PSYCHOPEDIA : Jurnal Psikologi Universitas Buana Perjuangan Karawang最新文献

{"title":"KONFORMITAS DAN EMOSI POSITIF SEBAGAI PREDIKTOR DARI KECENDERUNGAN PEMBELIAN IMPULSIF KONSUMEN BELANJA ONLINE","authors":"Lania Muharsih, M. Simatupang, Afiyana Mutma’inah, Kecenderungan Pembelian Impulsif, Emosi Konformitas, Positif, Konsumen","doi":"10.36805/psychopedia.v8i2.6120","DOIUrl":"https://doi.org/10.36805/psychopedia.v8i2.6120","url":null,"abstract":"Di era serba digital ini masyarakat semakin gemar untuk melakukan hal-hal yang mudah seperti melakukan aktivitas belanja online. Pembelian impulsif merupakan fenomena yang terjadi dalam kehidupan sehari-hari yang dilakukan oleh laki-laki ataupun perempuan. Kelompok remaja yang berusia 18-21 tahun merupakan kelompok usia yang memiliki kecenderungan untuk melakukan pembelian impulsif dibandingkan dengan kelompok usia lainnya. Penelitian ini bertujuan untuk mengetahui pengaruh konformitas dan emosi positif sebagai prediktor terhadap kecenderungan pembelian impulsif konsumen belanja online di Karawang. Metode penelitian yang digunakan adalah metode kuantitatif asosiatif. Instrumen dalam penelitian yaitu skala konformitas yang berjumlah 42 item, skala emosi positif yang berjumlah 38 item, dan skala kecenderungan pembelian impulsif yang berjumlah 23 item. Populasi dalam penelitian ini adalah konsumen belanja online yang berusia 18-21 tahun di Karawang. Teknik pengambilan sampel yang digunakan adalah sampling kuota dengan jumlah sampel sebanyak 385 orang. Teknik analisis data yang digunakan yaitu uji regresi linier berganda melalui software JASP 0.16. Berdasarkan hasil analisis data didapatkan nilai signifikansi < 0,001 atau p < 0,05, hal ini berarti konformitas dan emosi positif dapat berpengaruh sebagai prediktor terhadap kecenderungan pembelian impulsif konsumen belanja online di Karawang. Adapun pengaruh yang disumbangkan konformitas dan emosi positif terhadap kecenderungan pembelian impulsif konsumen belanja online di Karawang adalah sebesar 20,4% dan 79,6% lainnya dipengaruhi oleh variabel-variabel lain di luar penelitian ini. In this all-digital era, people are increasingly fond of doing easy things, such as doing online shopping activities. Impulse buying is a phenomenon that occurs in everyday life that is carried out unconsciously by both men and women. The group of adolescents aged 18-21 years is an age group that has a tendency to make impulsive purchases compared to other age groups. This study aims to determine the effect of conformity and positive emotions as predictors of impulse buying tendencies of online shopping consumers in Karawang. The research method used is associative quantitative method. The instruments in the study were the conformity scale, which totaled 42 items, the positive emotion scale, which totaled 38 items, and the impulsive buying tendency scale, which totaled 23 items. The population in this study are online shopping consumers aged 18-21 years in Karawang. The sampling technique used was quota sampling with a total sample of 385 people. The data analysis technique used is multiple linear regression test through JASP 0.16 software. Based on the results of data analysis, it was obtained a significance value of <0.001 or p <0.05, this means that conformity and positive emotions can influence as a predictor of the tendency to buy impulsive online shopping consumers in Karawang. Conformity and positive emotions contrib","PeriodicalId":321637,"journal":{"name":"PSYCHOPEDIA : Jurnal Psikologi Universitas Buana Perjuangan Karawang","volume":"24 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139147900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KEPRIBADIAN EXTRAVERSI DAN HUBUNGANNYA DENGAN KETERIKATAN KARYAWAN : STUDI META-ANALISIS","authors":"Argita Maya Fauzi","doi":"10.36805/psychopedia.v8i2.6119","DOIUrl":"https://doi.org/10.36805/psychopedia.v8i2.6119","url":null,"abstract":"Studi meta-analisis ini bertujuan untuk mengetahui nilai korelasi sebenarnya dari hubungan antara variabel kepribadian extrovert dan keterikatan karyawan (employee engagement). Studi dilakukan melalui analisa 2 artefak, yaitu melalui koreksi kesalahan pengambilan sample dan koreksi kesalahan pengukuran. Data yang didapatkan dan dianalisis berasal dari 32 studi dalam 18 artikel yang dipublikasi berkisar antara tahun 2006 – 2019 dengan sampel berjumlah 9441. Melalui hasil studi meta-analisis, diketahui bahwa kepribadian ekstrovert dan keterikatan karyawan memiliki hubungan positif dengan nilai korelasi sebenarnya (true score) sebesar 0,015. Dari hasil analisa juga diketahui bahwa dampak kesalahan pengambilan sampel sebesar 18% sedangkan dampak variasi reliabilitas sebesar 2,79% The purpose of this study was to determine the actual correlation value of the relationship between the extraversion personality and employee engagement. The study was carried out through analysis of 2 artifacts, namely through sampling error correction and measurement error correction. The data obtained and analyzed came from 32 studies in 18 articles published between 2006 - 2019 with a sample of 9441. Through the results of meta-analysis studies, it is known that extraversion personality and employee engagement have a positive relationship with the true correlation value (true score) of 0.015. From the analysis results, it is also known that the impact of sampling error is 18%, while the impact of variations in reliability is 2.79%.","PeriodicalId":321637,"journal":{"name":"PSYCHOPEDIA : Jurnal Psikologi Universitas Buana Perjuangan Karawang","volume":" 36","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139144364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"OPTIMISME DALAM PENGKHIANATAN: PENGARUH RELIGIUSITAS TERHADAP OPTIMISME PADA KORBAN PERSELINGKUHAN","authors":"Ulfi Diva, Rizki Amalia, N. Aprilia, Devie Yundianto, Chintia Viranda, Jl. Taman Amir, Kec Pegangsaan, Menteng","doi":"10.36805/psychopedia.v8i2.6124","DOIUrl":"https://doi.org/10.36805/psychopedia.v8i2.6124","url":null,"abstract":"Keyakinan yang dimiliki oleh seseorang dapat menimbulkan kepercayaan terhadap satu sama lain, khususnya dalam suatu hubungan. Sikap tersebut dilakukan sebagai upaya untuk mempertahankan suatu hubungan. Karena itu, penelitian ini dilakukan guna mengetahui apakah ada keterkaitan atau pengaruh antara religiusitas terhadap optimisme pada korban perselingkuhan. Pengambilan sampel dilakukan dengan menggunakan convenience sampling dengan jumlah 141 sampel. Skala yang digunakan dalam penelitian ini ialah International Islamic University Malaysia Religiosity Scale (IIUMRelS) dengan 10 item dan The Indonesian version of the Life Orientation Test-Revised (LOT-R) dengan 6 item. Analisis regresi digunakan sebagai teknik analisis dalam penelitian ini. Hasil dari analisis adalah adanya pengaruh religiusitas terhadap optimisme pada korban perselingkuhan, yang mana nilai konsisten optimisme sebesar 10,794 dan nilai koefisien regresi pada variabel religiustas sebesar 0,323. Hal tersebut menunjukan bahwa sebesar 26,8% religiustas memiliki pengaruh terhadap optimisme dan sisanya dipengaruhi faktor lain. Kesimpulan dari penelitian ini ialah semakin tingginya tingkat religiusitas terhadap opimisme maka kan semakin tinggi juga tingkat optimisme pada korban perselingkuhan Efficacy that someone owns can lead to trust in one another, especially in a relationship. This attitude is done as an effort to maintain a relationship. Therefore, this research was conducted to determine whether there is a relationship or influence between religiosity and optimism in infidelity victims. Sampling was carried out using convenience sampling with a total of 141 samples. The scale used in this study is the International Islamic University Malaysia Religiosity Scale (IIUMRelS) with 10 items and The Indonesian version of the Life Orientation Test-Revised (LOT-R) with 6 items. Regression analysis is used as an analytical technique in this study. The result of the analysis is that religiosity influences optimism in infidelity victims, where the consistent value of optimism is 10.794, and the value of the regression coefficient on the religiosity variable is 0.323. This shows that 26.8% of religiosity influences optimism, and other factors influence the rest. This study concludes that the higher the religiosity towards optimism, the higher the optimism for infidelity victims.","PeriodicalId":321637,"journal":{"name":"PSYCHOPEDIA : Jurnal Psikologi Universitas Buana Perjuangan Karawang","volume":"21 s42","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139146912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH RELIGIUSITAS TERHADAP PERILAKU CYBERSEX PADA MAHASISWA DI KABUPATEN KARAWANG","authors":"Nuram Mubina, Dinda Aisha, Mochammad Rifki Andris","doi":"10.36805/psychopedia.v8i2.6122","DOIUrl":"https://doi.org/10.36805/psychopedia.v8i2.6122","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh religiusitas terhadap perilaku cybersex pada mahasiswa di Kabupaten Karawang. Responden dalam penelitian ini berjumlah 100 responden dari mahasiswa di Kabupaten Karawang. Penelitian ini menggunakan metode kuantitatif. Pengambilan data responden menggunakan aspek religiusitas dari Huber dan Huber serta mengukur perilaku cybersex dari Cooper, dkk. Data penelitian diolah menggunakan SPSS 24 menggunakan uji analisis regresi linier sederhana. Hasil dari penelitian ini menunjukkan bahwa religiusitas berpengaruh terhadap perilaku cybersex pada mahasiswa di Kabupaten Karawang. Besar pengaruh varibel religiusitas tersebut adalah 8% dan 92% lainnya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. This study aims to determine the effect of religiosity on cybersex behavior among students in Karawang Regency. Respondents in this study amounted to 100 respondents from students in Karawang Regency. This research uses quantitative methods. Respondent data collection uses aspects of religiosity from Huber and Huber and measures cybersex behavior from Cooper, et al. The research data were processed using SPSS 24 using simple linear regression analysis test. The results of this study indicate that religiosity affects cybersex behavior in students in Karawang Regency. The effect of the religiosity variable is 8% and the other 92% is influenced by other variables not examined in this study.","PeriodicalId":321637,"journal":{"name":"PSYCHOPEDIA : Jurnal Psikologi Universitas Buana Perjuangan Karawang","volume":" 46","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139142333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"GAMBARAN PARENTAL STRESS PADA IBU DI KABUPATEN KARAWANG","authors":"Dinda Aisha, P. Rahayu, Utami Rahman, Eka Mardia, K. Pratiwi","doi":"10.36805/psychopedia.v8i2.6118","DOIUrl":"https://doi.org/10.36805/psychopedia.v8i2.6118","url":null,"abstract":"Dewasa ini, kekerasan pada anak semakin marak dan salah satu pelakunya orang terdekat, salah satunya adalah orang tua. Bentuk kekerasan dapat berupa kekerasan fisik, verbal, bahkan kekerasan psikologis. Kekerasan pada anak berdampak negatif bagi perkembangan anak serta bersifat jangka panjang. Dampak kekerasan pada anak antara lain anak menjadi tidak optimal, menurunkan prestasi di sekolah, tidak percaya diri, memiliki konsep diri yang buruk bahkan dapat menghambat dirinya untuk berkembang. Salah satu faktor yang memengaruhi orang tua khususnya ibu dalam melakukan kekerasan adalah karena tingginya tingkat parental stress. Parental stress diartikan sebagai suatu kondisi ketidaknyamanan atau kesulitan dalam menjalani peran sebagai orang tua. Biasanya kesulitan ini diakibatkan ketidakmampuan seorang ibu dalam menjalankan perannya sebagai orang tua karena tuntutan yang tinggi dari anak. Dampak yang diakibatkan dari terjadinya parental stress adalah orang tua dengan tingkat parental stress yang tinggi akan menunjukkan perilaku pengasuhan yang buruk, menggunakan disiplin yang kasar, menghukum secara fisik, kurang terlibat dalam pengasuhan anak dan memandang perannya sebagai orang tua dengan cara yang negatif. Sehingga akan berdampak pada perkembangan anak. Dengan fenomena dan penjelasan di atas, peneliti tertarik untuk meneliti gambaran parental stress pada ibu khususnya di Kabupaten Karawang. Penelitian ini menggunakan metode kuantitatif deskriptif dengan teknik pengumpulan data berupa skala Parental Stress yang dikembangkan oleh Berry & Jones (1995). Hasil dari penelitian ini adalah 80% dari total responden memiliki tingkat parental stresskategori rendah dan 20% sisanya memiliki tingkat parental stress dengan kategori sedang. Tidak ada responden memiliki tingkat parental stress dengan kategori tinggi. Jika ditinjau dari status pekerjaan, ibu yang bekerja memiliki kecenderungan memiliki tingkat parental stress yang lebih tinggi dibandingkan ibu tidak bekerja Nowadays, child abuse is increasingly widespread and one of the perpetrators is the closest person, one of whom is their parent. Forms of violence can be in the form of physical violence, verbal, and even psychological violence. Child abuse has a negative impact on children's development and has long term effect. The impact of child abuse includes children not being optimal, lowering achievement in school, lack of self-confidence, having poor self-concept that may hinder them from optimum development. One of the factors that influence parents, especially mothers, to commit abuse is the high level of parental stress. Parental stress is defined as a condition of discomfort or difficulty in carrying out the role of parent. Usuallythis difficulty is caused by the inability of a mother to carry out her role as a parent because of high demands and expectation. The impact that results from parental stress is that parents with high levels of parental stress will show bad parenting behavior, use harsh dis","PeriodicalId":321637,"journal":{"name":"PSYCHOPEDIA : Jurnal Psikologi Universitas Buana Perjuangan Karawang","volume":" 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139142377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SIKAP TERHADAP PERNIKAHAN DITINJAU DARI KONDISI PERNIKAHAN ORANG TUA","authors":"Nisa Fitriani, Ayu","doi":"10.36805/psychopedia.v8i2.6123","DOIUrl":"https://doi.org/10.36805/psychopedia.v8i2.6123","url":null,"abstract":"Studi ini menguji perbedaan sikap pernikahan antara mahasiswa dengan orang tua harmonis, utuh namun berkonflik, dan bercerai. Data dikumpulkan dari 123 mahasiswa IAIN Kediri yang dibagi dalam tiga kategori, yaitu mahasiswa dengan orang tua bercerai, mahasiswa dengan orang tua utuh namun berkonflik, dan mahasiswa dengan orang tua harmonis. Jumlah responden pada masing-masing kategori adalah 41 mahasiswa. Analisis data dalam penelitian ini menggunakan ANOVA. Hasil uji menunjukkan F= 4,997 dan p= 0,008 < 0,05, maknanya ada perbedaan sikap pernikahan antara mahasiswa dengan orang tua harmonis, utuh namun berkonflik, dan bercerai. Implikasi bagi para profesional bersama dengan arahan untuk penelitian di masa depan. This study examines differences in marriage attitudes between college students and parents who are harmonious, intact but in conflict, and divorced. Data was collected from 123 students of IAIN Kediri which were divided into three categories, namely students with divorced parents, students with intact but conflicting parents, and students with harmonious parents. The number of respondents in each category was 41 students. Data analysis in this study used ANOVA. The test results show F = 4.997 and p = 0.008 <0.05, meaning that there are differences in the attitude of marriage between students and their parents in harmony, intact but in conflict, and divorced. Implications for professionals along with directions for future research.","PeriodicalId":321637,"journal":{"name":"PSYCHOPEDIA : Jurnal Psikologi Universitas Buana Perjuangan Karawang","volume":"47 s162","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139146037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DAFTAR ISI","authors":"Daftar Isi","doi":"10.36805/psikologi.v3i2.598","DOIUrl":"https://doi.org/10.36805/psikologi.v3i2.598","url":null,"abstract":"DAFTAR ISI \u0000SUSUNAN REDAKSI............................................................................................................. i \u0000DAFTAR ISI............................................................................................................................ ii \u0000  \u0000  \u0000Gambaran Kualitas Hidup \u0000Nuram Mubina.................................................................................................................... 1 – 14 \u0000  \u0000Dinamika Psikologis Pada Mantan Pecandu Napza Yang Sedang Menjalani Program Substitusi Oral Metadon (Studi Kasus) \u0000Wina Lova Riza................................................................................................................. 15 – 20 \u0000  \u0000Rancangan Model Penilaian Kinerja Dengan Metode Manajemen Berdasarkan Sasaran (Management By Objective) Dan Penskalaan Grafik Di PT. ACI \u0000Linda Mora Siregar........................................................................................................... 20 – 30 \u0000Religiusitas Sebagai Moderator Hubungan Pengetahuan Kesehatan Reproduksi dengan Persepsi Kesehatan Reproduksi dengan Persepsi Terhadap Seks Pra Nikah \u0000Nur Ainy Sa’dijah.............................................................................................................. 31 – 47 \u0000  \u0000Evaluasi Pelatihan di PT. Pupuk Kujang Cikampek \u0000Lania Muharsih, Ratih Saraswati…………..………………………………………………...48 - 54","PeriodicalId":321637,"journal":{"name":"PSYCHOPEDIA : Jurnal Psikologi Universitas Buana Perjuangan Karawang","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129603481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DAFTAR ISI","authors":"Daftar Isi","doi":"10.36805/psikologi.v4i1.595","DOIUrl":"https://doi.org/10.36805/psikologi.v4i1.595","url":null,"abstract":"DAFTAR ISI \u0000SUSUNAN REDAKSI............................................................................................................. i \u0000DAFTAR ISI............................................................................................................................ ii \u0000  \u0000  \u0000Nilai Kerja Ditinjau dari Etnis Batak Toba pada Anggota Satuan Brigade Mobile Kepolisian Daerah Sumatra Utara. \u0000Debi Angelina Br. Barus..................................................................................................... 8 – 14 \u0000  \u0000Efektifitas Pelatihan Efikasi Diri Dan Kepemimpinan Terhadap Motivasi Kerja Anggota Satuan Brimob Polda Medan Sumatera Utara. \u0000Cipto Winner Simanjuntak................................................................................................ 15 – 21 \u0000  \u0000Kontribusi Dukungan Sosial Terhadap Kecemasan Dalam Menyusun Skripsi Pada Mahasiswa Universitas Buana Perjuangan Karawang. \u0000Susi Yeni, Cempaka Putrie Dimala, Linda Mora Siregar................................................. 22 – 29 \u0000  \u0000Kontribusi Motivasi Dan Bauran Pemasaran Terhadap Proses Pengambilan Keputusan Pembelian Konsumen Shopee Pada Kalangan Millenial Di Karawang \u0000Atik Nurhaliza, Lania Muharsih, Wina Lova Riza............................................................. 30 – 36 \u0000  \u0000Kebahagiaan Pada Wanita Plari Depo (Studi Kualitatif-Deskriptif Di Kabupaten Sikka Nusa Tenggara Timur) \u0000Marhisar Simatupang…………..………………………………………………..................... 37 - 46","PeriodicalId":321637,"journal":{"name":"PSYCHOPEDIA : Jurnal Psikologi Universitas Buana Perjuangan Karawang","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133217398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KEBAHAGIAAN PADA WANITA PLARI DEPO (Studi Kualitatif-Deskriptif Di Kabupaten Sikka Nusa Tenggara Timur)","authors":"Marhisar Simatupang","doi":"10.36805/psikologi.v4i1.590","DOIUrl":"https://doi.org/10.36805/psikologi.v4i1.590","url":null,"abstract":"This study aims to determine the description of the happiness of Plari Depo women. The method used in this study uses a descriptive qualitative approach by presenting the socio-cultural background that occurs in Sikka Regency, East Nusa Tenggara. The informants in this study were couples who married without following the marriage procedures in accordance in Sikka District etnic, which numbered 30 pairs and had only been married for less than 3 years. The 30 pairs were randomized for in-depth interviews to get the real data. 7 families were selected as primary informants consisting of young and old ages. The results found that the level of happiness of Plari Depo women in the first year was classified as low due to negative responses from the social environment, loss of family support and conflict with partners. In the third year the level of happiness began to improve due to the presence of children and women who do not care about the environment that gives a negative effect.  \u0000Keywords: Happiness, Plari Depo Women \u0000  \u0000Penelitian ini bertujuan untuk mengetahui gambaran kebahagiaan wanita plari depo. Metode yang digunakan dalam penelitian ini adalah menggunakan pendekatan kualitatif deskriptif dengan menyajikan latar sosial-budaya yang terjadi di Kabupaten Sikka Nusa Tenggara Timur. Informan dalam penelitian ini adalah pasangan yang menikah tanpa mengikuti prosedur perkawinan sesuai dengan adat di Kabupaten Sikka yang berjumlah 30 pasang dan baru menikah kurang dari 3 tahun. 30 pasang tersebut diacak untuk dilakukan wawancara secara mendalam untuk mendapatkan data yang sesungguhnya. 7 keluarga terpilih menjadi informan primer yang terdiri dari usia muda dan tua. Hasil penelitian menemukan bahwa tingkat kebahagiaan wanita plari depo pada tahun pertama adalah tergolong rendah disebabkan adanya respon negatif dari lingkungan sosial, hilangnya dukungan keluarga dan terjadinya konflik dengan pasangan. Pada tahun ketiga tingkat kebahagiaan mulai membaik disebabkan kehadiran anak dan wanita sudah tidak perduli terhadap lingkungan yang memberikan efek negatif. \u0000Kata Kunci: Kebahagiaan, Wanita Plari Depo","PeriodicalId":321637,"journal":{"name":"PSYCHOPEDIA : Jurnal Psikologi Universitas Buana Perjuangan Karawang","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129658163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KONTRIBUSI MOTIVASI DAN BAURAN PEMASARAN TERHADAP PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN KONSUMEN SHOPEE PADA KALANGAN MILLENIAL DI KARAWANG","authors":"Atik Nurhaliza, Lania Muharsih, Wina Lova Riza","doi":"10.36805/psikologi.v4i1.589","DOIUrl":"https://doi.org/10.36805/psikologi.v4i1.589","url":null,"abstract":"E-commerce with the highest number of users in Indonesia is Shopee and last year Shopee managed to break the record for most sales transactions in one day in seven countries. So from that this study intends to find out how consumer motivation and marketing mix that Shopee does contribute to the purchasing decision making process. The population in this study is the millennial city of Karawang city with a sample of 175 respondents. Sampling is done by non-probability sampling technique that is snowball. Data analysis method used is multiple linear regression test. Based on the results of these tests, the motivation variable and marketing mix simultaneously and partially have a positive and significant correlation to the Shopee consumer purchasing decision making process in Karawang with a correlation coefficient of 0.859. The motivation variable contribution and marketing mix amounted to 73.8% of the consumer purchasing decision process and 26.2% was contributed by other variables. \u0000Keywords: Motivation, Marketing Mix, Decision Making Process. \u0000  \u0000E-commerce dengan jumlah pengguna tertinggi di Indonesia adalah Shopee dan tahun lalu Shopee berhasil memecahkan rekor untuk sebagian besar transaksi penjualan dalam satu hari di tujuh negara. Maka dari itu penelitian ini bermaksud untuk mengetahui bagaimana motivasi konsumen dan bauran pemasaran yang Shopee berkontribusi terhadap proses pengambilan keputusan pembelian. Populasi dalam penelitian ini adalah kota seribu tahun di kota Karawang dengan sampel 175 responden. Pengambilan sampel dilakukan dengan teknik non-probability sampling yaitu bola salju. Metode analisis data yang digunakan adalah uji regresi linier berganda. Berdasarkan hasil pengujian ini, variabel motivasi dan bauran pemasaran secara simultan dan parsial memiliki korelasi positif dan signifikan terhadap proses pengambilan keputusan pembelian konsumen Shopee di Karawang dengan koefisien korelasi 0,859. Kontribusi variabel motivasi dan bauran pemasaran sebesar 73,8% dari proses keputusan pembelian konsumen dan 26,2% disumbangkan oleh variabel lain. \u0000Kata Kunci: Motivasi, Bauran Pemasaran, Proses Keputusan Membeli. \u0000 ","PeriodicalId":321637,"journal":{"name":"PSYCHOPEDIA : Jurnal Psikologi Universitas Buana Perjuangan Karawang","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116161290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}