{"title":"Educating adland - is the advertising industry finally discovering the older consumer?","authors":"K. Lavery","doi":"10.1108/JMPAMS.1999.15505FAB.001","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"40 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1999-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"10","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Practice: Applied Marketing Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/JMPAMS.1999.15505FAB.001","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}