{"title":"中国消费者和中国移民对中国元素国际品牌的购买意愿:文化适应的调节作用","authors":"M. Laroche, M. Richard, Muxin Shao","doi":"10.1007/978-3-030-42545-6_106","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":300339,"journal":{"name":"Enlightened Marketing in Challenging Times","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Understanding Chinese Consumers’ and Chinese Immigrants’ Purchase Intentions toward Global Brands with Chinese Elements: The Moderating Role of Acculturation: An Abstract\",\"authors\":\"M. Laroche, M. Richard, Muxin Shao\",\"doi\":\"10.1007/978-3-030-42545-6_106\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":300339,\"journal\":{\"name\":\"Enlightened Marketing in Challenging Times\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Enlightened Marketing in Challenging Times\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1007/978-3-030-42545-6_106\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Enlightened Marketing in Challenging Times","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/978-3-030-42545-6_106","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Understanding Chinese Consumers’ and Chinese Immigrants’ Purchase Intentions toward Global Brands with Chinese Elements: The Moderating Role of Acculturation: An Abstract