{"title":"ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PAKAN TERNAK PADA PT.MABAR FEED INDONESIA","authors":"Febi Adella, Sahnan Rangkuti, Al Firah Al Firah","doi":"10.46576/jbc.v8i1.3601","DOIUrl":"https://doi.org/10.46576/jbc.v8i1.3601","url":null,"abstract":"","PeriodicalId":302836,"journal":{"name":"Jurnal Bisnis Corporate","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114626436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Renika Tarihoran, Muhammad Amri Nasution, Al Firah Al Firah
{"title":"PENGARUH PAKET LAYANAN DAN FITUR PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MENGGUNAKAN PRODUK INDIHOME PADA PT. TELKOM AKSES DI MEDAN","authors":"Renika Tarihoran, Muhammad Amri Nasution, Al Firah Al Firah","doi":"10.46576/jbc.v8i1.3605","DOIUrl":"https://doi.org/10.46576/jbc.v8i1.3605","url":null,"abstract":"","PeriodicalId":302836,"journal":{"name":"Jurnal Bisnis Corporate","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122979065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"STRATEGI LOGIN COFFEE SPACE DALAM MENGHADAPI PERSAINGAN BISNIS DI KOTA MEDAN","authors":"Dilla Shabrina, Aswan Hasoloan, Teuku Fahmi","doi":"10.46576/jbc.v8i1.3598","DOIUrl":"https://doi.org/10.46576/jbc.v8i1.3598","url":null,"abstract":"perusahaan dituntut untuk dapat memenuhi kebutuhan konsumen","PeriodicalId":302836,"journal":{"name":"Jurnal Bisnis Corporate","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130928206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nur Annisa, Muhammad Amri Nasution, Al Firah Al Firah
{"title":"PENGARUH ATRIBUT PRODUK DAN INFORMASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PT. TRIMITRA SWADAYA MEDAN","authors":"Nur Annisa, Muhammad Amri Nasution, Al Firah Al Firah","doi":"10.46576/jbc.v8i1.3603","DOIUrl":"https://doi.org/10.46576/jbc.v8i1.3603","url":null,"abstract":"","PeriodicalId":302836,"journal":{"name":"Jurnal Bisnis Corporate","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125017295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS STRATEGI PEMASARAN BIKA AMBON MINI PADA USAHA MIKRO, KECIL, DAN MENENGAH KECAMATAN PERCUT SEI TUAN MEDAN","authors":"Kartika Sari Dewi, Aswan Hasoloan, Teuku Fahmi","doi":"10.46576/jbc.v8i1.3602","DOIUrl":"https://doi.org/10.46576/jbc.v8i1.3602","url":null,"abstract":"","PeriodicalId":302836,"journal":{"name":"Jurnal Bisnis Corporate","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130192689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
D. Amelia, Ahmad Taufiq Harahap, Al Firah Al Firah
{"title":"ANALISIS PERENCANAAN PRODUKSI DALAM MENINGKATKAN VOLUME PRODUKSI PADA PT. GROWTH SUMATRA INDUSTRI MEDAN","authors":"D. Amelia, Ahmad Taufiq Harahap, Al Firah Al Firah","doi":"10.46576/jbc.v8i1.3600","DOIUrl":"https://doi.org/10.46576/jbc.v8i1.3600","url":null,"abstract":"","PeriodicalId":302836,"journal":{"name":"Jurnal Bisnis Corporate","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134418187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS EFEKTIVITAS PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM PENINGKATAN KUALITAS SDM DAN KESEJAHTERAAN MASYARAKAT DI LINGKUNGAN PABRIK GULA SEI SEMAYANG","authors":"Nia Fitri, Aswan Hasoloan, Farida Hanum Nasution","doi":"10.46576/jbc.v8i1.3604","DOIUrl":"https://doi.org/10.46576/jbc.v8i1.3604","url":null,"abstract":"","PeriodicalId":302836,"journal":{"name":"Jurnal Bisnis Corporate","volume":"379 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114321406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tasya Urmila Liana, Ngatno Saputra, Al Firah Al Firah
{"title":"PENGARUH CITRA MERK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA PT. EXPRAVET NASUBA MEDAN","authors":"Tasya Urmila Liana, Ngatno Saputra, Al Firah Al Firah","doi":"10.46576/jbc.v8i1.3606","DOIUrl":"https://doi.org/10.46576/jbc.v8i1.3606","url":null,"abstract":"","PeriodicalId":302836,"journal":{"name":"Jurnal Bisnis Corporate","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114664712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Kepler Sinaga, Sindi Celodya Br Peranginangin, H. Siagian
{"title":"FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KARTU SMARTFREN PADA MAHASISWA UNIVERSITAS HKBP NOMMENSEN MEDAN","authors":"Kepler Sinaga, Sindi Celodya Br Peranginangin, H. Siagian","doi":"10.46576/jbc.v7i2.3033","DOIUrl":"https://doi.org/10.46576/jbc.v7i2.3033","url":null,"abstract":": This study aims to determine how big the influence of Network Quality, Price and Promotion on Smartfren Card Purchase Decisions for HKBP Nommensen Medan Students. This type of research is quantitative. The population in this study were students of the HKBP Nommensen University, Medan. The number of samples in this study was 99 respondents using random sampling. The types of data used are primary data and secondary data. Data collection techniques with questionnaires. The data analysis method used is the Classical Assumption test which consists of Normality Test, Multicollinearity Test and Heteroscedasticity Test, Multiple Linear Regression Test and Hypothesis Test consisting of t test, F test and the coefficient of determination (R 2 ). The results showed that network quality had a positive and significant effect on purchasing decisions for Smartfren cards, this was indicated by the value of tcount (2.822) > ttable (1.98525) and the significant value of the network quality variable was 0.006 <0.05. Price has a positive and significant effect on purchasing decisions for Smartfren cards, this is indicated by the value of tcount (3.269) > ttable (1.98525) and the significant value of the price variable is 0.002 <0.05. Promotion has a positive and significant effect on purchasing decisions for Smartfren cards, this is indicated by the value of tcount (3.114) > ttable (1.98525) and the significant value of the promotion variable is 0.002 <0.05. Simultaneously it is known that network quality, price and promotion have a positive and significant effect on purchasing decisions for Smartfren cards at HKBP Nommensen University students in Medan, this is indicated by the value of Fcount (68,000) > Ftable (2.70) and a significant value of 0.000 < 0.005. The coefficient of determination obtained is 0.682, meaning that the purchasing decision variables can be explained by network quality, price and promotion variables of 68.2%, while the remaining 31.8% is explained by other variables not","PeriodicalId":302836,"journal":{"name":"Jurnal Bisnis Corporate","volume":"27 22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123933788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}