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Enlightened Marketing in Challenging Times最新文献

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Understanding Chinese Consumers’ and Chinese Immigrants’ Purchase Intentions toward Global Brands with Chinese Elements: The Moderating Role of Acculturation: An Abstract 中国消费者和中国移民对中国元素国际品牌的购买意愿:文化适应的调节作用
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_106
M. Laroche, M. Richard, Muxin Shao
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引用次数: 0
Nation Brands in Expert Electronic Word-of-Mouth: An Abstract 专家电子口碑中的民族品牌:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_64
Z. Cheng, Chatdanai Pongpatipat, Leyland Pitt
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引用次数: 0
Brand Strength’s Nomological Net and Dimensional Dynamics: An Abstract 品牌实力的法则网与维度动态:一个摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_28
Walter Wymer, Riza Casidy
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引用次数: 0
Has Luxury Consumption Something to do with Fear and Love? 奢侈品消费与恐惧和爱情有关吗?
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_18
Caner Çeşmeci̇, Sebnem Burnaz
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引用次数: 0
Review of Organic Produce Purchasing in Canada: An Abstract 加拿大有机农产品采购综述:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_79
Taylor Hummel, Anahita Baregheh
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引用次数: 0
Dynamic Pricing and Shopping Cart Abandonment in Online Retail: An Abstract 网络零售中的动态定价与购物车放弃:一个摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_76
Mikko Hänninen, C. Ahlbom
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引用次数: 0
Revisiting Consumers’ Motivation to Process Brand Information: Leveraging the Motivation to Use Advertising Media to Improve Advertisement Persuasiveness: An Abstract 重新审视消费者对品牌信息加工的动机:利用广告媒介的动机来提高广告的说服力:一个摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_152
Krisitn Stewart, Isabella C. M. Cunningham, M. Kammer-Kerwick
{"title":"Revisiting Consumers’ Motivation to Process Brand Information: Leveraging the Motivation to Use Advertising Media to Improve Advertisement Persuasiveness: An Abstract","authors":"Krisitn Stewart, Isabella C. M. Cunningham, M. Kammer-Kerwick","doi":"10.1007/978-3-030-42545-6_152","DOIUrl":"https://doi.org/10.1007/978-3-030-42545-6_152","url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115563741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Case for Fat: How Increasing Dietary Fat (and Decreasing Carbohydrates) Can Treat Cancer, Obesity, and Heart Disease and why Marketers Should Care: An Abstract 脂肪的案例:如何增加饮食脂肪(减少碳水化合物)可以治疗癌症，肥胖和心脏病，为什么营销人员应该关注:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_111
J. Moulard, S. Rinaldo
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引用次数: 0
How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract 企业如何阻止负面口碑?网络投诉者的类型:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_17
Wolfgang J. Weitzl, Clemens Hutzinger, Sabine A. Einwiller
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引用次数: 0
Consumer Behavior during Recessions: A Qualitative Approach: An Abstract 经济衰退期间的消费者行为:一种定性方法:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_136
Maria Sarmento, Susana Marques, Mercedes Galan-Ladeiro
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引用次数: 0
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