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Journal of Marketing Practice: Applied Marketing Science最新文献

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Perceived obstacles of Saudi‐ Arabian exporters of non‐oil products 沙特阿拉伯非石油产品出口商的感知障碍
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1998-11-01 DOI: 10.1108/EUM0000000004539
Dave Crick, Mansour Al Obaidi, Shiv Chaudhry
{"title":"Perceived obstacles of Saudi‐ Arabian exporters of non‐oil products","authors":"Dave Crick, Mansour Al Obaidi, Shiv Chaudhry","doi":"10.1108/EUM0000000004539","DOIUrl":"https://doi.org/10.1108/EUM0000000004539","url":null,"abstract":"Reports on one part of a study which investigates selected aspects of the export behaviour and assistance requirements of Saudi Arabian exporters of non‐oil products; specifically, it focuses on results concerning firms’ perceived obstacles to exporting. Provides a contribution to the literature since, although a body of knowledge exists on the area of obstacles to exporting, empirical data has tended to relate to developed countries; indeed, the limited number of studies in developing countries have tended to avoid the case of Saudi Arabia. Using MANCOVA to analyse responses to a postal survey, findings are presented which establish that a limited number of statistical differences exist between both firms with either a low or high export involvement (export ratio) and various sizes of firms. Implications for policy makers within the respective government departments and associated organisations are discussed in relation to the way in which assistance might be more effectively provided for Saudi‐Arabian firms in order to address common obstacles to exporting.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1998-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128362133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 37
Marketing to ethnic minorities in Britain 针对英国少数民族的市场营销
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1998-11-01 DOI: 10.1108/EUM0000000004540
S. Nwankwo, A. Lindridge
{"title":"Marketing to ethnic minorities in Britain","authors":"S. Nwankwo, A. Lindridge","doi":"10.1108/EUM0000000004540","DOIUrl":"https://doi.org/10.1108/EUM0000000004540","url":null,"abstract":"The ethnic minority population in Britain is sizeable and represents a viable and untapped market segment. In today’s fragmented and increasingly turbulent markets, ethnic marketing offers a new strategic focus for product/market development and, in many respects, companies which ignore this do so at their own competitive peril. Companies wishing to do business with ethnic minority groups will fundamentally have to review the basic premisses of their marketing plans to take account of the growing market pluralism and the multi‐ethnic reality of modern Britain. Accordingly, this paper provides a literature over‐view of the crucial issues which are likely to become the important determinants of success in developing ethnic marketing programmes. It is hoped that this paper will stimulate thought towards detailed examination of good practices, critical success factors and associated principles which might help to improve marketing practices aimed at the ethnic minority population.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"190 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1998-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122114369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 78
Retail store image: a means‐end approach 零售商店形象:一种手段-目的方法
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1998-09-01 DOI: 10.1108/EUM0000000004528
Keith E. Thompson, Yat Ling Chen
{"title":"Retail store image: a means‐end approach","authors":"Keith E. Thompson, Yat Ling Chen","doi":"10.1108/EUM0000000004528","DOIUrl":"https://doi.org/10.1108/EUM0000000004528","url":null,"abstract":"Retail store image has been shown to play an important role in store patronage, and it is widely accepted that psychological factors have a significant role in store image formation. Past research has often involved the measurement of tangible attributes, or links between store images and consumers’ self‐images. This study was undertaken to move to the next stage by exploring the link between perceived store image and the personal values which underlie behavioural choices. Fashion retailing was selected as an appropriate research domain because of the well‐established associations between clothing choice, personality, self concept, and personal values. Means‐end theory and laddering methodology were employed in interviews with 30 female respondents. The hedonic values of “enjoyment and happiness” and “quality of life” were found to be the terminal values most sought by consumers in association with store image. These were linked through the consequence “nice feeling” to the tangible attributes of “price”, “quality” and “reputation”. The study illustrates an application of means‐end methodology in a retail environment, and the results provide a platform for fashion store image and positioning strategies. Suggestions for further research are made.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1998-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129454390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 106
Long‐range marketing 长期营销范围
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1998-09-01 DOI: 10.1108/EUM0000000004529
D. Mercer
{"title":"Long‐range marketing","authors":"D. Mercer","doi":"10.1108/EUM0000000004529","DOIUrl":"https://doi.org/10.1108/EUM0000000004529","url":null,"abstract":"Short‐termism, especially in terms of marketing strategy, is supposed to be a problem afflicting various managements. We have found that one solution may be found in separating out longer‐term robust strategies from shorter‐term corporate strategy in a formal long‐range marketing plan. Using this approach, which starts with scenario forecasting and ends with the robust strategies coming out of this being compared with existing corporate strategy. The differences are usually easily reconciled, where the two typically converge on much the same issues. As a result, organisations are better able to ensure survival in the longer term. If they follow sound marketing practices, indeed, the price they might have to pay, in terms of the short‐term steering (changes), is usually small.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"194 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1998-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128389237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
The impact of gender on marketing practice 性别对营销实践的影响
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1998-08-01 DOI: 10.1108/JMPAMS.1998.15504EAA.001
Lorna Stevens, M. Catterall, Pauline Maclaran
{"title":"The impact of gender on marketing practice","authors":"Lorna Stevens, M. Catterall, Pauline Maclaran","doi":"10.1108/JMPAMS.1998.15504EAA.001","DOIUrl":"https://doi.org/10.1108/JMPAMS.1998.15504EAA.001","url":null,"abstract":"","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1998-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114166485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Case study: evidence of a strategic marketing paradigm in a growing SME 案例研究:成长型中小企业战略营销范式的证据
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1998-06-01 DOI: 10.1108/EUM0000000004493
R. McLarty
{"title":"Case study: evidence of a strategic marketing paradigm in a growing SME","authors":"R. McLarty","doi":"10.1108/EUM0000000004493","DOIUrl":"https://doi.org/10.1108/EUM0000000004493","url":null,"abstract":"Asserts that SMEs are increasingly viewed as the major source of jobs within the UK, but that there is considerable evidence that many fail to grow. Focuses on the development of a particular SME, Pine Cabin, and seeks to highlight the set of factors (mainly internal) which have enabled it to grow. These internal factors are probed and conclusions reached. The research objectives are: (1) how significant was Pine Cabin’s growth?; (2) what were the major contributory factors; and (3) what lessons do theoretical perspectives provide? Concludes that marketing planning, the correct marketing mix, the firm’s strategic approach and, in particular, value chain management have lead to the firm’s financial success.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1998-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127808376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 49
Developing marketing planning skills: combining theory and practice 发展营销策划技能:理论与实践相结合
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1998-05-01 DOI: 10.1108/EUM0000000004489
Jimmy Hill, P. McGowan, Pauline Maclaran
{"title":"Developing marketing planning skills: combining theory and practice","authors":"Jimmy Hill, P. McGowan, Pauline Maclaran","doi":"10.1108/EUM0000000004489","DOIUrl":"https://doi.org/10.1108/EUM0000000004489","url":null,"abstract":"This paper examines the problems of translating marketing theory into effective marketing practice and specifically concentrates on the difficulties that surround the marketing planning process. First the authors explore the barriers to marketing planning and relate these to the lack of specific marketing competencies. Then the concept of work‐based learning is discussed and a programme of this nature suggested which builds on key marketing planning competencies.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1998-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126482169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 28
A test of the Fishbein‐Ajzen behavioral intentions model under Chinese cultural settings: are there any differences between PRC and Hong Kong consumers? 中国文化背景下Fishbein - Ajzen行为意向模型的检验:中国消费者与香港消费者之间是否存在差异?
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1998-05-01 DOI: 10.1108/EUM0000000004490
Ricky Y. K. Chan, Lorett B. Y. Lau
{"title":"A test of the Fishbein‐Ajzen behavioral intentions model under Chinese cultural settings: are there any differences between PRC and Hong Kong consumers?","authors":"Ricky Y. K. Chan, Lorett B. Y. Lau","doi":"10.1108/EUM0000000004490","DOIUrl":"https://doi.org/10.1108/EUM0000000004490","url":null,"abstract":"This study attempts to examine the applicability of the Fishbein‐Ajzen behavioral intentions model under Chinese cultural settings. Linear structural equation modeling was utilized to test the competency of the model in explaining the intentions of Chinese consumers from the PRC and Hong Kong to purchase Chuk Kam (24 carat gold) finger rings. As a whole, the Fishbein‐Ajzen model explained well behavioral intentions under the cultural settings in question. Apart from the model’s general applicability in both the PRC and Hong Kong samples, a cross‐sample comparison seemed to suggest that the model performs slightly better in the more internationalized Hong Kong sample. Lastly, an examination of the relative influence of attitudes and subjective norms on consumption intentions revealed the collectivist culture of Chinese consumers. In view of this cultural characteristic, marketers are advised to take full advantage of the dynamics of opinion leadership in shaping the purchasing intentions of their target customers.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1998-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122751067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 62
Segmenting the grey market: the case for fifty‐plus “lifegroups” 细分灰色市场:50多个“寿险集团”的案例
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1998-03-01 DOI: 10.1108/EUM0000000004485
M. Carrigan
{"title":"Segmenting the grey market: the case for fifty‐plus “lifegroups”","authors":"M. Carrigan","doi":"10.1108/EUM0000000004485","DOIUrl":"https://doi.org/10.1108/EUM0000000004485","url":null,"abstract":"Discusses changes in world demographic trends which are creating a growing ‘grey market’: consumers aged over fifty years. Reviews previous research and its limitations, while raising the issue of marketers mistakenly treating the grey market as homogeneous. Suggests sports centres in particular have a product which could be attractive to grey consumers, but one which tends to be marketed inappropriately. A lifegroup matrix based on more appropriate segmentation is suggested, management implications considered, and future research routes discussed.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1998-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127846912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 49
Research note: marketing awareness in UK primary schools 研究说明:英国小学的营销意识
Journal of Marketing Practice: Applied Marketing Science Pub Date : 1998-03-01 DOI: 10.1108/EUM0000000004486
Christopher Birch
{"title":"Research note: marketing awareness in UK primary schools","authors":"Christopher Birch","doi":"10.1108/EUM0000000004486","DOIUrl":"https://doi.org/10.1108/EUM0000000004486","url":null,"abstract":"UK primary schools now operate in a competitive environment, with successful recruitment of children being critical to their ability to survive. A sample of primary schools from Staffordshire was questioned about marketing activity that took place within. It was found that whilst most recognised the importance of recruitment, few had any idea about planned and structured marketing activity. If those who manage schools can gain marketing skills and knowledge, they could well give their schools a clear competitive advantage in the future.","PeriodicalId":305809,"journal":{"name":"Journal of Marketing Practice: Applied Marketing Science","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1998-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125905764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 13
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