{"title":"Analisis Dimensi Brand Trust Terhadap Brand Loyalty (Studi Pada Pengguna Simcard Im3 Mahasiswa Febis Unikarta )","authors":"N. Sari, D. Arifin","doi":"10.53640/jemi.v21i1.888","DOIUrl":"https://doi.org/10.53640/jemi.v21i1.888","url":null,"abstract":"Abstract: \u0000The purposes of the study were analyzing the effect of dimensions of brand trust on brand loyalty both partially and simultaneously. Beside that, to find out the dominant variable in influencing brand loyalty. The analytical tool used was a factor analysis with 75 respondents. Based on the results where the KMO table and Barlett’s test was obtained at 0.887 with a significant value less than 0.05(0,000 ≤ 0, 05). It can be concluded that the dimensions of brand trust have a significant and simultaneous influence on brand loyalty. The result also show the analysis of anti image correlation where each variable gives a contribution to the value of brand loyalty where each variables contributes: brand predictability (X1) 0,905; brand likings (X2) 0,895; brand competence (X3) 0,858; brand reputation (X4) 0,898 and trust in company (X5) 0,92. All these number above 0,5 and sig is far below 0.005 (0,000<0,000). It can be concluded that the dimensions of brand trust have a significant and partial influence on brand loyalty Based on the results of the component matrix analysis brand competence has the most dominant influence on the formation of brand loyalty IM3 brand with the highest correlation value 0,932. \u0000 \u0000Keywords: Brand Trust, Brand Loyalty.","PeriodicalId":320173,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131065593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Gaya Kepemimpinan Dan Budaya Organisasi Terhadap Disiplin Kerja Pada PT. Telkom Indonesia Cabang Tenggarong","authors":"Erwinsyah Erwinsyah, S. Syahrudin, M. Efrizal","doi":"10.53640/jemi.v21i1.892","DOIUrl":"https://doi.org/10.53640/jemi.v21i1.892","url":null,"abstract":"Abstract: \u0000 \u0000 This study aims to determine how much influence the leadership style and organizational culture have on work discipline among employees of PT. Telkom Indonesia Tenggarong Branch. The population as well as the sample is 49 people. The analytical tool used is multiple linear regression with two independent variables, namely leadership style and organizational culture. Meanwhile, one dependent variable is work discipline. Data analysis techniques used the help of a computer application program SPSS 24. The results showed the value of the F test of 41.583, thus it can be seen that the variable leadership style and organizational culture have a simultaneous influence on work discipline at PT. Telkom Indonesia Tenggarong Branch. From the results of the t test analysis, it is known that the variable of leadership style has a partial effect on work discipline, the results of t count are 7.975> 2.012 (t table), while the variables of organizational culture have no partial effect on work discipline with t count 0.383 <2.012 ( t table). The results of the study of the variable leadership style affect work discipline. This can be compared from the variable value of leadership style (X1) 0.802 and organizational culture (X2) 0.389. Based on the results of the calculation, it can be concluded that the simultaneous influence hypothesis and leadership style variables have the most dominant influence on work discipline at PT. The Tenggarong Branch of Telkom Indonesia has been proven to be true. \u0000 \u0000Keywords: Leadership Style, Organizational Culture, Work Discipline \u0000 ","PeriodicalId":320173,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114236112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing Strategy Analysis In PT Bankaltimtara Tenggarong","authors":"S. Suhardi, I. Idham","doi":"10.53640/jemi.v21i1.889","DOIUrl":"https://doi.org/10.53640/jemi.v21i1.889","url":null,"abstract":"Abstract: \u0000The purpose of this research is to see the right strategy to be applied at PT. Bankaltimtara Tenggarong based on SWOT analysis. The impact of the global economic crisis, which attacks the banking sector. that some of banks experience enough problems such as customer savings to become unsecured, resulting in public distrust of the bank for their savings guarantee. Another impact is that the amount of funds that can be collected from the public to the bank is decreasing, so that the bank finds it difficult to turn its cash flow, and various other impacts. internal sample of 63 people and external as many as 74 customers. Data that can be analyzed using theoretical basics, namely SWOT analysis to identify the strengths and weaknesses of PT. Bankaltimtara Tenggarong and identify factors of opportunities and threats that come from the external environment. Based on the SWOT analysis conducted, PT Bank Kaltimtara can obtain several marketing strategies, namely: Increasing various types of competitive banking products. a). Increase customer loyalty and expand services to remote villages. b) Increase promotion to be known to remote villages. c) Focus on BUMDes and SMEs targets. d). Implement an attractive savings interest rate strategy and low credit interest rates. \u0000 \u0000Keyword : Marketing Strategic","PeriodicalId":320173,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121923583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Kepuasan Kerja Dan Komitmen Organisasi Terhadap Organizational Citizenship Behavior Pada PT. Pegadaian Cabang Tenggarong","authors":"Iskandar Iskandar, Agustina Liana","doi":"10.53640/jemi.v21i1.891","DOIUrl":"https://doi.org/10.53640/jemi.v21i1.891","url":null,"abstract":"Abstract: \u0000 The purpose of this study was to determine the effect of Organizational Commitment and Job Satisfaction on Organizational Citizenship Behavior at PT. Pegadaian (Persero) Cabang Tenggarong either partially or simultaneously. Respondents in this study were drawn from all employees of PT. Pegadaian Tenggarong Branch, totaling 25 employees. The analytical tool used is a Multiple Regression model. The results of the calculation of the F test (simultaneous), the variable Job Satisfaction and Organizational Commitment simultaneously affect the Organizational Citizenship Behavior. Job Satisfaction (X1) and Organizational Commitment variable has a positive influence on Organizational Citizenship Behavior. From the two partial correlation test results above, it can be seen that the value of the Big Five Personality (X1) variable is the largest compared to with the organizational commitment variable (X2), so the Big Five Personality (X1) variable is the biggest, the dominant variable affecting the Organizational Citizenship Behavior of PT. Pegadaian (Persero) Branch of Tenggarong. \u0000 \u0000Keywords: Big Five Personality, Organizational Commitment, Organizational Citizenship Behavior \u0000 ","PeriodicalId":320173,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117244031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Survei Kepuasan Masyarakat (Skm) Manfaat Pemberian Laptop Untuk 1 Rt Di Kabupaten Kutai Kartanegara Tahun 2020","authors":"Ali Akbar, Sundoyo Sundoyo","doi":"10.53640/jemi.v21i1.886","DOIUrl":"https://doi.org/10.53640/jemi.v21i1.886","url":null,"abstract":"Abstract: \u0000 \u0000This study aims to determine the level of performance and level of satisfaction of Neighbourhood (RT) services in Kutai Kartanegara Regency. Respondents in this research are the people or residents who have done management or who have received public services to the Head of the RT in the Tenggarong sub-district, as many as 207 respondents. The analytical method used is descriptive analysis. The results showed that the cumulative achievement of the IKM measurement results was 74.99. This means that in general the implementation of the program of providing 1 (one) Laptop 1 (one) Neighbourhood (RT) in Tenggarong District by the Population and Civil Registration Service of Kutai Kartanegara Regency according to Permen PAN RB No. 14 of 2017 is classified as unfavorable. Of all the elements and service areas according to Permen PAN RB No. 14 of 2017 in the unfavorable category has a range of values (65.00 - 76.60), which can be described as follows: Service Procedure (76.33), Service Time (72.28), Product service specifications (74.28), Executive Competence (73,31), Complaint \u0000Handling Services (73,13), Infrastructure (74.11). \u0000 \u0000Keywords: Service Quality, Community Satisfaction","PeriodicalId":320173,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131895094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analisis Faktor-Faktor Yang Mempengaruhi Permintaan Sambungan Air Minum Pada PDAM Tenggarong Seberang","authors":"Yonathan Palinggi, Novi Widya Asmara Ningrum","doi":"10.53640/jemi.v21i1.887","DOIUrl":"https://doi.org/10.53640/jemi.v21i1.887","url":null,"abstract":"Abstract \u0000The purpose of this study was to analyze the effect of income variables, number of family members and the needs of influencing the demand for drinking water connections at the Tenggarong Seberang Branch Office of PDAM. This study used a research sample of 90 people with a probability sampling method. The analysis tool uses multiple regression analysis. The results showed that from the F test, it was found that F count 96.447> F table 2.47 so that it can be said that the variables of income, number of family members and needs together are able to show a significant effect on the demand for drinking water connections at the Tenggarong Seberang Branch Office of PDAM. Partially, the income variable, family member variable, need variable have a positive influence on the demand for drinking water connections. The variable of need has the most dominant influence on the demand for water connection, which is 0.617 or 61.7%, followed by the income variable of 0.588 or 58.8%, and the variable of the number of family members is 0.483 or 48.3%. \u0000 \u0000Keywords : Customer Income, Number of Family Members, Needs, Connection Request","PeriodicalId":320173,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134050078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Promosi Penjualan, Variasi Produk Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Pada Butik Kanabini Di Tenggarong","authors":"Desi Peburiyanti, Sabran Sabran","doi":"10.53640/JEMI.V20I1.771","DOIUrl":"https://doi.org/10.53640/JEMI.V20I1.771","url":null,"abstract":"This study aimed to analyze the influence of sales promotion, product variation and service quality of repurchase interest. Respondents who are involved on this study were 64 respondents. While this study used non-probability sampling. The number of independent variables studied were 3 namely sales promotion , product variation and service quality with 1 dependent variable namely repurchase intention. Data collection is done by distributing questionnaires and the analytical method used in this study is multiple linear regression with the help of SPSS statistics 23. From the results of the t test (partial) show that variabel sales promotion (x1) and product variation (x2) is rejected, it’s mean the variables has no effect on repurchase interes. On variable service quality (x3) is accepted, it’s mean this variable declared to have an effect on repurchase interest and proven truth, this statement is reinforced by the values described or explained earlier in the t test table (partial ) at the KanaBini Boutique in Tenggarong. Keywords : Sales Promotion, Product Variation, Service Quality and Repurchase Interest.","PeriodicalId":320173,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114664757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}