Jurnal Aplikasi Manajemen最新文献

{"title":"STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST","authors":"Deandra Vidyanata","doi":"10.21776/ub.jam.2022.020.03.14","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.03.14","url":null,"abstract":"Social media has revolutionized the traditional marketing paradigm, where traditional marketing communication is usually regarded as a one-way relationship between service providers and consumers. The purchase decision is the final stage of a complex consumer decision-making process. which can be influenced by various marketing stimulus, one of which is Social Media Marketing activities. Heretofore, there is no certainty regarding the extent to which the effectiveness of Social Media Marketing affects purchase decisions, especially in the healthcare industry. This study employs The Stimulus-Organism-Response (S-O-R) Model to explain the role of Brand Trust (O) in mediating the influence of Social Media Marketing activities (S) on Purchase Decision (R) in the healthcare industry. The sampling technique used in this study is purposive sampling. The results of this study show that Social Media Marketing cannot directly affect purchase decisions. However, Social Marketing is proven effective in generating Brand Trust, which evokes consumers' purchase decisions. Furthermore, Brand Trust is found to be a full mediation in effect between Social Media Marketing on purchase decisions. Thus this study substantiates the implication of the Stimulus-Organism-Respons Model in the healthcare industry.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45031846","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"NEGATIVE MARKETING IN THE COSMETICS INDUSTRY: THE EFFECT OF GREENWASHING PERCEPTIONS ON PURCHASE INTENTION THROUGH BRAND IMAGE","authors":"C. W. Utami, T. Teofilus, Yohannes Somawiharja, Antonius Tanan, Aisyah - Salsabila, Yosef Evandro Emantyo, Chia Han Tsai","doi":"10.21776/ub.jam.2022.020.03.19","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.03.19","url":null,"abstract":"With the rise of the sustainable lifestyle movement, the Javanese people are becoming more aware of the need to buy environmentally friendly products, especially cosmetics. The facts in the field show that the company's marketing practices do not support the growing trend of buying eco-friendly cosmetics or the number of people who buy them. This study aimed to determine how consumers' views about greenwashing affect the purchase intention for environmentally friendly cosmetics in the Java Island region, with the brand image as a moderator. The methodology of this research is a combination of a descriptive method and a quantitative method. A descriptive technique and a quantitative approach are used to study the relationship and effect of one variable on another. The sampling technique in this study is non-probability sampling with a purposive sampling type. The sample in this study amounted to 110 respondents, and the data analysis used the SPSS program. The results showed that Greenwashing significantly affected the brand image but did not affect the purchase intention, and the brand image did not affect the purchase intention. Moreover, the total effect showed that greenwashing did not affect the purchase intention through the brand image. So this research concludes that a greenwashing phenomenon can easily produce brand image.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41319295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALYZING THE ROLE OF ORGANIZATIONAL COMMITMENT AND JOB SATISFACTION IN MINIMIZING TURNOVER INTENTION","authors":"Adya Hermawati, Roby Sambung, R. Ramlawati, Iswati Iswati, A. H. C. Haditomo, Totok Hendarto","doi":"10.21776/ub.jam.2022.020.03.01","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.03.01","url":null,"abstract":"As an organization, hospitals should always make efforts to improve the performance of their employees because those employees will help the hospitals to attain their vision, mission, and goals. This research aims to analyze the effect of organizational climate on turnover intention in mediating organizational commitment and job satisfaction. The research type is a cross-sectional study with a quantitative approach. Data collection is done in one-time observation through a survey involving questionnaires. Items of the questionnaire are arranged on the Ordinal Likert Scale. The data analysis instrument is Variance Based Structural Equation Modelling (SEM), or Second-Order Partial Least Square Program (Smart PLS Version 2.0). The research subject or analysis unit is all employees at Mother-Child Health Hospital of Rembang. Population (N) of research includes all hospital employees, a total of 218 individuals. The employees are divided into clinical staff involved in health care services and non-clinical staff who are definitely not included in the clinical group. The sampling technique is random sampling which takes only some population members to represent the population. There are 70 individuals selected from the workgroup to act as respondents. Then, several conclusions are obtained from the analysis and results of the hypothesis test. A good organizational climate can strengthen organizational commitment. Regarding this position, it is suggested that Mother-Child Health Hospital of Rembang maintain and improve its organizational climate.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42310820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"TELEWORK, WELL-BEING, STRESS, AND PRODUCTIVITY DURING COVID-19 PANDEMIC: DOES WOMEN'S RESILIENCE MATTER?","authors":"R. Anindita, Veinne Nathasia Korompis","doi":"10.21776/ub.jam.2022.020.03.04","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.03.04","url":null,"abstract":"This study aims to analyze the relationship between perceived stress, psychological well-being and perceived productivity through teleworking with resilience as moderation for married female employees in the telecommunications network company in Jakarta. The data analysis method used was Structural Equation Modeling (SEM)–Partial Least Square (PLS) by distributing questionnaires to 148 married women employees. Data were collected from December 2021 to 2022 through an online questionnaire distributed through the human resources department. The results of this study supported the six hypotheses proposed, and 1 of the seven hypotheses did not. Perceived stress and teleworking have a relationship with psychological well-being. Moreover, teleworking can mediate the relationship between perceived stress and psychological well-being. Surprisingly women's resilience does not moderate the relationship between teleworking and psychological well-being. This study also revealed that perceived stress and psychological well-being are related to perceived productivity. This condition requires an active role of corporate leaders to find effective ways to deal with stress and increase well-being and employee productivity during teleworking or Work From Home. Corporate leaders must begin to design and plan better methods to support employees who have flexible working hours.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41968615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DIRECTOR'S EXPERTISE, EXECUTIVE'S EXPERTISE, AND FIRM LEVERAGE IN MANUFACTURING INDUSTRY: EVIDENCE FROM TWO-TIER BOARD SYSTEM IN INDONESIA","authors":"Adri Putra Nugraha, N. Soewarno","doi":"10.21776/ub.jam.2022.020.03.20","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.03.20","url":null,"abstract":"This empirical research analyzes the director's and executive's expertise on the leverage of Indonesian manufacturing companies listed on the Indonesia Stock Exchange from 2014 to 2018. Ordinary Least Squares were used to answer the research problems and test the hypotheses. The leverage was measured using Total Short-Term Debt (STD), Total Long-Term Debt (LTD), and Total Debt in Book Value (TDBV). At the same time, the director's and executive's expertise is proxied by postgraduate and professional degrees in finance or accounting. This study finds that a director's professional degree in finance or accounting influences leverage by LTD but does not significantly affect leverage proxied by TDBV and STD. Then, an executive's postgraduate degree significantly impacts leverage proxied by TDBV and STD but does not significantly influence leverage proxied by LTD. Furthermore, the director's postgraduate degree and executive's professional degree in finance and accounting do not affect leverage in all proxies. In control variables, significant influences were found in the effects of firm size on LTD and STD, profitability proxied by ROA on LTD, profitability proxied by ROE on STD, and growth on LTD. Meanwhile, firm age, Non-Debt Tax Shield (NDTS), Earnings Volatility (EVO), and Tangibility (Tang) do not affect leverage in all proxies.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44350895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MEDIATION ROLE OF WORK-LIFE BALANCE ON THE EFFECT OF JOB DEMAND AND WORKPLACE RESOURCES ON NURSE JOB SATISFACTION DURING THE COVID-19 PANDEMIC","authors":"Quthrin Nada Machzum Baisa, B. M. Nilasari","doi":"10.21776/ub.jam.2022.020.03.06","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.03.06","url":null,"abstract":"The COVID-19 pandemic has become a critical concern for the health nursing industry, especially in the city of Jakarta, due to the very high population density of the city of Jakarta. This pandemic has placed a huge burden on nursing professionals as the frontlines deal directly with such a huge disaster. How can Workplace Resources combat the challenges of increasing Job Demands and provide a healthy Work-Life Balance? So that nurses get Job Satisfaction during this pandemic. This study aims to analyze the mediating role of Work-Life Balance on the effect of Job Demand and Workplace Resources on Job Satisfaction. The data used in this study is cross-sectional, namely data collected on selected respondents at a certain time. The research sample consisted of 301 nurses from eight hospitals in Jakarta who received covid-19 patients. The data analysis used for hypothesis testing was the Structural Equation Model (SEM) analysis with the help of SmartPLS 2.0 software. The results showed an effect of Job Demand and Workplace Resources on Work-Life Balance. There was an effect of Work-Life Balance on Job Satisfaction, and the Work-Life Balance variable was proven to mediate the effect of Job Demand and Workplace Resources on Job Satisfaction. Hospitals Management needs to calculate the maximum number of patients that nurses can handle and give them autonomy so they can make changes to work methods. Also, encourage nurse supervisors to help deal with stress in the workplace by maintaining a work-life balance. Nurses support nurse supervisors to provide recognition for nurses who perform well to increase job satisfaction.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47940673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE ROLE OF LEADERSHIP AND WORK MOTIVATION IN IMPROVING EMPLOYEE PERFORMANCE: WITH JOB SATISFACTION INTERVENING VARIABLES","authors":"N. Qomariah, Lusiyati Lusiyati, N. Martini, Nursaid Nursaid","doi":"10.21776/ub.jam.2022.020.03.12","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.03.12","url":null,"abstract":"This paper aims to examine the role of leadership style and work motivation in improving performance by involving feelings of satisfaction from employees (job satisfaction) as an intermediary variable in Freelance Daily Workers (THL) at the Banyuwangi Regional Secretary. The number of freelance daily workers (THL) at the Banyuwangi Regency Secretariat. The population in this study were all employees of the Daily Leasing Office of the Regional Secretariat of Banyuwangi Regency, amounting to 101 employees. Determination of the sample using a saturated sample so that the number of samples is 101 respondents. The descriptive analysis method is used to describe the respondents, and the variables used. Smart PLS 3.0 application is used in this study as an analytical tool to answer the hypothesis. The results showed that the leadership style variable in an organization could increase the job satisfaction of THL employees at the Banyuwangi Regional Secretariat. Work motivation from employees has a significant effect on job satisfaction. Job satisfaction of casual daily workers also affects employee performance. The leadership style possessed by the leaders at the Banyuwangi Regency Secretary also affects employee performance. Work motivation significantly affects employee performance at the Daily Leasing Office of the Regional Secretariat of Banyuwangi Regency. Leadership style and work motivation can increase employee satisfaction and performance at the Regional Secretary of Banyuwangi Regency. Therefore there needs to be an effort to improve employees' leadership style and work motivation.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42602621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE INFLUENCE OF ORGANIZATIONAL CULTURE ON THE EMPLOYEE PERFORMANCE MEDIATED BY JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT","authors":"I. Wua, N. Noermijati, A. Yuniarinto","doi":"10.21776/ub.jam.2022.020.03.07","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.03.07","url":null,"abstract":"The digital era is now making competition between companies increasingly competitive. Companies need to pay attention to and improve the performance of existing human resources to be able to compete. This research aims to test and analyze the direct and indirect influence between organizational culture and employee performance with the mediator variable, job satisfaction, and organizational commitment. The quantitative analysis was used in this research, and there were 112 employees of Bank SulutGo of Manado Main Branch Office as the samples were collected through questionnaires. Furthermore, the analytical instrument to analyze these data was Smart PLS 3.0. The results showed that organizational culture has a direct and significant influence on employee performance. Organizational culture has a direct and significant influence on job satisfaction. Organizational culture has a direct and significant influence on organizational commitment. Organizational commitment has a direct and significant influence on employees' performance. Job satisfaction has a direct and significant influence on employees' performance. Job satisfaction influences organizational commitment. However, organizational commitment is the one that has the biggest influence on improving employee performance. Moreover, job satisfaction and organizational commitment can mediate the relationship between organizational culture and employee performance with partial mediation. The results of this study will help companies to improve employee performance, so that companies can compete in digital era.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42311968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE ROLE OF SELF-CONFIDENCE IN MEDIATING THE EFFECTS OF SKILL PRACTICES AND TRAINING ON EMPLOYEES' PERFORMANCE","authors":"S. Sutarto, R. Setyaningrum, Fitri Rezeki","doi":"10.21776/ub.jam.2022.020.03.08","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.03.08","url":null,"abstract":"This study examines the direct effect of skill practices and training on employees' performance and the indirect effect of skill practices and training on employees' performance through self-confidence. This study was conducted at PT. Mulia Glass Float Division, Cikarang, Bekasi, West Java. This study is a quantitative study that collected data using a survey technique through a questionnaire. The data was then processed using PLS 3.3.3 software. The study population was 151 employees. Based on purposive sampling, the entire population was used as a sample. The results showed that self-confidence had a positive effect on employees' performance, skill practices had a positive impact on self-confidence, skill practices had a positive effect on employees' performance, training had a positive impact on self-confidence, and training had no effect on employees' performance, skill practices had a positive effect on employees' performance through self-confidence mediation, and training had a positive effect on employees' performance through self-confidence mediation. The expertise possessed by employees and the training provided could increase the employees' confidence that they could conduct their duties and responsibilities properly. Consecutively, it affected increasing employees' performance. This study is expected to be a reference for company management to conduct training to improve employees' skill practices continuously. It is also expected to increase employees' self-confidence and have an impact on improving employees' performance.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46469204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"COUNTRY OF ORIGIN AND PERCEIVED QUALITY IN MEDIATING THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTION","authors":"Chintata Ardisa, F. Rohman, Astrid Puspaningrum","doi":"10.21776/ub.jam.2022.020.03.09","DOIUrl":"https://doi.org/10.21776/ub.jam.2022.020.03.09","url":null,"abstract":"This study aims to determine and analyze the relationship between Consumer Ethnocentrism, Country of Origin, Purchase Intention, and Perceived Quality in local cosmetics of Indonesian products. This research will be conducted by the explanatory research method. The population of this study is women in Malang who already know the products of MAKEOVER but have never purchased the product. The sample from this study amounted to 186 respondents. This study, the number of variables studied as many as four variables, namely consumer ethnocentrism, country of origin, perceived quality, and purchase intention. This study was conducted to dispel the assumption that genuine local products, especially Indonesian cosmetics, are still often judged to be inferior to imported products. The data collection techniques in this study were conducted through questionnaires and documentation. The technique used in taking the sample was non-probability sampling using quota sampling from prospective consumers. Data analysis techniques used through validity tests use Confirmatory Factor Analysis (CFA) instrument validity tests, reliability tests, and Partial Least Square (PLS) approach with Smart PLS 3 software. The results showed that consumer ethnocentrism owned by women in Malang is a prospective consumer of local products has led to the interest in purchasing MAKEOVER products as opposed to imported cosmetic products, an exciting finding in this study because the high ethnocentric spirit does not make people want to buy local products, further findings that a good image of the country of origin is proven to influence the buying interest of prospective consumers and also proven to be a good antecedent between consumer ethnocentrism and purchase intention than perceived quality managed to be the primary mediation between consumer ethnocentrism and purchase intention in local products. Based on the result of this study, the company must compete with imported products by increasing the ethnocentrism campaign to its consumers so that it can create continuous purchase intentions in many ways.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44933415","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}