Jurnal Bisnis Corporate最新文献

{"title":"PENGARUH KUALITAS PRODUK DAN HARGA JUAL FURNITURE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PT. TERUSAN INDAH PERKASA DI KOMPLEK PERUMAHAN CITRALAND BAGYA CITY KAB. DELI SERDANG","authors":"Indah Mutannisa, Teguh Dwi Putra","doi":"10.46576/jbc.v7i2.3035","DOIUrl":"https://doi.org/10.46576/jbc.v7i2.3035","url":null,"abstract":"Perusahaan furniture memang sudah terikat dari kehidupan manusia, karena furniture dibutuhkan untuk melengkapi keperluan hunian yang nyaman. Untuk mendapatkan furniture yang baik, setiap orang pasti akan memilih perusahaan furniture yang sudah terjamin kualitasnya. Perusahaan juga harus menciptakan harga yang terjangkau namun dengan kualitas yang baik. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas produk dan harga jual terhadap keputusan pembelian furniture. Penelitian ini dilaksanakan di Kota Medan pada tahun 2022. Populasi penelitian ini adalah konsumen yang berjumlah 90 orang. Dengan jumlah sampel yang diambil 70 orang konsumen. Data yang dikumpulkan dalam penelitian ini adalah dengan menggunakan kuisioner. Hasil penelitan ini secara parsial menunjukkan bahwa kualitas produk tidak berpengaruh signifikan terhadap keputusan pembelian furniture dengan nilai thitung < ttabel yaitu -2,828 < 1,996 dan harga berpengaruh signifikan terhadap keputusan pembelian furniture dengan nilai thitung > ttabel yaitu 3,574 > 1,996. Secara simultan kualitas produk dan harga berpengaruh signifikan terhadap keputusan pembelian furniture dengan nilai fhitung > ftabel yaitu 6,712 > 3,134. Faktor kualitas produk dan harga mempunyai pengaruh sebesar 16,7% terhadap keputusan pembelian furniture, sedangkan sisanya 83,3% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.  ","PeriodicalId":302836,"journal":{"name":"Jurnal Bisnis Corporate","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114692531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS EFEKTIVITAS KARTU ELECTRONIC TOLL (E-TOLL) PADA PT. JASA MARGA TBK. CABANG BELMERA","authors":"Diah Permata Sari, Teuku Fahmi","doi":"10.46576/jbc.v7i2.3034","DOIUrl":"https://doi.org/10.46576/jbc.v7i2.3034","url":null,"abstract":" An electronic toll card (e-toll) is an electronic card used to pay toll road entrance fees in some parts of Indonesia. E-toll card users only need to paste the card to pay tolls in 4 seconds, faster than paying in cash which takes 7 seconds. This study aims to analyze the effectiveness of the electronic toll (e-toll) card and determine the constraints on the effectiveness of the electronic toll (e-toll) card at PT. Jasa Marga Tbk. Belmera Branch. The research method used is qualitative research. The result of this research is the effectiveness of the electronic toll card at PT. Jasa Marga Tbk. The Belmera branch has been effective as having a good understanding of the electronic toll card program, in implementing the electronic toll card program it has been right on target in accordance with its target, namely the implementation of cashless and has provided time efficiency that makes it easier for the public to access toll roads in the range of 1-5 seconds, although not 100% but it is very good where people have transacted using electronic toll cards in accessing toll roads in Medan City, it has provided real changes in the form of no queues of congestion at exit gates, for companies the HR burden is reduced and more efficient in operation, for people are getting used and educated in the application of cashless, it is easier to detect the details of people's transactions, and is more time efficient.","PeriodicalId":302836,"journal":{"name":"Jurnal Bisnis Corporate","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122729562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE XIAOMI PADA KANTOR PUSAT VIDHA PONSEL DI MEDAN","authors":"M. Ardian, Farida Hanum Nasution","doi":"10.46576/jbc.v6i2.1842","DOIUrl":"https://doi.org/10.46576/jbc.v6i2.1842","url":null,"abstract":"","PeriodicalId":302836,"journal":{"name":"Jurnal Bisnis Corporate","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132323626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PERAN STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN JUAL-BELI ONLINE PADA FACEBOOK","authors":"Dwi Aditya Nasution, Maria Ulfa Batoebara, J. Junaidi","doi":"10.46576/jbc.v6i2.1843","DOIUrl":"https://doi.org/10.46576/jbc.v6i2.1843","url":null,"abstract":"","PeriodicalId":302836,"journal":{"name":"Jurnal Bisnis Corporate","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121318419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN PADA KLINIK MEDAN MEDICAL CENTER","authors":"Amroh Athiyyah, Ayu Sartika Pane","doi":"10.46576/jbc.v6i2.1841","DOIUrl":"https://doi.org/10.46576/jbc.v6i2.1841","url":null,"abstract":"","PeriodicalId":302836,"journal":{"name":"Jurnal Bisnis Corporate","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123939106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PANIC BUYING MASYARAKAT TERHADAP KENAIKAN HARGA DAN KELANGKAAN MINYAK GORENG DI KOTA MEDAN DENAI","authors":"Asrindah Nasution","doi":"10.46576/jbc.v6i2.1845","DOIUrl":"https://doi.org/10.46576/jbc.v6i2.1845","url":null,"abstract":"","PeriodicalId":302836,"journal":{"name":"Jurnal Bisnis Corporate","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128253713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN SECARA ONLINE PADA SHOP LAZADA","authors":"Surya Arda, Aswan Hasoloan","doi":"10.46576/jbc.v6i1.1485","DOIUrl":"https://doi.org/10.46576/jbc.v6i1.1485","url":null,"abstract":"","PeriodicalId":302836,"journal":{"name":"Jurnal Bisnis Corporate","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124315559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Pemasaran Bisnis Kuliner Menggunakan Influencer Melalui Media Sosial Instagram","authors":"Asrindah Nasution","doi":"10.46576/jbc.v6i1.1484","DOIUrl":"https://doi.org/10.46576/jbc.v6i1.1484","url":null,"abstract":"","PeriodicalId":302836,"journal":{"name":"Jurnal Bisnis Corporate","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116575500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KUALITAS PELAYANAN DAN PRODUK TERHADAP KEPUASAN PELANGGAN INDOMARET","authors":"Annisa Annisa, Aswan Hasoloan","doi":"10.46576/jbc.v6i1.1487","DOIUrl":"https://doi.org/10.46576/jbc.v6i1.1487","url":null,"abstract":"","PeriodicalId":302836,"journal":{"name":"Jurnal Bisnis Corporate","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114765508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MASA PERBAIKAN REDUKSI PADA PT TELKOM OPTICAL PEMELIHARAAN LAYANANJARINGAN MENGGUNAKAN METODOLOGI GREENFIELD ANALYSIS STUDI KASUS WITEL RIDAR","authors":"M. Agung, Mursyid Hasan Basri","doi":"10.46576/jbc.v6i1.1488","DOIUrl":"https://doi.org/10.46576/jbc.v6i1.1488","url":null,"abstract":"PT Telkom Indonesia adalah Badan Usaha Milik Negara (BUMN) terbesar yang bergerak di bidang penyedia jasa dan jaringan telekomunikasi di Indonesia. Dengan meningkatnya jumlah pengguna internet, persaingan penyedia layanan internet (ISP) menjadi semakin ketat sehingga Telkom tidak dapat tertinggal dengan pesaing lainnya dalam meningkatkan layanan internetnya kepada pelanggan dalam hal kecepatan, ketersediaan, stabilitas, cakupan area, layanan pelanggan. , dan hal-hal lain yang menjadi pertimbangan orang dalam memilih ISP. Ketersediaan layanan internet penting bagi perusahaan yang berdampak pada kepercayaan dan kepuasan pelanggan. Sepanjang tahun 2016, PT Telkom Indonesia, khususnya Telkom Divisi Regional 1 (Sumatera), terkendala dengan lamanya waktu perbaikan layanan jaringan yang disewakan kepada kliennya (Telkomsel). PT Telkom Indonesia memiliki service level guarantee (SLG) kepada Telkomsel, salah satunya adalah toleransi waktu perbaikan layanan jaringan yang disewakan kepada mereka. Berdasarkan data tahun 2016, jumlah masalah perbaikan layanan jaringan selama waktu yang dijanjikan terus meningkat sehingga diperlukan penanganan khusus terkait hal tersebut. Ada beberapa faktor yang dapat mempengaruhi lamanya proses perawatan pada titik gangguan. Salah satu faktor yang dominan adalah jarak dari Distribusi Titik (DOP) ke titik gangguan. DOP adalah kantor operasional lapangan yang tersebar di seluruh Indonesia pada titik-titik tertentu. Menemukan titik gangguan, mengidentifikasi dan melaporkan jenis gangguan, dan melakukan proses perbaikan adalah hal-hal yang dilakukan oleh pekerja DOP. Dengan demikian, jika jarak dari kantor DOP ke titik gangguan itu sendiri sangat tidak dapat diandalkan maka layanan jaringan yang mengalami gangguan akan terlambat untuk diperbaiki berdasarkan waktu kesepakatan yang telah dibuat dengan klien sebelumnya (dalam hal ini Telkomsel ). Oleh karena itu, untuk mengurangi kendala jarak tersebut dapat dilakukan penambahan atau relokasi DOP. Analisis Greenfield merupakan salah satu metode linear programming yang dapat digunakan dalam hal ini untuk menentukan lokasi DOP yang optimal jika Telkom ingin melakukan proses penambahan atau relokasi DOP tersebut.","PeriodicalId":302836,"journal":{"name":"Jurnal Bisnis Corporate","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122023357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}