The “glasshouse effect”: women in marketing management

Pauline Maclaran, Lorna Stevens, M. Catterall
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Abstract

Explores the “glasshouse effect” that women marketing managers may experience as they carry out their marketing roles. Addresses, specifically, the invisible organizational environments which constrict and stifle values which are traditionally perceived as “feminine” in the workplace. Research with women in marketing management indicates that these barriers are not only vertical, as implied by the phrase “the glass ceiling”, but also horizontal, and are consequently more appropriately encapsulated in the image of a “glasshouse”, a colloquial term for a prison.
“温室效应”:营销管理中的女性
探讨“温室效应”,女性营销经理可能会经历,因为他们执行他们的营销角色。具体来说,解决无形的组织环境,这些环境限制和扼杀了在工作场所传统上被认为是“女性化”的价值观。对从事销售管理的妇女进行的研究表明,这些障碍不仅是垂直的,正如“玻璃天花板”一词所暗示的那样,而且是水平的,因此更恰当地概括为“温室”的形象,这是监狱的通俗说法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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