Frontiers in Management Science最新文献

{"title":"Investigating Social Media Dissemination and Word-of-Mouth Effects: A Study on the Starbucks and Spotify Brand Collaboration","authors":"Nathan Elliot","doi":"10.56397/fms.2024.02.04","DOIUrl":"https://doi.org/10.56397/fms.2024.02.04","url":null,"abstract":"This paper investigates the dynamic interplay between social media dissemination and word-of-mouth effects in the context of the Starbucks and Spotify brand collaboration spanning the years 2015 to 2022. Recognizing the significance of collaborative marketing in the digital age, our study explores the cultural impact and consumer behavior dynamics underlying successful brand partnerships. Through an in-depth analysis of the Starbucks and Spotify collaboration, we uncover the evolution of the partnership, key milestones, and the strategies employed by both brands. Furthermore, our research scrutinizes the collaboration’s reach on various social media channels and assesses its impact on user-generated content virality. Delving into the qualitative realm, we explore how the collaboration influences consumer conversations, perceptions, and brand loyalty over time. The study culminates in a discussion and conclusion that interprets the findings in the context of existing literature, highlights implications for theory and practice, reflects on the collaboration’s adaptation to changes in social media dynamics, acknowledges study limitations, and outlines potential avenues for future research.","PeriodicalId":310548,"journal":{"name":"Frontiers in Management Science","volume":"191 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140462366","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Seasonal Price Adjustments in Winter Tourism: Impact on the Car Rental Market in Canada (2015-2022)","authors":"Devon Cullen","doi":"10.56397/fms.2024.02.02","DOIUrl":"https://doi.org/10.56397/fms.2024.02.02","url":null,"abstract":"This research explored seasonal price adjustments within the car rental market, offering a comprehensive analysis contextualized within the sphere of winter tourism in Canada from 2015 to 2022. Through an exploration of historical trends, consumer behavior, and market forecasts, the study uncovers the cyclical pattern of price fluctuations closely tied to the peaks and troughs of winter tourism demand. Noteworthy transformations within the winter tourism industry during this period, coupled with the increased reliance on car rentals for accessing remote winter destinations, underscore the pivotal role of seasonal price adjustments in shaping the accessibility and affordability of winter experiences. The implications extend across stakeholders, prompting car rental companies to balance profitability and competitiveness, while policymakers are urged to craft adaptable regulatory frameworks. Industry stakeholders are guided by insights to develop customer-centric strategies, embracing technology and sustainability for enhanced resilience. The study serves as a stepping stone for understanding the symbiotic relationship between winter tourism and the car rental market in Canada, providing valuable insights for industry adaptation and innovation.","PeriodicalId":310548,"journal":{"name":"Frontiers in Management Science","volume":"279 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140468017","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Can Green Finance Reform and Innovation Pilot Zones Promote the Operational Efficiency of Commercial Banks? — Empirical Research Based on 40 Commercial Banks in China","authors":"Jiajun Xu, Jianhang Ding, Hongyi Shao","doi":"10.56397/fms.2024.02.06","DOIUrl":"https://doi.org/10.56397/fms.2024.02.06","url":null,"abstract":"The Chinese government is placing significant emphasis on green development. From 2017 to 2021, the central and local governments in China established 9 green finance reform and innovation pilot zones in 6 provinces to explore the pillars of China’s green finance system. Although these zones and related policies have been proven advantageous for innovative manufacturing enterprises and environmental quality, the impact on commercial banks, pivotal players in China’s green finance landscape, has been understudied. This paper employs the DEA-Malmquist and DID models to investigate the impact of pilot zones on the operational efficiency of commercial banks. The results indicate that the establishment of pilot zones significantly improves banks’ operational efficiency, and the mechanisms are reducing non-performing loan rates and increasing green credit balance. In addition, state-owned banks have benefited more. Further research shows that the improvement mainly comes from increased pure technical efficiency, due to better management practices and resource utilisation. These findings can be used to evaluate the impact of the government’s green finance policy on the operation of commercial banks.","PeriodicalId":310548,"journal":{"name":"Frontiers in Management Science","volume":"358 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140466548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Unlocking the Potential: Literature Review on the Evolving Role of AI in HRM","authors":"Jiaxing Du","doi":"10.56397/fms.2024.02.05","DOIUrl":"https://doi.org/10.56397/fms.2024.02.05","url":null,"abstract":"This paper explores the evolution and strategic significance of Artificial Intelligence (AI) in Human Resource Management (HRM). Tracing AI’s journey from rudimentary automation to sophisticated systems, it focuses on the impact of AI, particularly in Natural Language Processing (NLP) for recruitment and AI-driven employee engagement solutions. The study delves into challenges, opportunities, and ethical considerations, aiming to identify gaps in existing knowledge. The research aims to provide a comprehensive understanding of the current state of AI integration in HRM, with key objectives including defining scope, exploring technologies, presenting case studies, and unravelling regulatory and ethical dimensions. This abstract sets the stage for a nuanced exploration of AI-HRM dynamics.","PeriodicalId":310548,"journal":{"name":"Frontiers in Management Science","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140464756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Buyer-Supplier Relationship for the Kraljic’s Portfolio Model and What Products Are More Suitable for Online Auctions","authors":"Hongjian Shi","doi":"10.56397/fms.2023.08.08","DOIUrl":"https://doi.org/10.56397/fms.2023.08.08","url":null,"abstract":"Procurement is an integral part of a corporation or organization, different corporation or organization have different reliance on procurement. Therefore, when suppliers purchase products, they can be roughly divided into four types of products, which are leverage products, strategic products, routine products and bottleneck products. In this paper, the author discusses the different buyer-seller relationships and purchasing strategies when buyers purchase the above four types of products.","PeriodicalId":310548,"journal":{"name":"Frontiers in Management Science","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130400773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Coordination Between Macro-Prudential Supervision and Monetary Policy — From the Perspective of Financial Stability","authors":"Mengfan Xu","doi":"10.56397/fms.2023.08.06","DOIUrl":"https://doi.org/10.56397/fms.2023.08.06","url":null,"abstract":"The onset of the 2008 economic crisis forced central banks to acknowledge that the monetary policy and micro prudential policy-based financial regulatory framework is insufficient to avert systemic risks. Compared with the low efficiency of micro prudential supervision in preventing and controlling financial systemic risks and the weakness of a single monetary policy tool in controlling financial systemic risks, the current theorists agree that monetary policy and macro prudential supervision policies are effective in coordinating and resisting financial risks. The link with both macro prudential regulation and monetary policy, as well as how to collaborate and coordinate the two policies, are thus major issues that we must address. Based on this background, this paper systematically combs and analyzes the necessity of coordination between monetary policy and macro prudential policy and the practical experience of relevant research on coordination mode through theoretical research on macro prudential regulation and reference of relevant policies at home and abroad. This paper uses the literature research method and comparative analysis method to analyze the macro prudential policy and monetary policy in depth. The theoretical basis of macro prudential regulation and monetary policy is formed by classifying, summarizing and sorting out the relevant researches on macro prudential regulation and monetary policy made by scholars from various countries. The implementation of macro prudential policies in developed economies like the United States and the United Kingdom, as well as their monetary policy coordination models, are compared and introduced in this dissertation. It also examines the traits and practical application of macro prudential and monetary policy cooperation in various nations. Based on the systematic risk theory, micro prudential supervision, macro prudential supervision theory and monetary policy, combined with the current situation of financial regulatory structures in various countries, using the literature research method and comparative analysis, this paper mainly draws the following conclusions: The financial system can only continue to run smoothly under a combined application of macro and micro prudential regulation; Systemic hazards can be efficiently prevented and mitigated by macro prudential oversight methods; Traditional monetary policy is unable to preserve both financial system stability and monetary stability; According to international experience, the central bank’s coordination of monetary policy and macro prudential policy can better play the complementary effects of the two programs.","PeriodicalId":310548,"journal":{"name":"Frontiers in Management Science","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116575880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of the Economic Consequences of Sina Group’s Privatization and Delisting","authors":"Min-Lang Yang, Shuyang Chen, Jing-Hua Chen","doi":"10.56397/fms.2023.08.04","DOIUrl":"https://doi.org/10.56397/fms.2023.08.04","url":null,"abstract":"The “man-made” Chinese concept stock crisis triggered by Ruixing and the United States has adopted a series of regulatory politicization measures, which has made the situation of Chinese concept stock companies more difficult in overseas markets, and more and more companies have chosen to privatize and delist. This article takes the privatization and delisting of Sina Group as an example. It first describes the process of its privatization and delisting, and then analyzes the reasons for its choice of privatization and delisting from the aspects of undervaluation, enterprise costs, short-selling institutions and regulatory mechanisms. Cost and tax-saving effects, etc. are analyzed for its economic effect after delisting. Finally, by summarizing the case, it is expected to provide useful help to other privatized and delisted Chinese concept stock companies.","PeriodicalId":310548,"journal":{"name":"Frontiers in Management Science","volume":"742 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122955895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Moderating Role of Innovation on Organizational Culture and Employee Motivation","authors":"P. Igbaji, Bassey Eba Eja, Enya Matthew Njobili, Alice Uloh Etim","doi":"10.56397/fms.2023.08.07","DOIUrl":"https://doi.org/10.56397/fms.2023.08.07","url":null,"abstract":"The purpose of the study was to examine the influence of innovation in moderating organizational culture and employee motivation. The specific objectives were to: determine the relationship between organizational norms and employee commitment, examine the relationship between organizational vision and employee retention, investigate the relationship between organizational values and employee morale, assess how innovation moderate the influence of organizational culture and employee motivation. Survey research design was employed in the study. Primary data was collected through the use of structured questionnaire instrument. The study employed Pearson Product Moment Correlation analysis to test the hypotheses formulated. Based on the analysis of the results, the major findings were summarized as follows: there was a significant relationship between organizational norms and employee work commitment, there was a significant relationship between organizational vision and employee retention, and there was a significant relationship between organizational values and employee morale. In line with the findings of this study, the study recommended thus; organizations should implement policies that will make employees conduct themselves in an organized way by conforming to regularities of perception and behavior. Organizational values are so important, ant it’s clear that organizational values must be closely linked to overall organizational success. To achieve its objectives, an organization must establish its values.","PeriodicalId":310548,"journal":{"name":"Frontiers in Management Science","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124627464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Transition from IAS 17 to IFRS 16 — Based on the Case Study of Tesco","authors":"Zhijun Li","doi":"10.56397/fms.2023.08.05","DOIUrl":"https://doi.org/10.56397/fms.2023.08.05","url":null,"abstract":"Leasing is an economic practice in which the lessor borrows a physical item for a certain fee. The lessee is given the right to use the item for a certain period of time. Leasing is an important source of financing for economic units and is of certain importance as an alternative to financing assets through purchase or borrowing. In 2016, the International Accounting Standards Board announced that starting from 2019, the measurement of leases will be changed from International Accounting Standards (IAS 17) to International Financial Report Standard (IFRS 16), which will terminate the off-balance sheet financing of the lessee by recognizing all leases in the lessee’s budget. This paper analyzes the specific impact of IFRS 16 “leasing” in practice. The author summarizes the characteristics of IAS 17 and the problems existing in IAS 17. Following the application of the IFRS 16, subsequent measurement rule changes resulting from the change in the lease classification definition will result in significant changes in the company’s financial statements. By analyzing the data changes in specific cases and the impact on user behavior, this paper verifies the correctness of previous theoretical research and analysis, and tests whether the new criteria will change as expected in practical application. The author chooses Tesco, Britain’s largest retailer, as a sample company here to give a full picture of the problem. Specifically, this paper analyzes the retrospective restatement of Tesco’s 2019 annual report and attempts to alert others to the actions the company has taken to address the adoption and relevance of IFRS 16.","PeriodicalId":310548,"journal":{"name":"Frontiers in Management Science","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114336290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Planning and Its Effects on Employee’s Performance in The University of Bamenda","authors":"Eyong Ako, Enow Godwill Baiye","doi":"10.56397/fms.2023.08.01","DOIUrl":"https://doi.org/10.56397/fms.2023.08.01","url":null,"abstract":"This paper aimed to examine the effect of planning on employee’s performance in the University of Bamenda. To accomplish this task, Descriptive design was adopted and data collection was through a questionnaire. The research targeted 806 staffs working in The University of Bamenda from the level of top management to security guards. A total of 260 respondents was sampled using stratified random sampling techniques. To determine the reliability of the actual data collected, pilot testing was carried out by the researcher in two State Universities that was not part of the research. The researcher made used of the Split-half technique base on Spearman Brown prophesy formula to determine the reliability coefficient. The result of the questionnaire was 0.78 of the correlation coefficients. Both descriptive and inferential statistics were used to analyzed quantitative data with the used of SPSS software version 23.0 and the summaries were presented and linear model fitted on the panel data. After surveilling, it was seen that planning, monitoring and evaluation had significant effect on employee’s performance.","PeriodicalId":310548,"journal":{"name":"Frontiers in Management Science","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123275342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}