International Review of Management and Marketing最新文献

{"title":"Deciphering the Green Marketing Puzzle: Understanding the Interplay of Green Marketing Strategic Orientation, Attitude towards Green Marketing, Brand Integrity, and Purchase Intention","authors":"Aditya Halim Perdana Kusuma Putra, Siti Mariam, Moh. Tafsir, Novita Rosanti","doi":"10.32479/irmm.16224","DOIUrl":"https://doi.org/10.32479/irmm.16224","url":null,"abstract":"The purpose of this study aims (1) Investigate the role of the item constructs access to information, labelling and peer pressure, sense of retribution, and circular economy perception on green individuals feelings; (2) Evaluate the role of green business orientation and product quality on perceived of green marketing strategic orientation through the second-order analysis test. As a design methodology we involved 178 respondents at Starbucks outlets in Makassar City, Indonesia, with purposive random sampling. The analysis was conducted through a second-order analysis approach to test the variable constructs and through direct and indirect testing by involving attitude towards green marketing and brand integrity as intervening variables. The result of this study shows all items have a significant role in shaping the perceived of green marketing strategic orientation and green individuals feelings through the second-order analysis approach. Direct test showed a positive and significant effect except in the relationship between perceived of green promotion and innovation and brand integrity. Indirect test shows that the relationship between perceived of green marketing strategic orientation, perceived of green promotion and innovation, and purchase intention with attitude towards green marketing as an intervening variable is not significant. Similarly, the relationship between green individuals feelings, purchase intention, brand integrity, and perceived of green promotion and innovation as intervening variables is also not significant.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" 45","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141675612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Examining Factors Influencing Consumers’ Participation in Social Media Contests","authors":"Rinka Apsari, Daniel Tumpal Hamonangan Aruan","doi":"10.32479/irmm.16235","DOIUrl":"https://doi.org/10.32479/irmm.16235","url":null,"abstract":"The study examines factors influencing a consumer’s intention to participate in social media contests, such as brand identification, customer experience, social norms, attitude, and perceived behavioral control. An online self-administered survey through social media was conducted, asking those who have participated in social media contests for the last six months. PLS-SEM analysis showed that the intention to participate in online social contests was primarily influenced by consumers' positive experiences, followed by brand identification and attitude. In addition, customer experience also significantly affects consumers’ perceived behavioral control. From this study, marketers could gain insights into designing online contests that would generate positive experiences with the contest and the company's products and services.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141674602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Collaborative Governance in Strengthening Dimensions of Competitive Advantage of Sustainable Ecotourism Villages","authors":"I. Purnamawati, S. Hatane","doi":"10.32479/irmm.16270","DOIUrl":"https://doi.org/10.32479/irmm.16270","url":null,"abstract":"This study reveals the collaborative governance roles in strengthening the competitive advantage of sustainable ecotourism villages with three dimensions as moderating variables. The research used an explanatory approach with research locations conducted in 50 tourist villages in Buleleng Regency, Bali Province. The research data were collected using a questionnaire with a Likert scale. Respondents in this study were village heads, BUMDES managers, pokdarwis, customary chiefs, and the community, so the research sample totaled 250 people. Data were analyzed using the Structural Equation Modeling model using WarpPLS 5.0. The research results show the transparency and accountability variables, have a positive and significant effect on sustainable ecotourism villages, while the responsibility variable shows different results. Likewise, the three dimensions of the village can moderate the effect of transparency and responsibility on sustainable ecotourism villages. In comparison, the three dimensions of the village cannot moderate the impact of accountability on sustainable ecotourism villages.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141675340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Enhancing the Quality-Of-Service Management for Managers and Frontline Employees: The Case of Post Office Services, South Africa","authors":"Elsie Mbua Eposi","doi":"10.32479/irmm.16478","DOIUrl":"https://doi.org/10.32479/irmm.16478","url":null,"abstract":"This study examined the factors that could assist in improving service quality for postal customers who residents and reside in the postal areas in an endeavour to establish an effective service management quality for postal services. A qualitative research method was applied which enhanced the collection of data through semi structured interviews from managers and frontline employees. Data was transcribed and was analysed using Atlas-ti (Version 8.1). Results obtained from the study reveals that effective strategic implementation, effective training and development, motivation, as well as an effective monitoring and evaluation system are the most influential components to use in improving the quality of services within post offices. Other factors identified include maintaining distinctive strategic positioning, using e-business technology to improve efficiency and competitive advantage, maintaining effective support from top management, putting emphasis on the quality of service offer by frontline employer’s during operations, and maintaining good parcel system security, creating an effective communication system; consistency in improving services; instilling confidence and trust among consumers; fostering special treatment to consumers; and the provision of high-quality services. Based on the findings, it is recommended that management of the postal sector should provide adequate and quality services to customers, through an effective strategic implementation plan, effective training and development, motivation, as well as an effective monitoring and evaluation system, maintaining distinctive strategic positioning, using e-business technology to improve efficiency and competitive advantage, maintaining effective support from top management, putting emphasis on the quality of service offer by frontline employer’s during operations, and maintaining good parcel system security, creating an effective communication system; consistency in improving services; instilling confidence and trust among consumers; fostering special treatment to consumers; and the provision of high-quality services.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141673336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Rajkumar and Venkataraman: Cross-Sectioning Sustainable Supply Chain Governance: A Bibliometric Analysis","authors":"Anirudh Venkatarman, A. D. Rajkumar","doi":"10.32479/irmm.16105","DOIUrl":"https://doi.org/10.32479/irmm.16105","url":null,"abstract":"Sustainable supply chain governance is pivotal in modern business, addressing global supply chains' profound environmental, social, and ethical impacts. It necessitates establishing and administering policies to guide sustainable practices, ensuring adherence to the supply chain's environmental, social, and ethical standards. Effective governance aligns and supports business operations with sustainability goals, fostering transparency, accountability, and responsible practices. This framework guides decision-making, mitigates risks, and enhances overall supply chain resilience, contributing to a more sustainable and ethically responsible business landscape. The corporate shift towards sustainable supply chain management(SSCM) is manifested by the emerging literature documenting comprehensive changes in governance. A bibliometric-based systematic review of 128 Scopus-indexed documents (2014-2023) reveals four interconnected themes: SSCM, Sustainable Business & Operations Management, Global value chains, and Supply chain risk management. Analysis highlights the critical role of governance mechanisms in driving positive social, ecological, and economic outcomes. Governance achieves this by establishing clear policies and standards for social and environmental responsibility and ensuring robust mechanisms for compliance and accountability. Sustainable supply chain governance provides a blueprint for integrating sustainability. It ensures ongoing commitment and accountability, fostering significant and lasting positive effects on society, the environment, and overall supply chain resilience.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140992193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Assessment Management in Higher Education","authors":"Maytha Al-Ali","doi":"10.32479/irmm.16252","DOIUrl":"https://doi.org/10.32479/irmm.16252","url":null,"abstract":"This paper presents key findings from a study conducted with several universities in the GCC region regarding their approach and use of e-Assessment within their learning environments. The study identifies key factors that could impact the use and quality of e-Assessment, and describe how those factors could influence forming a consistent and effective approach to employ a long-term e-Assessment approach.   Data was collected from several higher education institutions in the GCC region, using an online survey, in-depth interviews with academic administrators, and direct observation. The study identifies six critical factors that may have a direct or indirect impact on forming a consistent and effective approach to employ a long-term e-Assessment approach. Moreover, the study reveals a strong correlation between e-Assessment quality, and the centralization of e-Assessment strategy, e-Assessment administration, and e-Assessment Technology.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140991494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Triple Helix for Sustainable Development Goals: An Impact Assessment of Shared Service Facility for Micro, Small, and Medium Enterprises Competitiveness in the Philippines","authors":"Kenneth L. Armas, Catherine Dela Cruz, Jonas Emmanuel Navarro, Vivien Viloria","doi":"10.32479/irmm.16103","DOIUrl":"https://doi.org/10.32479/irmm.16103","url":null,"abstract":"\u0000\u0000\u0000This study investigates the impact and operational challenges of the Shared Service Facility (SSF) for Micro, Small, and Medium Enterprises (MSMEs) in the Philippines, focusing on enhancing MSME competitiveness and sustainability. Through a mixed-methods approach, including surveys, interviews, and data analysis, the study assesses the SSF’s effectiveness in supporting MSMEs and identifies key challenges hindering its operation. The findings reveal significant improvements in MSMEs’ access to resources, innovation capacity, and market competitiveness following SSF assistance. However, logistical, managerial, and resource-related challenges pose significant hurdles to the SSF’s operational efficiency and effectiveness. To address these challenges, a comprehensive Strategic Plan is formulated, outlining key actions to improve logistical efficiency, enhance managerial effectiveness, strengthen financial sustainability, upgrade technological infrastructure, and foster collaboration and partnerships. Implementation of these strategic initiatives is crucial for optimizing the SSF’s operation, enhancing its impact on MSME competitiveness, and ensuring long-term sustainability. Overall, this study contributes valuable insights into the role of the SSF in fostering MSME development and economic growth in the Philippines, highlighting the importance of targeted interventions and collaborative efforts to support inclusive and sustainable development.\u0000\u0000\u0000","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" 61","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140991312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Assessing the Moderating Role of Customer Orientation on the Impact of Business Intelligence Tools on Digital Marketing Strategy Optimization","authors":"Ashraf H. Salah, Amro Alzghoul","doi":"10.32479/irmm.16044","DOIUrl":"https://doi.org/10.32479/irmm.16044","url":null,"abstract":"This research examines the interplay between Business Intelligence tools and digital marketing strategy optimization, with a focus on the moderating role of customer orientation. Utilizing a quantitative research design, the study explores how BI tools enhance digital marketing strategies and how customer orientation amplifies this effect among 207 respondents from the Jordanian telecommunications sector, reflecting a diverse range of experiences and perceptions within the industry. Through Structural Equation Modeling - Partial Least Squares (SEM-PLS), based on a stratified sample of these employees, the results confirmed that BI tools positively influence digital marketing strategy optimization. Additionally, customer orientation was found to significantly moderate this relationship, highlighting the importance of aligning technological capabilities with a customer-centric approach. The findings contribute valuable insights to marketing and business intelligence fields, suggesting strategies for organizations to enhance their market competitiveness and customer satisfaction, underpinned by a substantial engagement rate from the targeted demographic.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140994073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy","authors":"Aditya Halim Perdana Kusuma Putra","doi":"10.32479/irmm.16145","DOIUrl":"https://doi.org/10.32479/irmm.16145","url":null,"abstract":"This bibliometric study comprehensively analyses the scholarly landscape surrounding Online-to-Offline (O2O) commerce from 2006 to 2023. Through a systematic review of existing literature with a bibliometric analysis approach, this research identifies pivotal themes, methodologies, and findings that characterize the evolution and impact of O2O strategies across various sectors. The study begins by tracing the conceptual foundation of O2O commerce, emphasizing its role in integrating digital and physical consumer experiences in response to the changing dynamics of consumer behaviour and market demands. It highlights the strategic adoption of O2O models by e-commerce entities and brick-and-mortar stores, aiming to create a seamless shopping journey by leveraging the strengths of both online and offline platforms. The analysis focuses on the strategic implications for businesses, including the decision-making processes regarding market coverage, delivery costs, and inventory management to enhance profitability and sustainability. The research further delves into consumer behaviour, examining factors influencing the preference for online or offline purchasing, such as demographic characteristics, product types, price levels, and perceived service quality. The findings reveal a dynamic evolution of O2O strategies, underpinned by a growing emphasis on customer engagement, technological innovation, and the strategic management of online and offline synergies. The research underscores the transformative potential of O2O commerce in bridging the gap between digital and physical marketplaces, enhancing consumer experiences, and fostering sustainable business practices. In conclusion, this bibliometric study sheds light on the multifaceted dimensions of O2O commerce, offering valuable insights for academics, practitioners, and policymakers interested in the strategic integration of digital and physical retail environments. It calls for continued research and innovation to harness the full potential of O2O models in meeting the complex needs of consumers and businesses in the digital era.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" 37","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140991815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Effect of Halal Awareness, Halal Certification, and Social Servicecafe on Purchase Intention in Indonesia: The Mediating Role of Attitude","authors":"Citra Shahnia, Dudi Permana, Sri Harini, Endri Endri, Mutia Wahyuningsih","doi":"10.32479/irmm.16186","DOIUrl":"https://doi.org/10.32479/irmm.16186","url":null,"abstract":"The research aims to determine the effect of Halal awareness, Halal certification, and social Servicescape on the purchase intention of Halal food, which is mediated by attitude towards Japanese food products. The research was conducted on 256 respondents who like Japanese ramen noodles. The determination of purposive sampling technique is used in this research. The research approach is the Structural Equation Model (SEM) with Smart-PLS analysis tool. The intention to buy Halal Food still needs to be considered in several aspects, such as certification, Halal Awareness, and social services, to lead the attitude to decide to buy Halal foods. The research is only focused on one Japanese restaurant, while the object of the study still needs to be comprehensive. In the next few years, it is hoped that the government will increase the counseling related to the “Indonesia is going to be the center of world’s Halal” program and decide on new, more exciting programs related to the Halal Industry. Furthermore, producers encourage companies to implement more stringent processes for security, cleanliness, and the packaging process for goods distribution to be marketed. The value of this research is to determine the consumers' trust in continuing to visit Japanese restaurants, though there needs to be more clarity on the restaurant's Halal certification.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" 43","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140991851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}