{"title":"Political Marketing As Arts And New Media: A Study of Website Usage For Political Marketing","authors":"M. Widianti, P. Pawito, S. Hastjarjo","doi":"10.2991/ICALC-18.2019.7","DOIUrl":"https://doi.org/10.2991/ICALC-18.2019.7","url":null,"abstract":"As global culture has been penetrating nearly all aspects of life in all around the world the use of new media including website become more ubiquitous. Even it is very common that websites are used to convey visual arts for the purposes of political marketing. The political elite, political parties, and many interest groups usually have their own website to inform and/or to persuade the public in term of political marketing. It could be emphasized in this respect that arts (visual arts) are often utilized to carry political relevance message for the purpose of political marketing including photographs, paintings, video, and film. Having the basis of the such like phenomena the study attempts to examine what characteristic nature of the use of visual arts in the websites run particularly by the three major political parties in Indonesia (PDIP, Gerindra, PKS) during the period of the run-up of the 2019 general election. Media analysis technique is employed in the study by scrutinizing what kinds of visual arts are utilized and the cultural and psychological appeals are applied. The data had been gathered based on the observation which was conducted June August 2018. Keyword: political marketing, arts, visual arts, new media, website","PeriodicalId":323186,"journal":{"name":"Proceedings of the Third International Conference of Arts, Language and Culture (ICALC 2018)","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126506754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Never-ending Local Beauty: Neo-Exoticism in Tourism Activities and Online Media Narratives","authors":"I. Setiawan, Andang Subaharianto","doi":"10.2991/ICALC-18.2019.28","DOIUrl":"https://doi.org/10.2991/ICALC-18.2019.28","url":null,"abstract":"This article aims to discuss the construction of cultural-related-locality discourses in tourism activities and media narratives that cannot be separated from market civilization in Indonesia. With the post-colonial exotics framework by Huggan (2001), we will analyze data derived from our field research in Banyuwangi regarding cultural activities undertaken by local actors in welcoming tourist. In addition, we will also analyze the data from online media narratives which bring the issues of local cultures and communities in Banyuwangi. We argue that through various cultural activities and media narratives under market civilization, local people and cultures are having new discursive constructions which emphasize the significance of beautiful, unique, attractive, exotic, traditional and glamorous cultural products with new invested-meanings that relate to the torusim market as well as the transformation the hegemonic stereotyping paradigm of eastern subject.","PeriodicalId":323186,"journal":{"name":"Proceedings of the Third International Conference of Arts, Language and Culture (ICALC 2018)","volume":"201 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116161915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Making the Local Transformative: A Critical Discourse Analysis of Banyuwangi’s cultural policy","authors":"Albert Tallapessy","doi":"10.2991/icalc-18.2019.19","DOIUrl":"https://doi.org/10.2991/icalc-18.2019.19","url":null,"abstract":"This article analyzes the AAA’s statements delivered in his speeches from 2011 to 2012 about a new cultural policy of Banyuwangi. Using Fairclough’s critical discourse analysis, I will explore how local cultural discourses are constructed in a variety of his statements. These statements were the basic concepts of his cultural policy which was implemented in various cultural agendas in B-Fest since 2012. The formation, of course, cannot be separated from the frame of tourism industry in national and global scope. Following the framework of Fairclough’s Critical Discourse Analysis (CDA), I will combine textual, discursive practice, and contextual analysis. Textual analysis examines the process of forming discourses on local culture in the midst of tourism as AAA has expressed in his speeches. Discursive practice focuses on the artist's response to the cultural policies adopted by Regent AAA. The last is contextual analysis of the real conditions of local culture and its perpetrators, bureaucratic institutions, and the global tourism industry that lays the ground for exploring critically how broader ideological and political interests are negotiated through cultural policy in Banyuwangi. The result of this study shows that Banyuwangi’s cultural policy under AAA regime uses a transformation mode which change the physical appearance of the local cultures with glamorous style. With glamorous new look based on traditional cultural diversity of Banyuwangi, especially Using cultures, carnival is not only becoming fashion show. Fashion carnival that still carries the characteristics of art form or ritual that live in society would be more attractive and luxurious so that will attract the interest of foreign or domestic tourists who yearn for the exotic society and local cultures.","PeriodicalId":323186,"journal":{"name":"Proceedings of the Third International Conference of Arts, Language and Culture (ICALC 2018)","volume":"198 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133445045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Are Humans the talking Animals? Exploring Language as a Window to Physical-Metaphysical Knowledge","authors":"Bagiya Bagiya, Kadaryati Kadaryati","doi":"10.2991/icalc-18.2019.23","DOIUrl":"https://doi.org/10.2991/icalc-18.2019.23","url":null,"abstract":"Through language, a religion came into existence at the heart of human life. The language used within a believing religious knowledge manifest in itself the objective references, matters which address the problem of knowledge both physical and metaphysical. The concept of human being as a speaking animal (thinking ability) in Islam embodies the meaning of the logical tradition in which man acquires knowledge through language, both in terms of pronunciation, writing, and hearing resulting in the impact of manners (akhlaq) in acting and behaving. Language intermediates men to the mentalistic and action aspects of a concept of thought. In this paper, the writer explores a different philosophical perspective on how Islam views linguistics as 'scientific knowledge' which includes the study of language on the basis of tasawwuf science or the Islamic point of view. Keyword: human being; language; linguistics; Islam; knowledge","PeriodicalId":323186,"journal":{"name":"Proceedings of the Third International Conference of Arts, Language and Culture (ICALC 2018)","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116025477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Character Building for Early Childhood Learners Through the Shadow Puppet-Based Javanese Language Manners","authors":"K. Wijayanti, D. Sulaksono","doi":"10.2991/ICALC-18.2019.50","DOIUrl":"https://doi.org/10.2991/ICALC-18.2019.50","url":null,"abstract":"","PeriodicalId":323186,"journal":{"name":"Proceedings of the Third International Conference of Arts, Language and Culture (ICALC 2018)","volume":"138 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116376015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Youth Creativity: Participation in City Identity Building in Surakarta","authors":"F. R. Fuad, A. Wahida","doi":"10.2991/icalc-18.2019.4","DOIUrl":"https://doi.org/10.2991/icalc-18.2019.4","url":null,"abstract":"Surakarta has a long history as an ’old city’ which is built in a kingdom concept, including its political considerations, sociology strategies, economics, and culture orientation. All of the cultural products which are born and developed in Surakarta reflects the civilization level and ideology maturity of the society’s cultural journey. This research is aimed at identifying the information and creative ideas which put forward historical aspect and traditional culture as a strategic basis, so that a new comprehensive study on the youth involvement in supporting the identity and cultural city image building will be found. The object of this research were creativity, art, and traditional culture. Meanwhile, the subject of this research were the youth/youngsters at Sangkrah and Joyoraharjan, Surakarta. The method used was under the Research and Development (R&D) approach in the following steps: 1) initial research and collecting information, 2) planning, 3) preliminary development of product. The data were collected using in-depth interviews, participant observations, document analysis, and focus group discussion. The results show that the potentials which can be developed are the physical room, art, skill, and literacy. This research produces a developmental model draft.","PeriodicalId":323186,"journal":{"name":"Proceedings of the Third International Conference of Arts, Language and Culture (ICALC 2018)","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127453130","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Indonesian language and its potential to become an international language","authors":"León Gilberto Medellin Lopez","doi":"10.2991/icalc-18.2019.40","DOIUrl":"https://doi.org/10.2991/icalc-18.2019.40","url":null,"abstract":"The potential shown by the Indonesian language in less than a century for a neutral lingua franca is continually progressing, not only for the nation alone but it is indeed becoming more popular abroad thanks to Darmasiswa and other Indonesian scholarship programs offered to foreigners. Besides the cited phenomena that has seen an increase in the use of the Indonesian language all around the world, there are many other factors to consider in the potential success of Indonesian as an international language used not only by locals but also by foreigners either for daily conversations, for academic purposes, medical or any other needs inside and outside of Indonesia. The present paper approaches this phenomenon from a sociolinguistic perspective in field. Keyword: Bahasa Indonesia, standardised language, second language, international language.","PeriodicalId":323186,"journal":{"name":"Proceedings of the Third International Conference of Arts, Language and Culture (ICALC 2018)","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128669332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Javanese Architecture is Not a Traditional Architecture","authors":"T. Pitaña","doi":"10.2991/ICALC-18.2019.36","DOIUrl":"https://doi.org/10.2991/ICALC-18.2019.36","url":null,"abstract":"The aims of this study is intended to understand the discourse of Javanese Architecture as a product of Javanese culture to fulfill basic human needs in form of a living space material. Javanese architecture is constantly oriented to preserve the harmony between nature and space along with society from the modernity pressure in which science and social practice is a network of knowledge practice and power. What types of concept that underlies the embodiment of architecture, as happened in Javanese Architecture, which is actually the owner discourse that discussed using qualitative methods and descriptive qualitative and interpretative techniques and using a hermeneutic approach. Architecture is not merely meant as an inanimate object, but it is considered as a mean of visual communication whose meaning will never stop. Therefore, space is considered as something that represents an event or a bound of human collective memories. There are two results of this study. First, positioning morality as an essential meaning of Javanese architecture in the present context as a form of Javanese people awareness in building their living space material. Secondly, the local wisdom contained in Javanese architecture as human living space material is the expression of the Javanese mother tongue in architecture.","PeriodicalId":323186,"journal":{"name":"Proceedings of the Third International Conference of Arts, Language and Culture (ICALC 2018)","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128439010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Verbal and Non Verbal Expression of Salt Farmers In Gedangan Village, Rembang Regency (An Ethnolinguistic Study)","authors":"Faris Febri Utama, W. Rais, S. Sumarlam","doi":"10.2991/ICALC-18.2019.26","DOIUrl":"https://doi.org/10.2991/ICALC-18.2019.26","url":null,"abstract":"Salt farmers are a fairly unique profession which is usually pursued by coastal communities, for example by the people of Gedangan Village in Rembang Regency. The success in salt farming cannot be separated from the influence of Javanese language and culture in the form of verbal and non-verbal expressions. This study aims to explain the effect of verbal and non-verbal expressions on the success of the salt farmers in Gedangan Village by using ethnographic methods with an ethnoscience analysis model. The results show that there are verbal expressions in the form of words and a series of sounds in Arabic and Javanese languages which function as prayers addressed to God and the figure of Mbok Randha Gedangan who is believed to be the ancestor of Gedangan Village. The verbal expression mentioned is also accompanied by various non-verbal behaviors. Both types of expression are believed to affect the results and smoothness of salt farming activities by salt farmers from Gedangan Village.","PeriodicalId":323186,"journal":{"name":"Proceedings of the Third International Conference of Arts, Language and Culture (ICALC 2018)","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125910206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Punggawa Baku in the Mangkunagara I Leadership’s Discourses","authors":"Septi Anggita Kriskartika, T. Pitaña, S. Susanto","doi":"10.2991/ICALC-18.2019.34","DOIUrl":"https://doi.org/10.2991/ICALC-18.2019.34","url":null,"abstract":"In the 18th century, there is known a figure named Mangkunagara I or previously known as R.M. Said. He is one of the influential Javanese leaders which have the thought a concept of modern government. In the mid-18 th century there is a political turmoil occurred, power seizure between the heirs of Mataram dynasty and Dutch also interference (VOC) in the government bureaucracy in Java. Henceforth, R.M. Said appeared as a central figure in the middle of Javanese’s leaders who seek for power. The aims of R.M. Said emergence are to restore the government authority that suffered a setback after the internal and external conflicts. Furthermore, R.M. Said began the fight from the outside of the palace to fight the Dutch (VOC) through guerrilla warfare along with his loyal followers for about sixteen years and with about 200 battles. R.M. Said faithful followers serve as an elite force named Punggawa Baku. The number of these elite force are only 18 people, and then increased to 40 people. Punggawa Baku is the reliance force and Mangkunagara’s I right-hand because of their loyalty toward R.M. Said. They always follow every fight of R.M. Said until achieve the title of K.G.P.A.A Mangkunagara I (MN I). Every step taken by Mangkunagara I always involves Punggawa Baku, including during making applicable rules in his leadership and government policy. The involvement of Punggawa Baku in every thing done by Mangkunagara I show a great thing owned and done by them, in which it is interesting to further discuss. The role of Punggawa Baku symbolically seems to be the discourse medium during Mangkunagara’s I leadership. Henceforth, it needs a proper analysis to discuss this research case in this article. This article uses Cultural Studies paradigm which is eclectic and critical. The theory used is discourse theory proposed by Michael Foucault and using hermeneutic approach. The aims of this article are to shows the role of Punggawa Baku in the leadership discourse built by Mangkunagara I and to find out the action motive inside.","PeriodicalId":323186,"journal":{"name":"Proceedings of the Third International Conference of Arts, Language and Culture (ICALC 2018)","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125152154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}