{"title":"Pengaruh Pemasaran Media Sosial pada Brand Equity dan Brand Attitude yang mempengaruhi Purchase Intention pada aplikasi Shopee","authors":"D. Wardani","doi":"10.35384/jemp.v9i2.400","DOIUrl":"https://doi.org/10.35384/jemp.v9i2.400","url":null,"abstract":"The purpose of this study is to examine the influence of Firm Created Communication and User Generated Communication on Brand Attitude, then test Firm Created Communication, User Generated Communication, and Brand Attitude on Brand Equity. Next to test Brand Attitude and Brand Equity against Purchase Intention. The exogenous variables in this study are Firm Created Communication and User Generated Communication. While the endogenous variables in this study are Brand Attitude, Brand Equity and Purchase Intention. This research was conducted at the Shopee marketplace. The sample in this study used 50 respondents using the Shopee marketplace and the method used was Partial Least Square (PLS). The results of the conclusions of this study are as follows: 1) Firm Created Communication has a significant positive effect on Brand Equity, 2) User Generated Content does not have a significant positive effect on Brand Equity, 3) Brand Attitude has a significant positive effect on Brand Equity ,4) Firm Created Communication has no significant effect on Brand Attitude. 5) User Generated Content has a significant positive effect on Brand Attitude, 6) Brand Equity has a significant positive effect on Purchase Intention, 7) Brand Attitude has a significant effect.","PeriodicalId":305081,"journal":{"name":"Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking)","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122123229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Influence of Motivation, Career Development, and Compensation on Job Satisfaction and its impact on the Employee Performance","authors":"Edi Komara","doi":"10.35384/jemp.v9i2.385","DOIUrl":"https://doi.org/10.35384/jemp.v9i2.385","url":null,"abstract":"This study aims to examine the influence of motivation, career development and compensation, on job satisfaction and its impact on the employee performance. The independent variables in this study are motivation, career development and compensation. While the related variables in this study are job satisfaction and employee performance. \u0000This research was conducted at PT. X at Jl. Bangka Raya, Jakarta Selatan. The sample in this study used 45 employees of PT. X and the method used is Partial Least Square (PLS). the result of this study showed that: 1) motivation has a positive effect on job satisfaction, 2) motivation has a positive effect on employee performance, 3) career development has a positive effect on job satisfaction, 4) career development has a positive effect on employee performance, 5) compensation has a positive effect on job satisfaction, 6) compensation has a positive effect on employee performance, 7) job satisfaction has a positive effect on employee performance, 8) Motivation mediates the influence of Employee Performance through Job Satisfaction, 9) career development mediates the influence of employee performance through job satisfaction, and 10) compensation mediates the influence of employee performance through job satisfaction.","PeriodicalId":305081,"journal":{"name":"Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking)","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116275406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Harga, Promosi dan Kualitas Layanan Terhadap Kepuasan dan Dampaknya Terhadap Loyalitas Pelanggan Pada PT. Indomaret Perumahan Graha Selaras Bogor","authors":"Didin Solehudin","doi":"10.35384/jemp.v9i2.377","DOIUrl":"https://doi.org/10.35384/jemp.v9i2.377","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui sejauhmana pengaruh harga, promosi, kualitas layanan terhadap kepuasan dan dampaknya terhadap Loyalitas Pelanggan pada PT. Indomaret Perumahahan Graha Selaras. Hipotesis yang diuji adalah (1) Terdapat pengaruh yang signifikan Harga terhadap Kepuasan Pelanggan (2) Terdapat pengaruh yang signifikan Promosi terhadap Kepuasan Pelanggan (3) Terdapat pengaruh yang signifikan Kualitas Layanan terhadap Kepuasan Pelanggan dan (4) Terdapat pengaruh yang signifikan Harga, Promosi, Kualitas Layanan secara bersama-sana terhadap Kepuasaan dan berdampak pada Loyalitas Pelanggan Pada PT. Indomaret Perumahan Graha Selaras Bogor. Penelitian ini dilakukan dengan metode survai dengan pendekatan kuantitatif dengan menggunakan teknik statistik asosiatif. Hasil penelitian ini dapat disimpulkan : Terdapat pengaruh Harga terhadap kepuasan konsumen. Kedua terdapat pengaruh Promosi terhadap Kepuasan Konsumen. Ketiga terdapat pengaruh Kualitas layanan terhadap Kepuasan Pelanggan. Keempat terdapat pengaruh Harga, Promosi dan kualitas layanan secara bersama sama terhadap Kepuasan dan berdampak pada Loyalitas Pelanggan di PT. Indomaret Perumahan Graha Selaras. Ketiganya menunjukan bahwa Harga, Promosi dan Kualitas Layanan memberikan kontribusi pada Kepuasan Konsumen di PT. Indomaret Perumahan Graha Selaras.","PeriodicalId":305081,"journal":{"name":"Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking)","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115745551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Managerial Ability, Intellectual Capital, Dewan Komisaris Independen Terhadap Kinerja Perusahaan Perbankan Di Indonesia, Pada Tahun 2016 - 2020: Sebelum Dan Masa Pandemic Covid-19","authors":"Lediana Sufina","doi":"10.35384/jemp.v9i2.399","DOIUrl":"https://doi.org/10.35384/jemp.v9i2.399","url":null,"abstract":"Penelitian ini menguji pengaruh managerial ability, intellectual capital, dan dewan komisaris independen pada kinerja perusahaan di Indonesia pada sebelum dan masa pandemic covid-19. Studi ini menggunakan data pada 42 perusahaan perbankan yang terdaftar di Bursa Efek Indonesia. Untuk mengetahui hubungan ini, menggunakan model data envelopment analysis (DEA), value added intellectual coefficient (VAIC) dan proporsi dewan komisaris independen pada kinerja perusahaan. Sebelum pandemic covid-19 managerial ability berpengaruh positif terhadap kinerja perusahaan. Sementara itu intellectual capital dan proporsi dewan komisaris independen tidak berpengaruh terhadap kinerja perusahaan. Namun, pada saat pandemic covid-19 managerial ability terhadap kinerja perusahaan, kemudian intellectual capital dan dewan komisarisindependent tidak berpengaruh terhadap kinerja perusahaan. Hasil penelitian ini memberikan implikasi kepada manajemen, investor dan pemerintah bahwa managerial ability, intellectual capital, dan proporsi dewan komisaris independent merupakan bahan pertimbangan dalam meningkatkan kinerja perusahaan.","PeriodicalId":305081,"journal":{"name":"Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130022336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Brand Personality terhadap Loyalitas Nasabah Pengguna Aplikasi LIVIN by MANDIRI pada PT BANK MANDIRI (PERSERO) TBK","authors":"Antyo Pracoyo, Cecilia Malona","doi":"10.35384/jemp.v9i2.396","DOIUrl":"https://doi.org/10.35384/jemp.v9i2.396","url":null,"abstract":"The purpose of this research is to determine the dimension of Responsibility, Agility, Courage, Simplicity, and Emotionally on Brand Personality which have a significant influence on customer loyalty using Livin by Mandiri application at PT. Bank Mandiri (Persero) Tbk. Data obtained from 241 respondents who are customers of PT. Bank Mandiri (Persero) Tbk. The results show that from 5 variables there are 3 of them that give a positive influence and 2 other variables do not have an effect on customer loyalty. The Responsibility variable, Courage variable, and Emotionaly variable have a positive influence on customer loyalty, while the Agility variable and Simplicity variable have no positive effect on customer loyalty.","PeriodicalId":305081,"journal":{"name":"Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130996702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of The Effect of Inflation, Rupiah Exchange Rate, and BI Rate on The Net Asset Value of Sharia Mutual Funds In Indonesia (2015-2019 Period)","authors":"Bambang Budhijana","doi":"10.35384/jemp.v9i2.401","DOIUrl":"https://doi.org/10.35384/jemp.v9i2.401","url":null,"abstract":"This research examined the analysis of the effect of the Inflation, Rupiah Exchange Rate and BI Rate on the Net Asset Value (NAV) of Islamic Mutual Fund. Data used in this research is annualy, data start from 2015 until 2019. Sampling method used in this research is purposive sampling. This research used quantitative approach method and the analysis techniques used is multiple linear regression that using Eviews Version 10. Based on the result of this research showed that Inflation, Rupiah Exchange Rate and BI Rate stimultaneously has significant effect to Net Asset Value (NAV) of Sharia Mutual Balanced Fund. The results also show that inflation has a significant negative effect on the NAV of Islamic mutual funds. The Rupiah Exhange Rate (Exchange Rate) has a significant negative effect on the NAV of Islamic mutual funds and Bank Indonesia (BI) Rate significant positive effect of the NAV of Islamic mutual funds.","PeriodicalId":305081,"journal":{"name":"Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking)","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128111915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Variabel Internal Bank Terhadap Penyaluran Kredit Emiten Bank Umum Konvensional BUKU 4","authors":"B. M. Simatupang","doi":"10.35384/jemp.v9i2.398","DOIUrl":"https://doi.org/10.35384/jemp.v9i2.398","url":null,"abstract":"This study analyzed the impact of bank’s internal factors: Third Party Funds (TPF), CAR, LDR, NPL and loan interest rate towards loan distributions on BUKU 4 commercial banks that listed in Bursa Efek Indonesia (BEI) during 2016 – 2020. The population on this research consists of all the BUKU 4 commercial banks that are issuer at BEI. Purposive sampling method are used with panel data analysis and the samples are Bank BRI, Bank Mandiri, Bank BNI and Bank BCA. The result that will be obtained from this research are for discovering bank’s internal variable that affected loan distributions on BUKU 4 commercial banks.\u0000 \u0000 ","PeriodicalId":305081,"journal":{"name":"Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking)","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129238219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analisis Kinerja Keuangan Perbankan Studi Kasus pada Bank Pembangunan Daerah Sebelum dan pada Saat Pandemi COVID-19","authors":"Ichsan Ramadhan, Erric Wijaya","doi":"10.35384/jemp.v9i1.381","DOIUrl":"https://doi.org/10.35384/jemp.v9i1.381","url":null,"abstract":"Pada masa pandemi Covid-19 saat ini, perbankan menghadapi beberapa kemungkinan risiko, seperti risiko kredit macet (NPL), risiko pasar, dan risiko likuiditas yang akan berdampak pada kinerja dan profitabilitas perbankan, khususnya terhadap Bank Pembangunan Daerah. Penelitian ini dilakukan pada 10 Bank Pembangunan Daerah dengan aset terbesar per Juni 2021 yaitu BPD Jabar dan Banten, BPD Jatim, BPD Jateng, Bank DKI, BPD Sumut, BPD Sumsel dan Bangka Belitung, BPD Kaltim, BPD Sulsel dan Sulbar, BPD Bali dan BPD Sumbar. Data yang digunakan dalam penelitian ini adalah laporan triwulanan Bank Pembangunan Daerah. Periode yang digunakan terbagi menjadi dua, yaitu periode sebelum pandemi covid-19 (September 2018-Des 2019), periode selama pandemi covid-19 (Mar 2020-Jun 2021). Dengan menganalisis laporan keuangan yaitu Return On Assets (ROA), Loan To Deposit (LDR), Non Performing Loans (NPL), Rasio Operating Costs to Operating Income (BOPO) dan Current Asset Liability (CAR) untuk melihat perbedaan kinerja, hal ini dilakukan dengan uji beda paired sample t-test menggunakan SPSS. Berdasarkan hasil penelitian bahwa Covid-19 berdampak pada kinerja BPD, namun jika dilihat dari 5 kinerja keuangan yang digunakan sebagai sampling, hasil uji Paired Sample t-test hanya 2 rasio yang berpengaruh yaitu ROA dan LDR, sedangkan 3 rasio lainnya berdasarkan hasil uji Paired sample t-test menghasilkan Covid-19 pandemi tidak berpengaruh terhadap rasio NPL, BOPO dan CAR, sehingga dapat dikatakan pandemi Covid-19 tidak berpengaruh signifikan terhadap kinerja BPD.","PeriodicalId":305081,"journal":{"name":"Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128132394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Deliana Aryanti, Endang Setiya Rini, Vania Audrey Wibowo, W. Wulandari, S. Sparta
{"title":"Pengaruh Kinerja Lingkungan terhadap Corporate Social Responsibility (CSR) Disclosure dan Kinerja Keuangan dengan Good Corporate Governance sebagai Variabel Moderating Perusahaan Tambang yang Terdaftar di Bursa Efek Indonesia Periode 2017–2021","authors":"Deliana Aryanti, Endang Setiya Rini, Vania Audrey Wibowo, W. Wulandari, S. Sparta","doi":"10.35384/jemp.v9i1.382","DOIUrl":"https://doi.org/10.35384/jemp.v9i1.382","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis pengaruh kinerja lingkungan terhadap Corporate Social Responsibility Disclosure (CSRD) dan kinerja keuangan dengan menggunakan variabel pemoderasi Good Corporate Governance. Populasi penelitian ini adalah perusahaan pertambangan yang terdaftar di Bursa Efek Indonesia tahun 2017-2021. Penelitian ini menggunakan metode penelitian kuantitatif yang menggunakan laporan keuangan, laporan tahunan perusahaan dan menggunakan data sekunder yang layak. Teknik purposive sampling juga digunakan sebagai teknik pemilihan sampel, sedangkan pada bagian analisis data dilakukan uji asumsi klasik. Untuk menguji hipotesis menggunakan metode regresi sederhana dimana output yang dihasilkan dari penelitian ini akan menunjukkan bahwa: (1) Kinerja Lingkungan berpengaruh positif terhadap Corporate Social Responsibility Disclosure, (2) Kinerja Lingkungan berpengaruh positif terhadap Kinerja Keuangan, (3) Good corporate governance memperkuat pengaruh kinerja lingkungan terhadap kinerja keuangan perusahaan dan (4) Good Corporate Governance memperkuat pengaruh kinerja lingkungan terhadap Corporate Social Responsibility Disclosure.","PeriodicalId":305081,"journal":{"name":"Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking)","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116626616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategi Pemasaran Produk Pembiayaan Murabahah Bank Syariah","authors":"Pransiska Dewi, Muhammad Iqbal Fasa, S. Suharto","doi":"10.35384/jemp.v9i1.383","DOIUrl":"https://doi.org/10.35384/jemp.v9i1.383","url":null,"abstract":"Manajemen pemasaran menekankan bahwa tugas pemasaran bukanlah monopoli departemen pemasaran saja. Pemasaran merupakan kegiatan dari semua departemen di dalam suatu perusahaan atau lembaga keuangan bank. Konsep pemasaran holistik yang mengakui bahwa segala sesuatu bisa terjadi pada pemasaran. Oleh karena itu, pemasaran harus dikelola dengan sistemik agar tujuan pemasaran dapat tercapai sesuai dengan target perusahaan. Materi di jurnal ini merupakan gabungan dari literatur-literatur penelitian lainya sehingga dapat digunakan sebagai acuan bagi para mahasiswa program sarjana dan pascasarjana, para praktisi, pemerhati serta kalangan profesional yang berminat mendalami bidang pemasaran, khususnya pemasaran bank syariah. Hasil dari penelitian ini adalah konsumen dan nasabah memiliki kebutuhan untuk memenuhi keperluannya sehingga perusahaan atau bank harus meningkatkan target pasar. Adanya strategi pemasaran bank syariah itu diharapkan dapat menarik nasabah untuk menggunakan produk atau layanan perbankan syariah.","PeriodicalId":305081,"journal":{"name":"Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking)","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124831203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}