Jurnal Aplikasi Manajemen最新文献

THE EFFECT OF EFFORT-REWARD IMBALANCE ON TURNOVER INTENTION MEDIATED BY BURNOUT AND WORK STRESS IN CONTRACT NURSES 工作倦怠和工作压力对合同制护士离职意愿的影响

Jurnal Aplikasi Manajemen Pub Date : 2023-09-01 DOI: 10.21776/ub.jam.2023.021.03.15

Kurniawaty Kurniawaty, Muhamad Risal Tawil

{"title":"THE EFFECT OF EFFORT-REWARD IMBALANCE ON TURNOVER INTENTION MEDIATED BY BURNOUT AND WORK STRESS IN CONTRACT NURSES","authors":"Kurniawaty Kurniawaty, Muhamad Risal Tawil","doi":"10.21776/ub.jam.2023.021.03.15","DOIUrl":"https://doi.org/10.21776/ub.jam.2023.021.03.15","url":null,"abstract":"This paper is motivated by the increasing number of nurse turnover at Bahteramas Hospital over the past 3 years. This incident is caused by factors that cannot be explained. In addition, there are inconsistencies in the findings of previous studies in the effect of effort-reward imbalance on turnover intention where one researcher and another researcher did not reach the same conclusion. This study will examine the model of the effect of effort-reward imbalance on turnover intention by presenting burnout and work stress as mediation. Therefore, this study aims to develop a model to analyze the effect of effort-reward imbalance on turnover intention mediated by burnout and work stress. The study was conducted with a quantitative approach and descriptive design utilizing the conservation of resources (COR) theory paradigm which is proven to be able to overshadow all research constructs. The respondents of the study were contract nurses at the Bahteramas Regional General Hospital in Kendari City, while data collection was carried out with digital instruments in the form of a google form that was distributed and managed to collect a sample of 125 respondents using the Slovin formula which was drawn by simple random sampling. The measurement scale is an ordinal scale. The analysis techniques in this study are descriptive statistics and multivariate analysis with the help of AMOS software.The results of the study proved that mediating variables in the form of burnout and work stress were the main triggers that caused turnover intention in contract nurses at the Bahteramas Regional General Hospital in Kendari City. The implications of this study can be used by hospital management to reduce burnout and work stress of contract nurses so that the presence of turnover intention can be avoided.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135688227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DOES DIGITAL MARKETING BASED ON BRAND IMAGE AND BRAND TRUST AFFECT PURCHASE DECISIONS IN THE FASHION INDUSTRY 4.0? 基于品牌形象和品牌信任的数字营销是否会影响时尚产业4.0中的购买决策?

Jurnal Aplikasi Manajemen Pub Date : 2023-09-01 DOI: 10.21776/ub.jam.2023.021.03.01

Sayyidah Hafidhatul Ilmi, Eric Harianto, Riduan Mas’ud, Muhammad Azizurrohman

{"title":"DOES DIGITAL MARKETING BASED ON BRAND IMAGE AND BRAND TRUST AFFECT PURCHASE DECISIONS IN THE FASHION INDUSTRY 4.0?","authors":"Sayyidah Hafidhatul Ilmi, Eric Harianto, Riduan Mas’ud, Muhammad Azizurrohman","doi":"10.21776/ub.jam.2023.021.03.01","DOIUrl":"https://doi.org/10.21776/ub.jam.2023.021.03.01","url":null,"abstract":"Factors forming purchasing decisions are important for companies to analyze to be sustainable in rapid technological developments. The rapid development of technology is followed by e-commerce in Indonesia, which results in increasingly fierce competition between competitors. This study aims to analyze and examine the impact of digital marketing on brand trust and brand image that influence the purchase decision of Mirrorplus.id products. Data collection uses quantitative methods by distributing questionnaires to Mirrorplus.id consumers. The study was conducted from July 2021 to January 2022. The sampling technique used purposive sampling with several criteria and 139 respondents. The data analysis technique used SEM-PLS with the help of SmartPLS 3.2.9. The results of the study yield several conclusions, namely, digital marketing has a significant and positive effect on brand image and brand trust, brand image does not have a significant but positive effect on purchasing decisions, and brand trust has a significant and positive effect on purchasing decisions. The implication that will be carried out is to carry out a market penetration and product development strategy. Market penetration can be done by adding promotion and marketing costs to Mirrorplus.id digital media. Some steps can be taken are collaborating with several influencers, where influencers can spread the Mirrorplus.id brand by explaining product functions and values.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135688085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ISLAMIC SCHOOL IMAGE AND SERVICE QUALITY ON ISLAMIC ELEMENTARY SCHOOLS: THE ROLE OF WORD OF MOUTH AS MEDIATION 伊斯兰学校形象与服务质量对伊斯兰小学的影响:口碑的中介作用

Jurnal Aplikasi Manajemen Pub Date : 2023-09-01 DOI: 10.21776/ub.jam.2023.021.03.13

Hamzah Hamzah, Miftah Syarif, Astri Ayu Purwati, Sudarno Sudarno

{"title":"ISLAMIC SCHOOL IMAGE AND SERVICE QUALITY ON ISLAMIC ELEMENTARY SCHOOLS: THE ROLE OF WORD OF MOUTH AS MEDIATION","authors":"Hamzah Hamzah, Miftah Syarif, Astri Ayu Purwati, Sudarno Sudarno","doi":"10.21776/ub.jam.2023.021.03.13","DOIUrl":"https://doi.org/10.21776/ub.jam.2023.021.03.13","url":null,"abstract":"In the current era, schools founded by private parties are increasing. Of course, it increases the competition between these private and public schools. Schools with international concepts, for example, have also become many choices for prospective students. Besides that, religion-based schools such as Christian, Buddhist, or Islamic schools are also an option now. For this reason, this study aimed to analyze the role of school Islamic image, service quality, and word of mouth on parents' decisions to choose private Islamic schools in Pekanbaru. This type of research is quantitative research. This study used 200 parents of grade 1 students at a private Islamic elementary school in Pekanbaru as samples, and the sampling technique used was simple random sampling. A structural equation model (SEM) with PLS is the data analysis technique. The results of this study indicate that Islamic school image has no significant influence on word of mouth, Islamic school image has no significant influence on parents' interest, Service quality has an impact on word of mouth, Service quality has an influence on parents' interest, Word of mouth can't mediate the relationship of Islamic school image on parent's interest, and Word of mouth can mediate the relationship service quality on parent's interest. Therefore, the Islamic idea does not motivate parents to choose their children's schools. Still, the service quality is the key to increasing their competitiveness against other private schools.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135688094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

SYSTEMIC ENTREPRENEURSHIP INTENTION MODEL, FAMILY BACKGROUND, AND PRIOR ENTREPRENEURIAL EXPERIENCE ON STUDENTS’ ENTREPRENEURIAL INTENTION 系统创业意向模型、家庭背景、创业经历对大学生创业意向的影响

Jurnal Aplikasi Manajemen Pub Date : 2023-09-01 DOI: 10.21776/ub.jam.2023.021.03.07

Suhermin Suhermin, Okto Aditya Suryawirawan, Abdul Talib Bon

{"title":"SYSTEMIC ENTREPRENEURSHIP INTENTION MODEL, FAMILY BACKGROUND, AND PRIOR ENTREPRENEURIAL EXPERIENCE ON STUDENTS’ ENTREPRENEURIAL INTENTION","authors":"Suhermin Suhermin, Okto Aditya Suryawirawan, Abdul Talib Bon","doi":"10.21776/ub.jam.2023.021.03.07","DOIUrl":"https://doi.org/10.21776/ub.jam.2023.021.03.07","url":null,"abstract":"Countless businesses had to close permanently, and workers had to be laid off during Covid-19 pandemic, thus the emergence of entrepreneurs is crucial for Indonesia's economic recovery. This study aims to analyze further the extended systemic entrepreneurship intention model and its impact on students in Surabaya. Purposive sampling was used toward 205 students. Results were analyzed using partial least square through SmartPLS. Reciprocal relationships among all the antecedent variables of entrepreneurial intention were found to be positive and significant. Regarding the impact of the antecedent variables of entrepreneurial intention such as perceived convenience, risk tolerance, perceived feasibility and attitude, only perceived feasibility was found to have no effect on entrepreneurial intention. There are no differences in entrepreneurial intention among students with or without entrepreneurial family backgrounds. There are no differences in entrepreneurial intention among students with or without prior entrepreneurial experience. This study provides implication towards students’ entrepreneurial intention during covid-19 pandemic and the robustness of systemic entrepreneurship intention model in predicting it.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135688000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE NAHDLIYAH SPIRITUAL VALUE PERSPECTIVE IN ANALYZING THE ROLE OF FINANCIAL PERFORMANCE OF MSME nahdliyah精神价值视角在分析中小微企业财务绩效中的作用

Jurnal Aplikasi Manajemen Pub Date : 2023-09-01 DOI: 10.21776/ub.jam.2023.021.03.06

Bedjo Santoso, Hendar Hendar, Zaenudin Zaenudin, Razali Bin Haron

{"title":"THE NAHDLIYAH SPIRITUAL VALUE PERSPECTIVE IN ANALYZING THE ROLE OF FINANCIAL PERFORMANCE OF MSME","authors":"Bedjo Santoso, Hendar Hendar, Zaenudin Zaenudin, Razali Bin Haron","doi":"10.21776/ub.jam.2023.021.03.06","DOIUrl":"https://doi.org/10.21776/ub.jam.2023.021.03.06","url":null,"abstract":"The most researches related to the Nahdlatul Ulama (NU) community business performance is just focus on the role of entrepreneur, ICT, e-commerce, marketing, and other common variables that have ignored the important concept which initiated from the main value of the NU’s movement philosophy. It is therefore, this study aimed to analyses the role of Nahdliyah spiritual value (NSV) to NU’s busines performance. NSV considered as new concept synthesized by combining resource advantage on competition theory (RACT) and social identity theory (SIT) inserted by Nahdliyin value concept. The object of this research is the NU business community members of the NU Entrepreneurs Association (HPN). This study used a quantitative method with purposive sampling to select 350 MSMEs (UMKM) under HPN in Central Java and tested the regressive relationship of 6 variables with SEM PLS 4.0. The findings show that digital marketing capabilities, ICT, and entrepreneurial spirit are the factors that most support the existence of NSV. Besides that, NSV plays a role in mediating the relationship between these three factors to financial performance in an MSME. This study fulfils the theoretical gaps and produces new perspectives into the spiritual value concept of resource advantage theory on the competition by inserting spiritual values implemented in MSMEs based on spiritual community businesses. This research contributes to the development of a new concept of NSV. The study also covered the research gap related to the relationship between the variables involved.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135688360","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EXPLORING THE MINDSET TO BECOME AN ENTREPRENEUR 探索成为企业家的心态

Jurnal Aplikasi Manajemen Pub Date : 2023-09-01 DOI: 10.21776/ub.jam.2023.021.03.05

Denny Bernardus, Imanuel Deny Krisna Aji, Liestya Padmawidjaja, Fulgentius Danardana Murwani, Imanuel Hitipeuw, Stefan Yudana Jatiperwira

{"title":"EXPLORING THE MINDSET TO BECOME AN ENTREPRENEUR","authors":"Denny Bernardus, Imanuel Deny Krisna Aji, Liestya Padmawidjaja, Fulgentius Danardana Murwani, Imanuel Hitipeuw, Stefan Yudana Jatiperwira","doi":"10.21776/ub.jam.2023.021.03.05","DOIUrl":"https://doi.org/10.21776/ub.jam.2023.021.03.05","url":null,"abstract":"Universitas Ciputra Surabaya is one of the universities that strongly supports its students to become excellent entrepreneurs by providing entrepreneurship curriculum and real business practice experiences. An entrepreneurial mindset is required to achieve this goal. This research aims to elaborate on the dimensions of entrepreneurial mindset based on previous research findings. Adopting a mixed-method approach on undergraduate students who have taken entrepreneurship courses. Data analysis was conducted through semi-structured interviews and confirmatory factor analysis to test the dimensions of entrepreneurial thinking generated from qualitative research. These were then tested on 100 students enrolled in entrepreneurship courses. The research results indicate two dimensions of entrepreneurial mindset: elaborating mindset with indicators of consideration, planning, and information seeking, and implementing mindset with indicators of action and evaluation. The confirmatory factor analysis results show that the elaborating mindset is focused on planning, such as planning/strategies for starting a business and when to start a business, while the implementing mindset is focused on evaluation, such as always seeing opportunities and measuring these opportunities in starting one's own business. For universities that provide entrepreneurship education, students need to be given materials on creating business plans and evaluating the businesses they are running.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135688082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE INFLUENCE OF AWARENESS, TRIAL, PREFERENCE, DEVOTION, AND FANATICISM ON THE REPURCHASE INTENTION OF INDOMIE PRODUCTS 认知、试用、偏好、投入、狂热对自制产品再购买意愿的影响

Jurnal Aplikasi Manajemen Pub Date : 2023-09-01 DOI: 10.21776/ub.jam.2023.021.03.12

Dari Aulia Qital, Jono M. Munandar, Muhammad Nur Aidi

{"title":"THE INFLUENCE OF AWARENESS, TRIAL, PREFERENCE, DEVOTION, AND FANATICISM ON THE REPURCHASE INTENTION OF INDOMIE PRODUCTS","authors":"Dari Aulia Qital, Jono M. Munandar, Muhammad Nur Aidi","doi":"10.21776/ub.jam.2023.021.03.12","DOIUrl":"https://doi.org/10.21776/ub.jam.2023.021.03.12","url":null,"abstract":"The purpose of this study is to analyze the level and influence of awareness, trial, preference, devotion and fanaticism of Indomie customers in Jabodetabek. The research was carried out using an online questionnaire given to respondents who were consumers of Indomie products in Jabodetabek. Based on the descriptive analysis of Indomie consumers in Jabodetabek, the level of awareness is very good, the level of trial is good, the level of preference is good, the level of devotion and fanaticism tends to be quite good. As for purchase intention, purchase decision and repurchase intention, they are included in the fairly good criteria. Judging from the results of the hypothesis testing, it is known that The results indicate that awareness significantly influences both purchase intention and purchase decision. Similarly, trial positively impacts purchase intention and purchase decision. Furthermore, preference has a significant effect on purchase intentions but not on purchase decisions. The findings also reveal that preference does significantly affect repurchase intention. Devotion significantly influences the repurchase decision. But contrary to expectations, devotion does not affect repurchase intentions. Similarly, fanaticism has no significant effect on purchase decisions. Lastly, the study confirms that fanaticism influences repurchase intention, purchase intention influences purchase decision, and purchase decision positively affects repurchase intention. That highlights the importance of the initial purchase decision in shaping future repeat purchases.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135688091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A DIGITAL MARKETING STRATEGY USING SOCIAL MEDIA MARKETING TO INCREASE CONSUMER PURCHASE DECISIONS MEDIATED BY BRAND PERCEPTION 一种利用社交媒体营销增加消费者购买决策的数字营销策略

Jurnal Aplikasi Manajemen Pub Date : 2023-09-01 DOI: 10.21776/ub.jam.2023.021.03.18

Sufrin Hannan, Santi Piramita, Jan Horas Vervady Purba

{"title":"A DIGITAL MARKETING STRATEGY USING SOCIAL MEDIA MARKETING TO INCREASE CONSUMER PURCHASE DECISIONS MEDIATED BY BRAND PERCEPTION","authors":"Sufrin Hannan, Santi Piramita, Jan Horas Vervady Purba","doi":"10.21776/ub.jam.2023.021.03.18","DOIUrl":"https://doi.org/10.21776/ub.jam.2023.021.03.18","url":null,"abstract":"Improving customer impressions of non-subsidized mortgages is one of the challenges facing banks today, and the use of digital marketing media has become necessary to win the competition. This study attempts to examine the roles of brand perception in mediating the interactions between social media marketing and customer purchase decisions in the non-subsidized mortgage setting since consumer perception is still a problem in non-subsidized mortgages in Indonesia. Three hundred twenty participants from non-subsidized mortgage debtors who have had new credit agreements for more than three months and who follow Bank XYZ on Instagram were used in this study. PLS-SEM, or partial least square structural equation modeling, was used in this study's data analysis. According to the findings, brand perception significantly and positively mediates the influence of social media marketing on customer purchasing decisions. The study's findings suggest that Bank XYZ has to improve its social media marketing approach, focusing on producing engaging, interactive, and educational content for users. Building a brand relationship with customers is extremely important for improving brand perception. Consumers will find it simpler to use a mortgage at Bank XYZ because of the perception connected to their minds.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135688093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE FORMAL SECTOR LABOR PERFORMANCE UNDER THE SHADOW OF JOB AUTOMATION 在工作自动化的阴影下，正规部门的劳动绩效

Jurnal Aplikasi Manajemen Pub Date : 2023-09-01 DOI: 10.21776/ub.jam.2023.021.03.04

Reny Andriyanty, Syamsul Bachri, Delila Rambe, Abdul Halim Abdul Majid

{"title":"THE FORMAL SECTOR LABOR PERFORMANCE UNDER THE SHADOW OF JOB AUTOMATION","authors":"Reny Andriyanty, Syamsul Bachri, Delila Rambe, Abdul Halim Abdul Majid","doi":"10.21776/ub.jam.2023.021.03.04","DOIUrl":"https://doi.org/10.21776/ub.jam.2023.021.03.04","url":null,"abstract":"Data on formal sector employment in DKI Jakarta shows a significant and negative relationship between investment and employment. Now, industries are more capital-intensive and prefer to implement automation, IoT robotics, and artificial intelligence. The purpose of this study was to build a model of the relationship between character, work ability, organizational commitment, and organizational culture as they relate to the performance of formal sector employees. The research method was descriptive quantitative. The sampling technique was non-probability sampling. Samples were determined by accidental sampling and were collected from 151 respondents who were formal sector employees of DKI Jakarta. Structural Equation Model applied in data processing. The results of the research indicated that Character factor and workability have a significant direct influence on employee performance on formal sector employees in DKI Jakarta. Only the organizational commitment factor is not significantly correlated directly to performance. Indirect relationship analysis states that organizational culture through organizational commitment correlates with character and workability factors which ultimately have an impact on performance. The implication of this research shows that the creativity factor and environmentally friendly work behavior need to be improved by employees.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135688095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY 检视自有品牌购买意愿:品牌品类的调节作用

Jurnal Aplikasi Manajemen Pub Date : 2023-09-01 DOI: 10.21776/ub.jam.2023.021.03.20

Effly Juvita Andarini, Yeshika Alversia

{"title":"EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY","authors":"Effly Juvita Andarini, Yeshika Alversia","doi":"10.21776/ub.jam.2023.021.03.20","DOIUrl":"https://doi.org/10.21776/ub.jam.2023.021.03.20","url":null,"abstract":"Private label is seen as a way to maintain profits, encourage consumption, and as a form of CSR for retail companies when empowering local small businesses. In its development, private labels have evolved into brands that pay attention to value and sustainability. A brand category in Indonesia involves SMEs as product suppliers for PLB. This study examines the influence of factors related to the store on the perception of private-label products produced by SMEs. This study collects online data from 441 Indonesian respondents who are Alfamart and Indomaret customers aged 18 or above and have shopped in the last 3 (three) months, using the non-probability sampling method with a purposive sampling technique. The collected data were tested using SEM Partial Least Squares analysis. The results reflect that store loyalty and brand image have a significant positive impact on attitudes toward buying private labels. In contrast, store loyalty and price consciousness have the least significant positive impact. On the other hand, perceived risk was was found to have a significant negative effect. The Brand Category was found to be moderating in Store Loyalty and Brand Image antecedent variables. This study is expected to be useful for academics and marketing practitioners by expanding private-label studies, especially in relation to SMEs as producers. Moreover, retailers can consider involving more SMEs in their private-label business, which will positively impact society.","PeriodicalId":32350,"journal":{"name":"Jurnal Aplikasi Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135688084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0