Int. J. Online Mark.最新文献_第8页

The Effects of Utilizing Social Media Tools During Crisis from Public Relations Practitioners' Views in the UAE 从阿联酋公共关系从业者的角度看危机期间使用社交媒体工具的影响

Int. J. Online Mark. Pub Date : 2017-10-01 DOI: 10.4018/IJOM.2017100102

Hamza Saad Mohamed

{"title":"The Effects of Utilizing Social Media Tools During Crisis from Public Relations Practitioners' Views in the UAE","authors":"Hamza Saad Mohamed","doi":"10.4018/IJOM.2017100102","DOIUrl":"https://doi.org/10.4018/IJOM.2017100102","url":null,"abstract":"Despite growing interest in social media over the last few years all over the world, there is a lack of empirical studies on the extent to which PR practitioners in the UAE are using social media tools, and in particular, during crisis. Consequently, this study is designed to bridge this gap in research. The study aims to bring to attention the dynamics of using social media among public PR practitioners during crisis in one of the Gulf countries -countries that have different economic, social and political contexts. The current study is considered one of the pioneer studies in the public relations' field in the UAE which aims to investigate how public relations practitioners are using social media tools in crisis. It also explores public relations practitioners' perceptions and attitudes towards using social media during crisis. A random sample of 160 PR practitioners was selected from different public and private organizations in the UAE. The results indicated that PR practitioners are active and heavy social media users in their organizations during crisis. Furthermore, the study confirmed that the most commonly used communication strategies were compensation, corrective action and justification. Additionally, the study suggested that the organization's websites and Twitter were the most effective social media tools used during a crisis.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"264 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133764220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Assessment of e-Business Mode of Selected Private Universities in the Philippines and Pakistan 菲律宾和巴基斯坦部分私立大学电子商务模式评估

Int. J. Online Mark. Pub Date : 2017-10-01 DOI: 10.4018/IJOM.2017100105

G. Talaue, T. Iqbal

{"title":"Assessment of e-Business Mode of Selected Private Universities in the Philippines and Pakistan","authors":"G. Talaue, T. Iqbal","doi":"10.4018/IJOM.2017100105","DOIUrl":"https://doi.org/10.4018/IJOM.2017100105","url":null,"abstract":"The purpose of the study is to assess the e-business mode of the private universities in Pangasinan, Philippines and Karachi City, Pakistan. Specifically, it sought to find out the following: the profile of the websites of the private universities in Pangasinan, Philippines and Karachi, Pakistan in terms of technical aspects, services offered and website contents and its features; the level of e-business mode of these universities; and what can be evolved to address their stakeholders' needs for a more effective online business transaction. Descriptive method of research was utilized in this study. With the use of a documents and data analysis as data gathering tools, this study identified the e-business mode of the selected universities and suggested that these universities should level-up to assimilating mode to better serve their stakeholders. Based on the findings made, the followings conclusions were drawn: the status of e-business mode of private universities in Pangasinan and Karachi in terms of technical aspects is of the same level; when it comes to services offered, the ten universities offered the same services; in terms of website contents and features, it varies, but the basic features are present to the ten universities. In general, it can be concluded that the e-business mode of private universities in Pangasinan and Karachi falls under the same level, supporting mode level. It is recommended that the selected universities in Pangasinan and Karachi should upgrade their e-business mode to assimilating mode to better serve their stakeholders.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131897604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Demographic Factors Associated with Online Shopping Experiences of Saudi Arabian Women 与沙特阿拉伯女性网上购物经历相关的人口因素

Int. J. Online Mark. Pub Date : 2017-10-01 DOI: 10.4018/IJOM.2017100104

Ragad Abdulhameed Hannon, W. Schumm

引用次数: 4

The Influence of Assortment Satisfaction on Customer Loyalty: An Empirical Survey of Students 分类满意度对顾客忠诚的影响:基于学生的实证调查

Int. J. Online Mark. Pub Date : 2017-10-01 DOI: 10.4018/IJOM.2017100103

Pranay Verma, A. Sharma

{"title":"The Influence of Assortment Satisfaction on Customer Loyalty: An Empirical Survey of Students","authors":"Pranay Verma, A. Sharma","doi":"10.4018/IJOM.2017100103","DOIUrl":"https://doi.org/10.4018/IJOM.2017100103","url":null,"abstract":"Thisstudyinvestigateshowassortmentsatisfactionispredictedforpurchaseofonlinefootwearand itsconsequences.Thisresearchisinterplayofproductdisplay,customerloyalty,perceivedriskand pricecomparisontoascertaintheirrelationships.Itexaminestheassociationbetweenintrinsiccuesand assortmentsatisfaction.Thisarticlealsoprobesthewell-establishedrelationshipbetweensatisfaction andloyaltybywayofassortmentsatisfactionandcustomerloyalty.Theimpactofproductdisplay, customerloyaltyandpricecomparisononassortmentsatisfactionhasbeenempiricallyverifiedby exploratoryfactoranalysisandtestedbystructuralequationmodeling.Thefindingsprovethatprice comparisonisthemostimportantfactorinfluencingassortmentsatisfaction.Assortmentsatisfaction leadstocustomerloyalty.Theauthorsdevelopamodelthatjointlyoptimizesassortmentsatisfaction forproductdisplayandpricecomparisonandbuildscustomerloyalty. KEywORdS Assortment Satisfaction, Customer Loyalty, Perceived Risk, Price Comparison, Product Display","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"107 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133711870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Consumer Sentiment in Tweets and Coupon Information-Sharing Behavior: An Initial Exploration 推特中的消费者情绪与优惠券信息共享行为的初步探讨

Int. J. Online Mark. Pub Date : 2017-07-01 DOI: 10.4018/IJOM.2017070101

Chen-Ya Wang, Yi-Chun Lin, Hsia-Ching Chang, S. Chou

{"title":"Consumer Sentiment in Tweets and Coupon Information-Sharing Behavior: An Initial Exploration","authors":"Chen-Ya Wang, Yi-Chun Lin, Hsia-Ching Chang, S. Chou","doi":"10.4018/IJOM.2017070101","DOIUrl":"https://doi.org/10.4018/IJOM.2017070101","url":null,"abstract":"The authors aim to explore the correlation between coupon information-sharing behavior and consumer sentiment by analyzing tweets. They used Twitter application programming interface to retrieve users’ tweets, and took a machine learning approach for sentiment analysis. After the data pre-processing procedure, the authors then examined the correlation between sentiments in tweets and coupon information sharing. More than half of the most active users showed that their coupon information-sharing behavior correlated to both positive and negative sentiments. The results also showed that the response, coupon information sharing, for positive/negative sentiment had no significant time shifting pattern for most of the users. This study preliminary verifies the assumption that there is a correlation between users’ sentiments in tweets and coupon information-sharing behavior, and indicates some interesting findings. The authors’ findings may shed light on whether sentiment plays a role in social media communication concerning the sharing of coupon information. Consumer Sentiment in Tweets and Coupon InformationSharing Behavior: An Initial Exploration","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123521276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Digital Marketing in Online Education Services 在线教育服务中的数字营销

Int. J. Online Mark. Pub Date : 2017-07-01 DOI: 10.4018/IJOM.2017070102

Surabhi Singh

引用次数: 3

Shopper's Stance Towards Web Shopping: An Analysis of Students Opinion of India 消费者对网络购物的态度:对印度学生看法的分析

Int. J. Online Mark. Pub Date : 2017-07-01 DOI: 10.4018/IJOM.2017070104

Katta Rama Mohana Rao, C. Patro

引用次数: 9

Infrastructural Drivers of Online Shopping: An International Perspective 网络购物的基础设施驱动因素:国际视角

Int. J. Online Mark. Pub Date : 2017-07-01 DOI: 10.4018/IJOM.2017070103

Syed Akhter

{"title":"Infrastructural Drivers of Online Shopping: An International Perspective","authors":"Syed Akhter","doi":"10.4018/IJOM.2017070103","DOIUrl":"https://doi.org/10.4018/IJOM.2017070103","url":null,"abstract":" developing and developed both in increa ing been have expenditure hopping online While exi t al o difference Significant ale . retail total of hare mall a for account till they economie , purcha e . online on ba i capita per a on pend con umer money of amount the in countrie acro of effect the examine to framework infra tructural of foundation conceptual the utilize author The capita per that how Finding countrie . 43 in expenditure hopping online on driver infra tructural a ociated ignificantly are income national gro capita per and inve tment telecommunication credit and penetration, Internet protection, Privacy expenditure . hopping online capita per with ignificant. not were penetration card KeywORDS Credit Card Penetration, Internet Penetration, Internet Shopping, Online Purchases, Privacy Regulations, Telecommunications Infrastructure","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133091995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Customer Orientation Implementation Constructs in the Banking Sector: A Theoretical Construct Development and its Empirical Validation 银行业客户导向实施建构:理论建构发展及其实证验证

Int. J. Online Mark. Pub Date : 2017-04-01 DOI: 10.4018/IJOM.2017040101

Riyad Eid, Ali Ahmed Abdelkader

{"title":"Customer Orientation Implementation Constructs in the Banking Sector: A Theoretical Construct Development and its Empirical Validation","authors":"Riyad Eid, Ali Ahmed Abdelkader","doi":"10.4018/IJOM.2017040101","DOIUrl":"https://doi.org/10.4018/IJOM.2017040101","url":null,"abstract":"To date, customer orientation (CO) implementation constructs have not been systematically investigated.Existingstudieshavederivedtheirconstructsfromdifferentperspectives.However,the literaturelacksscientificallydevelopedandtestedconstructsthatmakeanintegrativeCOphilosophy. Throughadetailedanalysisoftheliteratureaswellasaddingnewfactors,thisresearchidentifies 8 constructs for integrated CO implementation. The importance of the proposed constructs was theoreticallydiscussedandjustified.Usingasampleof202banks,theconstructsarethentested andvalidated.Theoverallresultsfromtheempiricalassessmentwerepositive,thusreflectingthe appropriatenessoftheproposedconstructs.Thisstudyprovidesnewtheoreticalgroundsforstudying theCO.Italsosuppliesbankswithanumberofoperativefactorsthatmaybeessentialiftheyareto remaincompetitiveinthedynamicmarketplace.Itgivesvaluableinformation,whichhopefullywill helpthisbusinesssectortoimplementCO. KEywORDS Banks, Customer Orientation, Scale Development, Service Quality","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134464219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

An Empirical Examination of Saudi Consumers Attitudes Towards Online Shopping 沙特消费者网上购物态度的实证研究

Int. J. Online Mark. Pub Date : 2017-04-01 DOI: 10.4018/IJOM.2017040104

Raja Yahya Al Sharief, Felwa Al-Saadi

引用次数: 2