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Enlightened Marketing in Challenging Times最新文献

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Special Session: Examining Implications of Marketing (mis)Representation on Wellbeing of Consumers with Disabilities: A Cross-Cultural Comparison: An Abstract 特别会议:研究营销(错误)代表对残疾消费者福利的影响:跨文化比较:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_92
Shauna Kearney, E. Kipnis, I. Brittain
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引用次数: 0
The Ultimate Marketing Challenge: Understanding Environmentally Conscious Consumer Behaviour and the Role of Environmental Concern: An Abstract 终极营销挑战:理解环境意识消费者行为和环境关注的作用:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_78
T. Reddy, D. Ellis
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引用次数: 0
Does Capability Increase Firm Performance at All Times? An Assessment of Firm Involvement Capability: An Abstract 能力在任何时候都能提高公司绩效吗?企业参与能力的评估:一个摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_72
T. Anning-Dorson
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引用次数: 0
Sharing Fashion: An Abstract 分享时尚:一个摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_149
Rachel Vieira, Neil Towers, L. Reid
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引用次数: 0
Overcoming Challenges in Marketing Theory Education: An Abstract 克服营销理论教育中的挑战:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_178
Matthew Wilson, K. Heilgenberg, Jeannette Paschen, Karen Robson, R. Dingus, Vida J. Morkunas
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引用次数: 0
Effect of Multiple Relationship Quality on New Product Adoption: An Abstract 多重关系质量对新产品采用的影响:一个摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_193
Jaebeom Suh, S. Janda, Jiho Yoon
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引用次数: 0
Importance of Self-Control in Facilitating Healthy Food Purchasing Behaviour Despite Cue Disruption: An Abstract 自我控制在促进健康食品购买行为中的重要性，尽管提示中断:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_95
S. Flaherty, M. McCarthy, Alan M. Collins, C. McCafferty, F. Mcauliffe
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引用次数: 0
Exploring the Construction of Crib Sheets: An Abstract 探索婴儿床的结构:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_90
John Bredican, J. Heaford, Anouk de Regt, Kirk Plangger
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引用次数: 0
Getting the Most from Omnichannel Management Strategy: Special Session: Best Articles from the Italian Marketing Association: An Abstract 充分利用全渠道管理策略:特别会议:意大利营销协会最佳文章:摘要
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_51
V. Belvedere, A. Tunisini
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引用次数: 1
The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract 市场、创新、学习和创业(MILE)战略导向与出口绩效的相互作用:基于fsQCA的配置视角
Enlightened Marketing in Challenging Times Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-42545-6_33
Dalia Velan, Aviv Shoham
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引用次数: 0
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