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Journal of Marketing Practice: Applied Marketing Science最新文献

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Charities, organisational learning and market orientation: A suggested measure of the propensity to behave as a learning organisation 慈善事业、组织学习和市场导向:作为学习型组织行事倾向的建议衡量标准
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1998-02-01 DOI: 10.1108/EUM0000000004482
R. Bennett
{"title":"Charities, organisational learning and market orientation: A suggested measure of the propensity to behave as a learning organisation","authors":"R. Bennett","doi":"10.1108/EUM0000000004482","DOIUrl":"https://doi.org/10.1108/EUM0000000004482","url":null,"abstract":"Although there exists an extensive literature concerning the factors that facilitate or inhibit organisational learning; scant attention has been devoted to the development of valid and reliable measures of the extents to which organisations actually exhibit propensities to learn. This paper introduces such an instrument (LEONORA ‐ LEarning OrgaNisation ORientAtion indicator) which the author applied to a sample of 291 organisations in a sector (large UK charities) wherein substantial numbers of learning organisations might reasonably be expected to be found. Results indicated that the proposed 26‐item scale is best represented by a factor structure comprising five distinct groupings of variables, involving: market and competitor research; innovation and the ability to accommodate change; teamwork and shared values; information generation and dissemination; and employee training. Overall the findings suggest that charities displaying the essential features of learning organisations have outperformed their rivals over recent years.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1998-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130679305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 41
Customer or profit focus: an alternative perspective 以客户或利润为中心:另一种观点
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1998-02-01 DOI: 10.1108/EUM0000000004483
David Carson, A. Gilmore, Pauline Maclaran
{"title":"Customer or profit focus: an alternative perspective","authors":"David Carson, A. Gilmore, Pauline Maclaran","doi":"10.1108/EUM0000000004483","DOIUrl":"https://doi.org/10.1108/EUM0000000004483","url":null,"abstract":"This paper discusses the widening gulf between theory and practice and examines why theoretical marketing can be deemed to be of little use to many practitioners. In order to do this one of marketing’s core tenets, the customer focused marketing mix, is analysed and found to be in need of critical reappraisal. A dogmatic approach to customer orientation has produced several dichotomies of focus and perspective between theory and practice which may threaten the philiosophy’s continuing usefulness. These dichotomies are illustrated and analysed according to their primary focus: customer or profit. In an attempt to resolve these conflicts between theory and practice a modification is proposed for the customer focused marketing mix.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1998-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131738302","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 39
The question we continue to ask: How do organisations define their mission? 我们一直在问的问题是:组织如何定义他们的使命?
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1997-12-01 DOI: 10.1108/EUM0000000004462
C. Strong
{"title":"The question we continue to ask: How do organisations define their mission?","authors":"C. Strong","doi":"10.1108/EUM0000000004462","DOIUrl":"https://doi.org/10.1108/EUM0000000004462","url":null,"abstract":"Argues that a mission statement should contain goals, differentiation factors identify organisations’ aspirations and define the role of all stakeholder groups. Additionally they should establish the behaviour standards required to achieve the goals set out. David (1989) stated that every organisation has a unique purpose, set of goals and priorities and concludes that these priorities currently focus on three determinants of competitive advantage which are reflected in the mission statements of the UK’s top business organsations. Reports on an examination of the components of the mission statements of a large cross section of organisations.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1997-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123761161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 24
IT enabled marketing: a framework for value creation in customer relationships IT支持的营销:在客户关系中创造价值的框架
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1997-12-01 DOI: 10.1108/EUM0000000004459
L. Peters
{"title":"IT enabled marketing: a framework for value creation in customer relationships","authors":"L. Peters","doi":"10.1108/EUM0000000004459","DOIUrl":"https://doi.org/10.1108/EUM0000000004459","url":null,"abstract":"Seeks to address the challenge of aligning IT systems and their use with the arena of value creation in customer relationships . It begins by characterizing value in customer relationships as being viewed along two dimensions; that of potency and of time. The interaction of these dimensions, and the implications for enhancing value as a result of these interactions are discussed. The impact of information technology (IT) on acquiring and utilizing customer information in consumer markets, and the ways in which it may facilitate the influence of outside environments upon customer/firm relationships is also explored. In conclusion, as marketing activity and value creation becomes IT driven, managers will be required to integrate both product and market knowledge in a more dynamic environment where customer input is critical, in order to enhance value in customer relationships.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1997-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126937971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 39
Adding value to retail financial services 为零售金融服务增值
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1997-12-01 DOI: 10.1108/EUM0000000004461
James F. Devlin
{"title":"Adding value to retail financial services","authors":"James F. Devlin","doi":"10.1108/EUM0000000004461","DOIUrl":"https://doi.org/10.1108/EUM0000000004461","url":null,"abstract":"Explores practitioner views as to how to formulate strategies for adding value and, hence, gain competitive advantage, given the characteristics of many services and the resultant implications for consumer evaluation of offerings. In particular, the case of retail financial services exhibiting increased complexity, intangibility and impalpability in the eyes of most consumers. Finds that the features and quality of the core service provided are judged by managers to be more important in adding value to more complex services, as are organisational factors such as image and reputation. Price is perceived to be significantly more important in adding value to more simple, rather that complex, offering. Presents conclusions and explores managerial implications.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"2007 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1997-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128944747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 38
Market similarity and advertising standardization 市场相似性和广告规范化
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1997-09-01 DOI: 10.1108/EUM0000000004341
Victoria A. Seitz, Djoko Handojo
{"title":"Market similarity and advertising standardization","authors":"Victoria A. Seitz, Djoko Handojo","doi":"10.1108/EUM0000000004341","DOIUrl":"https://doi.org/10.1108/EUM0000000004341","url":null,"abstract":"Advertising for three self‐image projective products (perfumes, cosmetics and women′s apparel) were content‐analysed in UK, German and US editions of Vogue. The purpose of the study was to determine the relationship between market similarity and advertising standardization of these products over a longitudinal period. Based on the literature reviewed, suggests that, due to their degree of similarity in markets, the UK. and the USA would have a higher degree of advertising standardization than that which existed between the UK and Germany. Moreover, given the finalization of the European unification process by December 1992, the researchers sought to determine if market similarity remained a dominant criterion in advertising standardization practices. Results showed that advertising standardization was higher overall among UK and German advertisements than between UK and US ads. Moreover, findings indicated that only a single brand showed a higher degree of standardization over the six‐month period for all countries investigated, suggesting that market similarity still remains as the dominant factor in advertising standardization practices.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1997-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121929943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
Small businesses’ motives 小企业的动机
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1997-09-01 DOI: 10.1108/EUM0000000004340
Dave Crick, Shiv Chaudhry
{"title":"Small businesses’ motives","authors":"Dave Crick, Shiv Chaudhry","doi":"10.1108/EUM0000000004340","DOIUrl":"https://doi.org/10.1108/EUM0000000004340","url":null,"abstract":"Provides empirical findings concerning the motives for exporting of UK small and medium‐sized enterprises (SMEs) in different stages of the internationalization process. Findings are based on a large scale sample of UK SMEs, and MANOVA is employed to establish that statistical differences exist between the groups of firms in relation to their motives for undertaking export activities. Provides a contribution to the literature, since it questions whether current export assistance and targeting procedures are suitable for addressing the stimuli perceived as important by managers within different stages of export development.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1997-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124029215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 36
Definition and evaluation of competence, capability and skill gaps in international business 定义和评估国际商务中的能力、能力和技能差距
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1997-06-01 DOI: 10.1108/EUM0000000004337
Adam J. Koch
{"title":"Definition and evaluation of competence, capability and skill gaps in international business","authors":"Adam J. Koch","doi":"10.1108/EUM0000000004337","DOIUrl":"https://doi.org/10.1108/EUM0000000004337","url":null,"abstract":"Defining competences, capabilities and skills (CCSs) considered critical in the company’s international business environment is a most important, yet often neglected, strategic management task. Suggests number of core competences, capabilities and skills in international business and then assesses their relevance for selected product categories, countries and international business forms. Discusses three mini‐cases against the background of Sanchez‐Heene model of company as an open system, to suggest a basic framework for the international business CCS gap analysis.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1997-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124225112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 10
Closing the interorganizational information systems relationship satisfaction gap 缩小组织间信息系统关系满意度差距
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1997-06-01 DOI: 10.1108/EUM0000000004325
R. Vlosky, D. Wilson, Robert B. Vlosky
{"title":"Closing the interorganizational information systems relationship satisfaction gap","authors":"R. Vlosky, D. Wilson, Robert B. Vlosky","doi":"10.1108/EUM0000000004325","DOIUrl":"https://doi.org/10.1108/EUM0000000004325","url":null,"abstract":"The adoption of communication technologies that link marketing channel members has modified the way buyers and sellers interact. These technologies, termed interorganizational systems (IOS), are electronic buyer‐seller information exchanges that are implemented to facilitate business transactions and increase efficiency, competitiveness and profitability for participant companies. Shows how differences in buyer and seller perceptions and benefits IOS exist in early stages of implementation. Describes the IOS induced “Relationship Satisfaction Gap” and then offers thoughts and recommendations on how to close this gap. Believes that this gap is minimized when exchange partners are co‐operative and exhibit a high degree of understanding and commitment to the other party as implementation occurs. Additional factors that minimize the gap include trust that has evolved in the relationship over time, the existing mutually accepted power balance, the level of importance that the exchange partner represents from a strategic perspective and the general relationship structure.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"248 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1997-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125773915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 21
The role of IT in the reshaping of marketing IT在重塑市场营销中的作用
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1997-06-01 DOI: 10.1108/EUM0000000004324
F. Leverick, D. Littler, Dominic F. Wilson, M. Bruce
{"title":"The role of IT in the reshaping of marketing","authors":"F. Leverick, D. Littler, Dominic F. Wilson, M. Bruce","doi":"10.1108/EUM0000000004324","DOIUrl":"https://doi.org/10.1108/EUM0000000004324","url":null,"abstract":"There would appear to be a view in common currency that IT is revolutionizing marketing, offering the possibilities of enhanced operational efficiency, the facilitation of the development of innovative products and services as well as the potential for reconfiguring marketing in the organization. Addresses the manner in which IT has affected and may significantly affect marketing by references to an empirical study of the existing and projected impact of IT on marketing activities, as well as analysing the factors which are likely to facilitate or impede the process. IT can be the handmaiden to the erosion of marketing as a major organizational function, with many of the traditional customer oriented activities being more widely diffused throughout the organization. On the other hand, it may be that marketing retains its position by adopting the role of guardian of the customer orientation, taking responsibility for defining the form and content of information that is an acceptable basis for organizational discourse.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1997-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130717613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 27
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