Nyimak: Journal of Communication最新文献

{"title":"Policy Communication on Twitter Social Media: Covid-19 Pandemic Control in Samarinda and Balikpapan City","authors":"Bambang Irawan, Achmad Nurmandi, Paisal Akbar","doi":"10.31000/nyimak.v6i2.6078","DOIUrl":"https://doi.org/10.31000/nyimak.v6i2.6078","url":null,"abstract":"Online media in disaster mitigation has received much attention from researchers. One of the most widely used online media is Twitter. Twitter is a type of social media that has become an effective medium for communication and socialization. The use of social media by the Government can make it easier for the Government to gather new ideas and opinions from the public, especially in this media. The social case related to Covid-19. This study aims to identify the communication of Covid-19 control policies at the City level, which is carried out through social media communication facilities. Samarinda City Government Twitter Account (@ppid_smr) and Balikpapan City Twitter account (@PemkotBPN). This study uses a qualitative method with a Qualitative Data Analysis (QDA) Miner approach used in the content, network, and cloud analysis using Nvivo 12 Plus software. The findings show that the intensity of each account has provided an overview of how the City Government is disseminating information related to the policies they produce. For the highest total tweet intensity and tweet intensity generated by the Samarinda City Government account @ppid_smr with a reasonably significant difference compared to the Balikpapan City Government account @PemkotBPN. In terms of analyzing the content of information shared related to the Covid-19 pandemic theme, each account has disseminated information directly related to the policy for handling and preventing Covid-19 cases in each city.Keywords: Policy communication, policy controlling, Covid-19, Samarinda, Balikpapan ABSTRAKMedia online dalam mitigasi bencana mendapat banyak perhatian dari para peneliti. Salah satu media online yang paling banyak digunakan adalah Twitter, Twitter merupakan salah satu jenis media sosial yang menjadi media komunikasi dan sosialisasi yang efektif. Penggunaan media sosial oleh pemerintah dapat memudahkan pemerintah untuk mengumpulkan ide-ide baru dan opini baru dari masyarakat, khususnya di media ini. Kasus sosial terkait Covid-19. Penelitian ini bertujuan untuk mengidentifikasi komunikasi kebijakan pengendalian Covid-19 di tingkat Kota yang dilakukan melalui sarana komunikasi media sosial. Akun Twitter Pemkot Samarinda (@ppid_smr) dan akun Twitter Pemkot Balikpapan (@PemkotBPN). Penelitian ini menggunakan metode kualitatif dengan pendekatan Qualitative Data Analysis (QDA) Miner yang digunakan dalam analisis konten, jaringan, dan cloud menggunakan software Nvivo 12 Plus. Temuan menunjukkan bahwa intensitas masing-masing akun telah memberikan gambaran bagaimana Pemerintah Kota menyebarluaskan informasi terkait kebijakan yang mereka hasilkan. Total intensitas tweet dan intensitas tweet tertinggi dihasilkan oleh akun Pemkot Samarinda @ppid_smr dengan perbedaan yang signifikan dibandingkan dengan akun Pemkot Balikpapan @PemkotBPN. Dalam hal menganalisis konten informasi yang dibagikan terkait tema pandemi Covid-19, masing-masing akun telah melakukan sosialisasi langsung terkait kebijakan p","PeriodicalId":308886,"journal":{"name":"Nyimak: Journal of Communication","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125470884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Construction of Reporting on the 2024 Female Presidential Candidates on Tirto.id, Tempo.co, and Kompas.com","authors":"Dudi Iskandar, I. Suryawati, Liliyana Liliyana","doi":"10.31000/nyimak.v6i2.6433","DOIUrl":"https://doi.org/10.31000/nyimak.v6i2.6433","url":null,"abstract":"In the middle of a patriarchal culture, several females pushed the competition map for the 2024 presidential candidate which was dominated by males. However, the votes were insignificant and only a few names appeared in the survey results. Apart from the 30% affirmative action, the role of the media in promoting gender mainstreaming in politics is needed because news about female presidential candidates is still relatively rare. Therefore, this research aims to reveal the news of the 2024 female presidential candidate survey results presented by tirto. id, tempo.co, and kompas.com. This was conducted using the framing analysis method of the Robert Matthew Entman model consisting of two dimensions, namely issue selection, and aspect highlight, as well as four framing elements, including problem definition, sources, moral decisions, and problem-solving. The result showed several interesting points. First, all the media analyzed presented news about females’ inability and resources based on the results of various surveys. Second, all news presented an interpretive journalism model that reads and interprets survey data by experts. Third, although they try to deny the patriarchal ideology, the majority present male commentators who review female political communication. This means that ideology still surrounds the three online media studied.Keywords: Female presidential candidates, news, online media, framing analysis ABSTRAKDi tengah kultur patriarkhi, beberapa perempuan menyeruak peta persaingan capres 2004 yang didominasi capres laki-laki. Meski begitu suaranya tidak signifikan, hanya beberapa nama saja yang muncul dihasil survei. Selain affirmative action 30 persen, peran media mendorong pengarusutamaan gender di bidang politik sangat dibutuhkan. Saat ini pemberitaan tentang capres perempuan relatif jarang. Padahal melalui pemberitaan yang masif dan kontinyu, capres perempuan akan diperhitungkan. Di tengah capres perempuan yang jarang diberitakan, penelitian ini menemukan signifikansinya. Bahwa capres perempuan jarang diberitakan dibandingkan capres laki-laki. Penelitianbertujuan menguak berita hasil survei capres perempuan 2024 yang disajikan tirto.id, tempo.co, dan kompas.com. Penelitian ini menggunakan metode analisis framing model Robert Matthew Entman yang memiliki dua dimensi (seleksi isu dan penonjolan aspek) serta empat elemen framing (Pendefinisain masalah, sumber masalah, keputusan moral, dan penyelesaian masalah). Sebagai kesimpulan, penelitian ini menemukan beberapa poin menarik. Pertama, semua media yang diteliti menyajikan berita tentang kekurangmampuan dan sumber daya perempuan yang minim berbasis hasil berbagai survei. Kedua, semua berita menyajikan model jurnalisme interpretatif yang membaca dan menafsirkan data hasil survei oleh para ahlinya. Ketiga, meski mencoba menyangkal ideologi patriarkhi, tetapi mayoritas berita menyajikan komentator laki-laki yang mengulas komunikasi politik perempuan. Artinya, ideologi patriarkhi masih m","PeriodicalId":308886,"journal":{"name":"Nyimak: Journal of Communication","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132257396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Health Communication Revolution Through Content: Multi-Step Flow and More Spill Over of Communication","authors":"Ani Herna Sari, R. Sugihartati, Nur Wulan, A. Rohimah","doi":"10.31000/nyimak.v6i2.6430","DOIUrl":"https://doi.org/10.31000/nyimak.v6i2.6430","url":null,"abstract":"Health communication has undergone a revolution since the advent of social media, health content is no longer a tool for disseminating health information by medical or health personnel, but has become content that is easily produced by the general public. The purpose of this study is to uncover the implementation of the health revolution through Instagram content. Phenomenological research methods with content analysis, which is strengthened by data mining through Focus Group Discussions and interviews. The results showed that social media made health communication undergo a revolution. The communication process that is formed is a multi-step flow of communication (many stages), even the circulation of information forms a layer layer of stages in communication becomes irregular. This makes people experience more spill over of communication, which changes the culture of health communication in society.Keywords: The revolution of health communication, content, information sharing, social media ABSTRAKKomunikasi kesehatan telah mengalami revolusi sejak hadirnya media sosial, konten kesehatan tidak lagi menjadi alat penyebaran informasi kesehatan oleh tenaga medis atau kesehatan, tapi sudah menjadi konten yang dengan mudah diproduksi oleh masyarakat umum. Tujuan penelitian ini mengungkap implementasi revolusi kesehatan melalui konten instagram. Metode penelitian fenomenologi dengan analisis konten, yang diperkuat dengan penggalian data melalui Focus Group Discussion dan wawancara. Hasil penelitian menunjukkan bahwa media sosial membuat komunikasi kesehatan mengalami revolusi. Proses komunikasi yang terbentuk adalah multi step flow of communication (banyak tahap), bahkan peredaran informasinya membentuk layer layer tahap dalam komunikasi menjadi tidak teratur. Hal ini membuat masyarakat mengalami more spill over of communication (peluberan informasi yang berlebihan), yang merubah budaya komunikasi kesehatan di masyarakat.Kata Kunci: Revolusi komunikasi kesehatan, konten, peluberan informasi, media sosial","PeriodicalId":308886,"journal":{"name":"Nyimak: Journal of Communication","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130743539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Responses of Healthcare Professionals and the Media to the Emergency Mobile Restriction Policies on Social Media","authors":"Gustaf Wijaya, Fakhri Zakaria, Rachmah Ida","doi":"10.31000/nyimak.v6i2.5854","DOIUrl":"https://doi.org/10.31000/nyimak.v6i2.5854","url":null,"abstract":"Health workers play a vital role during the COVID-19 pandemic, not only in the health facilities but also as a reference in the media. This role arises from the health workers’ accounts on social media amplified by the mass media and public discourse. This study aims to examine the narratives of doctors’ accounts on social media, responding to the emergency period of the Covid-19 pandemic in Indonesia. This study maps and analyzes the narratives of the 10 (ten) doctors’ Twitter accounts in Indonesia during the Emergency Community Activity Restrictions (PPKM) period from 3 July - 23 August 2021 through qualitative content analysis methods. The spread of the Delta variant virus and a significant increase in active cases, death, and bed occupancy rates were recorded during this period. The study shows that each doctor has a different narrative, with the main issues: vaccination, health protocols, health facilities, case data, and government policies related to the pandemic. Some doctors’ narratives are also a form of public pressure on government policies. This study also notes the phenomenon of “twitting to the press” by the mass media because of social restriction.Keywords: Healthcare professional, Twitter, mobility restriction, Covid-19, Indonesia ABSTRAKTenaga kesehatan memiliki peran penting selama masa pandemi COVID-19. Tak hanya menjadi garda depan dalam memutus mata rantai penyebaran virus, namun juga menjadi rujukan informasi bagi masyarakat melalui kemunculannya di media. Peran ini muncul dari keaktifan tenaga medis di media sosial yang diamplifikasi oleh media massa dan kemudian menjadi wacana publik. Tujuan penelitian ini adalah melihat narasi para dokter di sosial media, menyikapi masa darurat pandemic Covid-19 di Indonesia. Penelitian ini memetakan dan menganalisis narasi 10 akun Twitter dokter terpopuler di Indonesia selama periode Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) Darurat dari 3 Juli - 23 Agustus 2021 melalui metode analisis isi kualitatif. Periode ini ditandai persebaran virus varian Delta dan kenaikan signifikan jumlah kasus aktif, angka kematian, dan tingkat keterisian tenpat tidur. Hasil penelitian menunjukkan setiap dokter memiliki narasi yang berbeda dalam merespons kebijakan penanganan COVID-19 di media sosial, dengan isu utama meliputi vaksinasi, penerapan protokol kesehatan, fasilitas kesehatan, data kasus, serta pejabat dan kebijakan pemerintah terkait pandemi. Narasi para dokter juga menjadi bentuk tekanan publik kepada kebijakan pemerintah pemerintah. Selain itu, penelitian ini juga mencatat adanya fenomena penerapan twitting to the press oleh media massa sebagai imbas penerapan kebijakan pembatasan sosial.Kata Kunci: Tenaga kesehatan, Twitter, pembatasan mobilitas, Covid-19, Indonesia ","PeriodicalId":308886,"journal":{"name":"Nyimak: Journal of Communication","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133723087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Transformation of Radio Technology in The Digital Age","authors":"Ismandianto Ismandianto, S. Suyanto, Khasna Latifah, Muchid Muchid","doi":"10.31000/nyimak.v6i1.5547","DOIUrl":"https://doi.org/10.31000/nyimak.v6i1.5547","url":null,"abstract":"Radio transformation is a step to maintain existence. Innovation and adjustment to the rapid development of new media and exacerbated by the Covid-19 virus pandemic requires radio to transform into the digital era. This article aims to see the existence of RRI in transforming radio media in the digital era and Covid-19. The change of radio to the digital era is a demand in facing the challenges of progress and growth of information. This research uses descriptive qualitative method. The results show that the segmentation of radio listeners in the small category is caused by listeners who prefer and seek social media information. RRI’s strategy to uphold its existence in the digital era is to update technology and cooperation. The transformation carried out during the Covid-19 response period gave rise to an increased character for the information that was broadcast.Keywords: Transformation, technology, digital, Covid-19 ABSTRAKTransformasi radio menjadi langkah untuk mempertahankan eksistensi. Inovasi dan penyesuaian dengan perkembangan  media baru yang pesat serta diperparah dengan pandemi virus Covid-19 mengaharuskan radio melakukan transformasi ke era digital. Artikel  ini bertujuan untuk melihat eksistensi RRI dalam melakukan transformasi media radio di era digital dan Covid-19. Perubahan radio ke era digital merupakan tuntutan dalam menghadapi tantangan kemajuan dan pertumbuhan informasi. Penelitian ini menggunakan metode kualitatif deskriptif. Hasil menunjukkan bahwa segmentasi pendengar radio kategori kecil diakibatkan faktor pendengar yang lebih menyukai dan mencari mencari informasi sosial media. Strategi RRI menegakkan eksistensi di era digital, adalah memperbeharui teknologi dan kerjasama. Traspormasi yang dilakukan selama masa penanggulangan Covid-19 memunculkan karakter yang meningkat terhadap informasi yang disiarkan.Kata Kunci: Transformasi, teknologi, digital, Covid-19","PeriodicalId":308886,"journal":{"name":"Nyimak: Journal of Communication","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125854997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Evaluating Communication Patterns of Women Legislative Successors of Karawang in 2019 Election","authors":"M. Mayasari, Nani Darmayanti, Yanti Tayo, Z. Abidin, Kusrin Kusrin","doi":"10.31000/nyimak.v6i1.5373","DOIUrl":"https://doi.org/10.31000/nyimak.v6i1.5373","url":null,"abstract":"IIn the dynamics of general elections, the discussion of women legislative candidates has always been an interesting topic because the proportion of 30% of women candidates’ minimum requirement is always difficult to fulfill by any political party. The difficulty of women legislative candidates penetrating parliamentary seats is a problem that must be resolved. Therefore, it is necessary to conduct qualitative research to formulate how the communication patterns carried out by women politicians in the Karawang Regency, who have succeeded in penetrating parliamentary seats through case study techniques during the research. The communication pattern that marks the women’s success in election contestation can be a guide or reference when other women party politicians enter politics and advance to become legislature members. This research is limited to women members of the legislature who come from the Golkar Party. The results showed that the success of women members of the Regional Legislative Assembly (DPRD) from the Golkar party in occupying seats in the DPRD was partly due to the communication patterns they succeeded in establishing. They build vertical, horizontal, formal, and informal communication patterns that apply more social and cultural approaches. The uniqueness is when social media is used as a tool for political campaigns today, the communication strategy developed by those women legislative candidates of the Golkar party does not take advantage of social media. This is because the targeted constituents are people in remote areas, so the communication pattern through a direct face-to-face approach is much more impactful than social media.Keywords: Women DPRD members of Karawang Regency, political communication patterns, 2019 general election ABSTRAKDalam dinamika pemilihan umum (pemilu) pembahasan mengenai calon anggota legislatif perempuan selalu menjadi topik yang menarik karena adanya proporsi 30% caleg perempuan yang selalu sulit dipenuhi oleh setiap partai politik. Sulitnya calon anggota legislatif perempuan menembus kursi parlemen merupakan masalah yang harus dicarikan solusinya. Dengan demikian, perlu dilakukan penelitian dengan menggunakan metode kualitatif untuk merumuskan bagaimana pola komunikasi yang telah dilakukan oleh para politisi perempuan di Kabupaten Karawang yang telah berhasil menembus kursi parlemen dengan studi kasus sebagai teknik penelitian. Pola komunikasi yang menandai keberhasilan kaum perempuan dalam kontestasi pemilu ini dapat menjadi pedoman ataupun acuan ketika pihak lain yang juga perempuan akan terjun ke dunia politik dan akan maju menjadi anggota legislatif. Penelitian ini dibatasi hanya pada anggota legislatif perempuan yang berasal dari Partai Golkar. Hasil penelitian  menunjukkan bahwa keberhasilan para anggota DPRD perempuan dari Partai Golkar dalam menduduki kursi di DPRD salah satunya disebabkan oleh pola komunikasi yang berhasil mereka bangun. Adapun pola komunikasi yang mereka bangun tersebut","PeriodicalId":308886,"journal":{"name":"Nyimak: Journal of Communication","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114247903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Social Media Optimization Strategy for Local Fashion Brand Development","authors":"T. Widiastuti, Adrian Arditiar, Akbar Fauzan Rambe, Eartha Annafi Rasjiddin","doi":"10.31000/nyimak.v6i1.5118","DOIUrl":"https://doi.org/10.31000/nyimak.v6i1.5118","url":null,"abstract":"The development of communication, technology, and the economy in Indonesia encourages the development of promotional activities itself, the birth of various platforms to carry out promotional activities makes competition in business more stringent. Manufacturers are trying to attract the hearts of consumers. Based on this phenomenon, marketing media is needed to be able to reach a wider target market. One of the marketing media that is currently being used is through social media. The purpose of this study is to measure the effect of Instagram ads and celebrity endorsements have on buying interest in local brands. The research uses a quantitative approach with a survey method. Data was collected by distributing questionnaires to respondents.Keywords: Social media optimization, instagram ads, celebrity endorsements, buying interest, local fashion brands ABSTRAKPerkembangan komunikasi, teknologi, dan ekonomi di Indonesia mendorong perkembangan kegiatan promosi itu sendiri, lahirnya berbagai platform untuk menjalankan kegiatan promosi membuat persaingan dalam berbisnis menjadi lebih ketat. Para produsen berusaha untuk menarik hati konsumennya. Berdasarkan fenomena tersebut, diperlukan media untuk menjangkau target pasar yang lebih luas. Salah satu media pemasaran yang saat ini digunakan adalah melalui media sosial. Tujuan dari penelitian ini adalah untuk mengukur pengaruh instagram ads dan endorsement selebgram. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada responden.Kata Kunci: Optimasi media sosial, instagram ads, endorsment selebgram, minat beli, brand fashion lokal.","PeriodicalId":308886,"journal":{"name":"Nyimak: Journal of Communication","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129663222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Family Communication as a Prevention Effort Early Marriage in Pegantenan Village, Madura","authors":"Nikmah Suryandari, Irya Nur Holifah","doi":"10.31000/nyimak.v5i2.5069","DOIUrl":"https://doi.org/10.31000/nyimak.v5i2.5069","url":null,"abstract":"","PeriodicalId":308886,"journal":{"name":"Nyimak: Journal of Communication","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121413372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Organizational Communication Model of The Village Fund Governance (Case Study on Corruption of Village Funds in Dasok Village, East Java)","authors":"Rachmi Kurnia Siregar, A. Aminudin","doi":"10.31000/nyimak.v6i1.2537","DOIUrl":"https://doi.org/10.31000/nyimak.v6i1.2537","url":null,"abstract":"","PeriodicalId":308886,"journal":{"name":"Nyimak: Journal of Communication","volume":"146 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115407377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Public Service Domain: Exploration Study on The Role of Public Relations in Indonesia","authors":"S. Suharto, Prasetyono Hendriarto, F. Dharta, M. Simarmata, Mateo Jose A. Vidal","doi":"10.31000/nyimak.v6i1.4978","DOIUrl":"https://doi.org/10.31000/nyimak.v6i1.4978","url":null,"abstract":"Public relations (PR) professionals used to rely mainly on newspapers, radio, and television for their campaigns before digitization. However, since the invention of the internet, public relations has been converted into digital PR. In this circumstance, public relations must adapt and migrate from traditional to digital media. This exploratory study examines public relations in Indonesia by conducting a survey and understanding the role of public relations that Indonesian public relations practitioners usually practice. Through the lens of systems theory, this study aims to investigate how 1) Public Relations is organized by Indonesian professionals, 2) The role of Public Relations in Indonesia, 3) Understanding and Professional Public Relations in Indonesia. This study uses a quantitative approach with survey methods related to Indonesian public relations practitioners. The data for this study were obtained using Qualtrics. According to the findings, Indonesian professionals who organize public relations participate in public relations activities with input, throughput, and output methods. In Indonesia, the job of public relations is linked to digital clippings that are crucial for an institution or institution and hosting corporate events as a tactic to improve the image. Meanwhile, in Indonesia, the definition and profession of public relations can impact how the job is conducted, and the country currently lacks a comprehensive public relations education program.Keywords: Public service domain, role of public relations, Indonesia ABSTRAKPara profesional hubungan masyarakat (PR) biasanya mengandalkan surat kabar, radio, dan televisi untuk kampanye mereka sebelum digitalisasi. Namun, sejak penemuan internet, PR telah diubah menjadi PR digital. Dalam keadaan ini, humas harus beradaptasi dan bermigrasi dari media tradisional ke media digital. Studi eksploratif ini mengkaji humas di Indonesia dengan melakukan survei dan memahami peran humas yang biasa dipraktikkan oleh praktisi humas Indonesia. Melalui lensa teori sistem, penelitian ini bertujuan untuk mengetahui bagaimana 1) Humas diselenggarakan oleh profesional Indonesia, 2) Peran Humas di Indonesia, 3) Pengertian dan Profesional Humas di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terkait dengan praktisi humas Indonesia. Data untuk penelitian ini diperoleh dengan menggunakan Qualtrics. Berdasarkan temuan, profesional Indonesia yang menyelenggarakan humas berpartisipasi dalam kegiatan humas dengan metode input, throughput, dan output. Di Indonesia, pekerjaan humas terkait dengan kliping digital yang sangat penting bagi sebuah institusi atau institusi dan menyelenggarakan acara perusahaan sebagai taktik untuk meningkatkan citra. Sementara itu, di Indonesia, definisi dan profesi humas dapat berdampak pada bagaimana pekerjaan itu dilakukan, dan negara saat ini masih kekurangan program pendidikan humas yang komprehensif.Kata Kunci: Domain layanan public, peran ","PeriodicalId":308886,"journal":{"name":"Nyimak: Journal of Communication","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114177610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}