{"title":"HE CONTENT AND PECULIARITIES OF ADVERTISING UNDER THE CONDITIONS OF GLOBALIZATION","authors":"I. Timoshenkov, A. G. Denysova","doi":"10.34079/2226-2822-2021-11-21-34-40","DOIUrl":"https://doi.org/10.34079/2226-2822-2021-11-21-34-40","url":null,"abstract":"The paper summarizes modern views of scientists and marketing practitioners on the content and functions of advertising; changes in the forms and mechanisms of advertising communications are analyzed; characteristics and priority tasks of advertising intelligence under the conditions of globalization and development of modern information and communication technologies are determined. It is demonstrated that proceeding from the content and specifics of theoretical paradigms of advertising, which determined the general attitude of scientists to the analysis of advertising, in the dynamics of modern ideas as to the nature and place of advertising in society the following stages are observed: - 1930s: considering advertising as a necessary means of informing consumers about goods and services and stimulating their demand; characterization and assessment of the consequences of the use of advertising that misleads consumers as unfair competition; - 1960s: substantiation of the advertising content as an element in the promotion complex, along with its other elements – personal selling, promotion and publicity; - 1980s: regarding all components of the promotion complex as internally interconnected and interdependent parts of a single communication system – integrated marketing communications – IMC; - 1990s: determination of qualitative transformations of the content, forms and mechanisms of advertising under the influence of globalization and the development of information and communication technologies – ICT. Based on the analysis of current trends in advertising, a fundamental conclusion has been made that nowadays we observe coexistence of the \"classic\" – traditional advertising with its own characteristics, and digital advertising: Internet Advertising, Social media marketing – SMM, Mobile Advertising, etc. As to its qualitative characteristics, communication in digital advertising is in many respects opposite to the classical forms. That is: it is individualized and personalized, often has no obvious sponsor, and can be free o charge.","PeriodicalId":319498,"journal":{"name":"Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu. Serìâ: Ekonomìka","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125295432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Management of Ukraine's tourism industry competitiveness in international market of tourism services","authors":"Anzhelika Balabanyts","doi":"10.34079/2226-2822-2019-9-18-32-42","DOIUrl":"https://doi.org/10.34079/2226-2822-2019-9-18-32-42","url":null,"abstract":"","PeriodicalId":319498,"journal":{"name":"Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu. Serìâ: Ekonomìka","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131895574","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The consequences of China's devaluation policy for the global economy in the conditions of US-China trade war","authors":"V. Dergachova, V. Goliuk, Oleksandr Zgurovsky","doi":"10.34079/2226-2822-2019-9-17-41-48","DOIUrl":"https://doi.org/10.34079/2226-2822-2019-9-17-41-48","url":null,"abstract":"","PeriodicalId":319498,"journal":{"name":"Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu. Serìâ: Ekonomìka","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124691808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"TRENDS OF INTERNATIONAL LABOR MIGRATION IN THE CONDITIONS OF INTELLECTUALIZATION OF WORLD ECONOMIC DEVELOPMENT AND DIGITALIZATION OF THE ECONOMY","authors":"V.V. Voskoboinyk, D. Voskoboinyk","doi":"10.34079/2226-2822-2021-11-22-43-50","DOIUrl":"https://doi.org/10.34079/2226-2822-2021-11-22-43-50","url":null,"abstract":"The article is devoted to the assessment of the trends of international labor migration as the main part of international migration movements in the countries of the world in the context of the impact on them of modern transformational changes in global economic development, in particular, the intellectualization of migration flows and the digitalization of the economy. A trend has been established to increase the number of international migrants in the world during the last half century. It has been proven that the increase in the volume of labor migration has a significant impact on the labor markets of both the countries from which people leave and the countries receiving migrants. Attention is focused on the fact that the influx of labor to the host countries contributes to their economic growth. This is because most migrant workers are in active working age, which increases their impact on GDP production. The dynamics of international migration indicators by world region over the past 20 years have been analyzed. It has been established that in the world economy there is a growing need for highly qualified specialists, first of all, for high-tech sectors of the service sphere – IT industry, engineering services, the field of applied research and development, etc. It was concluded that there is an increase in the share of persons with a high level of education among labor migrants. This is a natural result of the transformation of science into the most productive force. It is substantiated that the receiving countries, taking into account the deepening of the process of intellectualization of world economic development, are building a policy of intellectualization of migration flows. This is implemented by recognizing the priority of attracting highly skilled migrants. These countries are developing a migration policy aimed at attracting the appropriate categories of labor force. The levers of countering the «brain drain» and encouraging the influx of highly intelligent workforce of the interested countries in the conditions of increased international competition for intellectual capital have been determined","PeriodicalId":319498,"journal":{"name":"Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu. Serìâ: Ekonomìka","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127467260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ECONOMIC DISINTEGRATION IN THE CONTEXT OF THE RATIO OF EU MEMBER STATES’ INNOVATION POWER","authors":"O. Zayats, T. V. T. V. Yarema","doi":"10.34079/2226-2822-2021-11-22-18-24","DOIUrl":"https://doi.org/10.34079/2226-2822-2021-11-22-18-24","url":null,"abstract":"In the context of disintegration, the genesis of the European Union is connected with a complex interrelationship of objective but sometimes contradictory goals - strengthening competition within the grouping and increasing the competitiveness of the European Union as a whole. The purpose of the study is to analyze the processes of economic disintegration in the context of the ratio of the EU member states’ innovation power. The article studies the processes of economic disintegration in the context of the ratio of innovation power of the member states of the European Union. It is noted that the processes of integration and disintegration are based on centrifugal and centripetal tendencies. The objective causes of disintegration processes in the European Union have been identified. The research found out that the difficulty of measuring the process of economic disintegration in the context of the ratio of the innovative power of the EU member states is connected, first, to the speed of divergent processes and the existence of four typical models of disintegration: conflict disintegration; stagnant disintegration; shock disintegration; divergent disintegration. The article proved that today's attempts to measure the economic disintegration process are based on the application of the analysis of the dynamics of beta and sigma convergence in international integration groups. It singled out two models of the disintegration of the production process based on empirical studies of competitive success in global instability: the industrial district/local production system model and the lean production/collaborative supply chain model. The practical significance of the research results. It was concluded that, on the one hand, the disintegration processes in the EU member states are mainly due to historical reasons (first of all, the integration structure on the European continent without reliance on effective national institutional and legal forms). On the other hand, disintegration affects modern social development. It determines numerous economic consequences for the countries that are the sources of disintegration activity and the states participating in the integration grouping.","PeriodicalId":319498,"journal":{"name":"Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu. Serìâ: Ekonomìka","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126511260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Institutional framework of environmental management of Ukraine and Poland","authors":"Khrystyna Mitiushkina, A. Zarahulova","doi":"10.34079/2226-2822-2019-9-18-86-97","DOIUrl":"https://doi.org/10.34079/2226-2822-2019-9-18-86-97","url":null,"abstract":"","PeriodicalId":319498,"journal":{"name":"Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu. Serìâ: Ekonomìka","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125553569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Global financial cycles and the problem of regulation of international capital flows: the role of banks and macroprudence policy in responding to crises","authors":"A. Shlapak","doi":"10.34079/2226-2822-2022-12-23-109-119","DOIUrl":"https://doi.org/10.34079/2226-2822-2022-12-23-109-119","url":null,"abstract":"The aggravation of crisis processes in the global financial system produces a request to find tools to eliminate the systemic risk of global instability, which arises primarily through the interaction between the global financial cycle, key global factors (global risk and monetary policy in major economies) and cross-border banking activities. The situation in the monetary and financial spheres of countries with large open economies has a powerful impact on the economic situation, exacerbating the asymmetries of interaction on a global scale, which actualizes the need for macroprudential authorities in countries with small open economies to take preventive measures to maintain internal balance from destructive crisis processes in key economies of the world. The article provides a comprehensive analysis of approaches to substantiating the channels of mutual influence of the internal financial cycle, the global financial cycle and macroprudential policy, and also assesses the potential of macroprudential policy in smoothing out procyclical processes in order to stimulate economic growth. The interdependence of global banks on the dynamics of the global financial cycle and vice versa is determined, because global banks determine the specifics of the manifestations of the latter, given the way they manage their liquidity on a global scale, thereby contributing to the international transmission of shocks. It is found that the existence of a domestic capital market for global banks exacerbates the international spread of domestic liquidity shocks due to the strategic complementarity effect arising from strategic interactions between banks, other financial institutions and agents, which can increase systemic vulnerabilities during booms and busts due to increased competition between banks. It was revealed that the impact of the global financial cycle on the internal financial environment of banks and financial institutions through the mechanisms of external obligations of national banks and the determination of the cost of financing affects the availability of loans for companies and households. This means that the economies of small open economies are more vulnerable to external shocks and are affected by financing conditions determined in the world's financial centers. Under these conditions, the dynamics of global liquidity limits the effectiveness of national monetary policy, and therefore the demand for effective international coordination of macroprudential policy becomes even more urgent. The need to revise monetary policy in order to increase its ability to mitigate the risks of financial instability depends on: (1) the effectiveness of macroprudential policy (for example, the ability to manage the financial cycle); (2) the contribution of monetary policy (including its traditional and non-traditional instruments) to the exacerbation of financial instability; (3) the degree of independence of monetary policy, especially during a crisis.","PeriodicalId":319498,"journal":{"name":"Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu. Serìâ: Ekonomìka","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116001719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}