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Jurnal Riset Bisnis dan Manajemen最新文献

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MARKETING MIX STRATEGY, MARKETING RELATIONSHIP STRATEGY, AND MARKETING PERFORMANCE: THE MEDIATING ROLE OF COMPETITIVE ADVANTAGE 营销组合战略、营销关系战略和营销绩效：竞争优势的中介作用
Jurnal Riset Bisnis dan Manajemen Pub Date : 2024-02-07 DOI: 10.23969/jrbm.v17i1.12062
Undang Juju, Tatang Supriadi
{"title":"MARKETING MIX STRATEGY, MARKETING RELATIONSHIP STRATEGY, AND MARKETING PERFORMANCE: THE MEDIATING ROLE OF COMPETITIVE ADVANTAGE","authors":"Undang Juju, Tatang Supriadi","doi":"10.23969/jrbm.v17i1.12062","DOIUrl":"https://doi.org/10.23969/jrbm.v17i1.12062","url":null,"abstract":"The purpose of this study is to determine the Effect of Marketing Mix Strategies and Marketing Relationship Strategies on Competitive Advantage and Its Implications for Marketing Performance Partially and Simultaneously. The method used in this study is a verifiative method with a quantitative approach. This research is a causal/verifiative research because it intends to determine the relationship between the above research variables with causal relationships so that there are independent variables (influencing variables) and dependent variables (influenced). comparative, associative and structural relationships (Path analysis, and Structural Equation Model / SEM relationships). The results of the study explained that simultaneously the positive influence of the variables of marketing mix strategy, and marketing relationship strategy on competitive advantage there are BUKU 2 Banks in West Java and DKI Jakarta Provinces. The biggest influence on competitive advantage comes from the Marketing Mix Strategy, while the smallest influence comes from the marketing relationship strategy. The Marketing Mix Strategy has a positive effect on the competitive advantage of BUKU 2 Bank in West Java and DKI Jakarta Provinces.","PeriodicalId":31928,"journal":{"name":"Jurnal Riset Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139858164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
INFLUENCE OF SHARIA MARKETING CHARACTERISTICS ON CUSTOMERS' SAVING INTEREST AT INDONESIAN SHARIA BANK MAKASSAR BRANCH 伊斯兰教法营销特征对印尼伊斯兰教法银行马卡萨分行客户储蓄利息的影响
Jurnal Riset Bisnis dan Manajemen Pub Date : 2023-08-14 DOI: 10.23969/jrbm.v16i2.7385
Syahriyah Semaun, Siti Rasyid, Musmulyadi Musmulyadi
{"title":"INFLUENCE OF SHARIA MARKETING CHARACTERISTICS ON CUSTOMERS' SAVING INTEREST AT INDONESIAN SHARIA BANK MAKASSAR BRANCH","authors":"Syahriyah Semaun, Siti Rasyid, Musmulyadi Musmulyadi","doi":"10.23969/jrbm.v16i2.7385","DOIUrl":"https://doi.org/10.23969/jrbm.v16i2.7385","url":null,"abstract":"The study aims to measure, investigate, and examine how Islamic This study aims to determine the influence of the characteristics of Sharia Marketing which consists of Theistic (Rabbaniyyah), Ethical (Akhlaqiyyah), Realistic (Al-Waqi'yyah) and Humanistic (Al-Insaniyyah) variables on the interest in saving and to find out the dominant variable that simultaneously influences the characteristics of Sharia Marketing on the interest in saving. This is a quantitative research with descriptive method. The data collection by distributing questionnaires. The methods used to test the hypothesis is Multiple Regression Analysis. The results are: (1)the variable Theistic (Rabbaniyyah), Ethical (Akhlaqiyyah), and Realistic (Al-Waqi'yyah) has a positive and insignificant influence on the variable of interest in saving, (2)the variable Humanistic (Al-Insaniyyah) has a positive and significant influence on the variable of interest in saving and the variable Humanistic (Al-Insaniyyah) has the most dominant influence simultaneously on interest in saving. That influence can be interpreted by increasing customer interest in saving at Bank Syariah Indonesia.","PeriodicalId":31928,"journal":{"name":"Jurnal Riset Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45385817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
MILITARY LEADERSHIP AND LEADER PERFORMANCE: THE MEDIATING ROLE OF ORGANIZATIONAL MILITARY BEHAVIOR 军事领导与领导绩效:组织军事行为的中介作用
Jurnal Riset Bisnis dan Manajemen Pub Date : 2023-08-14 DOI: 10.23969/jrbm.v16i2.7343
A. Yogaswara, E. Ahman, D. Disman, N. Nugraha
{"title":"MILITARY LEADERSHIP AND LEADER PERFORMANCE: THE MEDIATING ROLE OF ORGANIZATIONAL MILITARY BEHAVIOR","authors":"A. Yogaswara, E. Ahman, D. Disman, N. Nugraha","doi":"10.23969/jrbm.v16i2.7343","DOIUrl":"https://doi.org/10.23969/jrbm.v16i2.7343","url":null,"abstract":"This study aims to examine the effectiveness model of military leadership and organizational military behavior (OMB) on the organizational performance of the Indonesian National Armed Forces (TNI). This research uses descriptive and explanatory survey methods. The population in this study were 69 POMDAM and DENPOM units throughout Indonesia. The data collection technique uses cross-sectional techniques through Google Forms. The data analysis used is the Partial Least Square-Structural Equation Model. The findings of this study conclude: (1) the new concept has valid and reliable indicators; (2) military leadership and OMB significantly affect performance; (3) military leadership significantly affects organizational performance through OMB as mediation. Therefore, this research is expected to assist one of the crucial sectors in Indonesia and be considered in research in the military sector. Furthermore, the concepts and models in this study should be empirically tested in further research.","PeriodicalId":31928,"journal":{"name":"Jurnal Riset Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43621266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE MATURITY OF RISK MANAGEMENT IN INDONESIAN ISLAMIC UNIVERSITIES 印尼伊斯兰大学风险管理的成熟度
Jurnal Riset Bisnis dan Manajemen Pub Date : 2023-08-14 DOI: 10.23969/jrbm.v16i2.7296
M. Marliyah, Budi Dharma, Ahmad Syarbaini
{"title":"THE MATURITY OF RISK MANAGEMENT IN INDONESIAN ISLAMIC UNIVERSITIES","authors":"M. Marliyah, Budi Dharma, Ahmad Syarbaini","doi":"10.23969/jrbm.v16i2.7296","DOIUrl":"https://doi.org/10.23969/jrbm.v16i2.7296","url":null,"abstract":"The study aims to measure, investigate, and examine how Islamic Universities integrating Islamic transdisciplinary and risk management based on ISO 31000:2018 to their good university governance. This study was conducted in 2022, based on a content analysis approach to measure the maturity level of risk management. Researchers develop maturity index level suitable in higher education organization based on ISO 31000:2018 criteria that develop by IRMAPA. The analysis covers both quantitative and qualitative data that had been hand collected from number of Indonesian Islamic Universities. This study found that average maturity level of risk management in some of Indonesian Islamic Higher Education is risk aware where it is the 2nd level (the highest level is 5th). Researchers found that determining risk context was the most difficult stage to define. Findings can attract the attention, from a regulatory perspective.","PeriodicalId":31928,"journal":{"name":"Jurnal Riset Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44337538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE EFFECT OF EMOTIONAL INTELLIGENCE AND PARTICIPATORY PROCEDURAL JUSTICE ON JOB SATISFACTION 情绪智力和参与式程序公正对工作满意度的影响
Jurnal Riset Bisnis dan Manajemen Pub Date : 2023-08-14 DOI: 10.23969/jrbm.v16i2.7188
H. Fauzi, A. Juniarti
{"title":"THE EFFECT OF EMOTIONAL INTELLIGENCE AND PARTICIPATORY PROCEDURAL JUSTICE ON JOB SATISFACTION","authors":"H. Fauzi, A. Juniarti","doi":"10.23969/jrbm.v16i2.7188","DOIUrl":"https://doi.org/10.23969/jrbm.v16i2.7188","url":null,"abstract":"Human resources are the main production factor for organizations to achieve planned goals. Job satisfaction is important because in an organization employees are most dominant as a determinant of organizational success, this is due to high satisfaction being able to create a pleasant atmosphere so that employees are encouraged to excel in their organization. This study aims to determine the effect of participatory emotional intelligence and procedural justice on employee job satisfaction. In this study apply descriptive and verification methods. The population is all employees with a sample of 60 people selected through saturated sampling. testing with validity test and reliability test. Researchers used multiple linear regression and hypothesis testing with partial tests. This study found that emotional intelligence can have a significant positive effect on job satisfaction, and participatory procedural justice has a significant positive effect on job satisfaction.","PeriodicalId":31928,"journal":{"name":"Jurnal Riset Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43735605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
DOES NOVELTY-SEEKING DRIVE PURCHASE DECISIONS? UNDERSTANDING CONSUMER DESIRES TO BUY COUNTERFEIT PRODUCTS 追求新奇是否会推动购买决策？了解消费者购买假冒产品的欲望
Jurnal Riset Bisnis dan Manajemen Pub Date : 2023-08-14 DOI: 10.23969/jrbm.v16i2.7472
A. Wijaya, Dorojatun Prihandono, B. Wiratama, F. F. M. Rawi
{"title":"DOES NOVELTY-SEEKING DRIVE PURCHASE DECISIONS? UNDERSTANDING CONSUMER DESIRES TO BUY COUNTERFEIT PRODUCTS","authors":"A. Wijaya, Dorojatun Prihandono, B. Wiratama, F. F. M. Rawi","doi":"10.23969/jrbm.v16i2.7472","DOIUrl":"https://doi.org/10.23969/jrbm.v16i2.7472","url":null,"abstract":"This study aims to analyze the effect of product knowledge and product appearance on counterfeit product purchasing decisions through novelty seeking. In the current era, consumers use many counterfeit products as an alternative to the original product. The research using quantitative study by testing 148 samples as users of counterfeit products. The results showed product knowledge and product appearance positively impact on purchasing decisions. In addition, the appearance that imitates the original product tends to be liked because of its innovation. Research also proves that novelty seeking strengthens the effect of product knowledge and product appearance on purchasing decisions. The determinants of counterfeit product purchase, including product knowledge and product appearance, have limited understanding. The research indicates that when consumers have adequate knowledge of the product, they have identical desire to buy counterfeit product as the original product because it has a novelty. Research limitation only focuses on fashion counterfeit product (clothes and shoes), further study should expand in another types of product to gain comprehensive understanding.","PeriodicalId":31928,"journal":{"name":"Jurnal Riset Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45705997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
RELATIONSHIP BETWEEN INTELLECTUAL INTELLIGENCE, ADVERSITY QUOTIENT AND EMPLOYEE PERFORMANCE MEDIATED BY RELIGIOUSITY 宗教性介导的智力、逆境商与员工绩效的关系
Jurnal Riset Bisnis dan Manajemen Pub Date : 2023-08-14 DOI: 10.23969/jrbm.v16i2.7176
Sofyan Bachmid, Harun Harun, Noval Noval
{"title":"RELATIONSHIP BETWEEN INTELLECTUAL INTELLIGENCE, ADVERSITY QUOTIENT AND EMPLOYEE PERFORMANCE MEDIATED BY RELIGIOUSITY","authors":"Sofyan Bachmid, Harun Harun, Noval Noval","doi":"10.23969/jrbm.v16i2.7176","DOIUrl":"https://doi.org/10.23969/jrbm.v16i2.7176","url":null,"abstract":"This article presents a novel approach to understanding the relationship between intellectual intelligence, Adversity Quotient, religiosity, and employee performance in Islamic banks. While previous research has focused on examining the individual impact of these variables on employee performance, this study explores the potential mediating effects of religiosity. The study was conducted on a sample of 141 employees at Islamic banks in Palu City, and the data were analyzed using PLS-SEM. The findings indicate that religiosity mediated the relationship between Adversity Quotient and employee performance, while the relationship between intellectual intelligence and employee performance was not mediated by religiosity. These unique findings highlight the importance for Islamic banks to provide worship facilities and hold Islamic studies to enhance employee religiosity, ultimately leading to improved performance. Overall, this study adds novelty to the literature by offering a fresh perspective on the dynamics of employee performance in the Islamic banking sector.","PeriodicalId":31928,"journal":{"name":"Jurnal Riset Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48480028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
INDIVIDUAL CHARACTERISTICS IN PATH-GOAL THEORY TO INCREASE PRODUCTIVITY 路径目标理论中的个体特征提高生产率
Jurnal Riset Bisnis dan Manajemen Pub Date : 2023-08-14 DOI: 10.23969/jrbm.v16i2.7446
Sutianingsih Sutianingsih, Rini Handayani
{"title":"INDIVIDUAL CHARACTERISTICS IN PATH-GOAL THEORY TO INCREASE PRODUCTIVITY","authors":"Sutianingsih Sutianingsih, Rini Handayani","doi":"10.23969/jrbm.v16i2.7446","DOIUrl":"https://doi.org/10.23969/jrbm.v16i2.7446","url":null,"abstract":"This research was motivated by the low productivity of small industries. The main objective of this study is to develop research concepts related to path-goal theory and empirical research models to fill research gaps on the effect of workability and work experience on productivity.This research is critical to achieving expected productivity through increased capabilities, work experience, and innovation. Respondents were small snack entrepreneurs, and data analysis with regression.The findings of this study are that work ability, work experience, and innovation significantly affect productivity. Innovation cannot strengthen the effect of workability on productivity, but it can enhance the influence of work experience on productivity.The novelty of this research is the development of path-goal theory, which that work ability and work experience can be used as dependent variables that can affect productivity.","PeriodicalId":31928,"journal":{"name":"Jurnal Riset Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46822570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
HOW TO MAINTAIN GOING CONCERN AMONG MSME IN POST-PANDEMIC ERA 大流行后，中小微企业如何维持经营
Jurnal Riset Bisnis dan Manajemen Pub Date : 2023-08-14 DOI: 10.23969/jrbm.v16i2.8778
Sasa S. Suratman, Budi Septiawan, I. Aisyah
{"title":"HOW TO MAINTAIN GOING CONCERN AMONG MSME IN POST-PANDEMIC ERA","authors":"Sasa S. Suratman, Budi Septiawan, I. Aisyah","doi":"10.23969/jrbm.v16i2.8778","DOIUrl":"https://doi.org/10.23969/jrbm.v16i2.8778","url":null,"abstract":"After the Covid-19 pandemic is a phase where the business world is full of uncertainty, MSME are also affected by the going concern of their business. MSME need to make efforts to be able to maintain their business. This study is necessary, because it aims to find out what factors influence going concern in the MSME sector in the post-pandemic era. This research was conducted in Kadungora District, Garut Regency and the number of MSME involved in this study was 115. The research method was by survey and using the SmartPLS application as a tool for analyzing data. The results of the research show that e-commerce adoption had no impact on MSME’s going concern. Meanwhile, human capital and accounting information systems can influence going concern in MSME.","PeriodicalId":31928,"journal":{"name":"Jurnal Riset Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45209845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE INFLUENCE OF RESOURCE EMPOWERMENT MANAGEMENT HUMAN TO EMPLOYEE PERFORMANCE AT BANDUNG REGENCY PUBLIC WORKS OFFICE 万隆市市政工程办公室人力资源授权管理对员工绩效的影响
Jurnal Riset Bisnis dan Manajemen Pub Date : 2023-08-10 DOI: 10.23969/jrbm.v16i2.8369
Deden Ramdan
{"title":"THE INFLUENCE OF RESOURCE EMPOWERMENT MANAGEMENT HUMAN TO EMPLOYEE PERFORMANCE AT BANDUNG REGENCY PUBLIC WORKS OFFICE","authors":"Deden Ramdan","doi":"10.23969/jrbm.v16i2.8369","DOIUrl":"https://doi.org/10.23969/jrbm.v16i2.8369","url":null,"abstract":"This research is based on the existence of a problem of low employee performance in the Public Works Office of Bandung City. The purpose of this study is to find, develop and apply data and information about the influence of Human Resources Empowerment on Employee Performance in the Public Works Office of Bandung City. Researchers used a quantitative approach using associative research type. Data collection techniques using the method of observation, interviews and distributing questionnaires using saturated sampling techniques which were distributed to 31 respondents and literature studies. The results show that Empowerment of Human Resources had an effect on the performance of the employees of the Bandung Public Works Office, while 51.3% came from other variables. undefined. The results of interviews and observations show that there is an adequate influence between the empowerment of human resources on performance","PeriodicalId":31928,"journal":{"name":"Jurnal Riset Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42530022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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