银行业客户导向实施建构:理论建构发展及其实证验证

Int. J. Online Mark. Pub Date : 2017-04-01 DOI:10.4018/IJOM.2017040101

Riyad Eid, Ali Ahmed Abdelkader

{"title":"银行业客户导向实施建构:理论建构发展及其实证验证","authors":"Riyad Eid, Ali Ahmed Abdelkader","doi":"10.4018/IJOM.2017040101","DOIUrl":null,"url":null,"abstract":"To date, customer orientation (CO) implementation constructs have not been systematically investigated.Existingstudieshavederivedtheirconstructsfromdifferentperspectives.However,the literaturelacksscientificallydevelopedandtestedconstructsthatmakeanintegrativeCOphilosophy. Throughadetailedanalysisoftheliteratureaswellasaddingnewfactors,thisresearchidentifies 8 constructs for integrated CO implementation. The importance of the proposed constructs was theoreticallydiscussedandjustified.Usingasampleof202banks,theconstructsarethentested andvalidated.Theoverallresultsfromtheempiricalassessmentwerepositive,thusreflectingthe appropriatenessoftheproposedconstructs.Thisstudyprovidesnewtheoreticalgroundsforstudying theCO.Italsosuppliesbankswithanumberofoperativefactorsthatmaybeessentialiftheyareto remaincompetitiveinthedynamicmarketplace.Itgivesvaluableinformation,whichhopefullywill helpthisbusinesssectortoimplementCO. KEywORDS Banks, Customer Orientation, Scale Development, Service Quality","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Customer Orientation Implementation Constructs in the Banking Sector: A Theoretical Construct Development and its Empirical Validation\",\"authors\":\"Riyad Eid, Ali Ahmed Abdelkader\",\"doi\":\"10.4018/IJOM.2017040101\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"To date, customer orientation (CO) implementation constructs have not been systematically investigated.Existingstudieshavederivedtheirconstructsfromdifferentperspectives.However,the literaturelacksscientificallydevelopedandtestedconstructsthatmakeanintegrativeCOphilosophy. Throughadetailedanalysisoftheliteratureaswellasaddingnewfactors,thisresearchidentifies 8 constructs for integrated CO implementation. The importance of the proposed constructs was theoreticallydiscussedandjustified.Usingasampleof202banks,theconstructsarethentested andvalidated.Theoverallresultsfromtheempiricalassessmentwerepositive,thusreflectingthe appropriatenessoftheproposedconstructs.Thisstudyprovidesnewtheoreticalgroundsforstudying theCO.Italsosuppliesbankswithanumberofoperativefactorsthatmaybeessentialiftheyareto remaincompetitiveinthedynamicmarketplace.Itgivesvaluableinformation,whichhopefullywill helpthisbusinesssectortoimplementCO. KEywORDS Banks, Customer Orientation, Scale Development, Service Quality\",\"PeriodicalId\":308658,\"journal\":{\"name\":\"Int. J. Online Mark.\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2017-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Int. J. Online Mark.\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/IJOM.2017040101\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Int. J. Online Mark.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/IJOM.2017040101","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 1

摘要

到目前为止，以客户为导向(CO)的实现结构还没有系统地实现investigated.Existingstudieshavederivedtheirconstructsfromdifferentperspectives。However，the literaturelacksscientificallydevelopedandtestedconstructsthatmakeanintegrativeCOphilosophy。[Throughadetailedanalysisoftheliteratureaswellasaddingnewfactors，thisresearchidentifies]用于集成的[co]实现的[结构]。所提出的结构的重要性是theoreticallydiscussedandjustified。Usingasampleof202banks，theconstructsarethentested andvalidated。Theoverallresultsfromtheempiricalassessmentwerepositive，thusreflectingthe appropriatenessoftheproposedconstructs。Thisstudyprovidesnewtheoreticalgroundsforstudying theCO。Italsosuppliesbankswithanumberofoperativefactorsthatmaybeessentialiftheyareto remaincompetitiveinthedynamicmarketplace。Itgivesvaluableinformation，whichhopefullywill helpthisbusinesssectortoimplementCO。关键词银行客户导向规模发展服务质量

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Customer Orientation Implementation Constructs in the Banking Sector: A Theoretical Construct Development and its Empirical Validation

To date, customer orientation (CO) implementation constructs have not been systematically investigated.Existingstudieshavederivedtheirconstructsfromdifferentperspectives.However,the literaturelacksscientificallydevelopedandtestedconstructsthatmakeanintegrativeCOphilosophy. Throughadetailedanalysisoftheliteratureaswellasaddingnewfactors,thisresearchidentifies 8 constructs for integrated CO implementation. The importance of the proposed constructs was theoreticallydiscussedandjustified.Usingasampleof202banks,theconstructsarethentested andvalidated.Theoverallresultsfromtheempiricalassessmentwerepositive,thusreflectingthe appropriatenessoftheproposedconstructs.Thisstudyprovidesnewtheoreticalgroundsforstudying theCO.Italsosuppliesbankswithanumberofoperativefactorsthatmaybeessentialiftheyareto remaincompetitiveinthedynamicmarketplace.Itgivesvaluableinformation,whichhopefullywill helpthisbusinesssectortoimplementCO. KEywORDS Banks, Customer Orientation, Scale Development, Service Quality

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Int. J. Online Mark.

自引率

0.00%

发文量