each aspect of creative and innovative leadership on product quality. The population of this research refers to the culinary MSMEs of Bandung City. The sampling technique used is the convenience sampling method. The sample used in this study was 102 respondents who were employees of various culinary MSMEs in Bandung City. Multiple linear regression analyses were used to test the proposed hypotheses. According to the findings of the data analysis, creative and innovative leadership has a positive impact on product quality. The dimension \"inspiring creativity and innovation\" has been shown to positively and significantly affect product quality. Based on the analysis results, creative and innovative leadership influences 41.4% of the quality of culinary products. This research also provides valuable recommendations for culinary business owners, especially in Bandung City, to support efforts to improve the quality of their products so they can compete in a competitive environment.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68319114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

UNDERSTANDING FEMALE SEGMENTS BASED ON BENEFIT OF LOYALTY PROGRAM 根据忠诚度计划的好处了解女性细分市场

Jurnal Aplikasi Manajemen Pub Date : 2023-06-01 DOI: 10.21776/ub.jam.2023.021.02.19

Yudi Sutarso, Larasati Ayu Sekarsari, Aniek Maschudah Ilfitiah, Laila Saleh Martha

{"title":"UNDERSTANDING FEMALE SEGMENTS BASED ON BENEFIT OF LOYALTY PROGRAM","authors":"Yudi Sutarso, Larasati Ayu Sekarsari, Aniek Maschudah Ilfitiah, Laila Saleh Martha","doi":"10.21776/ub.jam.2023.021.02.19","DOIUrl":"https://doi.org/10.21776/ub.jam.2023.021.02.19","url":null,"abstract":"Loyalty programs in banking need to look at the dynamics of female consumers, especially when digital businesses dominate marketing transactions. In the literature, segmentation studies are mostly carried out on retail services, airlines, and hotels, which are rare in banking, especially related to loyalty program services. Therefore, this study is expected to close the gap without a segmentation study in a banking context. This study aims to identify the female customer segment by assessing the bank's loyalty program and relating it to its perceived convenience, security, and reliability. The study employed the two most prominent banks in Indonesia, with 208 female customers as respondents. The purposive sampling method was used as a method of selecting samples. Data were reduced using factor analysis and categorized using cluster analysis. The main result identifies four factors underlying the benefits of loyalty programs: quality of communication, policy, rewards, and website quality. Three segments of loyalty program female consumers were identified: apathetic (25%), active (31%), and passive segments (44%). In further analysis, three segments of females were analyzed regarding the bank saving account's convenience, reliability, and security. Results confirm that all three segments were unique and distinguished one from another. This study's implication guides managing the types of female customers at the bank, especially loyalty programs.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49168866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

IMPROVING EMPLOYEE PERFORMANCE THROUGH THE USE OF SOCIAL MEDIA AT THE WORKPLACE: MEDIATED BY EMPLOYEE ENGAGEMENT AND JOB SATISFACTION 通过在工作场所使用社交媒体提高员工绩效：以员工敬业度和工作满意度为中介

Jurnal Aplikasi Manajemen Pub Date : 2023-06-01 DOI: 10.21776/ub.jam.2023.021.02.09

Cindy Letitia Lysandra, N. Noermijati, D. Kurniawati

{"title":"IMPROVING EMPLOYEE PERFORMANCE THROUGH THE USE OF SOCIAL MEDIA AT THE WORKPLACE: MEDIATED BY EMPLOYEE ENGAGEMENT AND JOB SATISFACTION","authors":"Cindy Letitia Lysandra, N. Noermijati, D. Kurniawati","doi":"10.21776/ub.jam.2023.021.02.09","DOIUrl":"https://doi.org/10.21776/ub.jam.2023.021.02.09","url":null,"abstract":"Employee performance will be more optimal if the employee combines it with social media. Moreover, social media platforms have various applications supporting employee performance, such as Zoom, Google Meetings, Skype, Telegram, and Whatsapp. Social media has fairly high accessibility, is easy to apply, and provides a variety of certain features that can support employees' work. For this reason, this study will examine the effect of social media on employee performance, mediated by employee engagement and job satisfaction. This research was conducted on educational employees at Brawijaya University Malang. Brawijaya University is one university that uses social media for its employees. Furthermore, the research data were analyzed using PLS (Partial Least Square) with the SEM (Structural Equation Model) approach. The sampling technique used is purposive sampling, but in this study, it is not known for a certain number of employees who use social media, so researchers refer to determining the minimum sample size for the SEM model, which is 5-10 times the number of indicators. Based on these considerations, the respondents obtained a total of 122 employees with the status of State Civil Apparatus. The results of the PLS analysis show that social media has no significant effect on employee performance. Nonetheless, employee engagement and job satisfaction perfectly mediate the relationship between social media and employee performance. Based on the results of this study, it can be concluded that social media can improve the performance of educational employees at Brawijaya University Malang through the mediating role of employee engagement and job satisfaction.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42067232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE MEDIATING ROLE OF SOCIAL INFORMAL LEARNING IN THE RELATIONSHIP BETWEEN HIGH INVOLVEMENT HUMAN RESOURCE PRACTICE AND LEARNING CLIMATE ON EMPLOYABILITY OF STARTUP COMPANY EMPLOYEES 社会非正式学习在高投入人力资源实践与学习氛围对创业公司员工就业能力关系中的中介作用

Jurnal Aplikasi Manajemen Pub Date : 2023-06-01 DOI: 10.21776/ub.jam.2023.021.02.18

Dewi Sekar Ayu, F. Martdianty

{"title":"THE MEDIATING ROLE OF SOCIAL INFORMAL LEARNING IN THE RELATIONSHIP BETWEEN HIGH INVOLVEMENT HUMAN RESOURCE PRACTICE AND LEARNING CLIMATE ON EMPLOYABILITY OF STARTUP COMPANY EMPLOYEES","authors":"Dewi Sekar Ayu, F. Martdianty","doi":"10.21776/ub.jam.2023.021.02.18","DOIUrl":"https://doi.org/10.21776/ub.jam.2023.021.02.18","url":null,"abstract":"Startup companies undergo many changes to deal with changing economic conditions and win the competition in the market. One of the factors that can increase company competitiveness is employability of the employee. This study combines organizational structural factors, namely the application of highly involved human resources and learning culture with employee factor namely social informal learning. The research aims to identify the factors that can enhance or hinder social informal learning and subsequently improve employee employability in startups. Purposive sampling technique was used to select the participants who met specific criteria relevant to the research objectives. Data from 290 employees of Indonesian startups analyzed using a structural equation model. The results showed that recognition, empowerment, competitive development, information sharing can enhance social informal learning and subsequently improve employee employability, while financial rewards can decrease social informal learning and employability. Companies that want to increase the practice of social informal learning can improve recognition practices, empowerment, competitive development, and information sharing.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47127688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE MOTIVATION AND THEIR EFFECT ON TEACHER PERFORMANCE: THE MEDIATION ROLE OF WORK EXPERIENCE 动机及其对教师绩效的影响:工作经验的中介作用

Jurnal Aplikasi Manajemen Pub Date : 2023-06-01 DOI: 10.21776/ub.jam.2023.021.02.12

Yuda Putra Wahyudi, A. Armanu, Nanang Suryadi

{"title":"THE MOTIVATION AND THEIR EFFECT ON TEACHER PERFORMANCE: THE MEDIATION ROLE OF WORK EXPERIENCE","authors":"Yuda Putra Wahyudi, A. Armanu, Nanang Suryadi","doi":"10.21776/ub.jam.2023.021.02.12","DOIUrl":"https://doi.org/10.21776/ub.jam.2023.021.02.12","url":null,"abstract":"This study aims to analyze the effect of motivation on performance mediated by work experience. Teachers at State Junior High Schools are the population in this study. The sampling technique used a purposive sampling method with 321 teachers as respondents. The technique used is Partial Least Square. The analysis results show that: Motivation has a significant positive effect on performance; Motivation has a significant positive impact on work experience; Work experience has a significant positive effect on performance; Work experience significantly mediates the effect of motivation on performance. The implication of this research is to have a suitable influence on motivation the public junior high school teachers in the Malang district should continue to be encouraged by using an approach to success expectations, value implications and potential costs of implementing professional development so that they always have motivation at work. Expectations of success, value implications, and potential costs of implementing professional development will be met. Teachers can play a role in terms of providing support. Teachers have more enthusiasm and encouragement in their work and can show performance. Work experience can also act as a mediating variable; principal collaboration and partnerships with out-of-school institutions are forged, and learning collaboration supports performance. Motivation provides encouragement and efforts to do work to contribute to new work experiences and individual performance towards organizational performance.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48043186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ROLE OF PERCEIVED VALUE ON CUSTOM-ER LOYALTY THROUGH OPTIMIZATION OF SERVICE QUALITY AND INNOVATION 通过优化服务质量和创新研究感知价值对顾客忠诚度的影响

Jurnal Aplikasi Manajemen Pub Date : 2023-06-01 DOI: 10.21776/ub.jam.2023.021.02.03

H. Husin, Adya Hermawati, Y. Purbaningsih, S. Susriyanti, Sylvia Fettry, Shujahat Ali

{"title":"ROLE OF PERCEIVED VALUE ON CUSTOM-ER LOYALTY THROUGH OPTIMIZATION OF SERVICE QUALITY AND INNOVATION","authors":"H. Husin, Adya Hermawati, Y. Purbaningsih, S. Susriyanti, Sylvia Fettry, Shujahat Ali","doi":"10.21776/ub.jam.2023.021.02.03","DOIUrl":"https://doi.org/10.21776/ub.jam.2023.021.02.03","url":null,"abstract":"Service providers must pay attention to customer satisfaction in their activities. They must focus on the quality of services provided and the need for innovation to increase customer value. It is important because service providers often pay little attention to the customer's perceived value in supporting service quality. The quantitative approach is used in this research. Data analysis is statistical and involves hypothesis tests. The survey is also conducted in which the data are obtained through a questionnaire. The object of research is service quality, innovation, perceived value, and customer loyalty. The research population is the customers of BPR Kedung Jaya Surabaya, with a sample of 100 respondents. The data collection instrument involves a questionnaire, documentation, and observation. The measurement scale is Likert Scale. The analysis technique in this research is a descriptive statistic and partial least square assisted by Smart PLS software. Results of the study show that: service quality has a significant effect on perceived value, innovation has a significant effect on perceived value, service quality has a significant effect on customer loyalty, innovation has a significant effect on customer loyalty, perceived value has a significant effect on customer loyalty, service quality significantly affects customer loyalty with the mediation of perceived value, and innovation significantly affects customer loyalty with the mediation of perceived value. This research implies that BPR Kedung Jaya Surabaya can use the results of this research as guidance to strengthen customer loyalty by examining all factors that influence research variables.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41353194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE EFFECT OF NON-PERFORMING LOANS AND LOAN DEPOSIT RATIOS ON STOCK RETURNS IS MEDIATED BY A PROFITABILITY STUDY ON COMMERCIAL BANKS LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE PERIOD 2016 - 2018 通过对2016 - 2018年在印度尼西亚证券交易所上市的商业银行的盈利能力研究，来中介不良贷款和贷款存款比率对股票回报的影响

Jurnal Aplikasi Manajemen Pub Date : 2023-06-01 DOI: 10.21776/ub.jam.2023.021.02.01

Y. Iskandar, S. Suharyanto, Achmad Zaki, Puri Setioningtyas Widhayani

{"title":"THE EFFECT OF NON-PERFORMING LOANS AND LOAN DEPOSIT RATIOS ON STOCK RETURNS IS MEDIATED BY A PROFITABILITY STUDY ON COMMERCIAL BANKS LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE PERIOD 2016 - 2018","authors":"Y. Iskandar, S. Suharyanto, Achmad Zaki, Puri Setioningtyas Widhayani","doi":"10.21776/ub.jam.2023.021.02.01","DOIUrl":"https://doi.org/10.21776/ub.jam.2023.021.02.01","url":null,"abstract":"Stock return is an indicator of banking performance in Indonesia. This study aims to empirically test non-performing loans and loan deposit ratios on stock returns mediated by return on assets at commercial banks listed on the Indonesian stock exchange in 2016-2018. The sample used in this study was 20 bank companies that met predetermined criteria. The data that has been collected is then analyzed using Path analysis to test the proposed hypothesis. The findings of this study indicate that non-performing loans and loan deposit ratios each have a significant effect on stock returns and are mediated by return on assets. Based on these findings, it is recommended that banking companies, in managing financial ratios, must run more optimally to maximize stock returns obtained by banks. Non-performing loan, loan deposit ratio is a bank's financial ratio to assess its performance. These financial ratios have a purpose to determine the bank's ability to optimize the level of lending to the public, generate profits from the activities carried out and reject the risks from its operational activities. For banking companies, the findings of this study can be used in policy-making related to the delivery of information on bank performance reports to investors.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46104430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0