分类满意度对顾客忠诚的影响:基于学生的实证调查

Int. J. Online Mark. Pub Date : 2017-10-01 DOI:10.4018/IJOM.2017100103

Pranay Verma, A. Sharma

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引用次数: 2

摘要

Thisstudyinvestigateshowassortmentsatisfactionispredictedforpurchaseofonlinefootwearand itsconsequences。Thisresearchisinterplayofproductdisplay，customerloyalty，perceivedriskand pricecomparisontoascertaintheirrelationships。Itexaminestheassociationbetweenintrinsiccuesand assortmentsatisfaction。Thisarticlealsoprobesthewell-establishedrelationshipbetweensatisfaction andloyaltybywayofassortmentsatisfactionandcustomerloyalty。Theimpactofproductdisplay, customerloyaltyandpricecomparisononassortmentsatisfactionhasbeenempiricallyverifiedby exploratoryfactoranalysisandtestedbystructuralequationmodeling。Thefindingsprovethatprice comparisonisthemostimportantfactorinfluencingassortmentsatisfaction。Assortmentsatisfaction leadstocustomerloyalty。Theauthorsdevelopamodelthatjointlyoptimizesassortmentsatisfaction forproductdisplayandpricecomparisonandbuildscustomerloyalty。关键词分类满意度、顾客忠诚度、感知风险、价格比较、产品展示

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The Influence of Assortment Satisfaction on Customer Loyalty: An Empirical Survey of Students

Thisstudyinvestigateshowassortmentsatisfactionispredictedforpurchaseofonlinefootwearand itsconsequences.Thisresearchisinterplayofproductdisplay,customerloyalty,perceivedriskand pricecomparisontoascertaintheirrelationships.Itexaminestheassociationbetweenintrinsiccuesand assortmentsatisfaction.Thisarticlealsoprobesthewell-establishedrelationshipbetweensatisfaction andloyaltybywayofassortmentsatisfactionandcustomerloyalty.Theimpactofproductdisplay, customerloyaltyandpricecomparisononassortmentsatisfactionhasbeenempiricallyverifiedby exploratoryfactoranalysisandtestedbystructuralequationmodeling.Thefindingsprovethatprice comparisonisthemostimportantfactorinfluencingassortmentsatisfaction.Assortmentsatisfaction leadstocustomerloyalty.Theauthorsdevelopamodelthatjointlyoptimizesassortmentsatisfaction forproductdisplayandpricecomparisonandbuildscustomerloyalty. KEywORdS Assortment Satisfaction, Customer Loyalty, Perceived Risk, Price Comparison, Product Display

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Int. J. Online Mark.

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