Athens Journal of Tourism最新文献

{"title":"The Evaluation of Tourism Marketing Model within Moroccan Public Policy Management","authors":"Yassir Lamnadi","doi":"10.30958/ajt.6-1-2","DOIUrl":"https://doi.org/10.30958/ajt.6-1-2","url":null,"abstract":"Morocco is situated in the north western Africa facing Europe on the Mediterranean and on the other side open to the Atlantic Ocean benefiting from a favourable geographical location as Africa’s gate to Europe. The country has four inscribed biosphere reserves, and nine UNESCO inscribed world heritage sites. The performance of tourism in the country kept a steady growth rate in the last decade despite being slightly affected by the 2008 world economic crisis; just to recover later by taking advantage of the unstable political situation in competing neighbour countries, after the so-called ‘Arab Spring’. This improvement in the performance of the Moroccan tourism sector is also among the planned objectives of the two major tourism management plans in modern Morocco (Vision 2010 and Vision 2020). Evidently, the second strategic plan (2020) came as a continuation of the first one but with wider plans and bigger ambition. However, these management plans were not all ‘la vie en rose’. The objectives of both programs were not completely achieved (2020 vision is still two years away from completing its execution but various gaps can be found in the realised points). A descriptive study was conducted to evaluate the performance of the tourism marketing practices within Moroccan public policy management. The tourism marketing strategy of both management programs was critically reviewed to identify both their strengths and weaknesses. The findings of this study show that public policy concerning tourism sector drove the country in the right development path but still, the chosen marketing strategies were not highly efficient, given the considerable various Moroccan tourism potential. Nevertheless, analysis also showed that public tourism management policy was initially designed with some inadequate approaches concerning the development of the sector. It has been suggested that the government should concentrate more on a wider marketing approach that takes into consideration the valorisation of the sustainable tourist product of the country and more importantly empowering the human potential to be centric in parallel with the touristic product.","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"46 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130784036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Tourists’ Satisfaction and Loyalty to Tourism Product of Ardabil City: Emphasizing on Demographic and Social Characteristics","authors":"A. Ghanbri, R. Naghizadeh, Nasrin Omrani","doi":"10.30958/AJT.6-1-3","DOIUrl":"https://doi.org/10.30958/AJT.6-1-3","url":null,"abstract":"","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"617 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116455895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Priceless or Bankrupt: Problems and Prospects from a Built Heritage Conservation Perceptive","authors":"J. Amar, L. Armitage","doi":"10.30958/AJT.6-2-1","DOIUrl":"https://doi.org/10.30958/AJT.6-2-1","url":null,"abstract":"Heritage conservation today is recognised one of the oldest philosophies in the field of built environment aimed at creating a sustainable management system for historic buildings, sites and monuments. At the root of its theory, policies and practices lies the belief that cultural built heritage is a priceless asset. Unfortunately, some argue it is a bankrupt metaphor. The concept of pricelessness has failed persistently to protect places with important historical and cultural values from being demolished by way of neglect. Built assets may frequently receive appropriate listing or other statutory protection until such time as a conflict arises with what are considered the more mainstream values of capitalist societies, generating a tension often relieved, by the desecration and loss of the heritage asset. From this perspective, this paper explores the term priceless in relation to (i) its influence on heritage conservation and changing built environment (ii) how the concept can be employed more synergistically with the behemoth of economic development to achieve a more positive outcome for the community. A critical review of the literature and an empirical analysis of data collected from focus group studies conducted in Australia and Tanzania. It was found that heritage sector stands to lose far more without a paradigm shift that generates a balance between justifying new development at the expense of priceless, irreplaceable built heritage. The paper suggests that heritage practitioners need to more effective methods for assessing the values of cultural built heritage. The originality in this paper is its new perspective on pricelessness in light of understanding the impacts on sustainability in built heritage conservation.","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130737590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Sustainable Development Goals and the World’s Leading Hotel Groups","authors":"P. Jones, D. Comfort","doi":"10.30958/AJT.6-1-1","DOIUrl":"https://doi.org/10.30958/AJT.6-1-1","url":null,"abstract":"A number of trade organisations within the tourism and hospitality industry have argued that the \u0000industry can play a major role in contributing to the Sustainable Development Goals (SDGs). This \u0000paper examines if, and how, the world’s leading ten hotel groups have begun to address the SDG’s \u0000and offers some general reflections the industry’s engagement with the SDGs. The paper reveals \u0000marked variations in the ways in which the world’s leading hotel groups have begun to address the \u0000SDGs. As such, the authors suggest that the world’s leading hotel groups have some way to go if they \u0000are to play a leading role in contributing to the SDGs. More generally, the authors suggest that the \u0000leading hotel groups are to fulfill that contribution they must focus more explicitly on the SDGs \u0000themselves, adopt a more comprehensive approach to drawing up their priorities for the SDGs, and \u0000address the issues of measurement, independent external assurance and the tensions between business imperatives and sustainability.","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130602869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pausanias in the Athenian Agora: Touristic Interpretation Model Based on an Analysis of “Description of Greece”","authors":"Fátima Mª Muñoz-Tejero, Nuria Morère","doi":"10.30958/AJT.5-4-1","DOIUrl":"https://doi.org/10.30958/AJT.5-4-1","url":null,"abstract":"The field of archaeological heritage is currently experiencing several difficulties in need of prompt remedy. For one, its contextual intricacy makes it difficult for the non-expert public to understand. However, Heritage Interpretation (HI) and Historical Travel Sources can serve as tools which can be used to tease apart such complexity. They enable individuals to understand the object in its entire context (past and present), creating a far more valid discourse for heritage. These tools will be implemented in this paper to confront the particular problematic presented by the Ancient Greek Agora. An interpretative itinerary method will be developed through an analysis of this resource and the narrative discourse of Pausanias, a notable traveler of the 2nd century AD in Ancient Greece.","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133664363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Algeria in British Travel Writings (1850-1930): Images and Perceptions","authors":"Mohamed Chamekh","doi":"10.30958/ajt.5-4-2","DOIUrl":"https://doi.org/10.30958/ajt.5-4-2","url":null,"abstract":"British travellers started their journeys to Algeria in the wake of the Grand Tour. The Industrial Revolution led to a surge in the number of travellers to Algeria, which was for some time a privilege for aristocratic elite. These travellers left a wealth of literature in the form of travel accounts and holiday guides, which included the description of places, representations of the local people, their culture and their religion. This paper argues that most of these writings, namely in the second half of the nineteenth century, were racist and included stereotypes of the majority Arabic population, especially Arab women, and Islam, the majority religion. It confirms the orientalist discourse prevalent in most of the travel literature on the Orient and suggests that this discourse was defensive of colonialism and imperialism. Nevertheless, this paper argues that this racist discourse faded to a certain extent with the increasing commercialization of holidays to Algeria at the beginning of the twentieth century.","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125696974","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Importance and Performance of Different Dimensions of the Experience Based Model within Cultural Institutions","authors":"E. Brzovska","doi":"10.30958/ajt.5-4-3","DOIUrl":"https://doi.org/10.30958/ajt.5-4-3","url":null,"abstract":"Research interest in cultural marketing has increased significantly in recent years, due to numerous changes in the environment. The experience economy as an emerging concept is employed across a wide range of industries, which indicates the need to implement the model in different consumption situations. The goal of this paper is to evaluate the importance and performance of different activities within the experience economy utilized to create and deliver visitors’ experiences in cultural institutions. The paper analyzes whether the pertinent activities of the experience economy model are of equal importance for different audiences. The Kruskal – Wallis test was employed to reveal the statistically significant differences between certain dimensions of the experience-based model regarding gender, age, education and income of the respondents. The research results will provide interesting and important insights for arts managers and marketers to improve the effectiveness and efficiency in enticing and retaining audiences by employing the experience economy and increase customer value for specific target groups.","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133962425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An Evaluation of Visitor Facilities and the Visitor Perceptions of the National Zoological Gardens in South Africa","authors":"K. Mearns, J. Liebenberg","doi":"10.30958/ajt.5-3-1","DOIUrl":"https://doi.org/10.30958/ajt.5-3-1","url":null,"abstract":"The future existence of zoological institutions is in a precarious state. Zoos are viewed by some people as cruel and redundant, whilst others are of the opinion that zoological institutions are the last hope and haven for the survival of animal species facing the everincreasing risk of extinction. The study measured a series of key indicators as prescribed by the appropriate standards relating to visitor facilities and public safety. This study also investigated and evaluated users’ perceptions and attitudes towards the National Zoological Gardens of South Africa, with particular reference to visitor facilities and satisfaction. The visitors also evaluated the importance of various aspects in relation to the primary roles and objectives zoological institutions claim to playThe study further strives to provides recommendations to mitigate problem areas in order to obtain higher visitor satisfaction amongst users. The satisfaction of visitors could potentially attractnonusers to visit the National Zoological Gardens of South Africa thereby contributing to the long-term economic sustainability and survival of zoological institutions.","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123469418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Streamlining Management Information Systems Processes towards Improving Sustainability Reporting for a Tourism Company","authors":"M. Mearns","doi":"10.30958/ajt.5-3-4","DOIUrl":"https://doi.org/10.30958/ajt.5-3-4","url":null,"abstract":"","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114931184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Harmonic Tourism Theoretical and Methodological Model: Application to the Central Highlands of Mexico","authors":"Daniela Palmas Castrejón, R. Serrano-Barquín, Jesús Gastón Gutiérrez Cedillo","doi":"10.30958/ajt.5-3-2","DOIUrl":"https://doi.org/10.30958/ajt.5-3-2","url":null,"abstract":"","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129509894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}