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Journal of Marketing Practice: Applied Marketing Science最新文献

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The “glasshouse effect”: women in marketing management “温室效应”:营销管理中的女性
Journal of Marketing Practice: Applied Marketing Science Pub Date : 2013-04-12 DOI: 10.1108/EUM0000000004526
Pauline Maclaran, Lorna Stevens, M. Catterall
{"title":"The “glasshouse effect”: women in marketing management","authors":"Pauline Maclaran, Lorna Stevens, M. Catterall","doi":"10.1108/EUM0000000004526","DOIUrl":"https://doi.org/10.1108/EUM0000000004526","url":null,"abstract":"Explores the “glasshouse effect” that women marketing managers may experience as they carry out their marketing roles. Addresses, specifically, the invisible organizational environments which constrict and stifle values which are traditionally perceived as “feminine” in the workplace. Research with women in marketing management indicates that these barriers are not only vertical, as implied by the phrase “the glass ceiling”, but also horizontal, and are consequently more appropriately encapsulated in the image of a “glasshouse”, a colloquial term for a prison.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126573557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Socialization influences on preparation for later life 社会化影响为以后的生活做准备
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1999-12-01 DOI: 10.1108/EUM0000000004576
A. Mathur, G. Moschis
{"title":"Socialization influences on preparation for later life","authors":"A. Mathur, G. Moschis","doi":"10.1108/EUM0000000004576","DOIUrl":"https://doi.org/10.1108/EUM0000000004576","url":null,"abstract":"States that although the concept of “stress” has received increased attention in the behavioral and social sciences throughout the past five decades, it has been virtually ignored by consumer researchers. Presents conceptual and theoretical underpinnings of stress research, which suggest that many changes in individuals’ consumption behaviors are efforts to cope with stressful life circumstances. A study was conducted to test specific hypotheses about the effects of stress on consumption‐coping strategies of older adults. Results suggest that when older consumers experience stressful life circumstances, they may initiate, intensify, or change consumption activities to handle stress. Specific coping strategies were found to differ by gender. Implications for future consumer research are discussed.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"518 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1999-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134011692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 23
A gap analysis of perceptions of hotel attributes by marketing managers and older people in Australia 澳大利亚市场营销经理和老年人对酒店属性认知的差距分析
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1999-12-01 DOI: 10.1108/EUM0000000004574
Sherrie Wei, H. Ruys, T. E. Muller
{"title":"A gap analysis of perceptions of hotel attributes by marketing managers and older people in Australia","authors":"Sherrie Wei, H. Ruys, T. E. Muller","doi":"10.1108/EUM0000000004574","DOIUrl":"https://doi.org/10.1108/EUM0000000004574","url":null,"abstract":"Surveys the perceptions of attributes of three‐ to five‐star hotels by marketing managers and by older people aged 60 and over who return to a satisfying hotel. The attributes studied were price, location, facilities, hotel restaurant, room furnishings, front‐desk efficiency and staff attitude. Usable data were analysed for 154 older consumers in Queensland, Australia, and 44 hotel marketing managers in Australia working at three‐ to five‐star hotels. Respondents’ ratings of a set of eight hotel attribute‐level scenarios were subjected to conjoint analysis in order to infer the relative importance of each attribute to both groups. Results show that both seniors and marketing managers considered hotel facilities to be the most important attribute, followed by room furnishings. The managerial implications for hotels and future research opportunities are also discussed.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1999-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123979708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 56
The portrayal of older characters in magazine advertising 杂志广告中老年人的形象
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1999-12-01 DOI: 10.1108/EUM0000000004577
M. Carrigan, Isabelle Szmigin
{"title":"The portrayal of older characters in magazine advertising","authors":"M. Carrigan, Isabelle Szmigin","doi":"10.1108/EUM0000000004577","DOIUrl":"https://doi.org/10.1108/EUM0000000004577","url":null,"abstract":"Older consumers have grown in number and affluence in the UK, but past research evidence suggests that they are less likely to be portrayed in advertisements than younger people. The wisdom of this approach has been questioned, particularly where depictions of older people feature caricature portrayals of infirmity. Older people today are more likely to be fit and active, and desire to see themselves portrayed as such in advertisements. Investigates whether UK advertisements feature older people, and the nature of that portrayal, and compares and contrasts the findings with past studies in the USA and UK. The results suggest that in UK magazines specifically targeted at older consumers, the advertisements do contain acceptable levels of older characters portrayed in a favourable manner.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1999-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114816071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 35
Marketing and older consumers 营销与老年消费者
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1999-12-01 DOI: 10.1108/JMPAMS.1999.15505FAA.001
M. Carrigan, Isabelle Szmigin
{"title":"Marketing and older consumers","authors":"M. Carrigan, Isabelle Szmigin","doi":"10.1108/JMPAMS.1999.15505FAA.001","DOIUrl":"https://doi.org/10.1108/JMPAMS.1999.15505FAA.001","url":null,"abstract":"","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1999-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116987996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Educating adland - is the advertising industry finally discovering the older consumer? 教育广告——广告业终于发现老年消费者了吗?
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1999-12-01 DOI: 10.1108/JMPAMS.1999.15505FAB.001
K. Lavery
{"title":"Educating adland - is the advertising industry finally discovering the older consumer?","authors":"K. Lavery","doi":"10.1108/JMPAMS.1999.15505FAB.001","DOIUrl":"https://doi.org/10.1108/JMPAMS.1999.15505FAB.001","url":null,"abstract":"","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1999-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130441741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 10
Heritage, nostalgia, and the “grey” consumer 传统、怀旧和“灰色”消费者
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1999-12-01 DOI: 10.1108/EUM0000000004573
Christina Goulding
{"title":"Heritage, nostalgia, and the “grey” consumer","authors":"Christina Goulding","doi":"10.1108/EUM0000000004573","DOIUrl":"https://doi.org/10.1108/EUM0000000004573","url":null,"abstract":"Focuses on one leisure activity enjoyed by a number of elderly consumers, heritage visiting. Drawing on the findings of a study of consumer behaviour at a recreated living industrial museum, the analysis focuses on the behaviour of elderly visitors to the site, with a particular emphasis on how the experience is constructed. Highlights the role of nostalgia as a motivational and experiential factor behind the visit, and distinguishes between two types of nostalgic reaction, “recreational”, and “existential”. The intensity of the reaction is interpreted in the light of the stimulus provided by the museum, and in the context of individual life circumstances such as role loss, disempowerment, social contact, and the degree of personal experience and object familiarity. Concludes by proposing that it is not always the most obvious groups of consumers who offer the greatest opportunity for sustained and repeated visits.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1999-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116672284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 103
Identifying the expectations of older food consumers: More than a “shopping list” of wants 识别老年食品消费者的期望:不仅仅是想要的“购物清单”
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1999-12-01 DOI: 10.1108/EUM0000000004575
Caroline Hare, David Kirk, T. Lang
{"title":"Identifying the expectations of older food consumers: More than a “shopping list” of wants","authors":"Caroline Hare, David Kirk, T. Lang","doi":"10.1108/EUM0000000004575","DOIUrl":"https://doi.org/10.1108/EUM0000000004575","url":null,"abstract":"Given the many potential negative factors that influence food choice behaviour in older people, it is important to understand the problem areas of food shopping. Uses critical incident technique (CIT) to elicit consumers’ stories of dissatisfying/satisfying shopping experiences and, where dissatisfied, identifies their expectations. Volunteers from a cross‐section of locations in Scotland were interviewed, eliciting 248 incidents. Results identified eight key elements contributing to the food shopping experience with all, except social aspects, having positive and negative incidents. Argues that the factors influencing the food shopping experience are much wider than previous research indicates and that, given the breadth of dissatisfaction across the elements, older consumers are lacking “power” within the marketplace. Expectations indicate that some consumers feel they do not have the ability to exercise any alternative to overcome their dissatisfaction.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1999-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127049091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 62
Developments in airline marketing practice 航空公司营销实践的发展
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1999-10-01 DOI: 10.1108/EUM0000000004571
J. Driver
{"title":"Developments in airline marketing practice","authors":"J. Driver","doi":"10.1108/EUM0000000004571","DOIUrl":"https://doi.org/10.1108/EUM0000000004571","url":null,"abstract":"Discusses how marketing practice is competitively evolving as airlines, in a code‐sharing environment, seek to be more effective, efficient and profitable. It complements changes to airline structures in routeing, staffing levels and technology, and by establishing strong brand presence is a means for customer attraction, retention and network expansion. Distribution channels are changing as travel agencies are affected by airlines’ direct sales and Internet‐based interactive communication. Traditional segmentation tactics directed to business travellers, through frequent flyer programmes and premium services, are threatened by businesses economising, staff reductions and the increasing importance of the leisure traveller. An overview of international practice is taken and points illustrated, where appropriate, by examples of specific airlines.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1999-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122132545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 56
Marketing shopping centres: challenges in the UK context 营销购物中心:在英国背景下的挑战
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1999-10-01 DOI: 10.1108/EUM0000000004570
M. Kirkup, M. Rafiq
{"title":"Marketing shopping centres: challenges in the UK context","authors":"M. Kirkup, M. Rafiq","doi":"10.1108/EUM0000000004570","DOIUrl":"https://doi.org/10.1108/EUM0000000004570","url":null,"abstract":"Examines the marketing task facing managed shopping centres in the UK. The industry has generally been reluctant to fully embrace the marketing concept and this needs to change as competition increases. Defines the marketing task and identifies considerable challenges in the UK context. The marketing mix is examined, utilising a new framework (which is proposed as a useful analytical and management tool) and constraints are discussed which arise from both the nature of the shopping centre service itself and traditional industry practices. Problems with resourcing, information, knowledge and attitudes at the coal‐face of active centre marketing are found to be working against effective marketing practice. Draws on literature and a series of exploratory interviews with managers involved in shopping centre management and marketing.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1999-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121906151","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 65
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