The Influence of Assortment Satisfaction on Customer Loyalty: An Empirical Survey of Students

Int. J. Online Mark. Pub Date : 2017-10-01 DOI:10.4018/IJOM.2017100103

Pranay Verma, A. Sharma

{"title":"The Influence of Assortment Satisfaction on Customer Loyalty: An Empirical Survey of Students","authors":"Pranay Verma, A. Sharma","doi":"10.4018/IJOM.2017100103","DOIUrl":null,"url":null,"abstract":"Thisstudyinvestigateshowassortmentsatisfactionispredictedforpurchaseofonlinefootwearand itsconsequences.Thisresearchisinterplayofproductdisplay,customerloyalty,perceivedriskand pricecomparisontoascertaintheirrelationships.Itexaminestheassociationbetweenintrinsiccuesand assortmentsatisfaction.Thisarticlealsoprobesthewell-establishedrelationshipbetweensatisfaction andloyaltybywayofassortmentsatisfactionandcustomerloyalty.Theimpactofproductdisplay, customerloyaltyandpricecomparisononassortmentsatisfactionhasbeenempiricallyverifiedby exploratoryfactoranalysisandtestedbystructuralequationmodeling.Thefindingsprovethatprice comparisonisthemostimportantfactorinfluencingassortmentsatisfaction.Assortmentsatisfaction leadstocustomerloyalty.Theauthorsdevelopamodelthatjointlyoptimizesassortmentsatisfaction forproductdisplayandpricecomparisonandbuildscustomerloyalty. KEywORdS Assortment Satisfaction, Customer Loyalty, Perceived Risk, Price Comparison, Product Display","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"107 1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Int. J. Online Mark.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/IJOM.2017100103","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 2

Abstract

Thisstudyinvestigateshowassortmentsatisfactionispredictedforpurchaseofonlinefootwearand itsconsequences.Thisresearchisinterplayofproductdisplay,customerloyalty,perceivedriskand pricecomparisontoascertaintheirrelationships.Itexaminestheassociationbetweenintrinsiccuesand assortmentsatisfaction.Thisarticlealsoprobesthewell-establishedrelationshipbetweensatisfaction andloyaltybywayofassortmentsatisfactionandcustomerloyalty.Theimpactofproductdisplay, customerloyaltyandpricecomparisononassortmentsatisfactionhasbeenempiricallyverifiedby exploratoryfactoranalysisandtestedbystructuralequationmodeling.Thefindingsprovethatprice comparisonisthemostimportantfactorinfluencingassortmentsatisfaction.Assortmentsatisfaction leadstocustomerloyalty.Theauthorsdevelopamodelthatjointlyoptimizesassortmentsatisfaction forproductdisplayandpricecomparisonandbuildscustomerloyalty. KEywORdS Assortment Satisfaction, Customer Loyalty, Perceived Risk, Price Comparison, Product Display

查看原文本刊更多论文

分类满意度对顾客忠诚的影响:基于学生的实证调查

Thisstudyinvestigateshowassortmentsatisfactionispredictedforpurchaseofonlinefootwearand itsconsequences。Thisresearchisinterplayofproductdisplay，customerloyalty，perceivedriskand pricecomparisontoascertaintheirrelationships。Itexaminestheassociationbetweenintrinsiccuesand assortmentsatisfaction。Thisarticlealsoprobesthewell-establishedrelationshipbetweensatisfaction andloyaltybywayofassortmentsatisfactionandcustomerloyalty。Theimpactofproductdisplay, customerloyaltyandpricecomparisononassortmentsatisfactionhasbeenempiricallyverifiedby exploratoryfactoranalysisandtestedbystructuralequationmodeling。Thefindingsprovethatprice comparisonisthemostimportantfactorinfluencingassortmentsatisfaction。Assortmentsatisfaction leadstocustomerloyalty。Theauthorsdevelopamodelthatjointlyoptimizesassortmentsatisfaction forproductdisplayandpricecomparisonandbuildscustomerloyalty。关键词分类满意度、顾客忠诚度、感知风险、价格比较、产品展示

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Int. J. Online Mark.

自引率

0.00%

发文量